Core Insights - The article highlights the growing sports economy in Leshan, driven by events like the "Chuan Super" football league and various cultural festivals, which are enhancing local tourism and consumption [1][3][6] Group 1: Event-Driven Economic Growth - The "Chuan Super" football league has significantly boosted local consumption, with ticket sales leading to billions in economic activity [3] - Events such as the World Traditional Martial Arts Championship and the Emei Mountain Trail Challenge are creating a vibrant event-driven economy, linking tourism, manufacturing, and services [3][4] - The local hotel occupancy rate reached 93% during the first match of the "Chuan Super," indicating a strong demand for accommodation [3] Group 2: Consumer Engagement and Local Business Impact - The "Jiazhou Meishi" food market attracted large crowds, showcasing local delicacies and generating significant sales for vendors [2] - Merchandise sales, including 1,350 jerseys sold for approximately 100,000 yuan, demonstrate the commercial potential of sporting events [2] - Local businesses are participating in promotional activities tied to event tickets, creating a comprehensive consumption ecosystem [4] Group 3: Innovative Consumption Models - Leshan is exploring "ticket root economy" strategies, where event tickets provide discounts and benefits across various sectors, enhancing overall consumer engagement [4][5] - The introduction of "Qijiang Coins" in the "Night Tour Suji" initiative has increased foot traffic in surrounding areas by 25% [5] - The integration of cultural events with local tourism and dining experiences is expanding the economic impact of single events into a broader consumption chain [6]

Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]

赛事经济的繁荣脱离不开当地实际。只有深植本土、大众参与的文商体旅融合项目，才能成为激活内循 环的密钥。结合各地禀赋，以赛事为入口，以文化为纽带，构建"观赛—体验—消费"闭环，才能创造出 打动人心的"顶流"。 从"比赛日"到"狂欢日"，从"一季火"到"全年热"，赛事经济正在重构消费者与运动场的连接方式。要 让"一时爆红"沉淀为"长久红火"，把赛事流量转化为体育产业增量。 （文章来源：经济日报） 赛场内激情四射，赛场外热火朝天，从国际知名赛事境内落地到本土赛事蓬勃发展，赛事经济正以其独 特的魅力和强大的带动效应，成为推动消费增长、促进经济繁荣的新引擎。今年上半年，河北、福建等 7地监测的511场重点赛事活动，带动体育及相关消费超160亿元，场均带动消费超3000万元。赛事经济 为国民经济增长和地方经济转型增添了新的动力，成为激活消费市场、扩大内需的重要力量。 体育比赛天然具有凝聚不同年龄观众的能量、可以汇聚人气的特征。看球、聚餐、住宿、游览，赛事成 功串起服务消费全链条，有效带动体育产业及周边产业的消费增长，成为城市塑造形象的金名片、拉动 消费的新引擎、发展经济的增长极，更是让群众共享发展成果的新场景。"跟着赛事 ...

Group 1: Core Insights - The Guangxi Zhuang Autonomous Region is focusing on the high-quality development of the non-ferrous and critical metals industry, positioning it as a future growth sector and investment opportunity [1][2] - A total of 35 key projects related to non-ferrous and critical metals were signed during the conference, covering nine types of critical metals and various non-ferrous metals such as copper, aluminum, lead, zinc, zirconium, and titanium [1][3] - The "14th Five-Year Plan" emphasizes upgrading key industries to enhance competitiveness in global industrial division, particularly in mining, metallurgy, and chemical industries [1] Group 2: Strategic Initiatives - Guangxi has rich mineral resources, especially in critical metals like tin, antimony, indium, and germanium, making it a vital part of the national strategic mineral supply chain [2] - The region is implementing a comprehensive development plan for the critical metals industry, focusing on high-end, intelligent, green, and large-scale development [2] - The government aims to attract leading deep processing enterprises and establish a key metals industry development group, fostering high-tech and specialized enterprises [3] Group 3: Future Directions - The Guangxi government is keen on collaborating with quality enterprises in areas such as deep processing of non-ferrous metals, new material research, recycling of metals, and high-end equipment manufacturing [3] - Plans include the establishment of financial products like "critical metals loans" to support enterprises and enhance the supply chain in the critical metals sector [3] - The goal is to create three major industrial clusters for critical metal materials, focusing on new energy materials, next-generation information technology materials, and materials for robotics and major equipment [3]

