全国国内出游 5.96 亿人次 国内出游总花费 8034.83 亿元 文化和旅游部2月24日公布 2026年春节假期 新华社权威快报 文化和旅游部2月24日公布2026年春节假期文化和旅游市场情况。春节假日9天，全国国内出游5.96 亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假日8天增 加1264.81亿元。假日游客人数和花费均创历史新高。 新华社国内部出品 编辑：王晨晖 假期中，群众循着年味去旅行，跟着年俗去打卡，"新中式"风潮备受年轻游客青睐。冰雪游、避寒 游持续火热，游客出游距离更远、出游时间更长，文旅市场人气旺活力足。春节红点亮世界，"到中国 过春节"成为海外游客新风尚。人们"马"不停蹄、兴致盎然，游出丙午新春热力四射的文旅图景。 记者：徐壮、邢拓 海报制作：吴彬尔 ...

《中国民航报》、中国民航网 记者教欣铭 通讯员温天禹 赵雁星 报道：冰雪旅游持续火爆，机场客流屡 创新高。记者从哈尔滨机场了解到，春节黄金周期间，哈尔滨机场共保障航班起降5063架次，运送旅客 85.5万人次，均创历史新高。单日旅客吞吐量先后3次打破纪录，正式进入"10万"时代。 随着春节黄金周的结束，旅游流、探亲流、外出务工流高度叠加，哈尔滨机场高峰迭起，先后3次打破 纪录，2月20日，单日旅客吞吐量99500人次，打破2025年2月5日98919人次纪录；2月22日，单日旅客吞 吐量首次突破10万人次，成为东北地区第一个单日吞吐量破10万的机场；2月23日，单日旅客吞吐量达 101608人次，再创历史新高。 为满足春节期间旅客出行需求，哈尔滨机场根据客流情况，通过增加班次、调换机型等方式灵活调整运 力配置，重点对北京、上海、广州、三亚、海口等热点城市加大运力投放力度，哈尔滨机场日均航班 560架次左右，高峰达到578架次，每日哈尔滨至北京、上海均超过20班、至深圳、三亚、海口均超过10 班，协调航空公司在北京、上海、广州等热门航线更换宽体机执行。 针对春节期间探亲流、学生流、旅游流重合，哈尔滨机场根据航班 ...

北京商报讯（记者 关子辰 牛清妍）2月24日，记者从东航获悉，2月15日—23日春节长假期间，东航累计 运输旅客超433万人次，日均运输超48.1万人次，同比增长6.5%；累计执行航班2.85万班，日均超3169班， 同比上升2.2%。其中，旅客出行最高峰出现在2月22日（农历正月初六），当天东航执行航班3287班，运 输旅客52.6万人次，刷新东航单日承运旅客历史记录。 为做好热门航线的旅客运输工作，东航动态研判市场需求，科学增配运力，在重点航线上加密航班频次， 并以机型"小换大"等方式提高承运能级。 从航线热度来看，国内方面，前往哈尔滨、长春、长白山、阿勒泰等地的"冰雪游"航线依旧领跑春运市 场，三亚、海口、昆明等"避寒游"热门城市也广受旅客追捧。国际及地区航线方面，平均客座率最高的五 条航线分别为上海浦东—巴塞罗那、上海浦东—多伦多、太原—昆明—曼谷、上海浦东—温哥华、上海浦 东—圣彼得堡。 在旅客服务上，东航加大了在值机区和航班登机口等处的人手力量，做好旅客引导、答复旅客问询、协助 旅客办理乘机手续，并重点关注年老、年幼、行动不便的特殊旅客的出行需求。此外，东航也以"马年新 春"元素装饰机场贵宾室和服 ...

