本文来自微信公众号 "娱乐独角兽"（ID：yuledujiaoshou），作者：李寻欢，36氪经授权发布。 作者| 李寻欢 编辑| 赤木瓶子 步入7月中旬，暑期档即将过半，但档期票房只有29亿出头。 即使接下来四十余天日日破亿，也离2024年暑期档的116亿有很大一段距离。 而2024年暑期档在近十年是个什么水准呢？高情商回答：好于2020-2022年，处于中等水准。低情商回答：别扯了，要不是那三年因为疫情影院要么不开 业，要么被限制上座率，影片供应也跟不上，2024年暑期档的表现说是近十年最差都没问题。 | 票房 | 月票房 | 档期票房 | 年票房 | 自定义 | 端午档 | 2020年 | 36.16亿 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 7月20日-8月31日 43天 | | | 春节档 | | 2025年 本档期 6月1日-8月31日 92天 | | 29.31亿 | 七夕档 | 2019年 | | | | | | | | | 6月1日-8月31日 92天 | 177.78亿 | | 情人节档 | | | ...

2025年暑期档表现渐入佳境，截至7月7日累计票房已突破26亿元。 随着商业大片以每周至少一部的频率更新，2025年暑期档表现渐入佳境。根据猫眼专业版数据，截至7 月7日8时，今年暑期档（6月～8月）累计票房（含预售）已突破26亿元，观影人次超6600万。 从影片数量、主创阵容、投资规模、类型丰富度等方面来看，无论是引进片还是国产片，今年暑期档可 以说是大片云集，热闹非凡。不过，从已上映的新片票房走势来看，电影市场还没有被完全炒热。截至 目前，尚无暑期档影片的累计票房超过4亿元，暂列档期前三的影片为《酱园弄·悬案》《碟中谍8：最 终清算》和《侏罗纪世界：重生》，仅有一部《侏罗纪世界：重生》的预测票房来到6亿元。 今年，会有影片像去年暑期档的《抓娃娃》那样狂揽30亿元票房吗？从目前影片表现来看，10亿大关可 能不那么容易突破。去年暑期档，除了《抓娃娃》，也仅有《默杀》拿到了超10亿元票房。与去年同期 相比，今年暑期档票房增长速度也稍慢一些，大约有4亿元左右的落差。 6月只是前奏，随着7月、8月更多重磅影片跑步入场，今年的暑期档会给我们带来惊喜吗？ 战争、历史、动画，国产片供给丰富 作为暑期档国产片打头阵上映的《 ...

Core Insights - The animated film "Ne Zha" has achieved significant box office success, becoming the highest-grossing film in Chinese history with a domestic box office exceeding 154 billion yuan and a global total surpassing 159 billion yuan [1][3] - The film has set multiple records, including the highest number of viewers in Chinese cinema history, ranking fifth in global box office, and being the top animated film worldwide [3] - The film's release has contributed to a growing domestic film market, with the first half of 2025 seeing a box office of 292.31 billion yuan, a year-on-year increase of 22.91% [5] Industry Trends - The summer film season is heating up, with 101 films scheduled for release, including 36 dramas and 20 animated films, indicating a diverse offering for audiences [5][6] - Upcoming films include historical dramas and popular adaptations, which are expected to attract significant viewership [6] - The domestic film market continues to thrive, with 25 films surpassing 100 million yuan in box office, of which 16 are domestic productions [5]

Core Insights - The Chinese film market saw a significant increase in box office revenue and audience attendance in the first half of 2025, with total box office reaching 29.231 billion yuan and 641 million viewers, marking a year-on-year growth of 22.91% and 16.89% respectively [1] - The film "Nezha: The Devil's Child" dominated the market, generating 15.44 billion yuan in box office and 324 million viewers, setting records in Chinese film history [1][5] - Despite the strong performance of "Nezha 2," the overall market has been struggling post-Spring Festival, with no films surpassing 500 million yuan in box office since then, indicating a lack of blockbuster films [5][7] Box Office Performance - The first month of the summer season in June 2025 recorded a box office of 1.906 billion yuan and 48.7 million viewers, which is lower than the same period in 2024 [8] - The top five films of the year are all from the Spring Festival period, with "Nezha 2" accounting for over 52% of the total box office, highlighting a significant oligopoly in the market [6][7] - The monthly box office from March to June 2025 showed figures of 1.925 billion yuan, 1.197 billion yuan, 1.739 billion yuan, and 1.906 billion yuan respectively, indicating a downward trend [5] Audience Expectations and Market Challenges - The overwhelming success of "Nezha 2" has raised audience expectations, making it difficult for subsequent films to meet these standards, potentially leading to negative reviews and lower box office performance [5][10] - The film industry is facing challenges in attracting audiences back to theaters, with analysts suggesting that innovation is necessary to revive interest [1][11] - Despite the current downturn, there are expectations for a rebound in the summer market, with several anticipated films set to release in July and August 2025 [11]

