手机市场竞争

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雷军又赢了,小米17力压苹果iPhone17,拿下中国市场第一名
Sou Hu Cai Jing· 2025-10-11 03:17
自从小米发布了小米17系列,还改名后,一直被很多人吐槽和嘲讽。 但是,随着销量数据出炉,估计这些嘲讽的人要自己打自己的脸了,那就是小米在改名之后,真的太给 力了,力压iPhone17,拿下中国市场的第一名。 第一个数据,是W39周的时候,中国手机市场的份额情况,可以看到小米就是国内的销量第一名,具体 如图所示。 小米拿下了国内22.1%的市场份额,而苹果是20.2%,小米高了2个百分点。之后再是VIVO、华为、 OPPO、荣耀、真我。 第二个数据,则是W40周,也就是9月29日到10月5日,这个算是十一黄金周的销量了,具体如下图所 示。 小米的份额为21.2%,而苹果跌至16.3%,再是VIVO、华为、OPPO、荣耀,排名与上周相比没变,但 份额有所变化。 很明显,连续两周,小米都是打败了苹果,成为了第一名。而为什么会这样,原因就是小米17系列,卖 的太好了。 按照机构的数据,W39、W40这两周,小米17系列的销量,可以排在最前面的,所以很明显,这次小米 17是真的赢了。 并且在小米17系列中,卖的最好的,也是小米17 Pro Max,再是Pro,卖的最少的是标准版。 原因就是Pro \ max,它有一个副 ...
17系列出货不及预期?小米股价两日重挫10%,公司回应
Feng Huang Wang· 2025-09-29 11:59
Core Insights - Xiaomi Group's stock experienced a decline of 2.01% after initially dropping over 3% on September 29 [1] - Analyst Ming-Chi Kuo revised the shipment forecast for the Xiaomi 17 series down by 20%, from an original target of approximately 10 million units, indicating potential shipments may fall below the 8 million units of the 15 series if no aggressive pricing or marketing strategies are implemented [3][4] Group 1: Shipment and Demand Analysis - The primary reason for the downward revision is the lower-than-expected demand for the standard version of the Xiaomi 17 series, which was initially expected to account for 50-55% of total shipments but only represented about 15-20% after launch [4] - Although there has been an increase in orders for the Pro Max and Pro models, it has not compensated for the reduced orders of the standard version [4] Group 2: Competitive Landscape - The Xiaomi 17 series faces competitive pressure from both iPhone and Huawei smartphones. The iPhone 17 standard version has exceeded sales expectations in the Chinese market, and upcoming models in 2026 will further intensify competition [4] - Huawei's high-end models are currently facing demand issues due to compatibility with the HarmonyOS, but this situation is expected to improve in 2026 [4] Group 3: Company Response and Sales Performance - On the same day as the shipment revision, Xiaomi's President Lu Weibing expressed confidence in the sales performance of the Xiaomi 17 series, stating that initial sales were promising and that the Pro Max model was performing particularly well [5] - The company has decided to increase orders for the Pro model and has also introduced a new 1TB version of the standard model, which will begin delivery on October 5 [5] - The Xiaomi 17 series was officially launched on September 25, with starting prices set at 4,499 yuan for the standard model, 4,999 yuan for the Pro, and 5,999 yuan for the Pro Max [6]
刚刚,雷军宣布:破纪录
Mei Ri Jing Ji Xin Wen· 2025-09-27 05:58
9月25日,小米公司创始人雷军在年度演讲中发布了小米17系列新机。小米17售价4499元起,小米17 Pro售价4999元起,小米17 ProMax售价5999元起。 图片来源:小米公司 9月27日10点,小米17系列全渠道开售。 当天上午10时12分,小米集团公关部总经理王化在微博上公开表示,小米17全系开售5分钟,刷新2025年国产手机全价位段新机系列的首销全天销量、销 额纪录。 随后小米集团董事长兼CEO雷军表示,小米17 ProMax单款机型打破了今年国产手机全价位段首销全天销量、销售额纪录,在小米17系列中销量占比超过 50%。 图片来源:卢伟冰微博 而据北京日报报道,9月26日晚11点北京海淀区华熙LIVE小米之家店内依旧人头攒动。华熙LIVE小米之家店长司跃称,"样机要27日早上才能到店,但25 日晚上发布会后,店里很快就卖出了一百多单,甚至有些用户没等到发布会结束,只是提前看到了亮点剧透就联系我们交定金'盲订'了。" 小米集团总裁卢伟冰也表示,"三杯中Pro Max版本卖得最好"。他说,iPhone17系列今年产品力比较强,两款17也是全面交锋。小米也第一次推出小米17 ProMax,出乎意料 ...