Core Insights - The "Su Super" (Jiangsu Province Urban Football League) finals concluded on November 1, with a total of 2.433 million attendees across 85 matches and an average of 28,600 spectators per match, alongside 2.22 billion online views, indicating a significant engagement in sports events [1] - The Jiangsu government is actively promoting the sports event economy as a key driver for economic growth, with a focus on enhancing sports consumption and leveraging the multiplier effects of sports events [1][2] Group 1: Economic Impact - The sports industry in Jiangsu achieved a total scale of 641.55 billion yuan in 2023, ranking third nationally and accounting for over one-sixth of the national total, with projections nearing 700 billion yuan in 2024 [2] - The sports industry’s added value reached 220.65 billion yuan, representing 1.72% of the province's GDP during the same period [2] Group 2: Event Development Strategies - The government aims to enhance the quality and quantity of sports events, focusing on the "Su Super" as a flagship event while also promoting a variety of other sports competitions to meet diverse consumer demands [3] - Initiatives include integrating sports events into tourist attractions and urban areas, creating immersive sports consumption experiences, and implementing promotional measures like sports consumption vouchers [3] Group 3: Industry Integration - The strategy emphasizes the integration of sports events with tourism, manufacturing, and services, aiming to develop new business models and enhance the overall sports economy [4] - Plans include establishing high-quality outdoor sports destinations and promoting various sports events to attract tourism and enhance local economies [4] Group 4: Infrastructure and Talent Development - The government is committed to increasing sports facility availability and enhancing the infrastructure for outdoor sports, including water sports bases and aviation camps [5] - There is a focus on cultivating a skilled workforce for event management and operations, encouraging retired athletes to engage in the sports economy [5] Group 5: Policy and Management Support - A comprehensive approach is being adopted to support the development of the sports event economy, including establishing security standards for large events and creating an evaluation system for event effectiveness [6] - The initiative aims to foster collaboration among various stakeholders to ensure the successful implementation of sports events and related economic activities [6]

《意见》明确，将持续办好全省城市足球联赛，将其打造为文旅体商融合发展的顶流赛事品牌，同时支 持按市场化规则组织篮球、排球、乒乓球等群众性赛事，鼓励发展飞盘、桨板、街头田径、滑板等新兴 潮流运动，满足多元需求。 中新网南京11月4日电 (记者 徐珊珊)江苏省人民政府4日召开新闻发布会，解读省政府办公厅近日印发 的《关于加快发展赛事经济提振体育休闲消费的意见》(简称《意见》)。《意见》推出五个方面共17条 具体举措，旨在通过丰富赛事供给、激发消费潜力、完善产业链条，将赛事经济打造为经济增长新引 擎。 在激发消费潜力方面，《意见》提出推进体育赛事进景区、进商圈，打造沉浸式消费场景和观赛"第二 现场"，鼓励各地推出体育消费券、消费满减等优惠措施，并探索打包票务、住宿、文旅项目的文体旅 套餐。 江苏出台17条措施发力赛事经济 激活体育消费新动能 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 《意见》还着力推动赛事经济 ...

Core Viewpoint - The tourism sector is experiencing significant growth, with stocks like Dalian Shengya reaching historical highs, driven by policies aimed at boosting service consumption and domestic demand [1] Group 1: Market Performance - Dalian Shengya has hit the daily limit up and reached a historical high [1] - Changbai Mountain has increased by approximately 7%, while Xiyu Tourism and Lingnan Holdings have risen by about 5% [1] Group 2: Policy Impact - Current economic support measures are focused on stabilizing growth and enhancing domestic demand, leading to a shift in service consumption towards becoming the mainstay of resident spending [1] - The implementation of various measures from the "Several Policy Measures for Expanding Service Consumption" is expected to gradually yield positive effects [1] Group 3: Investment Recommendations - In the cultural tourism sector, there is a dual driving force from inbound tourism and youth travel demand, suggesting a focus on leading inbound travel agencies and scenic spots that align with the spring and autumn travel rhythm [1] - In the sports sector, the economic impact of events is significant, with potential in tourism, dining, and IP products derived from events, recommending attention to sports companies involved in event operations and related services [1]

