Core Viewpoint - The "Beijing Style" short video competition has successfully engaged the public, showcasing the cultural richness and modern vibrancy of Beijing through over 70,000 submissions, highlighting the potential of "short video + economy" and "event economy" [1][2][5] Group 1: Public Participation and Content Creation - The competition has attracted significant participation, with nearly half of the submissions coming from ordinary netizens, reflecting a diverse representation of Beijing's culture, tourism, and lifestyle [2][5] - The videos capture various aspects of Beijing, including traditional culture, local cuisine, and community interactions, emphasizing the city's unique cultural symbols and the warmth of its residents [2][3] Group 2: Multi-Platform Engagement - The short videos have been widely disseminated across major platforms such as Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views and generating nearly 400 viral videos with over a million views each [5][8] - Different platforms focus on distinct content types, with Douyin and Kuaishou emphasizing everyday life, while Weibo and Baidu concentrate on cultural heritage, enhancing the recognition of Beijing's cultural identity [4][5] Group 3: Economic Impact and Consumer Engagement - The competition has spurred offline activities and increased foot traffic and sales in various commercial areas, with some locations reporting up to 85% increase in daily foot traffic and 57% increase in daily sales [7][8] - Initiatives like the "Night Beijing" campaign and various promotional activities have further stimulated consumer spending, with significant sales reported for cultural products and event tickets [8] Group 4: Future Developments - The upcoming second season of the competition will introduce a "Fashion Vitality" theme, aiming to further engage the public and promote the cultural development of Beijing in a more dynamic and inclusive manner [9]

Core Viewpoint - The National Sports Administration of China has highlighted significant achievements in building a sports power during the "14th Five-Year Plan" period, emphasizing the integration of sports events into economic growth and consumer spending [1] Group 1: Sports Event Economic Impact - The National Sports Administration has prioritized the construction of a sports event system, implementing a strategy that integrates various types of events, leading to a notable increase in sports-related consumption [1] - In the first half of the year, seven provinces and cities monitored 511 key sports events, generating over 16 billion yuan in total consumption, with an average spending of over 30 million yuan per event [1] Group 2: Integration of Sports and Consumer Activities - Major sports events like the Asian Games have significantly boosted local economies, with consumption growth reaching over 40% during the event [2] - The popularity of professional sports events, such as CBA and WTT, has led to high ticket sales, with the China Open tennis tournament generating over 80 million yuan in ticket revenue last year [2] - Community events like "Village Super" and "Zhejiang BA" have also driven local consumption, with a single match in "Su Super" attracting over 60,000 spectators and generating 38 billion yuan in consumption across Jiangsu [2] Group 3: Cultural and Commercial Synergy - The integration of sports events with cultural, commercial, and tourism sectors has become a key driver for expanding domestic demand [3] - The popularity of sports cultural products, such as mascots and athlete jerseys, has enhanced the value of sports culture [3] - Initiatives like "Enjoy Exciting Events, Taste Chinese Cuisine" and "Travel with Events" have enriched the event experience and promoted multi-day consumption [3] Group 4: Future Directions - The National Sports Administration plans to continue developing policies to promote sports event economics, enhance brand influence, and strengthen coordination between events and various industries [3]

Group 1 - The core viewpoint emphasizes the importance of stimulating sports consumption demand and expanding sports consumption scenarios to better meet the upgrading needs of the public [2] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [2] - The proportion of sports service industry, led by competition performance and fitness leisure, increased from 68.7% in 2020 to 72.7% in 2023 [2] Group 2 - Sports activities can significantly boost related product and service demands, as well as promote the development of industries such as dining, transportation, and accommodation through sports tourism [3] - The "Su Super" league in Jiangsu has become a phenomenon, driving up consumption in local culture, food, and leisure, while also increasing sales of sports merchandise [3] - A survey indicated that 95.9% of spectators incurred additional expenses beyond ticket purchases, with average spending for out-of-town visitors ranging from 1,000 to 2,000 yuan [3] Group 3 - The State Council meeting highlighted that developing the sports industry and consumption is a crucial part of the strategy to expand domestic demand [4] - Key strategies to further unleash sports consumption potential include improving infrastructure, expanding consumption scenarios, and enhancing service quality [4] - It is essential to avoid homogenized competition by tailoring sports events to local economic development, social foundations, and resource endowments [4]

