Core Insights - The "Non-Heritage Youth" exhibition showcases the achievements of the Chinese Intangible Cultural Heritage (ICH) inheritance training program over the past decade, highlighting innovative works and stories of ICH inheritors [1] - The training program, initiated in 2015, has trained over 51,000 ICH inheritors through more than 1,400 training sessions across 149 institutions, benefiting over 200,000 participants nationwide [1][2] Group 1: Training Program Impact - The program has significantly enhanced the skills and capabilities of ICH inheritors, as evidenced by the success stories of individuals like Zhao Cuiping, who developed over 50 original copyrights and led over 20 artisans to increase their income [2] - The program has also inspired other inheritors, such as Wang Qin and Su Yongjun, to innovate by combining traditional crafts with modern materials and techniques, attracting younger audiences [2] Group 2: Community and Educational Engagement - The program has facilitated tailored training for community groups, such as the Huamei Youth Jin Opera Troupe, which transformed from a struggling group to over 150 members, showcasing the positive impact on youth confidence and direction [3] - Collaboration between universities and ICH inheritors has fostered mutual learning, with institutions like Tsinghua University engaging in cross-disciplinary research and education related to ICH [3]

收到检察建议后，教育部门高度重视，立即召开全市"非遗进校园"工作专题部署会，并通过教育体 系化、课程多样化、培训专业化、机制完善化"四步走"的形式落实整改。在检察机关与教育部门的联合 推动下，传统文化传承从"纸面建议"走向"立体实践"，于短期内完成了资金保障、课程研发、师资培训 等系列工作。 截至目前，呼和浩特市非遗课程已形成14个系列、224门课程，实现非遗从"零散活动"到"体系传 承"的转变。如今，3万多名学生活跃在非遗文化传播的一线，成为"小小传承人"。 来源：检察日报 本报讯（记者沈静芳 通讯员黄梦娇 边芳媛）"同学们看，这个扇子功的基本姿势有平闭扇、点肩 扇、齐眉扇……"近日，内蒙古自治区呼和浩特市回民区检察院检察官走进呼和浩特第七中学，与"二人 台"戏曲市级非遗传承人武燕妮为学生们带来了一场别开生面的非遗体验课，向同学们讲解非遗保护与 传承的重要性。 2023年春天，在一次走访中，剪纸非遗传承人樊师傅向呼和浩特市检察机关反映非遗技艺传承的困 境："以前学徒挤满屋子，彩纸碎末堆成小山，但现在孩子们连拿起剪刀都不愿意了……"截至2024年， 呼和浩特市已拥有各级非物质文化遗产代表性项目600余项，经调 ...

Core Insights - The 31st Beijing International Book Fair (BIBF) was held at the National Convention Center, showcasing NetEase's theme of "Technology Silk Road, Cultural Going Global" [1] - NetEase presented immersive exhibition areas focusing on three dimensions: "Technology Inheriting Intangible Cultural Heritage," "Technology Empowering Life," and "Technology Driving Breakthroughs" [1] Group 1 - The gaming AI experience area allowed visitors to interact with the intelligent NPC "Shen Qiusuo" from the game "Nirvana in Fire," powered by DeepSeek technology [3] - The non-material cultural heritage area highlighted NetEase's innovative practices in cultural inheritance through gaming, utilizing AI, 3D modeling, and motion capture technologies [3] - The exhibition featured collaborations between various games and traditional cultural elements, such as "A Dream of Jianghu" with "New Legend of the White Snake" and "Identity V" with Tang Sancai, showcasing the integration of gaming and cultural heritage [3] Group 2 - This year marked the first time NetEase's gaming, Youdao, and LOFTER businesses collaborated in the exhibition, demonstrating the synergy of digital technology in cultural heritage transmission [3] - The initiative aims to engage Generation Z as a new force in the inheritance of intangible cultural heritage, emphasizing NetEase's cultural responsibility to promote traditional culture globally [3]

Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Viewpoint - The popularity of non-heritage lacquer fans is rising, showcasing traditional Chinese lacquer art while also raising concerns about the use of chemical paints instead of natural lacquer [1][2][3] Group 1: Industry Trends - The experience of making non-heritage lacquer fans has become a popular activity in tourist attractions, promoting traditional culture and engaging families [1] - The innovative approach of combining traditional lacquer art with modern aesthetics has led to the emergence of "internet celebrity" lacquer fans [1] - The traditional lacquer fan production process is complex, making it challenging for ordinary consumers to master the techniques [1] Group 2: Safety and Quality Concerns - Some businesses are using chemical paints, such as cashew lacquer, instead of traditional natural lacquer, which poses safety risks [2][3] - Natural lacquer, derived from lacquer tree sap, is non-toxic and suitable for high-end lacquerware, while chemical paints are often used for low-cost industrial applications [2][4] - The use of chemical paints undermines the authenticity of non-heritage products and can lead to health concerns for consumers [3][4] Group 3: Consumer Awareness - Consumers can distinguish between natural lacquer and chemical paints by using sensory cues such as smell, drying time, and color characteristics [4] - Natural lacquer has a unique scent and takes longer to dry, while chemical paints have a strong solvent smell and dry quickly [4] - The color of natural lacquer changes over time, showcasing its unique properties, whereas chemical paints tend to have a more uniform and vibrant appearance [4] Group 4: Recommendations for Businesses - Businesses are encouraged to use genuine natural lacquer in their non-heritage experience projects to provide authentic cultural experiences [5] - Maintaining integrity and transparency about the materials used in lacquer fan production is essential for building consumer trust [3][5]

Group 1 - The 2025 Sichuan International Wine Expo, hosted by various associations, features a dual venue format and emphasizes the cultural heritage of Chinese liquor, particularly the "Six Golden Flowers" of Sichuan [1][2][4] - The event runs from June 18 to June 22, 2023, in Mianzhu, a key production area for Chinese liquor, offering a blend of tasting experiences, cultural activities, and consumer engagement [1][2] - Over 100 renowned liquor companies from more than 10 countries are participating, including major brands like Wuliangye, Luzhou Laojiao, and Moutai, highlighting the significance of Sichuan liquor on the global stage [2][4] Group 2 - The event aligns with the "Ten Cities Sharing Gourmet Drinks" initiative by the Ministry of Commerce and other departments, promoting local consumption through the distribution of food and beverage vouchers [2] - The expo features a focus on intangible cultural heritage, with master brewers from the "Six Golden Flowers" declaring a commitment to craftsmanship and innovation in liquor production [4][6] - The 2025 International Spirits Judges Annual Meeting is also taking place, aiming to establish international sensory standards for spirits and enhance the global competitiveness of Chinese liquor [8] Group 3 - The global spirits market is projected to reach approximately $525.3 billion in 2023, with an expected annual growth rate of 4.56% from 2023 to 2027, indicating significant potential for Chinese liquor in international markets [8] - The event includes the announcement of the "Top Ten Innovative Marketing Cases for Sichuan Liquor Brands" for 2024-2025, recognizing excellence among local producers [6] - The expo aims to integrate traditional brewing techniques with modern marketing strategies, enhancing the visibility and appeal of Chinese liquor on the world stage [4][8]

Core Insights - The liquor industry is becoming a leader in boosting consumption, with significant growth observed during the 618 shopping festival, particularly on platforms like Tmall and JD, where major brands like Jian Nan Chun saw a sales increase of 284% [2] - The Sichuan International Wine Expo, held in Mianzhuz City, gathered over 100 renowned liquor companies from more than 10 countries, focusing on activating liquor consumption through various activities [2][4] Industry Growth - Online liquor sales have shown double-digit growth across various categories, including domestic white liquor, wine, and yellow wine during the 618 shopping festival [2] - The Mianzhuz region, known for its favorable conditions for liquor production, has been recognized as a "Chinese Famous Liquor City" and a "World Famous Liquor Specialty Region," with 106 liquor enterprises contributing significantly to production and revenue [14] Event Highlights - The wine expo featured five immersive exhibition areas showcasing a variety of liquor types, creating a vibrant atmosphere that highlighted the cultural significance of liquor [3] - A series of 22 events were organized during the expo, including the "Hua Xia Aesthetics Conference" and discussions on the high-quality development of the liquor industry, emphasizing cultural value and industry trends [7][9] Cultural Significance - The expo emphasized the cultural heritage of liquor production, with activities led by national-level inheritors of intangible cultural heritage, promoting the craftsmanship of liquor making [4][9] - Jian Nan Chun's historical significance was showcased through events that connected its 1500-year legacy with modern innovations, including AI technology to enhance cultural storytelling [9][18] Production Capacity - Jian Nan Chun has expanded its production capabilities with the establishment of a new eco-friendly distillery, increasing its capacity by 50,000 tons of quality base liquor [16] - The region's unique geographical and climatic conditions contribute to the high quality of its liquor, supported by a long-standing tradition of craftsmanship [14][18]

