Core Viewpoint - The article highlights the role of local financial institutions, particularly the Yuancheng Rural Commercial Bank, in supporting the preservation and development of intangible cultural heritage (ICH) through financial services and loans to local artisans and businesses [1][2][3]. Group 1: Financial Support for Cultural Heritage - The Yuancheng Rural Commercial Bank has provided significant financial support to local ICH enterprises, with a total of 32.35 million yuan disbursed to 39 ICH and handmade enterprises [3]. - The bank has implemented a "green channel" for loan applications, ensuring priority processing for ICH enterprises to meet their financial needs [3][5]. - Specific examples include the provision of 1.4 million yuan to support the establishment of the Shandong Lacquer Art Museum, which has since attracted over 80,000 visitors and trained over 960 local artisans [2]. Group 2: Individual Success Stories - Li Cheng, a national labor model and lacquer art inheritor, received 1.4 million yuan in funding to establish a lacquer art museum, which has become a hub for ICH training [2]. - Zhao Xin, known as the "Flower Cake Girl," secured 800,000 yuan to start a flower cake workshop, successfully training local villagers and promoting traditional craftsmanship [4]. - Yang Qifen, a former impoverished villager, received 100,000 yuan to expand his rattan weaving business, which has helped lift more villagers out of poverty [6][7]. Group 3: Innovative Financial Products - The bank has developed over 10 specialized loan products, such as "Good Yuan Women's Loan" and "Good Yuan Youth Loan," to cater to various local business needs [7]. - The bank has established a system of on-site financial services, conducting 37,600 visits to enhance customer engagement and service delivery [7].

Core Insights - The article highlights the revival of traditional Shaanxi storytelling, known as "Shuoshang," through modern platforms like live streaming and short videos, showcasing its cultural significance and adaptability in contemporary society [1][3][17]. Group 1: Cultural Significance - Shaanxi storytelling has deep roots in the region, particularly in areas like Yan'an and Yulin, where it serves as a vital form of oral tradition and community engagement [3][10]. - The art form has evolved from being a means of livelihood for blind performers to a celebrated cultural practice, with modern adaptations enhancing its appeal [10][12]. Group 2: Modern Adaptation - High Xiaoqing, a prominent storyteller, has successfully transitioned to live streaming, attracting nearly 150,000 followers and engaging thousands of viewers each night [4][13]. - The integration of various musical instruments and performance styles has enriched the storytelling experience, making it more relatable to contemporary audiences [6][10]. Group 3: Community Engagement - Live performances have fostered a sense of community, with audiences actively participating and expressing their appreciation, exemplified by fans attending shows after following online [3][10]. - The storytelling events often coincide with local festivals and celebrations, reinforcing cultural ties and community spirit [10][12]. Group 4: Future Prospects - The article emphasizes the importance of innovation in preserving traditional arts, as seen in collaborations with modern media and other art forms, which help reach wider audiences [18][19]. - The rise of younger storytellers, inspired by platforms like Kuaishou, indicates a promising future for the art form, as they seek to blend tradition with contemporary themes [15][19].

Core Viewpoint - The article discusses the evolution and modernization of traditional Chinese intangible cultural heritage (ICH) crafts, highlighting how younger generations of artisans are adapting these crafts to appeal to contemporary consumers and ensure their survival [2][10][28]. Group 1: Traditional Crafts and Their Challenges - The average age of the fifth batch of national-level ICH inheritors is 63, with less than 1% being under 40, indicating a generational gap in the transmission of these crafts [2][6]. - Traditional large-sized crafts, such as the "Dawu Mud Sculpture," limit circulation and accessibility, prompting younger artisans to create smaller, more marketable products [6][7]. Group 2: Modern Adaptations and Innovations - Artisans like Wu Man are incorporating modern elements into traditional crafts, such as creating small cultural products like whistles and fridge magnets, to engage younger audiences [6][7]. - The integration of technology and new media, such as short videos and social media platforms, is being utilized by ICH inheritors to reach a broader audience and promote their crafts [28][30]. Group 3: Community Engagement and Employment - Initiatives like the "Genius Mom" project support ICH leaders in training local women, enhancing their livelihoods through craft production [17][19]. - The "Dream Workshop" program has established 50 workshops across 22 provinces, creating job opportunities for over 80,000 women through various ICH crafts [21]. Group 4: The Role of Technology and New Media - The use of platforms like Douyin (TikTok) has seen a significant number of ICH inheritors under 30, indicating a shift towards younger demographics engaging with traditional crafts [28]. - Collaborations between ICH artisans and popular social media influencers are helping to revitalize interest in traditional crafts, making them more relevant to modern consumers [24][30].