Group 1: Cultural Events and Tourism Trends - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse activities [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, with over 60% growth in searches for experiences related to intangible cultural heritage [2] - The trend of "segmenting travel" became popular, with travelers opting for family gatherings followed by vacations, leading to a 30% increase in hotel prices during the first five days of the holiday [3] Group 2: Regional Tourism Dynamics - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day, highlighting the appeal of winter tourism, with a 200% increase in ice and snow travel orders [4] - Hainan's duty-free shopping saw significant growth, with sales reaching 1.38 billion yuan and 177,000 visitors in the first five days, marking a 19% and 24.6% increase respectively [4] Group 3: International Tourism and Experience - The Guangzhou Baiyun Airport saw a surge in international travelers, with the new T3 terminal enhancing the shopping experience, including a 11% tax refund on purchases like DJI drones [5] - The "Becoming Chinese" trend gained traction on social media, with predictions of over 2.05 million daily inbound and outbound travelers during the holiday, a 14.1% increase from the previous year [6]

Group 1 - The core theme of the news is the upcoming cultural and tourism consumption month during the Spring Festival, which will feature a variety of activities and products across the country, aiming to boost tourism and cultural engagement [1] - The cultural and tourism consumption month will run from late January to early March, with approximately 30,000 events planned and over 360 million yuan in consumption vouchers distributed to encourage public participation [1] - Family travel, particularly for parents with children, is identified as a significant trend this Spring Festival, with a notable increase in bookings for ice and snow tourism in northern regions and warm-weather destinations in the south [1] Group 2 - The surge in travel enthusiasm is driven by both government policies and market demand, with Guangdong offering 60 million yuan in consumption vouchers and Sichuan providing over 40 million yuan in subsidies, including 20 million yuan in tourism vouchers [2] - Various regions are launching unique cultural and tourism activities, such as Beijing's focus on traditional temple fairs and exhibitions, and Shaanxi's heritage lantern displays and cultural experiences [2] - The initiatives aim to lower consumer barriers and stimulate public interest in travel, contributing to a vibrant tourism atmosphere during the holiday season [2]

Group 1 - The 2026 Spring Festival travel season commenced on February 2, lasting for 40 days, with China Eastern Airlines operating over 3,000 flights to support the travel demand [1][4] - On the first day of the Spring Festival travel, international flights from Shanghai to destinations such as Paris, Madrid, London, Busan, Chiang Mai, and the Maldives reported a passenger load factor exceeding 90% [3] - Domestic flights from Shanghai to Harbin, Changchun, Sanya, and Kunming achieved a passenger load factor of over 85%, indicating a strong demand for winter tourism and travel to southern and northern regions [3]

Core Insights - The 2026 Spring Festival travel season in Nanjing officially began on February 2, with an expected total of 972 million passengers to be transported by the Nanjing railway station, reflecting a year-on-year increase of 4.3% [1] - Nanjing South Station plans to operate 712.5 pairs of trains, focusing on high-demand routes to cities like Xuzhou, Wuhan, Lianyungang, and Nantong [1] - Nanjing's overall travel volume during the Spring Festival is projected to reach 1,224 million passengers, marking a 9% increase compared to the previous year [3] Railway Operations - Nanjing South Station is experiencing a significant increase in passenger flow, with travelers expressing satisfaction regarding the smoothness of their journeys [1] - The station is implementing various services, including a "158" service for key passengers, enhancing the travel experience [1] Air Travel - At Lukou International Airport, approximately 3.8 million passengers are expected to be transported during the Spring Festival, with a daily average of over 95,000 passengers, representing a year-on-year growth of about 3.5% [2] - The airport is optimizing its international flight routes, including new and restored services to popular destinations, to meet the rising travel demand [2] Overall Travel Trends - The Spring Festival is characterized by a surge in both return home and leisure travel, with a notable increase in "ice and snow tourism" and "winter escape" trips [2] - The combination of a long holiday and improved transportation infrastructure is facilitating easier travel for millions of people [3]

