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下一个“小米”?教培巨头频频跨界干餐饮!
东京烘焙职业人· 2025-07-11 05:37
以下文章来源于红餐网 ,作者红餐编辑部 红餐网 . 做餐饮,上红餐 !一个有温度的餐饮产业服务平台。 众 多 企业纷纷跨界布局 养生餐饮 ,尤其是烘焙与饮品领域 。 又有 巨头 盯上餐饮这门生意 。 近日 ,教培巨头粉笔 在成都开了一家 名为 " 见康星茶饮 " 的 新中式 茶饮店 ,主打养生 概念 , 客单价在 16 元左右。 此前 , 粉笔还在济南 开过 两家燕麦烘焙 店, 强调 新鲜、健康等 理念 。 今年 3 月,粉笔创始人 张小龙 曾 在直播时表示 , " 粉笔想要做 保健品领域的小米 —— 又好又 便宜。 " 开茶饮、烘焙店, 做下一个"小米"? 一楼 卖 奶茶 , 二楼 做 推拿 。 6 月底, 见康星茶饮 正式营业,这家店 位于 成 都 武侯区交子北二路一层沿街商铺 , 二楼 则是 " 见康星养疗馆 " , 提供 推拿、艾灸等服务。 这也是 粉笔 在 健康 大赛道 的 最新 落 子 。 今年 3 月 , 粉笔 成立了 营养 健康业务 —— " 见康星 " ( JOYKON STAR ) , 并在 5 月 推 出了 " 见康星 " A PP 和小程序商城,可以 拍照 上传 识别食物热量、 分析营 ...
教培巨头跨界卖茶饮,能否成为新增长曲线?
Xin Lang Cai Jing· 2025-07-07 11:18
文 | 红餐网 李金枝 编辑 | 方圆 又有巨头盯上餐饮这门生意。 近日,教培巨头粉笔在成都开了一家名为"见康星茶饮"的新中式茶饮店,主打养生概念,客单价在16元 左右。 此前,粉笔还在济南开过两家燕麦烘焙店,强调新鲜、健康等理念。 今年3月,粉笔创始人张小龙曾在直播时表示,"粉笔想要做保健品领域的小米——又好又便宜。" 开茶饮、烘焙店,做下一个"小米"? 一楼卖奶茶,二楼做推拿。 6月底,见康星茶饮正式营业,这家店位于成都武侯区交子北二路一层沿街商铺,二楼则是"见康星养疗 馆",提供推拿、艾灸等服务。 这也是粉笔在健康大赛道的最新落子。 今年3月,粉笔成立了营养健康业务——"见康星"(JOYKON STAR),并在5月推出了"见康星"APP和 小程序商城,可以拍照上传识别食物热量、分析营养成分等,进而提供一些营养课程。 聚焦到见康星茶饮,官方小程序显示,目前其有7大系列产品,包括轻养生茶饮、轻体鲜果饮、芝芝好 戏、以方入茶、咖星必备、清爽草本果茶、元气醇乳茶,SKU超30个。 值得一提的是,见康星茶饮的"以方入茶"系列产品使用了大量药食同源的原料,价格也更高,在25到30 元之间——比如"人参漫"这款产品中 ...
推动药膳技艺与健康产业深度融合 2025福建省中医药膳制作技能大赛在福州举办
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-01 22:22
福建中医药大学附属第二人民医院党委书记周阳杰介绍了近年来该院将中医药膳融入健康全周期管理方 面的探索实践,希望通过本次大赛挖掘出一批具有推广价值的特色药膳方剂,让药膳走入寻常百姓家。 本次大赛以"药食同源.寓养于膳"为主题,设置综合笔试、视频展播、技能演示、知识竞答四大竞技版 块。在综合笔试环节,百题闯关检验了选手们深厚的药膳理论积淀。在视频展播环节,6分钟原创短片 生动展现了不同团队药膳研创的匠心故事。在技能演示环节,必选项目"五彩山药丝"考验着各组选手们 精湛的刀工,自选项目中的药膳主食和热菜更是创意迭出,选手们巧妙运用闽医辨证思维、闽药道地精 髓、闽材山海之珍,打造出一道道"形味兼美、药食同功"的膳品佳作。最后的知识竞答环节中,选手们 在智慧与速度的对决中,充分展现出对中医药理论、食材配伍及养生知识的深刻理解。 大赛期间,在福州西湖公园晨曦广场同期举办的2025年福建省中医药特色产品展上,来自新疆、广西、 贵州、宁夏等省内外20余家医疗机构带来各具特色的中医药健康产品。现场,特色药膳、养生茶饮、中 药糕饼、中药面膜、舒缓眼罩、驱蚊香囊、草本药皂、养生足浴包等产品琳琅满目,让市民在观摩体验 中感受到中医药 ...