都知道这个暑期档有多么重要，也在尽全力保住暑期档的市场份额，但依然难有起色。 火热的春节档已经过去快半年了，但后续的清明档、五一档、端午档相继大跳水。而接下来的暑期档再度迎来重要的节点，是全年最为重要的长假档期。 即便大家都知道暑期档关乎行业存亡，奈何终究没有拿出太多像样的作品，市场下滑几乎不可避免。 暑期档身处险境 伴随着一波又一波的定档，暑期档的定档基本告一段落，纵观片单，尤其是7月份市场，貌似是大片云集的局面，至少从牌面来讲还是挺能打的，但经验 告诉我们，光看阵容和牌面根本是不可信的，去年暑期档失利的教训依然历历在目。 | स्टेस | 7月大盘 | 8月大盘 | 暑期冠军 | | --- | --- | --- | --- | | 2018 | 69.66亿 | 68.35亿 | 我不是药神 | | 2019 | 57.56亿 | 78.36亿 | 哪吒 | | 2023 | 87.19亿 | 77.67亿 | 孤注一掷 | | 2024 | 53.78亿 | 40.31亿 | 抓娃娃 | | 2025 | | | | （历年暑期档市场表现） 从过往的数据来看，暑期档确实是压舱石般的存在，不论是长线 ...

据网络平台数据，截至昨天（26日）17点50分，2025年电影暑期档档期票房（含预售）已突破15亿元。 今年暑期档类型多元、题材创新、供给丰富，已有超60部中外影片宣布定档暑期档，涵盖历史、悬疑、 动画、科幻、动作等十余种类型，为不同喜好的观众提供了丰富选择。 国产影片方面，今年暑期档的喜剧、悬疑、动画题材类型的电影较多。 喜剧片《长安的荔枝》改编自马伯庸的同名小说，讲述唐代小吏为完成"荔枝使"任务踏上征途的故事。 喜剧片《你行！你上！》讲述了一位少年为了实现音乐梦想，自幼随父离家求学，最终登上顶级艺术殿 堂的故事。 悬疑片《酱园弄·悬案》根据民国时期真实案例改编，从女性视角揭示时代变迁。历史、战争题材电影 《东极岛》取材自二战时期发生在舟山东极岛的一段真实历史，讲述了1942年，载有1800多名英军战俘 的日本货轮"里斯本丸"在舟山群岛附近被美军潜艇击沉，东极岛渔民救出300余人并保护3名英国人脱险 的故事。 动画电影《聊斋：兰若寺》从传统文化中汲取灵感。影片改编自蒲松龄经典名作《聊斋志异》，采 用"1+5"的叙事结构，以一个主线故事串联起《崂山道士》《聂小倩》《画皮》等耳熟能详的古代经典 民间故事。 《罗 ...

暑期档前战已经彻底打响，不过从细节来看，今年暑期档有些特殊。 从往年暑期档来看，正值娱乐商业大片发挥价值的时刻，尤其是作为暑期档这种强娱乐、强爆米花的属性，商业片支撑市场是常规的商业逻辑。然而今年 有所不同，或许是恰逢抗战胜利80周年的重大节点，今年暑期档的种子选手，恰好都是抗战题材。 今年暑期档有所不同 作为暑期档来说，它的特点在于周期长空间大，能够包容太多的种子项目，同时类型更加多元，尤其是配合着学生的放假，整体的类型方向更接近合家 欢。但从近年市场表现来看，市场并未被类型所局限，各种类型的影片接踵而至，均取得了优异的成绩。 纵观近年暑期档市场表现，2017年《战狼2》横空出世；2018年《我不是药神》、《西虹市首富》双雄称霸；《哪吒》制霸2019年暑期档；2020年的《八 佰》成为影院开门后的救世主；2022年沈腾开启救市模式，拿出30亿+《独行月球》；2023年百花齐放，最终冠军被《孤注一掷》斩获；2023年沈腾再度 奉献《抓娃娃》。 作为整个暑期档的最巅峰，2023年是绕不开的话题，陈思诚《消失的她》、王宝强《八角笼中》、大鹏《热烈》、乌尔善《封神》、国漫动画《长安三万 里》；申奥《孤注一掷》，这一 ...

