（文章来源：证券日报） 证券日报网讯 1月14日，众信旅游在互动平台回答投资者提问时表示，为满足日益增长的冬季出游需 求，公司于2025年11月正式推出了滑雪品牌"众信滑雪"，该品牌致力于为游客打造一站式滑雪服务平 台，提供覆盖滑雪产品定制、雪票预定、冰雪赛事观赛、全球中文专业教练指导等全链条专业服务，全 方位守护滑雪体验的每一个细节。未来，该品牌还将持续加大在冰雪产品研发、冰雪资源整合、冰雪全 链条服三大领域的创新投入，进一步丰富产品矩阵、优化服务细节，推动冬季冰雪旅游从"规模增 长"向"品质升级"跨越。 ...

Core Viewpoint - Harbin's winter tourism is experiencing a surge in visitor numbers, prompting China Southern Airlines (CSA) to implement innovative measures to enhance the travel experience for passengers visiting the city [1]. Group 1: Ice and Snow Theme Initiatives - CSA has developed customized in-flight services that include special broadcasts about Harbin's cultural and tourism offerings, enhancing passenger awareness and connection to the city [4]. - The airline has organized themed flights celebrating the "Ice and Snow Festival," allowing passengers to experience local delicacies and the beauty of Harbin during their journey [4]. Group 2: Warm Services in Cold Weather - CSA has opened a new high-end lounge at Harbin Taiping International Airport, providing a comfortable waiting environment for travelers [5]. - The airline offers temporary winter clothing for passengers who are inadequately dressed and provides hot drinks for those waiting for luggage [5]. - CSA has optimized boarding procedures to minimize outdoor waiting times and has implemented safety measures to prevent slips and falls in icy conditions [5]. Group 3: Services for Late Arrivals and Special Needs - CSA has introduced a "One-Minute Boarding" service for late passengers on specific routes, allowing them to board up to 15 minutes before departure [7]. - The airline has established dedicated check-in counters for large groups and educational tours, ensuring a smooth travel experience for all passengers [7]. - A special service for pet owners has been launched, allowing pets to travel in the cabin, addressing concerns about cold weather [7]. Group 4: Expansion of Flight Services - CSA plans to open new routes and increase the frequency of flights from Harbin to various destinations, including the addition of flights to Mohe and increased services to major cities [8]. - The airline is actively engaging in live broadcasts to promote Harbin's tourism and cultural heritage, reaching a wide audience and enhancing the region's tourism economy [8]. Group 5: Training and Development Initiatives - CSA has launched its first FNPT simulator in Heilongjiang, marking a significant step in local pilot training and supporting the airline's strategic goals [9]. - The simulator will facilitate customized training programs, improving pilots' operational skills and knowledge [9]. - The introduction of advanced training equipment is expected to enhance aviation education and tourism experiences in Harbin [9].

Core Insights - The ice and snow economy in China is experiencing rapid growth, with the National Sports Administration reporting a 10% year-on-year increase in visitor numbers to ski resorts and a 6% increase in consumption, reaching 36.35 billion yuan in the first month of the 2025-2026 ski season [1] - The demand for ice and snow tourism is being driven by a younger demographic, with 70% of visitors at certain resorts aged between 22 and 39, and a significant portion of bookings coming from the post-95 generation [3][4] - The trend is shifting from single-sport experiences to multi-experience offerings, with a notable increase in combined activities such as skiing plus dining or wellness experiences [5][7] Industry Trends - The ice and snow tourism market is projected to reach 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting an 11% year-on-year growth [6] - Indoor ski resorts are becoming increasingly popular, especially in southern regions, with 61.62% of respondents preferring indoor facilities over outdoor ones [6] - The integration of services and experiences is becoming a key focus, with resorts offering bundled packages that include skiing, accommodation, and other activities to enhance visitor convenience and satisfaction [7][8] Consumer Behavior - Consumers are showing a preference for mid-range pricing, with the most popular spending bracket for skiing being between 201-300 yuan, indicating a shift towards value for money [4] - There is a growing emphasis on quality and experience over price, with factors such as snow quality and accessibility being prioritized by visitors [4][11] - The demand for personalized and diverse experiences is rising, with resorts adapting to cater to families, young people, and niche markets, including pet-friendly options [10][12] Service Innovations - Ski resorts are enhancing their service offerings to improve visitor satisfaction, focusing on safety, efficiency, and personalized experiences [11][12] - The introduction of integrated service systems, such as self-service ticketing and smart storage solutions, is being implemented to streamline visitor experiences [12] - Resorts are also leveraging community engagement through social media and personalized communication to build loyalty among visitors [14]