2025.08. 24 本文字数：2787，阅读时长大约4分钟 作者 | 第一财经 钱焜 封图｜ UFC上海赛比赛现场。摄影记者 张健 "嘎乎乎乎（音译），嘎乎乎乎，嘎乎乎乎。" 8月23日，UFC格斗之夜，在战胜了秘鲁MMA选手凯文·博尔哈斯（Kevin Borja）后，苏木达尔基 （下称"苏木"）兴奋的三声振臂高呼，引得全场观众模仿并彻底沸腾。 苏木被粉丝们亲切地称为"藏族雄鹰"，来自四川省阿坝州的他，是电影《八角笼中》主角的原型。 赛后他告诉第一财经，这是"扎西德勒"的意思，含义是吉祥如意。 本次UFC格斗之夜在上海举办，是"上海之夏"国际消费季的重点赛事之一，这是自2019年8月UFC 深圳赛之后，UFC时隔六年再次回到中国内地。 据悉，上海正在通过加强赛事衍生活动策划，深化文旅商体展联动，持续引领赛事经济服务消费，激 发消费活力并提振消费信心。今年上海计划举办国际国内重大赛事数量再创新高，预计超过180项。 "这次上海赛的门票在不到一分钟内就售罄了。"UFC总裁白大拿（Dana White）在接受第一财经专 访时表示，未来五年，UFC将继续为中国带来更多、更高级别的现场赛事，让更多的中国人爱上这 项 ...

Core Insights - UFC's return to mainland China after six years marks a significant milestone for the organization, with plans for more high-level events in the next five years [1][8] - Shanghai is positioned as a key hub for UFC in Asia, supported by local government and sports authorities [2][5] - The growth of MMA and UFC in China is evident, with increasing fan engagement and athlete development [3][6] Group 1: Event and Market Dynamics - UFC's event in Shanghai sold out in under a minute, indicating strong demand and interest in MMA [1] - The Shanghai government aims to host over 180 major international and domestic events this year, enhancing the city's sports economy [1][5] - UFC's global strategy includes bringing events to various locations, emphasizing the importance of Shanghai as a destination for combat sports [2][4] Group 2: Financial Performance and Growth - UFC's parent company, TKO Group, reported a total revenue of $1.41 billion for 2024, a year-on-year increase of 8.8% [6] - The EBITDA for UFC reached $800 million, reflecting a 6.1% growth [6] - China is identified as a crucial revenue source for UFC, with 155 million fans in the country and significant engagement on social media platforms [6][7] Group 3: Athlete Development and Cultural Impact - Zhang Weili, a prominent Chinese MMA athlete, highlights the transformative impact of UFC on athletes' lives and the growing acceptance of MMA in society [3][7] - The establishment of Performance Institutes (PIs) in China supports the training and development of new talent [7] - UFC's commercial success in China is expected to create more opportunities for athletes and enhance the country's cultural representation on a global stage [7][8]

Core Viewpoint - The Chinese government is focusing on unlocking the potential of sports consumption and promoting high-quality development in the sports industry, emphasizing the need to cultivate new growth points and build a modern sports industry system [1][5]. Industry Growth - China's sports industry has seen an average annual growth rate of over 10% in the past five years, with significant developments in event economy, outdoor industry, and ice and snow economy, indicating substantial sports consumption potential [4]. - The sports industry is considered a crucial part of the strategy to expand domestic demand, with a focus on increasing the supply of sports products and enriching sports events [5][7]. Market Dynamics - The sports industry can directly stimulate economic growth and foster deep integration with manufacturing, services, culture, tourism, and health sectors, leading to new business models and optimizing industrial structure [5][7]. - The sports goods manufacturing industry is a vital foundation of the sports industry, with a growing and innovative product system catering to various groups and scenarios [7][11]. Product Development - China has developed a comprehensive product system for ice and snow equipment, covering all needs from individual to venue, and showcasing Chinese-made sports equipment at the 2024 Paris Olympics [9]. - The sports goods manufacturing sector comprises over 63,000 production units, with an annual output value exceeding 1 trillion yuan, accounting for 40% of the total sports industry scale [11]. Export and Competitiveness - In 2024, China's sports goods export is projected to reach nearly $28.4 billion, reflecting a year-on-year growth of 6.8%, enhancing international competitiveness and influence [11]. Event Economy - The rapid development of sports events, such as marathons, has significantly expanded the market for running shoes and apparel, indicating a growing trend in sports consumption driven by events [16][17]. - Regional cooperation in hosting events is seen as a key trend for developing the sports industry and creating regional brand events [19].