Core Viewpoint - The Spring Festival travel rush is characterized by a significant increase in family travel, particularly with children, as many families take the opportunity to reunite and travel during the holiday season [1][6][10]. Group 1: Passenger Trends - Daily passenger volume at Nanjing Airport is expected to exceed 95,000, with a high proportion of travelers being families with children [2][6]. - The overall number of travelers is projected to increase by approximately 5% during the Spring Festival period, with Nanjing Airport alone expecting around 3.8 million passengers [6][10]. - The travel themes of "ice and snow tourism" and "escaping the cold" are gaining popularity, with families being the most common travel group [9][10]. Group 2: Travel Services and Enhancements - Nanjing Airport has implemented various service enhancements, including dedicated check-in counters and security channels for specific routes, to improve the travel experience [11][13]. - Other airports in Jiangsu province are also introducing unique services, such as health consultations for elderly travelers and special assistance for unaccompanied minors [11][13]. - The introduction of new routes and increased flight frequencies to popular destinations aims to meet the diverse needs of travelers during the busy season [10][11]. Group 3: Cultural and Festive Activities - Airports are organizing cultural activities to enhance the festive atmosphere, such as traditional performances and themed decorations [13]. - Various interactive events and markets are being set up at airports to engage travelers and promote local culture during the Spring Festival [13].

Core Insights - The 2026 Spring Festival travel season is expected to set records for passenger volume and flight operations, driven by a combination of family visits, student holidays, and tourism demand [1][2] - Domestic flight bookings have increased by approximately 5% year-on-year, while international flight bookings have risen by about 7% compared to the previous year [1] Group 1: Domestic Travel Trends - On the first day of the Spring Festival travel period, the Civil Aviation Administration of China (CAAC) projected 19,080 flights and 2.19 million passengers [1] - Eastern Airlines reported a significant increase in passenger numbers, with over 420,000 travelers expected on the first day of the Spring Festival [3] - Popular domestic routes include those to Harbin, Changchun, Sanya, and Kunming, with seat occupancy rates exceeding 85% [4] Group 2: International Travel Trends - International routes to destinations such as Paris, Madrid, and London have seen occupancy rates above 90% [4] - The demand for Southeast Asian destinations remains high, with airlines increasing flights to locations like Singapore and Bali [7] - There has been a notable increase in foreign tourists visiting China for the Spring Festival, with significant growth in visitors from countries like Argentina and the Netherlands [7] Group 3: Travel Capacity and Operations - Airlines are ramping up capacity to meet the surge in demand, with Hainan Airlines increasing its capacity by approximately 7% compared to the previous year [5] - Major airlines are deploying wide-body aircraft on key routes to accommodate the increased passenger volume [5] - The peak travel period is expected to begin on February 10, with significant increases in flight and passenger numbers anticipated [8][9] Group 4: Pricing Trends - Flight prices are expected to fluctuate, with the lowest prices occurring around February 16, following the initial travel rush [11] - Travelers can save on ticket prices by adjusting their travel dates, with potential savings of up to 30% for certain routes if booked strategically [11]

Core Viewpoint - The Eastern Airport Group is set to facilitate approximately 6.1 million passengers during the Spring Festival travel period, reflecting a year-on-year increase of about 5% [1] Group 1: Passenger Traffic - The Nanjing Airport is expected to handle around 3.8 million passengers, with a daily average exceeding 95,000, marking a year-on-year growth of approximately 3.5% [1] Group 2: Travel Trends - The "longest Spring Festival holiday in history" has led to "ice and snow tourism" and "winter escape tourism" becoming the two main travel themes [1] - Certain routes from Nanjing Airport, such as those to Xishuangbanna, Changbai Mountain, Sanya, and Quanzhou, may experience ticket shortages on specific dates [1] Group 3: Route Expansion - To meet diverse traveler demands, Nanjing Airport will introduce new flights to Ulanhot and increase frequency to Harbin, Xishuangbanna, Lijiang, and Changbai Mountain [1] - The airport will also launch a new route to Phnom Penh, resume the route to Tawau, and increase flights to Bangkok, Kuala Lumpur, Singapore, and Phuket [1] - Additional stable operations will be maintained for routes from Changzhou to Nha Trang, Vientiane, Hong Kong, and Macau, as well as from Yancheng to Seoul and Yangtai to Seoul [1] Group 4: Cultural Activities - During the Spring Festival, Nanjing Airport will host cultural activities, including a national style parade and festive decorations, along with limited distribution of Year of the Horse IP dolls [1] - Other airports will also incorporate cultural tourism elements, local specialty markets, and interactive experiences in the departure halls to enhance the travel experience [1]