Core Viewpoint - The article highlights the launch of a winter ice and snow tourism season in Raohe County, leveraging its geographical, ecological, and cultural advantages to promote border revitalization, ethnic unity, and Sino-Russian friendship through a series of events and activities [3][5][6]. Group 1: Event Highlights - A hundred-day winter ice and snow tourism festival is taking place in Raohe County, featuring cultural integration and cross-border collaboration [3]. - Key attractions include a 300-meter ice slide, traditional fishing culture experiences, and family-friendly activities in the snow-themed parks [3][5]. - The "Ice and Snow Consumption Season" has commenced, showcasing local ethnic traditions and culinary experiences, such as fish tasting and traditional winter dishes [5]. Group 2: Cultural and Community Engagement - The New Year celebration event involved over 400 Russian tourists and local residents, featuring performances and community gatherings that fostered warmth and friendship [4]. - Various sports events, including snow soccer and ice skating competitions, are designed to engage all age groups in winter sports [4]. - Traditional customs, such as the pig slaughter festival and the experience of local attire, are being promoted to enhance cultural tourism [5]. Group 3: Long-term Development Strategies - Raohe County is focusing on improving visitor services by adding heating points, signage, and medical stations to enhance the tourist experience [5]. - Plans are in place to develop cross-border tourism routes with Russia, aiming for resource sharing and mutual visitor exchange [5]. - The county aims to transform ecological and cultural resources into competitive advantages for sustainable development in the border region [6].

起网出鱼。谷鸿翎摄 （来源：黑龙江日报） 转自：黑龙江日报 日前，以"全民登高谱新篇、策马奔腾启华年"为主题的"冰超"·"中国体育彩票"2026年全国新年登高健身大会 暨"极境冰雪·蝶舞黑河"火山堰塞湖冬捕活动盛大启幕。这场集登高健身、民俗冬捕、文旅体验于一体的冰雪 盛会，将运动激情与传统民俗深度融合，在独特的火山地质奇观背景下，拉开新年的火热序幕。 清晨的北药泉景区药泉湖面冰层厚实，晶莹剔透。与往年不同，今年新年登高活动的起点设在了这片冰封的 湖面上。随着发令笛声划破冬日晴空，登高队伍如一条彩色长龙从冰面出发，沿风景区主干道矿泉路向药泉 山徒步进发。 药泉湖畔人头攒动，热闹非凡，火山堰塞湖冬捕活动在此拉开序幕。"起网出鱼喽！"高亢嘹亮的号子声突然 响彻冰面，将冬捕活动推向高潮。"鱼把头"与身着传统东北皮毛大衣的渔民们齐力拉动渔网，沉重的渔网从 冰洞中缓缓升起。刹那间，水汽蒸腾，冰花四溅，一条条身肥体壮的矿泉鱼在网中跳跃翻腾，鳞片在阳光下 闪闪发光。 这场融合了登高望远、冰湖捕鱼、民俗体验的冰雪盛会，不仅为新的一年拉开健康活力的序幕，更在极境冰 雪中绘就了一幅生机勃勃的北国冬韵图。 □谷鸿翎 宣岩 本报记者 ...

Core Viewpoint - The 12th Harbin International Fashion Week, themed "Ice and Snow Build Fashion, Fashion Links the World," aims to showcase Harbin's unique charm as a fashion city while promoting the integration of ice and snow culture with the fashion industry [3][9]. Group 1: Event Overview - The event features a comprehensive fashion system called "42211," which includes four major shows, two salons, two competitions, a city exploration tour, and a shopping festival [3]. - The opening ceremony was attended by key figures from the Chinese textile and fashion industry, highlighting the event's significance [1][4]. Group 2: Economic and Cultural Integration - Harbin is leveraging its reputation as an ice and snow city to enhance its cultural and economic integration, aiming to transform fashion concepts into actionable outcomes [4][6]. - The fashion week is seen as a platform to explore new models that combine ice and snow with fashion, technology, culture, and consumption, injecting new vitality into the fashion industry [6][7]. Group 3: International Participation and Innovation - The fashion week features global designers from 30 countries, showcasing their works and promoting the fusion of international fashion with local ice and snow tourism [7]. - The event includes various specialized shows, such as children's fashion and ready-to-wear collections, aimed at enhancing consumer engagement and promoting immediate purchases [8]. Group 4: Supporting Activities and Future Prospects - Additional activities include industry salons focusing on outdoor industry trends and new material applications, fostering connections between government, industry, academia, and research [8]. - The event aims to position Harbin as a creative design city with international recognition, enhancing its global fashion presence and promoting high-quality development in the ice and snow economy [4][9].

