随着免签、退税以及支付便利化等政策措施不断优化、一项项顶级体育赛事落地中国，为了一场球，奔 赴一座城，正成为"China Travel"的新趋势。 （原标题：解锁"China Travel"新玩法：为一场球，赴一座城） 体育赛事、音乐节、演唱会……"China Travel"的玩法不断升级。比如，今年的ATP上海网球大师赛覆盖 整个国庆中秋假期，因此不少海外球迷特地来上海看球，希望一睹辛纳、梅德韦杰夫、德约科维奇、商 竣程、吴易昺等运动员的风采。据南方财经记者观察，热门比赛基本座无虚席，其中不乏外国球迷的身 影。 一位阿根廷球迷对南方财经记者表示，尽管不是第一次来上海，但这次主要为了看球而来，并称赞上海 网球大师赛的设施一流，氛围也很好。 南方财经 21世纪经济报道记者 施诗 上海报道 ...

今年国庆、中秋假期，中国大地游人如织，消费市场热气腾腾。假日文旅"热"铺展中国经济高质量发展 的新图景，为世界观察中国发展现状与前景打开了窗口。 假日文旅"热"源于流动活力。中国交通运输部数据显示，国庆、中秋假期全社会跨区域人员流动量预计 24.32亿人次，日均3.04亿人次，同比增长6.2%。从高速车流到高铁列车，从水上邮轮到飞机航班，涌 动的人潮见证流动中国的生机活力。跨境人员往来也十分活跃。从东南亚的新加坡、泰国、马来西亚， 到非洲的肯尼亚、南非，再到欧洲的塞尔维亚等国，多国为吸引中国游客推出便利政策。中国游客出境 游升温，既增进文化交流，也给当地经济增添新活力。联合国旅游组织秘书长祖拉布·波洛利卡什维利 认为，中国是重要的游客输出地和旅游目的地，在拉动出境游和国内游方面对全球旅游业作出重要贡 献。 假日文旅"热"在于多元选择。今年国庆、中秋假期，许多游客不再满足于传统景点，而是追寻更具特 色、更富创意的假日体验。"奔县游""乡村游"出圈，城乡经济因浓厚的"烟火气"而愈加繁荣，科技光影 也以更加灵动的姿态融入文旅场景，折射出中国文旅市场的新变化。在江西龙南市杨村镇，太平堡"村 BA"篮球赛激情开赛，吸引 ...

Core Viewpoint - The 2025 China Sports Culture Expo and China Sports Tourism Expo is being held from September 12 to 14 at the Suzhou International Expo Center, showcasing the rich sports culture and tourism resources of Shandong Province, which is the guest province for this year [1] Group 1 - The theme of the event is "Good Luck Shandong, Vitality Qilu," highlighting the province's deep sports culture and high-quality development in the sports industry [1] - The expo aims to present the achievements of Shandong's sports industry and promote its tourism resources [1]

Group 1 - The core theme of the Yunnan exhibition is "A Lifestyle Called Yunnan," promoting the achievements of the outdoor sports industry and showcasing the "Great Shangri-La" outdoor sports development area [3] - Yunnan's sports tourism resources are diverse, including snow-capped mountains, canyons, tropical rainforests, and unique ethnic cultural resources, which enhance the outdoor sports experience [9] - The integration of sports events with tourism is being emphasized, with Yunnan launching several premium sports tourism routes that combine well-known tourist attractions with sports events [9][10] Group 2 - The exhibition features performances that highlight Yunnan's cultural richness, such as the lively flower waist Dai dance, attracting significant attention from visitors [5][7] - Technological innovations in sports are showcased, including virtual cycling experiences and AI rehabilitation robots, enhancing the engagement and experience of attendees [11][13][15] - Yunnan is transitioning from "welcoming traffic" to "cultivating demand," focusing on rural revitalization and international sports cultural exchanges to create a model for outdoor sports [10]

Core Points - The 2025 China Sports Tourism Boutique Project Promotion event took place on September 13, showcasing key projects including the Xi'an Marathon, Yangling Agricultural Science City Marathon, and Xi'an Kunming Pool Scenic Area [1] - A total of 112 boutique projects were promoted nationwide, comprising 30 scenic spots, 20 routes, 50 events, and 12 destinations, with 40 projects highlighted for special promotion [1] - The Xi'an Kunming Pool Scenic Area is recognized for its extensive water resources and well-equipped facilities for various sports, positioning itself as a high-quality green ecological park for tourism and outdoor activities [1] - The management of Xi'an Kunming Pool Scenic Area expressed commitment to enhancing the integration of sports, culture, tourism, and commerce, aiming to develop more high-quality and distinctive sports tourism products [1]

Core Points - The 2025 China Sports Culture Expo and China Sports Tourism Expo have officially commenced, highlighting the growing importance of sports culture and tourism in China [1][2][3]. Industry Summary - The expos aim to promote the integration of sports culture and tourism, showcasing various sports-related products and services [1][4]. - The events are expected to attract a significant number of exhibitors and visitors, indicating a robust interest in the sports tourism sector [2][5]. - The expos will feature a range of activities, including forums, exhibitions, and interactive experiences, aimed at enhancing public engagement with sports [3][4].

