还没找到接班候选人，lululemon CEO就准备撤了。 与这一人事变动同步发布的，还有lululemon2025财年三季报。在截至11月2日的前9个月，lululemon净 收入从上年同期的69.77亿美元增至74.62亿美元，但营业利润从14.64亿美元降至13.98亿美元；净利润则 从10.66亿美元降至9.92亿美元；整体毛利率从上年同期的58.6%降至57.4%。 麦凯文是lululemon近年业绩狂飙的主导者。在他进入公司的2018财年（截至2019年2月3日）， lululemon净收入32.88亿美元；净利润为4.84亿美元。到2024财年（截至2025年2月2日），lululemon净 收入约105.88亿美元；净利润18.15亿美元。若不考虑汇率变动等因素，这多年间，lululemon的整体收 入与净利润都涨近3倍。 这与麦凯文主导lululemon全球业务的拓展，尤其重仓中国市场决策不无关系。此外，lululemon近年还 在陆续扩大产品组合，从起初王牌瑜伽服饰，到男性运动装备业务，还大力进军网球、高尔夫等新的运 动领域。 然而，这一发展策略却让lululemon创始人感到不满。 北京 ...

Core Insights - Alo Yoga is set to enter the Chinese market with its first store planned in Shanghai's Jing'an Kerry Center, strategically located next to Lululemon, indicating a direct competition for high-net-worth yoga enthusiasts in China [1][2] - The brand is facing significant challenges regarding its reputation in China, with concerns over counterfeit products and fabric quality being prevalent among consumers [3] Group 1: Market Entry Strategy - Alo Yoga's choice of location in a high-end shopping district, which already hosts Lululemon's flagship store, suggests a competitive strategy aimed at capturing the same consumer base [2] - The brand is known in North America for its fashionable designs and premium health services, including skincare and wellness spaces, which may appeal to the Chinese market [2] Group 2: Consumer Perception and Challenges - There is a polarized perception of Alo Yoga among Chinese consumers, with some praising its designs while many others express skepticism due to the prevalence of counterfeit products and inconsistent fabric quality [3] - Consumers have reported that Alo's products, while priced similarly to Lululemon, do not meet expectations in terms of breathability and elasticity, leading to concerns about value for money [3] Group 3: Localization and Marketing Strategies - To succeed in China, Alo Yoga may need to adopt localized marketing strategies, including collaborations with local influencers and health lifestyle brands [4] - The brand's high-end health services, such as meditation and sauna offerings, could serve as unique selling points to attract consumers seeking a balanced lifestyle [4] - The competitive landscape in China's sports leisure market is intensifying, necessitating that Alo Yoga addresses counterfeit issues and enhances product quality to establish a strong market presence [4]