财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 19.9元的速干T恤、49.9元的双肩包、99元的登山鞋，这些让消费者高呼真香的迪卡侬商品，自两年前以肉 眼可见的速度消失后，去迪卡侬的消费者就变少了。 以下文章来源于财经天下WEEKLY ，作者财经天下 在消费者加速"逃离"中，迪卡侬开始考虑出售中国业务了。今年4月以来，迪卡侬中国业务"卖身"的传闻就 在坊间流传开来。8月下旬，有媒体报道称，迪卡侬正计划出售中国子公司约30%的股权。这一业务初步估 值区间约10亿~15亿欧元，折合人民币约100亿元。对于市场传闻，迪卡侬中国方面回复称："不予置评。" 据了解，目前已有多家投资机构进入谈判阶段。 知情人士王啸告诉《财经天下》，"早就听说安踏与迪卡侬在接触，但由于价格一直没谈妥，估计年底有结 果，安踏认为迪卡侬要价高了"。 迪卡侬在中国是怎么走到今天这一步的？ 01 涨价后消费者不爱去了 不是消费者抛弃迪卡侬，而是迪卡侬亲手关上了"乐园"的大门。 北京的宋城曾是一个长在迪卡侬里的快乐男人。在迪卡侬线下门店，宋城一逛就是大半天。他不仅能在里 面找到物美价 ...

Core Viewpoint - Transsion, known as the "King of African Mobile Phones," is facing its biggest market challenge in recent years, with a significant decline in smartphone shipments and financial performance in 2025 compared to 2024 [2][3]. Group 1: Market Performance - In Q1 2024, Transsion's smartphone shipments reached 28.5 million units, capturing 9.5% of the global market, ranking fourth among smartphone manufacturers [2]. - By Q1 2025, Transsion's shipments fell below 22.7 million units, resulting in its exclusion from the top five manufacturers, categorized under "Others" [2]. - Transsion's revenue for Q1 2025 was 13.004 billion yuan, a year-on-year decline of 25.45%, while net profit plummeted by 69.87% to 490 million yuan [2]. Group 2: Financial Indicators - The net profit excluding non-recurring gains for Q1 2025 was 343 million yuan, down 74.64% year-on-year [3]. - Basic earnings per share dropped to 0.43 yuan, a decrease of 70.14% from the adjusted 1.44 yuan in the same period last year [2]. - Operating cash flow for the reporting period was -741 million yuan, worsening from -108 million yuan in the previous year [2]. Group 3: Competitive Landscape - Transsion's performance decline is attributed to increased market competition and rising supply chain costs, which have pressured its gross margin [3]. - The company has historically focused on low-cost models in Africa and Latin America, with entry-level models averaging only $70 [4]. - Rising supply chain costs, particularly for DRAM and NAND Flash, are squeezing profit margins, with expected price increases of 13-20% for these components [5]. Group 4: Market Challenges - In 2024, Xiaomi's sub-brand Redmi aggressively entered the African market with low-cost models, achieving a 22% growth in the region [6]. - Realme also gained traction in Africa, with a 70% year-on-year growth, further intensifying competition for Transsion [6]. - Transsion's expansion efforts in India, Southeast Asia, and Latin America are hindered by established competitors like Vivo, OPPO, and Samsung, limiting its market share [7].