文体旅融合发展

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苏州踢出文体旅融合发展“好球”
Xin Hua Ri Bao· 2025-08-18 23:25
"姑苏的月照亮凤城的河""正面是胜负交织的锋芒,背面是情缘密布的暖光""阊门与海陵的灯火, 也永远会映亮彼此归家的路"……8月16日晚,伴随"苏超"第九轮苏州队与泰州队终场哨响,一段饱含深 情的诗意解说迅速"出圈",引起网友的强烈共鸣。 自"苏超"开赛以来,苏州以足球为纽带,推动文化、体育、旅游深度融合,从免费开放40多个景 区,到精心定制"宠粉"礼遇,再到构建"赛事+"消费生态圈,借助"苏超"将"赛事"变"赛道"、"流 量"变"留量",踢出了一场场融合发展"好球"。 一封文旅"邀请函":白天游城,晚上看球 "白天游城,晚上看球",是"苏超"向八方游客发出的请柬。 当苏州队对阵泰州队的比赛落幕,看台上的泰州球迷夏志伟仍沉浸在一日游的满足中。8月16日, 清晨6点多,他带着一双儿女,从泰兴自驾来苏州,早上在上方山国家森林公园与萌宠嬉戏,下午流连 于七里山塘的吴风雅韵,夜晚则在绿茵场呐喊中释放激情。"在苏州度过了充实又美好的一天!"夏志伟 笑说。 这封"邀请函"远传数千里。来自新疆克孜勒苏柯尔克孜自治州的"天山姑娘"古力亚,坐飞机辗转近 15小时抵达苏州。在"苏超"苏州主场上,她与同伴们以曼妙舞姿表达对江苏援疆的 ...
赛事聚“流量” 一座老工业城市奏响文体旅活力新乐章
Xin Hua She· 2025-08-14 14:00
Core Insights - The article highlights the transformation of Huangshi, an old industrial city in China, into a vibrant hub for sports and tourism through hosting various national sports events and developing sports facilities [1][3][4] Group 1: Sports Events and Tourism Integration - Huangshi has successfully hosted multiple national sports events, including the 23rd National College Athletics Championships, which has attracted visitors and boosted local tourism [1][3] - The city has developed a "sports + tourism" model, offering packages that combine events with local attractions, thereby increasing visitor engagement and economic benefits [3][4] - The 2024 Huangshi Marathon is expected to generate direct economic benefits of 48.33 million yuan and indirectly boost consumption by 153 million yuan [3] Group 2: Infrastructure Development - Huangshi has repurposed old industrial sites into modern sports facilities, such as the Tianyi Basketball Gym, which was converted from a defunct factory [1][2] - The city has established over 170 fitness venues, enhancing the community's access to sports and improving the overall quality of life for residents [2] - As of the end of 2024, the per capita sports area in Huangshi is projected to reach 3.27 square meters, with 41.91% of the population regularly participating in sports activities [2] Group 3: Community Engagement and Economic Impact - Local initiatives have included free sports classes for community members, promoting physical activity among various age groups [1][2] - During the first Youth Games in Hubei Province, Huangshi saw a 120% increase in daily passenger volume at the high-speed railway station and a rise in hotel occupancy from 47% to 70% [3] - The integration of sports events with local tourism has led to a direct consumption increase of over 30 million yuan during major events [3]
2025沈阳第十一届“和平杯”国际青少年足球邀请赛开幕
Xin Hua Wang· 2025-08-14 01:37
新华网沈阳8月13日电 12日,2025沈阳第十一届"和平杯"国际青少年足球邀请赛在沈阳"和平杯"世界足球公园开幕。本届"和平杯"开幕式 以"'11'的力量"为主题,取意"第十一届、11号球衣、11人团队"。 8月12日拍摄的"和平杯"开幕式现场。新华社记者 吴青昊 摄 赛事举办地沈阳是足球名城、足球福地,拥有深厚底蕴、丰富资源、广泛基础、优秀人才,正加快创建全国足球发展重点城市。一系列赛事的 举办着力构建高质量足球人才体系、训练体系、竞赛体系、治理体系,加强青少年足球普及,持续提高青训水平,因地制宜探索辽宁特色的省 域足球发展之路。 8月12日,来自韩国的球员在入场式前合影留念。新华社记者 吴青昊 摄 8月12日,裁判员代表在"和平杯"开幕式上宣誓。新华社记者 吴青昊 摄 此外,赛事充分发挥赛事带动和溢出效应,深化"赛事+旅游""赛事+文创""赛事+商贸",以赛事赋能城市建设、激发消费需求、拉动经济发展, 加快打造高品质文体旅融合发展示范地,为推进文化自信自强贡献辽宁力量。 8月12日拍摄的"和平杯"开幕式现场。新华社记者 吴青昊 摄 本届赛事共有来自9个国家、430支球队的6000余名青少年齐聚沈阳,同场 ...