Group 1 - The inbound ice and snow tourism market in China is experiencing explosive growth, with orders for winter ice and snow destinations nearly doubling year-on-year, and Southeast Asian tourists accounting for nearly 70% of the market share [1] - Popular destinations such as Altay in Xinjiang, Chongli in Hebei, and Changbai Mountain in Northeast China are seeing a peak in travel, with over 35,000 flight bookings to Altay, representing a 50% year-on-year increase [3] - Airfare for flights to Altay has dropped significantly post-New Year, with prices as low as 30% of the original fare, creating opportunities for travelers [3] Group 2 - High-speed trains are also a preferred mode of transportation for snow enthusiasts, with the Harbin Railway Bureau increasing the frequency of trains between Harbin and Yabuli to 38 daily trips, with intervals as short as 12 minutes [5] - The introduction of a 15-day valid railway ticket for the Northeast region allows travelers to purchase a single ticket for multiple segments, enhancing convenience [5] - The "Evening Departure, Morning Arrival" special tourist train service is now a regular offering, significantly reducing travel time by up to 4 hours, making it easier for travelers to reach ski resorts [7]

Core Insights - The introduction of a "snow holiday" in Urumqi aims to promote winter sports and tourism, with 43,600 students benefiting from this initiative [1][7] - The snow holiday coincides with the 23rd Urumqi Silk Road Ice and Snow Festival, enhancing public engagement in ice and snow activities [1][7] - The initiative has significantly increased participation in skiing among students, with 80% of them experiencing skiing for the first time during the holiday [3][4] Group 1: Snow Holiday Implementation - Urumqi is the first city in China to implement a "snow holiday" for middle and primary school students, creating a 9-day break from December 1 to 5, 2025 [1] - The snow holiday covers 308 schools and aims to alleviate academic pressure by promoting physical activities in winter sports [1][5] - The city has coordinated efforts across education, tourism, and transportation sectors to facilitate the snow holiday, including special transport services to ski resorts [3][4] Group 2: Economic Impact - The snow holiday has led to a surge in visitors to ski resorts, with over 20,000 people visiting the Silk Road Mountain Resort on the first day alone [4] - Urumqi's ski resorts reported a significant increase in student participation, with approximately 61,000 students visiting during the holiday [7] - The initiative has stimulated family travel, with a 45% increase in flight bookings from Urumqi and a doubling of ticket orders to popular destinations [7][8] Group 3: Educational and Social Benefits - Schools have integrated the "five educations" approach, offering diverse activities such as ice sports experiences and cultural heritage programs during the snow holiday [5] - The snow holiday has effectively increased youth participation in winter sports, aligning with educational and cultural tourism goals [7] - The initiative has been recognized as a significant contributor to Urumqi's winter tourism development, earning the city a "Top 10 Ice and Snow Tourism City" award for 2026 [9]

央视网消息：这个冬天，各地冰雪游持续升温，为冬日文旅市场增添强大活力。数据显示，随着全国冰 雪旅游进入黄金期，新疆阿勒泰、河北崇礼、东北长白山等目的地迎来了出行高峰。今年1月前十天， 国内前往新疆阿勒泰的机票预订量超3.5万张，同比增长约50%，冰雪旅游热持续攀升。 ...

时下，"冰城"哈尔滨市正值冰雪旅游旺季，位于哈尔滨市群力音乐公园的大雪人吸引着众多游客前来打 卡。一月十日，日落后的蓝调时刻，在天光与灯光的交相映照下，大雪人更显浪漫迷人。新华社记者 王建威 摄 （来源：新华日报） ...