Core Viewpoint - The article highlights the significance of traditional craftsmanship, specifically the summer cloth embroidery (Xia Bu Xiu), as a cultural heritage that is being innovatively preserved and modernized by artisans Zhang Xiaohong and her daughter-in-law Wu Wanqing, showcasing their dedication to both tradition and contemporary relevance [1][2][5]. Group 1: Art and Craftsmanship - The impressive summer cloth embroidery piece titled "Yangtze River Ten Thousand Miles Map" was created over 13 months by a team led by Zhang Xiaohong, a national-level representative of intangible cultural heritage [1]. - Zhang Xiaohong has innovated six new stitching techniques and developed methods to soften the traditionally rigid summer cloth, enhancing its suitability for embroidery while preserving its texture and color [2]. - The artwork reflects a deep appreciation for China's landscapes and culture, inspired by the Yangtze River, and has garnered multiple national and provincial awards [2]. Group 2: Innovation and Modernization - Wu Wanqing, influenced by her mother-in-law, left her banking job to pursue the path of inheriting and innovating summer cloth embroidery, emphasizing the importance of balancing social and economic benefits [5]. - She has successfully integrated modern design with traditional embroidery, creating over a hundred contemporary cultural products, including bags, jewelry, and home decor, making summer cloth embroidery more accessible to the public [5]. - Wu Wanqing is also exploring diverse pathways for modern dissemination of intangible cultural heritage through online teaching and social media, aiming to attract more enthusiasts to learn and participate in summer cloth embroidery [5][7]. Group 3: Cultural Heritage and Future Directions - Both Zhang Xiaohong and Wu Wanqing are committed to connecting intangible cultural heritage with modern life and tourism, ensuring the continuous evolution and relevance of summer cloth embroidery [7]. - Their efforts reflect a broader trend of revitalizing traditional crafts by adapting them to contemporary needs and lifestyles, ensuring that these art forms remain vibrant and sustainable [7].

琉璃是一种常用于古代宫殿、宝塔等建筑的装饰材料。山西是我国琉璃的主产地，琉璃烧制技艺有着悠久的历史，2008年，琉璃烧制技艺列入国家级非物质 文化遗产名录。一起走进山西太原，了解古老技艺创新传承的故事。 《礼乐华夏》展正在山西考古博物馆举行，首次公开展出了多组新近出土的明代琉璃制品。山西高平市米山镇出土的一组琉璃俑，展现了明代中后期的生活 状态和场景。这组琉璃俑器型丰富、种类多样。 山西省考古研究院民族融合研究所所长 白曙璋：我们看到不光有单一色彩的琉璃、黄绿釉的琉璃，同时还有难以制作的蓝紫色色调。代表了山西在明代甚 至更早的元代，琉璃烧造的技术已经非常成熟。 琉璃生产在山西分布广泛，山西的琉璃烧造始于北魏，至明清达到鼎盛。琉璃制作，涵盖了备料、成型、素烧、施釉等多个环节，最终使得琉璃制品呈现出 五彩斑斓的效果。琉璃制作原料选用当地的坩子土，釉色常见黄、绿、蓝、紫、黑、白等色，制作方法均为二次烧成，即先烧好素胎再上釉，然后烘烧成 器。 琉璃烧制技艺在一代代匠人的口口相传中得以延续，由于时代的变迁，技艺中的孔雀蓝釉的制作却不幸失传。20世纪80年代，当时40多岁的传承人葛原生， 开启了尝试恢复孔雀蓝釉的探索之路 ...

Core Viewpoint - The "2025 Intangible Cultural Heritage Video Creation Conference" aims to revitalize and promote China's intangible cultural heritage through video storytelling, leveraging the power of social media platforms to reach a wider audience and engage younger generations [1][3][4]. Group 1: Conference Overview - The conference, held in Wuyuan, Jiangxi, features performances of various intangible cultural heritage forms, including the Anse Waist Drum and Huangmei Opera, showcasing the rich cultural diversity of China [1][10]. - It is the first collaboration event between intangible cultural heritage inheritors and content creators across multiple platforms, focusing on creating a new ecosystem for heritage dissemination [1][3]. Group 2: Video as a Medium - Video is highlighted as a dynamic and effective medium for storytelling, capable of transcending geographical and temporal limitations, thus bringing intangible cultural heritage to life [3][6]. - The rise of short videos and documentaries is reshaping the pathways of heritage transmission, allowing for immersive and engaging narratives [3][4]. Group 3: Youth Engagement - The "Youth Intangible Cultural Heritage Video Creation Nurturing Action" was launched to support young creators and heritage inheritors, providing them with resources and platforms for collaboration [4][7]. - A total of 214 intangible cultural heritage inheritors and 98 young creators have been selected for this initiative, which aims to bridge the gap between traditional heritage and modern video creation [4][7]. Group 4: Cultural Performances - The opening ceremony featured a variety of performances that highlighted the contemporary vitality of traditional arts, including a fusion of traditional martial arts and modern stage techniques [10][12]. - The event also included a "Five Good" intangible cultural heritage market, showcasing traditional food, music, crafts, and performances from across the country [18][19]. Group 5: Future Initiatives - The conference will continue with master classes and forums focusing on the transmission and development of intangible cultural heritage in the digital media age, fostering collaboration between heritage inheritors and video creators [19][21]. - The goal is to gather social forces to promote the innovative dissemination of traditional culture, ensuring its relevance and accessibility to future generations [19].