辽宁大连上半年GDP增长6.0% 全市经济保持平稳运行
Zhong Guo Xin Wen Wang· 2025-07-22 17:26
Economic Performance - Dalian's GDP for the first half of the year reached 464.7 billion yuan, with a year-on-year growth of 6.0%, surpassing the national average by 0.7 percentage points [1] - The city's industrial production continued to be a stabilizing force, with the industrial added value of large-scale enterprises increasing by 12.5% year-on-year, an improvement of 7.8 percentage points from the previous year [1] - Key industries such as equipment manufacturing grew by 16.9%, with the railway and shipbuilding sector experiencing a significant increase of 52.3% [1] - High-tech manufacturing also showed robust growth, with a year-on-year increase of 20.1% [1] Investment and Revenue - Dalian's fixed asset investment grew by 1.2% year-on-year, while manufacturing investment saw a notable increase of 12.8% [1] - The general public budget revenue for the first half of the year was 42.12 billion yuan, reflecting a year-on-year growth of 0.3% [1] - Per capita disposable income for residents reached 26,739 yuan, marking a year-on-year increase of 4.2% [1] Energy Consumption - Total electricity consumption in Dalian was 24.46 billion kilowatt-hours, with a year-on-year growth of 2.7%, which is an increase of 2.2 percentage points compared to the first quarter [1] Tourism Sector - Dalian's cultural and tourism sector continued to thrive, with domestic tourist arrivals and tourism revenue increasing by 18.04% and 20.01% year-on-year, respectively [2]
文体旅融合发展催生新业态、新模式 “赛事流量”点亮夏日消费市场
Yang Shi Wang· 2025-07-20 03:38
Group 1 - The "Su Super" league is generating significant interest, with a key match between Nantong and Yancheng attracting 1.36 million ticket requests, highlighting its popularity [1] - Nantong city set up 45 viewing points for the match, promoting events like "Football Night" and "Football + Food" to enhance consumer engagement [1] - The local government launched a series of promotional activities titled "Follow Su Super to Tour Nantong" to integrate sports and tourism [1] Group 2 - In Jiangsu Taizhou, summer night activities are being organized to boost night consumption, coinciding with the "Su Super" matches [2] - The food carnival in Jiangyan District of Taizhou has been extended during "Su Super" weekends, attracting over 20,000 visitors daily since its launch on July 8 [4] - The largest night market in Jingjiang, Taizhou, saw a nearly 40% increase in sales during "Su Super" events, indicating a strong correlation between sports events and local business [6] Group 3 - The popularity of "Su Super" is driving youth engagement in football, with a surge in enrollment for youth football training programs across Jiangsu [7] - Football training sessions are being held for various age groups, reflecting the growing interest in the sport among children [9] - Sales of football-related products have also increased, with official merchandise experiencing a notable uptick in demand [11] Group 4 - Since the start of "Su Super" on May 10, there has been a doubling in search volume for football-related products in Jiangsu, with Suzhou leading in sales [13] - Specific product sales have surged, such as tactical boards in Suqian increasing threefold and shin guards in Yangzhou rising over 200% [13]
辽阳以赛事流量撬动文旅增量
Liao Ning Ri Bao· 2025-07-09 00:57
Group 1 - The core viewpoint highlights the successful integration of sports, culture, and tourism in Liaoyang, attracting visitors and enhancing local consumption [1][2] - Liaoyang has hosted over 80 various events this year, leading to a 30% increase in tourist reception and a 23% rise in tourism revenue in the first half of the year [2] - The city aims to further develop its tourism by organizing significant events like the 2025 National Kayaking Championship and the 2025 Liaoyang Half Marathon, focusing on innovative scenarios and new business models in the sports and tourism sector [2] Group 2 - The initiative to allow participants of events to visit over 20 scenic spots for free has received positive feedback, showcasing the effectiveness of combining sports events with tourism [1] - Liaoyang's rich cultural heritage and tourism resources are leveraged to promote a deeper integration of sports and tourism, enhancing the overall visitor experience [1][2] - The strategy aims to transform the influx of visitors from events into long-term tourism growth, stimulating the entire consumption chain in the region [1]
四川成都积极筹备世运会 以赛惠民 释放新动能
Ren Min Ri Bao· 2025-07-03 21:39
Group 1: Event Overview - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, marking the first time mainland China hosts this event [1] - The event will feature 27 competition venues, with 18 being existing venues and 9 temporary constructions [1] Group 2: Venue and Infrastructure - The Tianfu Park venue, covering approximately 15,000 square meters, integrates park city concepts while preserving the original terrain and vegetation [1] - The core philosophy of the event's organization is to "borrow instead of rent, and rent instead of buy," focusing on cost-effective solutions for venue setup [1] Group 3: Community Engagement and Participation - The "Love Chengdu, Welcome World Games, Move Together" campaign has engaged over 40,000 participants in youth sports events [2] - 77 new or renovated sports parks and 407 community sports corners have been established to promote public participation [2] Group 4: Economic Impact and Sports Industry Growth - Chengdu aims to exceed a total sports industry scale of 150 billion yuan and sports consumption of 80 billion yuan this year [3] - The city is promoting sports consumption through initiatives that combine sports with food and tourism, enhancing the overall experience for residents and visitors [3]