Core Insights - The sports economy is thriving this summer, with local events leveraging regional resources to stimulate larger markets [1] - The National Youth Women's Ice Hockey Championship in Meishan, Sichuan, attracted over 200 young athletes and significantly boosted local consumption [1][4] Economic Impact - The event generated over 5.5 million yuan in local dining and accommodation revenue, leading to a 58.37% increase in hotel occupancy rates [6] - Local consumption vouchers were introduced during the event, enhancing spending in accommodation, dining, shopping, and transportation [6] Equipment Demand - There is a rapid increase in demand for professional ice hockey equipment, both in physical stores and online platforms [6] - Sales of ice hockey helmets surged over 400% year-on-year, while ice hockey shoes saw a 195% increase [10]

Core Insights - The event economy is thriving this summer, with local competitions leveraging regional resources to stimulate larger markets [1] - The National Youth Women's Ice Hockey Championship in Meishan, Sichuan Province, attracted over 200 young athletes and significantly boosted local consumption [1][7] Event Details - The championship features 15 matches held over six days, with free tickets available through online reservations, leading to full attendance at every match [5] - The venue is the largest ice hockey competition site in Southwest China, covering an area of 1,800 square meters [3] Economic Impact - The event generated over 5.5 million yuan in local dining and accommodation consumption, with hotel occupancy rates increasing by 58.37% [7] - Local hotels reported nearly full occupancy, with dining services experiencing over 100 patrons per meal [9] Consumer Incentives - During the event, local authorities issued over 1,700 consumption vouchers, stimulating an additional 4 million yuan in spending [11][13] - The vouchers provided discounts on accommodation, dining, shopping, and transportation, further enhancing consumer activity [11]

Core Viewpoint - Sichuan has implemented three key strategies to boost holiday consumption, leveraging policies, activities, and new consumption scenarios to stimulate economic growth during the summer season [8][9][10]. Group 1: Policy Initiatives - Sichuan focuses on student consumption by providing targeted financial support for 3C digital communication products through a combination of government subsidies, platform discounts, and merchant promotions, creating a multi-dimensional discount system [9]. - The government plans to distribute "new student benefits" packages to over 1 million students, enhancing the shopping experience for both local and visiting consumers [9]. - Various cities in Sichuan have launched promotional campaigns utilizing "ticket root economy," offering discounts at over 800 merchants, including local cuisine and popular tourist attractions [9]. Group 2: Innovative Activities - The province has organized numerous cultural and tourism events, including the "2025 Summer Cultural and Tourism Consumption Season," which features over 100 promotional activities [10]. - Events like the Sichuan Electronic Sports Month and the third Luzhou eSports Competition have transformed spectator interest into habitual consumption, significantly boosting local economic activity [10]. - The integration of cultural and tourism activities has created a vibrant atmosphere, attracting both residents and tourists to participate in various events [10]. Group 3: New Consumption Scenarios - Sichuan has developed new consumption scenarios focusing on food, goods, and scenic experiences, enhancing the quality of consumer engagement [11][12]. - Over 1,000 promotional activities have been organized around local cuisine, such as the "Drunken Beautiful Guangyuan" beer music season, which connects culinary experiences with urban landmarks [11]. - The province has introduced "Yue You Fusion" scenarios that incorporate elements of low-altitude tourism and modern technology, aiming to create a comprehensive shopping and lifestyle experience [12].

下午5点，总决赛尚未开场，东江嘴村健身广场上已是一番热闹景象，一场汇聚双浦特色的乡村市 集提前聚拢人气。 省级非遗九曲红梅红茶、九曲红梅冰激凌、九曲红梅啤酒……走进市集，首先感受到的是迎面而来 的阵阵茶香。"没想到在双浦，茶叶能玩出这么多花样，不仅有常规认知的红茶，还有各种衍生产品， 非常新奇的一次体验。"从富阳特意赶来看球的球迷陈先生笑着说道。 总决赛现场，一名金发碧眼的姑娘吸引了大家的目光。原来，杭州国际青年创意营成员、"海外达 人"卡丽娜循着加油呐喊声，来到现场与球迷一起感受夏夜的火热激情。"我把今天逛市集和观赛的体验 拍成了视频，让更多粉丝和网友能感受民间赛事的风采，吹江风喝红茶看比赛，太惬意了！" "本届'村BA'上演了67场精彩比拼，现场观赛球迷破5万人次，现场服务的志愿者超400人次。"双浦 镇社会事务办负责人介绍道，"总决赛前，CBA明星球员孙铭徽为我们录制了呼吁文明观赛的视频，我 们也准备了文明观赛的手牌分发给球迷，在多方合力下，总决赛氛围热烈又井然有序，展现了乡村的文 明风貌。" 总决赛比赛现场 卡丽娜在市集玩嗨了 开场灯光秀、扣篮表演和硕大的电子屏幕，酷炫程度堪比全明星周末；锣鼓表演、村 ...