同时，霸王茶姬也将云南掐丝珐琅非遗展示融入快闪区：与会者可以体验掐丝珐琅制作流程相关的游戏 环节，包括采釉料、制银胚、掐银丝等等，并有机会获得掐丝珐琅书签或掐丝珐琅杯垫。 近几年里，霸王茶姬通过与国家级、省市级非遗项目合作，把古老的制茶技艺、传统工艺纹样、地方文 化符号等转化为更具有当代质感的艺术表达。 此外，霸王茶姬还于2025年10月底，在广西柳州开了霸王茶姬首家非遗在地茶事主题店。 霸王茶姬联合创始人、副总裁尚向民表示："对霸王茶姬而言，非遗不是陈列馆里的标本，而是可被感 知、使用和热爱的活态记忆。我们非常注重以茶为起点，连接那些与东方生活美学同频、具有当代共鸣 感的传统技艺，让它们重新回到日常之中。" 责任编辑：何俊熹 11月24日，近日，2025非遗品牌推广周活动在大理正式举行。非遗品牌推广周设置了丰富的活动环节， 涵盖非遗展示、品牌推广、服饰文化等主题。 霸王茶姬作为受邀品牌之一，在本次非遗品牌推广周特别上新了云南区域限定饮品"去云南·玫瑰普 洱"。据悉，"去云南·玫瑰普洱"杯身采用柔和的玫瑰粉香色，色彩灵感即源自云南的花香文化。 除推出新品外，霸王茶姬在本次活动上还推出了一系列与云南银胎掐丝珐琅 ...

Core Viewpoint - The "Peiqiao Stilt Walking" performance in Peiqiao Village, Nanjing, Jiangsu Province, showcases the rich cultural heritage and attracts numerous tourists, highlighting the importance of intangible cultural heritage in tourism development [1][2]. Group 1: Cultural Significance - "Peiqiao Stilt Walking" has a deep historical and cultural background, originating in the late Qing Dynasty as a form of entertainment during temple fairs, and has been passed down for over a century [2]. - The performance serves as a vital reference for studying local history and social customs, embodying the emotional connection and spirit of unity among the community [2]. Group 2: Tourism Innovation - The local government has developed a "three-in-one" innovative model for intangible cultural heritage tourism, which includes scene innovation, industry extension, and creative transformation [2]. - The integration of stilt performances into real-life settings like ancient bridges and old streets creates an immersive experience for visitors [2]. - The initiative encourages collaboration between inheritors and designers to develop cultural products and promote digital documentation, enhancing the economic benefits for local residents [2].

贵州的许多地方，都有属于自己的"标签"：西江千户苗寨的"民族风情秀"、贵阳的"都市繁华"，而凯里却没有那么热闹——它只是安静地在那，既不为谁 表演，也不着急被定义，像一碗热气腾腾的酸汤粉，看似寻常，却藏着层层滋味。 初到黔东南，列车从群山之间穿出，云雾氤氲的空气带着酸汤的香气，让人下意识地放慢了脚步。 凯里的白岩村@拖延症晚期 在这里，你能嗅到最真实的贵州味道。那些火遍全网的贵州美食——酸汤鱼、酸汤粉、冰浆、贵州火锅——在凯里都能找到最地道的原型。对吃货而言， 这里是一种味觉的归乡；对旅行者而言，这是一场通往贵州灵魂深处的邀约。 如果你已经厌倦了"打卡"与"滤镜"，不妨给自己两天，来凯里待一待。从贵阳出发高铁半小时，就能坐在凯里老街的石凳上看人来人往，在雨后的巷子里 看雾、听风，或在粉馆里用一碗酸汤唤醒味蕾。 01 凯里的特别之处，在于它始终保留着一种"活人感"。清晨的菜市场，摊贩的吆喝声此起彼伏；午后的鼓楼下，老人们谈笑风生；傍晚的街角，香味与灯火 一同亮起。 凯里老街，就是认识这座城市的最佳入口。走进去，就像推开一扇时光的门。青石板铺就的小路蜿蜒而去，两旁是木质老屋与紧挨的铺面。屋檐低垂，风 铃在微风里轻 ...

Core Points - The article highlights the cultural engagement of international students in Guilin, China, through hands-on experiences with traditional crafts and local cuisine [4]. Group 1: Cultural Engagement - International students participated in making Guilin oil tea and rice noodles, as well as traditional crafts like printing and fan painting, showcasing the charm of Chinese culture [4]. Group 2: Location and Event - The activities took place on November 15, 2025, at the Xiangshan Scenic Area in Guilin, Guangxi [4].

Core Points - The "Youth Creation Field - 2025 Yuyuan City Intangible Cultural Heritage Season" opened at Yuyuan Mall in Shanghai on November 14 [1] - The event features performances of intangible cultural heritage projects, a heritage market, and experiential activities, showcasing the innovative expression of China's intangible cultural heritage to both domestic and international visitors [1] Summary by Categories - **Event Overview** - The intangible cultural heritage season aims to present a youthful and internationalized interpretation of Chinese heritage [1] - The event includes various activities designed to immerse visitors in the charm of Chinese intangible cultural heritage [1] - **Cultural Performances** - A rolling lantern performance from Zhejiang was held at the central square of Yuyuan Mall [1]

Group 1 - The core event is a cultural experience activity titled "Approaching Intangible Heritage, Perceiving China," organized by Huaibei Normal University at the Chinese Pomegranate Museum [2] - Over 80 international students from 14 countries participated in the event, engaging in traditional Chinese intangible cultural heritage projects such as paper-cutting, dough figurines, sugar figurines, and Huaibei farmer paintings [2] - The initiative aims to enrich international Chinese education by allowing students to experience the charm of traditional Chinese intangible cultural heritage up close [2]

