1 月 1 本报1日讯（贺东旭 记者刘大泳）1日，新年第一场马拉松——太平洋保险2026东极新年马拉松在佳木 斯抚远市鸣枪，2000名跑者齐聚极地赛道，在冰雪竞技中挑战极限，在民俗体验中浸润文化，以拼搏之 姿开启新年新篇。 转自：黑龙江日报 日，参赛选手在冰封雪覆的黑龙江江面上奔跑（无人机照片）。新华社发 （来源：黑龙江日报） 比赛中，选手们身着特制参赛服装全副武装，在一望无垠的冰天雪地中，用钢铁般坚韧的心志，在无边 无际的莽莽雪野中奋力前行，将"一路向东，马到成功"的梦想融入每一步奔跑之中。赛道沿途补给站， 成为选手补充水分、电解质和能量，以及提供心理支持的最佳场所，补给站增加了鲫鱼汤、红糖姜茶、 鲟鳇鱼火锅、手工水饺、蔓越莓果汁等当地特色美食和饮品，帮助参赛者抵御严寒。 最终，房博、李想、曹辉获马拉松男子组前三名；张水华、唐晓芳、宗美玲获马拉松女子组前三名。晋 淼、李子成、梅国勇获半程马拉松男子组前三名；李美珍、黄菲、唐晓芬获半程马拉松女子组前三名。 据悉，东极新年马拉松在过去10年时间里已举办七届，先后入选我省体育旅游精品项目、2024— 2025"跟着赛事去旅行"全国冰雪赛事目录，不仅成为全国马拉松爱 ...

Core Viewpoint - Morgan Stanley continues to support the Shanghai Rolex Masters as a diamond sponsor, highlighting its commitment to the development of tennis in China and Asia [1][4]. Group 1: Event Details - The Shanghai Rolex Masters, the only ATP 1000 event in Asia, will take place from September 29 to October 12, 2025, featuring top tennis stars in a two-week tournament [1]. - Last year's event attracted over 220,000 fans, setting a record for the highest attendance in the tournament's history [6]. Group 2: Company Commitment - Morgan Stanley has been supporting the Shanghai Rolex Masters since 2018, emphasizing the opportunity it provides for fans to witness tennis excellence [2]. - The company has been operating in China for over a century, demonstrating its long-term commitment to the Chinese market and its clients [8]. - The partnership with the Shanghai Rolex Masters reflects Morgan Stanley's dedication to promoting the sport and inspiring a new generation of tennis players and enthusiasts in China [4][6].

Core Insights - The 2024 China Sports Service Trade Development Report indicates a significant growth in China's sports service trade, with a total import and export value of RMB 69.342 billion, an increase of RMB 16.455 billion, or 31.1% year-on-year [1] Summary by Categories Trade Growth - The total import and export value of China's sports service trade has maintained a high growth trend, achieving double-digit growth for three consecutive years since 2022, indicating a rapid recovery and continuous upward trajectory in the industry [1] Export Performance - The export value of China's sports service trade reached a historical high in 2024, with a year-on-year growth of 43.5%, marking the fastest growth rate in recent years [1] Sector Analysis - Sports tourism remains the core of China's sports service trade, with a year-on-year growth of 31.9%, closely aligning with the 38.1% growth rate of travel service trade during the same period. Additionally, the sports event sponsorship sector shows strong growth potential and market opportunities [1][2]

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Super") is gaining significant popularity and economic impact, with various cities leveraging the event for tourism and local business growth [1][19]. Group 1: Event Highlights - The fourth round of "Su Super" has seen innovative promotional activities, including a drone show in Nanjing with over 1,000 drones showcasing the event [3][4]. - The match between Yangzhou and Taizhou attracted nearly 20,000 spectators, with aerial displays from five light aircraft adding to the excitement [4][6]. - Celebrities and sports figures, such as David Beckham and renowned sports commentator Han Qiaosheng, have participated in promoting the league, enhancing its visibility [11][12]. Group 2: Sponsorship and Economic Impact - The number of sponsors for "Su Super" has increased from 6 to 20, with sponsorship fees rising to 3 million, indicating high demand for sponsorship opportunities [15][17]. - Major brands like JD.com and Yili have joined as official sponsors, alongside other notable companies, reflecting the league's growing commercial appeal [16]. - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, driven by increased tourism and local promotions [19]. Group 3: Local Economic Initiatives - Cities are actively promoting local tourism during the league, with initiatives such as free access to 44 attractions in Wuxi and special discounts in local businesses [18]. - Events like the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters over three days [18]. - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to boost local economies [19].