第二十七届上海国际电影节期间，多部即将上映的暑期档热门影片及年度新片集中亮相。相关电影的主创团队，也现场介绍影片亮点及幕后细节。 今年暑期档国产影片涵盖动画、历史、悬疑等多个类型，满足观众多元化观影需求。其中，将于7月上映的动画电影《聊斋：兰若寺》从传统文化中汲取灵 感。影片改编自蒲松龄经典名作《聊斋志异》，采用"1+5"的叙事结构，以一个主线故事串联起《崂山道士》《聂小倩》《画皮》等耳熟能详的古代经典民 间故事。 电影《聊斋：兰若寺》监制 追光动画总裁 于洲：制作方面有很多亮点，比如《崂山道士》首次采用了毛毡的效果，《画皮》也是展现了宋画的美学风格， 让聊斋故事以一种全新的方式呈现给大家。 定档于8月8日的电影《东极岛》也通过提前展出服装道具、概念图等方式与观众见面。影片取材自二战时期发生在舟山东极岛的一段真实历史，讲述了1942 年，载有1800多名英军战俘的日本货轮"里斯本丸"在舟山群岛附近被美军潜艇击沉，东极岛渔民救出300余人并保护3名英国人脱险的故事。 中国电影家协会副主席 尹鸿：今年暑期档的影片类型形态题材很丰富，表明中国影视创作，在表现当代中国人生活，表现历史故事的时候，有了更好的艺 术表现能 ...

Core Insights - The 27th Shanghai International Film Festival showcased nine new Chinese films across various genres, emphasizing the importance of the upcoming summer box office season for the film industry [1] Group 1: Upcoming Films - "The Nameless Ones: From Despair to Hope" is set to release on July 5, featuring a blend of black humor and action elements, with a storyline involving Chinese underdogs caught in international crime in Thailand [2][3] - "Liao Zhai: Lan Ruo Temple," releasing on July 12, employs a six-part narrative structure, intertwining classic stories with diverse artistic styles, marking a significant investment from the animation studio [6] - "The Lychee of Chang'an," a historical comedy directed by Da Peng, will premiere on July 25, exploring the relatable struggles of ordinary people in the Tang Dynasty [9][12] - "Dong Ji Island," scheduled for August 8, is a highly anticipated commercial film that utilizes IMAX technology to depict a true story of Chinese fishermen rescuing British soldiers [12][13] - "There’s a Cloud Like You," an upcoming romance film set for August 29, tells a fantastical love story about reincarnation and the enduring nature of love [14][17] Group 2: Industry Trends - The summer film season is viewed as crucial for the overall film industry, with the festival aiming to inject vitality and momentum into the market [1] - The festival highlighted a diverse range of genres and innovative storytelling techniques, indicating a trend towards expanding the boundaries of Chinese cinema [16]

Core Viewpoint - The summer film season is expected to drive marginal improvements in the industry, supported by a series of government policies promoting digital transformation in the cultural sector and the application of AI technology in media [1] Group 1: Industry Insights - The summer season is one of the most important periods for the film industry, spanning June to August, and accounting for a significant portion of annual box office revenue (28% in 2022, 34% in 2023, and 25% in 2024) [1] - As of June 10, 2025, a total of 69 films have been scheduled for release during the summer season, including major titles such as "The Sauce Garden Case," "Jurassic World: Rebirth," and "Strange Tales: Lanruo Temple" [1] - The current market expectations for the summer season are relatively low, but the success of "Nezha 2" in Q1 has sparked a surge in audience interest, indicating potential for improved performance as quality films are released [1] Group 2: ETF and Index Information - The film ETF (516620) tracks the CSI Film Index (code: 930781), which is compiled by the China Securities Index Company and includes listed companies involved in film content production, distribution, and screening [1] - The CSI Film Index is characterized by high industry concentration and growth potential, effectively reflecting the market trends of companies within the film industry [1]