医养赋能产业发展 校企共绘振兴新图景
Qi Lu Wan Bao Wang· 2025-06-24 13:22
在青州王府街道茅峪村,昔日的荒山荒岭变身2400亩道地中药材种植基地,棚改废墟上崛起高端康养民 宿,江北最大的流苏林景观带吸引了大量游客观光打卡……潍坊护理职业学院以医养健康为支点,依托 牵头成立的全国医养康养行业产教融合共同体,通过有效整合"政行企校院所"资源,构建"教育链—产 业链—服务链"三链融合生态,为乡村振兴注入"康养基因",在乡村振兴画卷上书写出"党建引领、产业 赋能、人才筑基"的创新范式,探索出一条职业教育服务乡村振兴的特色路径。 聚焦产教研一体,助力乡村振兴。走进省级重大项目——山水中医药大健康产业园项目建设现场,到处 可见忙碌场景。"我们的生产基地今年9月份就可以投入使用,还有南边的山上我们的2400亩中草药种植 基地,金银花、连翘、野菊花等中草药陆续进入收获期了。"山水中医药大健康产业园项目经理李红涛 介绍。 山水中医药大健康产业园是潍坊护理职业学院深化产教融合、服务乡村发展的一个生动缩影。近年来, 潍坊护理职业学院积极对接有关部门,协调联合相关企业,依托茅峪片区地理以及环境优势,校企共建 产业园区。园区产业功能齐全,核心区集研发、生产、检测于一体,并融合康养街区和中医药博物馆 等,还拥有 ...
安徽“顶流”集结深圳文博会
Xin Hua Wang· 2025-05-23 01:46
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened on May 22, showcasing 79 enterprises from Anhui province, highlighting innovative achievements and industry trends [2][4] - The Anhui Cultural Industry Comprehensive Pavilion covers approximately 1,188 square meters, themed "Huifeng Huancai, Wanyun Liuchang," featuring four main sections: Creative Real Scene Exhibition, Cultural Technology Integration Exhibition, Cultural Tourism Integration Exhibition, and Historical Classic Industry Inheritance and Innovation Exhibition [2][3] Group 2 - The Creative Real Scene Exhibition replicates the Six-Foot Alley landscape, attracting numerous visitors with performances of the classic Huangmei opera [3] - The Cultural Technology Integration Exhibition features digital publishing databases and the latest multilingual AI transparent screens from Keda Xunfei, enhancing audience engagement with technology [3] - The Cultural Tourism Integration Exhibition showcases local cultural symbols through innovative products, such as creative ice cream inspired by Huangmei opera and other regional elements [3] - The Historical Classic Industry Inheritance and Innovation Exhibition presents a variety of non-heritage innovative works and traditional crafts, contributing to high visitor interest [3] Group 3 - The Shenzhen Cultural Fair is recognized as China's only national-level, international, and comprehensive cultural industry expo, serving as a significant platform for Anhui's cultural enterprises to enhance brand influence [4] - Anhui has participated in the Shenzhen Cultural Fair for 16 consecutive years, aiming to promote its cultural enterprises and attract investment through showcasing its latest industrial policies and favorable business environment [4]
场景不断丰富 需求更加多元踔厉奋发新征程 | 健康消费加速向新
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-05-19 00:29
中央纪委国家监委网站 王雅婧 5月12日,北京市海淀区,北京同仁堂旗下一家养生茶饮店内,一位消费者在选购商品。王雅婧 摄 随着我国人均可支配收入的增加以及居民健康意识的提升,健康消费在消费市场的热度不断提升。中国 消费者协会发布的《健康产业消费趋势发展报告》显示,我国健康产业的市场规模持续扩大,2024年我 国大健康产业总收入规模达到9万亿元,相较于2021年的8万亿元总额实现显著跃升。同时,当前人们的 健康需求已由单一的医疗服务需求向多元化需求转变,业态模式不断创新。4月9日,商务部等部门印发 了《促进健康消费专项行动方案》,提出构建商旅文体健等消费业态融合发展格局,培育和发展健康消 费领域新质生产力,提升健康商品和服务供给质量,打造新业态新模式新场景。从康养旅游、健身运动 到营养食品、养生保健……我国健康消费领域的消费场景不断丰富、各种新产品层出不穷,呈现出蓬勃 发展的态势。 体育运动产品销售火爆 身心协同健康观念渐入人心 理念转变催生多元化健康消费需求 今年"五一"假期期间,浙江省永康市前仓镇大陈村迎来了大批前来体验"康养游"的外地游客。位于大陈 村小松林边上的民宿"三友农家"的20个房间全部订满,住宿 ...
