中国发展的宏大叙事中，体育一直扮演着重要角色。过去几十年来，它是在奥运赛场上让国人热血沸腾的荣誉符号，是国民健康生活的日常，更是拉动国 民经济增长的新引擎之一。 在一些发达国家，体育产业早已是国民经济的重要组成部分。美国体育产业对GDP的贡献接近3%，不仅创造就业，还带动媒体、旅游、消费品等上下游 链条协同发展。中国体育行业对GDP的贡献也在不断增长，目前占GDP的比重在1.2%左右。 近年来，苏超、浙BA、赣超甚至各类村级篮球、足球赛事在媒体上频频"出圈"，居民关注度越来越高，英超、NBA等国际顶级赛事，更是在中国长期拥 有庞大的粉丝群体，这些都证明中国民众对优质体育内容的需求并不低，整个体育产业仍然具备不小的潜力。 巨大的市场空间对经济发展至关重要，政策对体育行业发展的支持力度已经开始加大。 今年9月，国务院办公厅印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出6大方面、20条重点举措，明确到2030年体育产业总 规模要突破7万亿元，这代表体育产业已正式被纳入新一轮结构性增长的战略中。 新政重点直指体育行业供给端，包括了赛事体系的丰富化与规范化、体育产品的迭代升级、消费场景的拓展、产业 ...

中国网球公开赛刷新客流、票房新高，"苏超""湘超"等赛事与景区、酒店联动"宠粉"，飞拉达、低空运 动等新潮运动进入越来越多人的视野……新纪录不断被打破，新模式不断迭代，新项目不断丰富，中国 体育产业带给人们更多新惊喜、新启发、新期待。国务院办公厅日前印发《关于释放体育消费潜力进一 步推进体育产业高质量发展的意见》，令不少体育从业者欢欣鼓舞。抓住时代机遇，持续释放潜力，体 育产业必将为健康中国建设提供有力支撑，为经济社会高质量发展注入强劲动能。 城市灯火里，赛场上的激情与看台上的呐喊动人心弦；山海风光中，人们享受运动快乐，拥抱健康生 活……刚刚过去的假期，不少人把观看体育赛事纳入行程，也乐于为体育消费买单。 体育消费活力迸发，反映了人们对身心健康和品质生活的向往，也折射着各地发展特色体育产业的累累 硕果。一笔笔体育消费账单，是多彩生活的注脚，也是经济社会发展的见证。 《 人民日报 》（ 2025年10月09日 14 版） (责编：牛镛、岳弘彬) ...

Core Insights - The construction of "International Event City" in Beijing is a significant driver for national strategy, urban transformation, and enhancing people's lives through over a hundred high-quality events [1][2][7] - Beijing aims to leverage its "Double Olympic City" status to establish itself as a global hub for international sports events, with a strategic focus on year-round event scheduling [1][4][6] Group 1: Event Strategy and Development - A series of major events, including the China Open and the Beijing Marathon, are set to take place in Beijing, showcasing its world-class venues and operational expertise [1][4] - The Beijing Sports Bureau is implementing a "Double Olympic 100" strategy, introducing seasonal themes to ensure continuous event engagement throughout the year [1][6] - The city is balancing the introduction of international events with the cultivation of local brands, aiming to reduce reliance on high-cost imported events [2][5] Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance urban vitality [5][6] - The "event plus" model is being developed to maximize consumer potential and drive economic growth through diverse event-related activities [5][6] - Modern sports consumption is shifting towards experiential engagement, emphasizing the need for events to integrate social, leisure, and cultural elements [5][8] Group 3: Future Vision and Strategic Goals - Beijing's sports sector is focused on enhancing event quality and leveraging Olympic legacies to boost economic development [4][6][8] - The city aims to create a multi-layered event system that enhances public happiness and community cohesion [8] - The goal is to establish Beijing as a globally influential "International Event City," driving new consumer dynamics and urban vitality through innovative event strategies [6][8]

Core Viewpoint - Shenzhen is experiencing a surge in sports events, aligning with national policies aimed at enhancing the sports industry and consumer engagement [1][2][3] Group 1: Sports Events and Activities - Shenzhen has hosted numerous high-level sports events in September, including the 15th National Games football test matches and the China Badminton Masters [1] - The city is set to be a major sports hub in 2025, with a calendar featuring over 100 key events, including international competitions in various sports [2] - The Shenzhen Universiade Center has become a popular venue, attracting significant crowds and transforming into a vibrant consumer space during events [2] Group 2: Policy Support and Industry Development - The State Council has issued 20 key measures to boost the sports industry, focusing on expanding supply, stimulating demand, and enhancing service management [1][3] - Shenzhen's initiatives align with national policies, emphasizing the expansion of sports product offerings and the cultivation of a diverse sports consumption environment [3][4] - The city has implemented reforms to streamline the event organization process, improving government efficiency and facilitating sports event management [4] Group 3: Economic Impact and Future Goals - The sports industry in Shenzhen aims to exceed a value of 100 billion yuan by 2025, with per capita sports consumption already surpassing 4,000 yuan [5] - Local enterprises, such as Australia Tiger Sports Media, are actively contributing to the sports ecosystem by organizing various competitions and promoting international collaboration [5] - The city plans to develop a multi-tiered sports club system and continue hosting major events, enhancing its reputation as a sports destination [5]