Core Insights - The Henan Women's Volleyball City League (referred to as "Yu Pai League") is gaining popularity and serves as a reflection of the booming sports economy in recent years, showcasing the transformation in economic development, social landscape, and cultural phenomena behind sports events [7][8][10] Group 1: Event Overview - The Yu Pai League is structured in three phases, with the second phase currently ongoing, featuring competitive teams such as Zhengzhou, Aviation Port District, and Luoyang [9] - The league includes various activities beyond competitions, such as youth volleyball exhibitions and cultural performances, aiming to engage the community and promote volleyball [9][10] - The league emphasizes a blend of sports and cultural tourism, with local cultural elements showcased during events, enhancing the overall experience for attendees [10][11] Group 2: Economic Impact - The sports economy in Henan is flourishing, with various leagues like the Zhengzhou Basketball League and Zhengzhou Football League integrating commercial elements to enhance spectator experience and boost local businesses [12][13] - The government is actively promoting sports events as a means to stimulate economic growth, with significant participation from local businesses and tourism sectors [14][21] - The Yu Pai League has attracted participation from numerous local attractions and businesses, with over 287 entities offering discounts and promotions linked to the league [11][20] Group 3: Future Prospects - The Henan government is committed to expanding sports consumption and enhancing the economic value of sports, with plans to support high-level events financially [20][21] - The league aims to establish a sustainable model that integrates sports, culture, and tourism, creating a closed-loop commercial ecosystem that can drive long-term economic benefits [22]

Core Insights - The article discusses the rise of regional sports events, particularly the "Provincial Super" (省超) leagues, as a new trend in the sports economy, driven by the success of events like "Su Super" which attracted 62,000 attendees and over 37 billion views online [1][3] - The Guangdong government has launched a comprehensive plan to integrate regional events with high-level professional competitions and community sports, aiming to create a sustainable operational model for local sports events [3][4] Summary by Sections Event Popularity and Economic Impact - The "Su Super" event has redefined public perception of regional sports, leading to a surge in similar events across various provinces, forming a matrix of sports IPs that stimulate the integration of culture, commerce, tourism, and sports [3][4] - The success of these events is attributed to the "IP + cultural and commercial integration" model, which meets diverse audience demands and transforms event traffic into cultural tourism and commercial opportunities [3][4] Challenges in Sustainability - The ease of replicating "Provincial Super" events raises concerns about how to convert short-term popularity into long-term viability, with experts identifying three major pitfalls: event homogenization, over-reliance on traffic and IP hype, and lack of systematic commercial planning [4][5] - Experts warn against four major traps in leveraging local sports IPs, including excessive commercialization, lack of unique features, neglect of infrastructure, and short-term focus at the expense of long-term brand building [5][6] Strategies for Long-term Operation - To transition from a "traffic hotspot" to "long-term momentum," local events must focus on institutional support, cultural empowerment, and industry chain integration, establishing a long-term operational mechanism [6][7] - Recommendations include defining roles and responsibilities among government, operators, and the community, retaining facilities for ongoing use, and securing IP rights for sustainable revenue generation [6][7] - Cultural elements should be emphasized as core competitive advantages, with efforts to extract and promote local cultural resources, creating immersive experiences that enhance audience engagement [6][7]

Core Insights - The "Su Super" league has gained immense popularity, with ticket prices skyrocketing from 200 yuan to 1000 yuan, despite an average ticket price of only 30 yuan in amateur leagues [1] - The final match attracted a record attendance of 62,329, surpassing previous amateur match records and drawing significant interest from over 2.2 million online applicants for just over 60,000 seats [2][6] - The league's success is attributed to government support, strategic marketing, and a growing local fanbase, leading to a surge in sponsorship and economic activity [7][11][17] Attendance and Viewership - The "Su Super" league set a new attendance record for amateur matches in China, with an average of 28,628 attendees over 85 matches [9] - The league's matches have consistently drawn over 30,000 spectators since the fifth round, with the highest attendance in Nanjing averaging 50,011 [9][10] - The final match's viewership broke 1% ratings, with over 10 million viewers on online platforms, indicating a significant media presence [11][12] Sponsorship and Economic Impact - Sponsorship for the league increased from 6 to 41 companies within six months, with major brands like China Ping An and internet giants like JD and Alibaba getting involved [11][13][16] - The economic impact is notable, with retail sales in Jiangsu province reaching 3.47 trillion yuan, a 4.2% increase year-on-year, and monitored enterprises seeing a 34% rise in sales during the league's active months [17] - The league has also spurred local content creation, with themed dramas and novels gaining popularity, further enhancing its cultural footprint [18][20] Structural and Cultural Factors - The league's success is rooted in Jiangsu's wealth and willingness to invest in football, supported by a sports industry fund allocating over 500 million yuan annually to grassroots sports [24][25] - Jiangsu's unique fiscal structure allows cities to retain their revenues, fostering a competitive environment that benefits local sports initiatives [31] - The geographical advantages, including a well-connected high-speed rail network, facilitate easy access for fans across the province, enhancing attendance [32][34] Conclusion and Broader Implications - The "Su Super" league exemplifies how local football can thrive when it resonates with community identity and regional pride, showcasing the potential of grassroots sports [37] - The league serves as a case study for other regions, emphasizing the importance of understanding local culture and economic conditions rather than merely replicating successful models [40]