Core Insights - The 22nd Dalang "Weaving Fair" will open on November 17 in Dongguan, themed "Fashion Trend, Made in Dongguan" with one main venue, six sub-venues, and seven satellite exhibition halls [1][2] - AI design models will be a highlight of the fair, enabling personalized sweater designs in a short time through the POP·AI intelligent drawing platform [1][4] - The fair will also feature a cultural show of intangible heritage and a pet fashion show, showcasing the integration of technology and culture in the knitting industry [2][5] AI Design Model - The AI design model, developed by the Dalang Knitting Committee and Shejie Technology Group, aims to simplify the front-end design of knitted garments, enhancing efficiency to meet the demands of the "fast response" era [2][4] - The platform has a database of over 2 million design images, allowing for quick generation of new styles based on user input [2][4] Exhibitors and Products - Local companies will showcase new knitted garments and equipment, with Guangdong Impressionist Clothing Co., Ltd. presenting over a hundred products, including heritage series items [5][6] - The company has introduced new Chinese-style clothing made from Song brocade, a national intangible cultural heritage, which is handwoven from 100% silk and features unique dyeing techniques [6][8] - Dongguan Zhongxing Machinery Technology Co., Ltd. will highlight its multifunctional seamless knitting machine, capable of producing a complete sweater from a single yarn in just one hour, emphasizing ease of operation and cost-effectiveness [8][10]

Core Insights - The Henan Province cultural exchange exhibition at the 8th China International Import Expo emphasizes the theme of "Inheriting Tradition and Innovating Development, Cooperating and Sharing the Future" to promote traditional crafts and cultural heritage [1][2] - The exhibition features 29 representative enterprises from Henan, including 13 national-level time-honored brands and intangible cultural heritage enterprises, showcasing the province's culinary, artistic, and medicinal offerings [1] Group 1 - The exhibition includes live demonstrations of traditional crafts such as brush making, Ruzhou porcelain carving, and Bian embroidery, allowing visitors to engage with Henan's intangible cultural heritage [1] - The manager of Wang Dachang Tea House highlighted the successful introduction of Henan's jasmine tea into local tea houses in Shanghai, indicating a growing appreciation for regional products [1] - Liu Guanghui, the 67th generation inheritor of the Liu brush-making family, expressed hopes that the expo would help traditional Chinese culture reach international markets [1] Group 2 - The presence of the popular tea brand Mixue Ice City in the Henan exhibition area attracted significant attention from young visitors, showcasing the creativity of Henan enterprises [2] - The expo serves as both a procurement platform and a window for Henan to understand global trends, facilitating networking and cooperation among businesses [2] - The provincial commerce department noted that participation in the expo would enhance Henan's integration into the national market and contribute to high-quality economic development [2]

Core Viewpoint - Longmen Farmer Painting, rooted in the soil of Guangdong, represents a unique cultural identity and artistic expression, showcasing bold colors and exaggerated forms that reflect the local lifestyle and traditions [8][9][12]. Group 1: Historical Background - Longmen Farmer Painting originated in the 1970s, driven by the need for promotion and emotional expression, with its first training class established in April 1972 [15][16]. - The style evolved in the 1980s, incorporating elements from various Lingnan cultures, leading to a distinctive approach characterized by exaggerated shapes and bold colors [18][22]. - In 1988, Longmen was recognized as "China's Modern Folk Painting Hometown," further solidifying its cultural significance [23]. Group 2: Artistic Characteristics - The paintings are known for their "exaggerated shapes and bold colors," differing from other regional styles by offering a more delicate and abstract approach [20][21]. - Each color in the artwork serves as a direct expression of emotion, reflecting the artists' connection to their rural roots and daily life [21][45]. Group 3: Contemporary Development - The integration of modern themes and techniques, such as digital tools and social media, has revitalized Longmen Farmer Painting, making it relevant in contemporary society [66][71]. - The local government supports the development of this art form through funding and initiatives that promote its integration into tourism and cultural industries [90][92]. Group 4: Cultural Impact - Longmen Farmer Painting serves as a cultural ambassador, telling stories of land, life, and beauty, and has gained international recognition, with plans for exhibitions abroad [102][99]. - The art form has evolved into a cultural IP, merging traditional art with modern lifestyle elements, thus appealing to a broader audience [88][94].

Group 1 - The event "Wensenca Little Chef Festival" showcased the integration of intangible cultural heritage and selenium health concepts, emphasizing the importance of traditional food culture in children's education [1][2] - The event featured the guidance of Lu Xiaoxing, a third-generation inheritor of Suzhou-style pastry making, who taught children how to make traditional "Dingsheng Cake," symbolizing good fortune [1][2] - The collaboration with the Suzhou Education Bureau highlighted the innovative approach of combining traditional skills with nutritional knowledge, making learning engaging for children and families [2][3] Group 2 - Wensenca brand, under Hui Run Group, provided selenium-rich ingredients for the event, reinforcing its commitment to promoting health through natural resources [2][3] - The initiative reflects Wensenca's social responsibility and its strategy to spread the concept of "selenium nourishment + lifestyle" through various community activities [3] - Future collaborations between Xinhua Youpin and Wensenca aim to further explore the integration of intangible cultural heritage and selenium health, enhancing children's understanding and appreciation of both [6]