Group 1 - The 2025 China Sports Culture Expo and China Sports Tourism Expo opened in Suzhou with a theme of "Sports Energizing a Better Life" [1] - The total exhibition area is 50,000 square meters, featuring five major exhibition areas and one roadshow promotion area, along with a special foreign trade quality product area [1] - Over 500 enterprises are participating in the expo, showcasing various sports and tourism projects [1] Group 2 - Shandong is the only "Guest Province" at the expo, with a 1,200 square meter exhibition area themed "Good Luck Shandong, Vitality Qilu" [1] - The province aims to display its excellent sports enterprises and cultural tourism resources, linking its rich cultural heritage with tourism through sports [1] - Shandong's sports industry has a total scale exceeding 490 billion yuan, with 67,000 market entities and per capita sports consumption over 2,500 yuan [1] Group 3 - The expo serves as a platform for Shandong to enhance communication and exchange with other provinces in sports culture and tourism, aiming to share development achievements [1]

Core Insights - The 2025 China Sports Culture Expo and China Sports Tourism Expo have opened in Suzhou, showcasing the integration of sports and tourism while promoting sports culture and spirit [1][2] - The theme for this year's expos is "Sports Empowering a Better Life," featuring diverse exhibitions and activities aimed at enhancing audience experience and contributing to the development of sports culture [1][2] Group 1 - The expos are a national and international platform for promoting Chinese sports culture and spirit, with a focus on integrating sports, culture, commerce, and tourism [1][2] - This year marks the third consecutive year Suzhou has hosted the expos, with participation from all 31 provinces, municipalities, and autonomous regions in China [2] - The total exhibition area is 50,000 square meters, featuring over 500 participating units, including national sports authorities, international sports organizations, and leading domestic and foreign enterprises [2] Group 2 - The expos include various activities such as champion series events, cultural and sports tourism activities, and community engagement initiatives, enhancing thematic connections within and outside the venue [2] - An Olympic champion donation ceremony took place during the opening, where Lin Qingfeng, the 2012 Olympic weightlifting champion, donated his gold medal to the China Sports Museum [2] - The event also featured the release of recommended outdoor sports routes for the 2025 National Day holiday [2]

Core Insights - The Chinese sports tourism market is projected to reach a scale of 1.79 trillion yuan in 2024, representing a year-on-year growth of 27.6% [1][3][5] Group 1: Market Overview - The total revenue of China's tourism industry is expected to reach 5.75 trillion yuan in 2024, while the total scale of the sports industry is estimated at 3.89 trillion yuan [5] - The sports tourism sector is creating new spaces for industry growth and consumer spending [5] Group 2: Consumer Trends - The rise of event-driven economies is transforming the emotional value of sports events into tourism value, expanding the consumer base [3] - Emerging sports such as surfing, skiing, and low-altitude sports are driving new consumption trends among the younger generation [3][5] Group 3: Policy and Development - The State Council has issued guidelines to stimulate sports consumption and expand the sports consumer base through various initiatives [3] - There is a call for deeper integration of sports, culture, commerce, and tourism to enhance product offerings and meet consumer needs [5]

Group 1 - The core viewpoint of the article highlights the transformation of Yingxing Holdings Group Limited from a traditional manufacturing leader to a provider of IP-centric sports culture event management and supply chain management services [1] - The CR7®️ LIFE Hong Kong Museum, as the group's first IP project, has seen a significant increase in visitor numbers, with over 40% growth in August compared to the previous month, and a remarkable 250% week-on-week increase in the third week of August [1] - The group believes that the CR7®️ LIFE Hong Kong Museum will become a world-class sports and cultural event in Hong Kong, contributing to the city's sports tourism and cultural industry [1] Group 2 - The CR7®️ LIFE Hong Kong Museum spans over 12,000 square feet and features immersive exhibitions, valuable memorabilia, and interactive experiences that showcase Cristiano Ronaldo's extraordinary journey from Madeira to his record-breaking achievements [4] - The museum officially opened at K11 MUSEA, inviting the public to explore the legendary world of one of the greatest football players in history [4] - Cristiano Ronaldo visited the museum with former teammates and engaged with various exhibits, including interacting with his wax figure and experiencing multiple interactive displays [3]