Core Viewpoint - Anta Sports (02020) is expected to benefit from national policies promoting high-quality development in the sports industry and the release of consumer potential [1] Group 1: Company Strategy - The company is recognized for its multi-brand strategy and product innovation advantages [1] - Anta aims to optimize its product mix and acquire brands to drive new growth momentum [1] Group 2: Financial Outlook - The management maintains its operating profit margin target unchanged [1] - The sales growth guidance for the year is positive, with expectations for improved sales in the fourth quarter [1] - The target price is set at 114 HKD, with an annual earnings per share forecast of 4.85 RMB [1]

Group 1 - The outdoor sports industry in China is experiencing significant growth driven by favorable national policies and increasing market demand, marking a strategic opportunity period for the industry [1][2] - The State Council has issued opinions to enhance sports consumption and promote high-quality development in the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030 [2] - The China Outdoor Sports Industry Conference is a national-level event that has garnered extensive participation from various government departments and industry leaders, becoming a benchmark platform for industry development [3] Group 2 - The 2025 China Outdoor Sports Industry Conference will be held in Dali, Yunnan, focusing on three key highlights: "Initial Economy," "Technology Outdoors," and "Cross-Industry Integration," aimed at empowering industry upgrades [5] - The conference is open for registration, inviting representatives from various sectors related to outdoor equipment manufacturing, event planning, and sports training to participate and share resources [5] - The conference aims to foster collaboration and innovation within the industry, creating new opportunities for the outdoor sports sector [7]

Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].

推进体育产业拓展增量，应从产品供给、消费需求、经营主体等多端协同发力，延长消费链条，增强市 场联动效应，实现产业健康可持续发展。 优质供给激活产品端创新。构建多项目多层次赛事体系，深化地域特色打造原创赛事IP，做强区域性体 育活动，规范开展赛事评级，全面提升职业赛事水平；推动户外运动生活化、大众化，聚焦"80后""90 后"核心群体，提供智能化、年轻化运动装备，推进差异化项目创新，如打造航空模型运动、模拟飞行 等低空赛事；加大数字化产品研发力度，丰富发展涵盖康复、训练等个性化需求的体育用品，明确产品 分类，做优居家、适老、监测等功能型品牌标签。 国务院办公厅近日印发的《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》提出，到 2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水平大幅跃升，总规模超过7 万亿元，在构建新发展格局中发挥重要作用。随着2025年"体重管理年"的正式启动，政府、医疗机构、 健身行业以及社会各界纷纷响应，倡导健康生活方式。"村BA""苏超"经济效应的集中爆发，折射出大 众对体育赛事的高度关注与积极参与；"15分钟健身圈""智慧健身跑道"的提质扩容，体现出数字技 ...

Group 1 - The core viewpoint of the article emphasizes the importance of multilateralism, open cooperation, and collective development among BRICS nations to address global challenges and promote a fair international order [1][2] - The article outlines three key suggestions from President Xi Jinping: uphold multilateralism to defend international justice, maintain an open and win-win international economic order, and strengthen unity and cooperation among BRICS countries [1][2] Group 2 - Vice Premier Zhang Guoqing's research in Sichuan focuses on promoting the deep integration of technological and industrial innovation, enhancing industrial innovation capabilities, and fostering new quality productivity for high-quality development [3][4] - The State Council's approval of the pilot implementation plan for market-oriented allocation of factors in ten regions aims to break down barriers to the free flow and efficient allocation of resources, including traditional and innovative factors [5][6] - The National Development and Reform Commission and the National Energy Administration's implementation opinions on "Artificial Intelligence + Energy" aim to establish a collaborative innovation system by 2027, with a goal of achieving world-leading levels in AI applications within the energy sector by 2030 [7][8] Group 3 - The 17th meeting of the Standing Committee of the National People's Congress highlighted the need to implement policies to unleash domestic demand, promote technological and industrial innovation, and ensure coordinated regional development [9][10] - The Ministry of Industry and Information Technology's meeting emphasized the importance of maintaining a reasonable proportion of manufacturing, enhancing supply chain resilience, and accelerating the development of emerging industries [11][12] - The State Council's opinions on releasing sports consumption potential aim to build a modern sports industry system, with a target of exceeding 7 trillion yuan in total scale by 2030 [13][14] Group 4 - The "Power Equipment Industry Growth Stabilization Work Plan (2025-2026)" sets a target for traditional power equipment revenue growth to maintain around 6% annually, while ensuring effective supply and promoting key equipment breakthroughs [15][16]

据新华社9月4日消息：国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展 的意见》（以下简称《意见》）。《意见》提出到2030年，培育一批具有世界影响力的体育企业和体育 赛事，体育产业发展水平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 作者：黄登明 6月14日，在中超联赛浙江俱乐部绿城队对阵上海海港队的比赛前，球迷在浙江俱乐部官方商店内购 物。新华社记者 江汉 摄 体育消费作为重要的改善型消费，在落实促消费、扩内需战略中的重要性日益凸显。自2014年国务院发 布《关于加快发展体育产业促进体育消费的若干意见》以来，我国体育产业整体呈现快速增长态势。数 据显示，近五年来，体育产业总规模年均增速超10%，2025年上半年，京东、淘宝、天猫、抖音等四家 电商平台体育用品零售额达到2181.67亿元，同比增长17.5%，远高于全国实物商品网上零售额6.0%的增 速。一组组数据表明，体育消费潜力巨大，成为扩大内需的重要抓手。 赛事活动溢出效应明显，拉动多元消费增长。《意见》提出"丰富体育赛事活动""优化赛事服务管理"。 从"村超"出圈到"苏超"火爆，体育赛事活动具有很强的溢出效应和 ...