Group 1 - The main event for the 2025 Cultural and Natural Heritage Day in Nanjing was successfully held from June 13 to 15, attracting nearly 50,000 participants and generating over 300,000 yuan in consumption related to intangible cultural heritage and its derivatives [1] - The event featured 17 activities, combining cultural performances, hands-on experiences, and city-wide engagement, establishing a multidimensional platform for dialogue between traditional culture and modern life [1] - The activities included performances of local cultural heritage such as "Jasmine Flower" and various folk songs, transforming historical depth into immersive audio-visual experiences [1] Group 2 - Concurrently, the event included workshops for seniors and youth to learn about traditional crafts, enhancing the appeal of intangible cultural heritage [2] - Archaeological exhibitions showcased significant discoveries, allowing citizens to engage with the history of the city through artifacts and archaeological findings [2] - A city-wide cultural linkage was created through various activities, promoting the integration of traditional skills with modern innovations [2] Group 3 - Nanjing Metro launched a month-long promotional campaign featuring themed posters and installations, reaching an average daily traffic of over 3 million, thereby enhancing public awareness of cultural heritage [3] - The event was organized by multiple governmental and cultural institutions, highlighting a collaborative effort in promoting cultural heritage [3] - Support from local banks and transportation authorities further emphasized the community's commitment to cultural preservation and promotion [3]

作为我国最年轻的全国性股份制商业银行，渤海银行股份有限公司(以下简称"渤海银行")成立20周年之 际，在全国多地开展形式多样的活动，将非物质文化遗产保护工作与金融知识普及相结合，不仅是积极 贯彻落实习近平总书记关于非物质文化遗产保护工作重要指示精神的具体实践，也是对"非遗正青春"这 一活动主题的最好诠释。 非遗传承 融入金融知与行 近日，中国钱币博物馆迎来了一群小小游客。在渤海银行"普及金融知识钱博行"亲子钱币文化体验活动 中，家长与孩子们在馆内工作人员的精彩讲解下，沿着中国货币通史陈列的时间线索，通过实物、图 片、影像了解了历代货币2900多件，见证了"钱的前世"；在介绍"钱的今生"时，渤海银行北京分行工作 人员则结合第五套人民币防伪特点，向在场人员普及了通常采用的"一看、二摸、三听、四测"人民币真 伪辨别方法。 6月14日是我国第20个的"文化和自然遗产日"，文化和旅游部以"融入现代生活——非遗正青春"为主题 组织开展非遗宣传展示活动，聚焦青年传承人培养、非遗融入现代生活、科技赋能非遗保护等内容，展 现非遗传承实践活力，弘扬非遗时代价值，营造全社会共同参与非遗保护传承的浓厚氛围。 馆内，古老的货币金融历史 ...

Core Viewpoint - The article highlights the resurgence of interest in intangible cultural heritage (ICH) among young people in China, showcasing how they are engaging with traditional crafts and practices through modern platforms like Douyin (TikTok) [4][32][48]. Group 1: Young People's Engagement with ICH - Young people are increasingly participating in ICH experiences, such as traveling to places known for their cultural heritage, and sharing their experiences online [4][32]. - The trend of "chasing the New Year" during festivals has become popular, with young travelers collecting unique cultural items and experiences [4][32]. - The revival of traditional crafts, such as shadow puppetry, is being transformed into modern expressions that resonate with younger audiences [10][11][12]. Group 2: Innovative Approaches to ICH - Young creators are blending traditional techniques with contemporary elements, making ICH more accessible and appealing to a modern audience [6][12][32]. - The use of social media platforms like Douyin has allowed for the innovative presentation of traditional crafts, leading to increased visibility and engagement [48][49]. - The article mentions specific examples of young individuals who have successfully integrated modern themes into traditional practices, such as the collaboration between shadow puppetry and popular video games [11][12]. Group 3: Economic Impact and Growth - The Douyin platform has seen significant growth in ICH-related content, with a reported 65 billion orders of ICH products in the past year [48]. - The number of ICH representatives under 30 has increased by 24%, indicating a growing interest among younger generations in preserving and promoting traditional crafts [48]. - Cities rich in ICH, such as Quanzhou and Shantou, have become popular travel destinations, reflecting a broader trend of cultural tourism [48].