为什么越来越多的人不买华为手机了?这5 个原因都很现实
Xin Lang Cai Jing· 2025-09-23 06:23
Core Viewpoint - Huawei smartphones, once a leading brand in China with a peak annual sales volume of 240 million units and over 40% market share domestically, are experiencing a decline in sales due to several key challenges faced by consumers [2]. Group 1: Reasons for Decline - Reason 1: Difficulty in purchasing new Huawei models, with consumers often unable to buy them at launch due to rapid sell-outs and scalpers marking up prices [2]. - Reason 2: Huawei's products are perceived to have lower cost-performance ratio compared to competitors, such as Xiaomi, which offers similar models at lower prices [5][6]. - Reason 3: High repair costs for Huawei devices, leading consumers to consider switching brands when repair expenses exceed a third of the device's purchase price [6]. Group 2: Market Competition and Design - Reason 4: The smartphone market is highly competitive, with a wide variety of brands available, leading to a loss of market share for Huawei as consumers explore other options [7][9]. - Reason 5: Huawei's conservative design approach does not appeal to the current consumer preference for trendy and personalized aesthetics, unlike competitors who frequently innovate in design [11].
体验iPhone 17后,我想说苹果终于要回击国产机了
3 6 Ke· 2025-09-23 04:11
最近几天,热度很高的 iPhone 17 系列终于正式发售了,不知道有没有差友们激情下单? 我们的手机已经收到了,而且我们还额外去咱们的香港地区买了两台 iPhone Air,准备给大家拆一拆 —— 所以正式的完整评测还得过两天,但相信能给 大家看爽。 今天我们也会带一点儿新 iPhone 的体验感受,不过我们主要想跟大家聊另外一件事儿: 不知道你们发现没,iPhone 17 标准版一反以往的 "谁买标准版啊",成了今年呼声最高的购买选项。 因为你有高刷我就买,没有就不买,就这么简单。 在过去一年的时间里,各家国产品牌对标、致敬、强行兼容苹果的各种骚操作不断,苹果在中国市场的份额也是跌到了第三,要说果果没压力,那是绝对 不可能的。 而 iPhone 17 系列,就是如今苹果面对压力的回应。 在经过高刷和一系列升级之后,预约量在单个电商平台就超过了 200 万。。。 如果托尼没记错的话,去年标准版 iPhone 16 在相同平台的预约量也就三四十万左右,翻了将近十倍。。。 iPhone 17 Pro 凭借着 VC 散热、更大的电池以及新的外观,也是怒刷了一波存在感。 无论如何,iPhone 17 这一代让 iP ...