江苏泰兴:村强民富产业兴,新型农村集体经济点燃乡村振兴“强引擎”
Yang Zi Wan Bao Wang· 2025-05-09 13:39
Core Viewpoint - The development of a new type of rural collective economy can promote the two-way flow of urban and rural factors, enhance rural industries and ecological livability, assist in increasing farmers' income and achieving common prosperity, thereby injecting new momentum into rural revitalization [1] Group 1: New Economic Models - Jiangsu Province's Taixing City is actively laying out a new type of rural collective economy, accelerating the establishment of a new operational mechanism with clear property rights, stable management methods, and complete power structures [1] - The city aims to stimulate various rural economic organizations to create new industries, new business formats, and new models, thereby enhancing rural development levels and strengthening village-level collective economies [1] Group 2: Agricultural Innovations - In Xihuang Village, the Huang Yingjie Family Farm has concentrated management over nearly 1,600 acres of arable land, establishing a modern planting system centered on crops like wheat and corn [3] - The farm has adopted an innovative model of "full mechanization + order-based production and sales," resulting in a fourfold increase in economic benefits per acre compared to traditional planting methods [3] - The village has achieved an operational income of 956,800 yuan through standardized resource circulation and leasing, focusing on resource revitalization [3] Group 3: Collaborative Development - Sanbao Village in Xuanbao Town has explored a "village-enterprise co-construction" development path by collaborating with Ping An Group to establish a strong village company, focusing on the development of health products from local ecological raw materials [5] - This model has generated nearly 600,000 yuan in sales and over 100,000 yuan in profits in the first quarter, directly creating jobs for over 30 villagers [5] - The village plans to build a comprehensive platform for training and accommodation, expecting to generate an additional 500,000 yuan in revenue annually [5] Group 4: Future Goals - Taixing City plans to expand five types of development models, including comprehensive service, asset operation, production management, industry-driven, and village-enterprise linkage, to activate idle collective assets [7] - The city aims to achieve a total collective operating income exceeding 440 million yuan, with the proportion of million-level economically strong villages increasing to 55% [7]
年轻人涌入医院买面包
3 6 Ke· 2025-05-07 12:13
早上七点半,林茉走进了天津中医药大学第一附属医院南院区,迎接她的不是中药味道或消毒水味道,而是一股淡淡的面包香气。 香气来自门诊大厅一楼的药食坊。林茉打算看完诊也去那里选购几个最近很火的中式面包。 谁在买? 位于天津中医药大学第一附属医院一层的烘焙店,图/苏影摄 新中式养生在社交媒体上蔚然成风,带有"药食同源"标签的中式面包也开始受到年轻人追捧。不少人把中式面包门店当作新的网红打卡点,爆款内容更是 收获了上千次的点赞与互动。 这听起来既陌生又熟悉的中式面包,到底有多养生,又是哪些人在买? 除了刷爆社媒和线下排队,还有什么能证明中式面包火了?那可能就是出现了"李鬼"。 4月下旬,刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明,指出仅有医院食堂窗口一处售卖药膳面包,提醒消费者避免购买到仿冒产品。 扬州市中医院的药膳面包刚推出就成了本地爆款,上市首日数千个面包在1小时内便售罄,餐厅外排队买面包简直成了医院一景。 八珍司康、甘麦大枣包、七宝美髯包……单是名字就已经足够让中国人的DNA动了,据说药膳粽子、祛湿绿豆糕也已经在开发的路上了。 近年来"美食奇观"不断的贵州也闯进了中式面包圈。 继省人民医院食堂月饼之后, ...
送春迎夏大运河畔“非遗竞秀”
Hang Zhou Ri Bao· 2025-05-07 02:49
Group 1 - The 14th "China's Twenty-Four Solar Terms: Intangible Cultural Heritage Half-Mountain Lixia" folk activity took place on May 5, showcasing a blend of industrial heritage and traditional customs at the Hanggang Park along the Grand Canal [3] - Popular activities included weighing participants for good fortune, playing egg games, weaving straw sandals, tasting black rice, and sampling tea, attracting significant participation from citizens and tourists [3] - Various local folk activities and intangible cultural heritage projects from Hangzhou gathered at the Grand Canal, providing a vibrant display of traditional customs and performances [3] Group 2 - The "Intangible Heritage Competition: Joy of the Canal" umbrella market allowed visitors to experience traditional crafts such as fan-making, woodblock printing, and cloth weaving, as well as learn about traditional medicine and wellness practices [4] - The "cat" element was prominently featured, symbolizing the hopes of silk farmers for prosperity and health, with the Half-Mountain clay cat becoming a new cultural tourism IP for the Grand Canal [4] - An "Intangible Heritage Innovation Competition" was announced, themed "Cats in the World: The Arrival of Clay Cats," encouraging innovative designs from students and young designers to promote the inheritance and innovation of intangible cultural heritage [4]