河洛汇流处 飒飒拳风生(城市味道·大河九曲)
Ren Min Ri Bao· 2025-07-03 00:31
Core Viewpoint - The article highlights the cultural significance and global spread of Tai Chi, originating from Chenjiagou in Wenxian County, Henan Province, emphasizing its historical roots and modern adaptations to attract younger generations [4][5][9]. Group 1: Historical Background - Tai Chi was developed in the mid-17th century by Chen Wangting, integrating various martial arts and philosophies [4][5]. - In 2006, Tai Chi was included in the first batch of national intangible cultural heritage lists, and in December 2020, it was recognized by UNESCO as a representative work of human intangible cultural heritage [5]. Group 2: Cultural Promotion and Modernization - Wenxian County has 52 Tai Chi schools and 3,120 Tai Chi instructors, with 4,030 training sites established domestically and internationally [5]. - The integration of social media platforms has allowed younger instructors to reach wider audiences, with one instructor amassing over 800,000 followers on Douyin [7]. Group 3: Tourism and Economic Development - Wenxian County is leveraging its Tai Chi heritage to promote cultural tourism, with initiatives like immersive night tours and the development of Tai Chi-themed products [8][10]. - The local government is enhancing the Tai Chi cultural experience through renovations of accommodations and the introduction of Tai Chi-related merchandise, contributing to the local economy [8][10]. Group 4: Global Reach - Tai Chi has spread to over 150 countries and regions, with hundreds of millions of practitioners worldwide, showcasing its global appeal and cultural significance [9].
“苏超”赛事带火多城消费 开启江苏文体旅融合新模式
Yang Shi Wang· 2025-07-02 12:07
Group 1 - The core viewpoint of the articles highlights the significant boost in consumer spending and engagement in various cities during the Jiangsu Urban Football League ("Su Super") matches, showcasing the event's impact on local economies [1][2] Group 2 - The Su Super matches led to a 103% increase in group purchase orders and a 114% increase in sales in Jiangsu's commercial districts over the weekend compared to the previous Thursday and Friday [1] - The sports event stimulated a 113% increase in orders for sports and leisure-related group purchases in Jiangsu [1] - The top five commercial districts in Jiangsu based on consumer spending during the weekend were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Road [1] Group 3 - Despite a loss, Zhenjiang saw the highest growth in hotel and travel consumption among the match cities, with a 108% increase in group purchase orders compared to the previous weekend [1] - Other cities like Suqian, Taizhou, and Suzhou also experienced significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [1] Group 4 - The matches also promoted local cuisine, with Xuzhou barbecue group purchase orders increasing by nearly 80% and Yangzhou fried rice orders rising by 27% [2] - Salt City saw a remarkable 353% increase in group purchase orders for its unique cuisine [2] Group 5 - The Su Super event has become a model for integrating culture, sports, and tourism in Jiangsu, demonstrating the potential for local economies to benefit from such events [2] - The collaboration between government initiatives and market dynamics has activated a full-chain consumption model, enhancing regional economic vitality [2]
打造特色文旅品牌 促进深度融合发展
Liao Ning Ri Bao· 2025-06-26 01:05
Group 1 - The "Cultural Revitalization Journey Together with Liaoning" city-themed cultural event is set to launch its summer edition in Yingkou, focusing on the theme "Rivers and Seas, Yingkou by the Water" [1] - The event will feature four main segments: "Artistic Creation and Symphony Action," "Cultural Heritage and Shared Action," "Industry Activation and Creative Coexistence Action," and "Intercity Connection and Beautiful Together Action," including 19 provincial cultural activities [1] - Yingkou has designed over 40 activities under three themes: "Summer Competition in Yingkou," "Summer Rhythm in Yingkou," and "Summer Travel in Yingkou," aiming to create a vibrant summer cultural and tourism feast [1] Group 2 - The Provincial Public Cultural Service Center aims to enhance cultural originality and has launched various initiatives, including the cross-border immersive drama "National Treasure Liaoning" and ballet performances, attracting over a million visitors [2] - The center promotes a dual approach to cultural engagement, encouraging the public to participate in exhibitions and performances, and has introduced immersive projects using VR/AR technology [2] - The center has developed nearly 200 cultural and creative products, generating sales of 24.5 million yuan, while also establishing the Liaoning Museum Cultural and Creative Industry Alliance [2]