雷军高端梦成,小米17系列遭友商“围攻”,只有华为、苹果做到
Sou Hu Cai Jing· 2025-09-23 03:25
Group 1 - Xiaomi 17 series was launched on September 25, facing competitive pre-launch marketing from rivals such as OPPO, vivo, and realme, indicating a significant shift in market dynamics where competitors are aggressively vying for attention [1][5] - The renaming of Xiaomi 16 to Xiaomi 17 was officially attributed to a cross-generation upgrade, with the number "7" considered a lucky number for the company, despite initial claims of aligning with Apple's iPhone 17 series [1][3] - The Xiaomi 17 series includes three models, featuring a 6.36-inch display and a rear triple-camera setup, with the Pro and Pro Max versions offering similar specifications but differentiated by screen size and design elements [3][5] Group 2 - All models in the Xiaomi 17 series are equipped with the Snapdragon 8 Elite Gen5 processor, expected to achieve over one million units in sales during the exclusive launch period of approximately 20 days [5][9] - In contrast to competitors focusing on camera upgrades, Xiaomi's unique selling point lies in the secondary display, which may provide a competitive edge in sales [5][9] - The upcoming vivo X300 series, set to launch on October 13, will feature the Dimensity 9500 processor, which has received mixed reviews regarding its performance, particularly in gaming scenarios [5][7] Group 3 - OPPO's Find X9 series, launching on October 16, claims to balance lightweight design, imaging capabilities, and battery life, with a new design that emphasizes a slim bezel [7][9] - The realme GT8 Pro is anticipated to feature high-end specifications, including a 200-megapixel telephoto lens and a 2K display, but the market is particularly interested in its pricing strategy [9][11] - The competitive landscape is intensifying, with various brands launching products that challenge Xiaomi's market position, raising questions about the potential sales performance of the Xiaomi 17 series against its rivals [11]
体验iPhone17后,我想说苹果终于要回击国产机了
Hu Xiu· 2025-09-22 23:40
最近几天,热度很高的iPhone 17系列终于正式发售了,不知道有没有差友们激情下单? 我们的手机已经收到了,而且我们还额外去咱们的香港地区买了两台iPhone Air,准备给大家拆一拆。 今天我们也会带一点儿新iPhone的体验感受,不过我们主要想跟大家聊另外一件事儿: 不知道你们发现没,iPhone 17标准版一反以往的"谁买标准版啊",成了今年呼声最高的购买选项。 在经过高刷和一系列升级之后,预约量在单个电商平台就超过了200万。 如果托尼没记错的话,去年标准版iPhone 16在相同平台的预约量也就三四十万左右,翻了将近十倍。 iPhone 17 Pro凭借着VC散热、更大的电池以及新的外观,也是怒刷了一波存在感。 无论如何,iPhone 17这一代让iPhone销量"起死回生",可以说是板上钉钉的事情了。 就这么说吧,我司好几个主力机是安卓的同事,都怒冲了一台iPhone 17作为第二台手机,成为了双持党。 因为你有高刷我就买,没有就不买,就这么简单。 在过去一年的时间里,各家国产品牌对标、致敬、强行兼容苹果的各种骚操作不断,苹果在中国市场的份额也是跌到了第三,要说果果没压力,那是绝对 不可能的。 ...
苹果iPhone 17系列中国首销:Pro Max成“爆款”,北京“黄牛”加价上千,深圳热度降温
华尔街见闻· 2025-09-19 11:51
Core Viewpoint - The launch of the iPhone 17 series in China has shown mixed but positive signals, with strong demand for high-end models in some cities, while interest has cooled in others [1][5]. Group 1: Market Response - Long queues formed outside Apple stores in Beijing and Shanghai, with around 300 people waiting at the flagship store in Beijing, leading to the rapid sell-out of popular models [2][6]. - The Shanghai store experienced even greater queueing than in previous years, necessitating additional barriers to maintain order [3]. - In contrast, a store in Shenzhen reported significantly fewer customers than in previous years, indicating a regional disparity in demand [4]. Group 2: Demand for High-End Models - The Pro Max model has become the focal point of the release, with early morning queues forming as early as 5 or 6 AM [6]. - Resellers are focusing on high-capacity versions of the Pro Max, with price markups ranging from hundreds to over a thousand yuan for certain models [8][9]. - The 1TB Pro Max version saw a markup of up to 1000 yuan, while the 256GB Pro version had a markup of approximately 300-400 yuan [8]. Group 3: Sales Projections and Market Strategy - Analysts view the iPhone 17 launch as a critical opportunity for Apple to regain market share in China, especially after a 6% year-on-year decline in shipments during the first eight weeks of Q3 [12]. - It is projected that the iPhone 17 series could lead to an 11% year-on-year increase in Apple's shipments in China for the second half of the year, contributing to a 5% growth for the entire year [14]. - The redesigned Pro Max is expected to stimulate demand, with historical trends indicating that significant redesigns often drive upgrade cycles in China [14]. Group 4: Product Strategy and Inventory Management - The highly anticipated iPhone Air has been delayed in China due to regulatory issues, as it only supports eSIM technology [15][16]. - Apple is also reducing prices on older models to clear inventory, with the iPhone 16 now priced at 5399 yuan, down from its original price of 5999 yuan [17].
竞争加剧盈收下滑 传音拟赴港上市抗逆势
BambooWorks· 2025-08-01 08:32
Core Viewpoint - Transsion Holdings, a budget smartphone manufacturer listed on the Shanghai STAR Market, is reportedly considering a secondary listing in Hong Kong with a potential fundraising target of up to $1 billion [2][3]. Group 1: Company Overview - Transsion Holdings has rapidly risen by focusing on budget smartphones priced between $100 and $200, establishing a dominant position in the African market and ranking among the top five global smartphone manufacturers [3][5]. - The company has faced challenges due to increased competition from domestic smartphone manufacturers in Africa and setbacks in new market expansions [3][6]. Group 2: Financial Performance - The company's revenue growth was robust until the first half of last year, achieving a 38% year-on-year increase to 34.6 billion yuan, but it experienced a significant downturn in the second half, with an 8.3% decline [7]. - In the first quarter of this year, Transsion reported a 25.5% year-on-year drop in revenue to 13 billion yuan, down from 17.4 billion yuan in the same period last year, and a 70% decline in net profit to 497 million yuan [7]. - The gross margin decreased from 21.4% to 19.3%, while competitors like Xiaomi and Apple reported gross margins of 22.8% and 35.9%, respectively [7]. Group 3: Market Challenges - Transsion's market share in Africa fell from 52% to 47% in the first quarter, ending a seven-quarter growth streak, while Southeast Asia and the Middle East saw declines of 20% and 30% in shipment volumes, respectively [7][8]. - The company is shifting its strategy from "growth at all costs" to pursuing higher-margin products, which may improve its situation in the second half of the year [8]. Group 4: IPO Considerations - Despite its current challenges, Transsion is encouraged by the booming IPO market in Hong Kong, which has attracted many Chinese companies for secondary listings [5][8]. - The potential Hong Kong listing could provide a new investment channel for investors in the Chinese smartphone manufacturing sector, although the company may need to issue shares at a price lower than its STAR Market valuation to raise the targeted $1 billion [8].
iPhone,大降价→
新华网财经· 2025-05-11 09:01
Core Viewpoint - Apple has announced significant price reductions for the iPhone 16 series, indicating a response to lower-than-expected sales in the Chinese market [1][11][12]. Pricing Strategy - The iPhone 16 Pro Max has seen a price drop of $160, while the iPhone 16 Pro 128GB version is reduced by $176, with other versions also seeing a $160 decrease [1]. - On e-commerce platforms, the iPhone 16 Pro 128GB is listed at a new price of 5999 RMB, down from 7999 RMB, with additional government subsidies available [1][4]. - Apple's official website still lists the iPhone 16 Pro starting at 7999 RMB, indicating a discrepancy between retail and official pricing [8]. Sales Performance - Apple's sales in China have not met expectations, with a reported 9% year-on-year decline in shipments, placing it fifth in the market [11]. - The company's revenue in the Greater China region fell by over 2% year-on-year, from $16.372 billion to $16.002 billion [11]. - In 2024, Apple's shipment volume in China is projected to decline by 17%, with Huawei surpassing Apple in annual sales [11][12]. Market Competition - The decline in Apple's market share in the high-end smartphone segment is attributed to conservative innovation and aggressive competition from local brands like Huawei and Xiaomi [12]. - Apple's market share in China's high-end smartphone market has decreased from 75% in 2022 to a projected 54% in 2024 [12]. Financial Performance - Despite the challenges in the smartphone market, Apple reported a 5% increase in total net revenue for the second fiscal quarter, reaching $95.359 billion [12]. - The net profit for the same period also grew by 5%, amounting to $24.780 billion [12]. - Apple has approved a stock buyback plan worth up to $100 billion, reflecting confidence in its financial health [13].