Core Points - The article highlights the efforts of the Kucha City in Xinjiang to promote and preserve intangible cultural heritage through the establishment of the Kucha Intangible Cultural Heritage Workshop, which offers educational programs for students [1][2] - The workshop has become a cultural landmark in Kucha City, attracting over 8,000 visitors daily since its official operation began in 2025, with an average daily sales revenue of approximately 16,000 yuan [1] - The workshop features various functional areas, including production, experience, physical display, and digital display zones, covering 25 types of intangible cultural heritage [1] Summary by Sections Intangible Cultural Heritage Promotion - The Kucha Intangible Cultural Heritage Workshop is designed to teach students traditional crafts, such as copperware making, to prevent the loss of these skills [1] - The workshop aims to enhance the display system of intangible cultural heritage projects and improve the market competitiveness of related products [2] Visitor Engagement and Experience - The workshop has seen a steady influx of visitors, with popular areas like the pottery experience zone and traditional embroidery attracting long queues [1] - Visitors can engage in hands-on experiences, such as making traditional Uyghur pottery and learning embroidery techniques under the guidance of heritage representatives [1][2] Training and Skill Development - The workshop organizes themed training sessions, such as the "fire needle embroidery" workshop, which allows participants to learn new artistic techniques [2] - The initiative aims to foster a love for traditional culture among the community and enhance the skills of intangible cultural heritage representatives [2]

Core Viewpoint - The "Craftsmanship and Artistry: Rhythm of Beijing - New Craft Art Masters Exhibition" aims to promote traditional Chinese culture and showcase contemporary craftsmanship innovations, featuring works from various young masters and intangible cultural heritage inheritors [1][2]. Group 1: Event Overview - The exhibition was launched on May 17 at the Beijing Yanjing Eight Wonders Museum, organized by multiple cultural associations and supported by various institutions [1]. - The exhibition features 35 works from 23 emerging young craft art masters, showcasing a rich variety of themes and exquisite techniques [3]. Group 2: Cultural Significance - The Yanjing Eight Wonders represent a treasure of traditional Chinese craft art, embodying deep historical and cultural significance, and are seen as a vital carrier of excellent traditional Chinese culture [3]. - The event emphasizes the importance of combining traditional elements with modern aesthetics to promote the unique charm of Yanjing Eight Wonders and enhance the transmission of Chinese traditional culture [2]. Group 3: Contributions and Future Directions - The Beijing Craft Art Industry Association is committed to promoting the inheritance and development of traditional craft arts, facilitating exchanges and cooperation to contribute to the prosperity of cultural undertakings [3]. - Young inheritors, like Liu Xiaoyan, express a strong sense of responsibility and the need for innovation in their craft, aiming to create works that resonate with contemporary audiences while preserving traditional techniques [2].

Core Viewpoint - The "Bai Gong Ling" IP, developed by Hangzhou Kaiying Network Technology Co., integrates over 30 traditional handicraft projects listed in the "Intangible Cultural Heritage" directory, aiming to awaken traditional cultural memories among youth through engaging storytelling and interactive gameplay [1][2]. Group 1: Product Development and Engagement - The "Bai Gong Ling" IP includes games, animations, comics, novels, and cultural derivative products, with over 100 million views for secondary creation content and more than 60 million views for comics [1]. - The H5 mini-game allows players to create over 120 traditional handicrafts, combining cultural transmission with fun gameplay, while simplifying complex processes [1]. Group 2: Cultural Promotion and Community Engagement - In 2023, the company launched the "Kai Xin·Bai Gong Ling" intangible cultural heritage public welfare project, developing over ten sets of non-heritage handicraft courses and conducting public teaching activities in various minority-populated provinces [1]. - The project team has collaborated with institutions like the China Animation Museum and Zhejiang Provincial Intangible Cultural Heritage Foundation, hosting over 30 offline events across eight cities [2]. - The "Bai Gong Ling" IP will participate in the China International Animation Festival alongside another traditional culture IP, "Sui Shi Ling," which focuses on 17 traditional Chinese festivals and 24 solar terms [2].

Core Viewpoint - The 2025 Intangible Cultural Heritage Video Creation Conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, focusing on the integration of intangible cultural heritage and new media platforms [3][5]. Group 1: Event Overview - The conference is organized by the China Intangible Cultural Heritage Protection Association, the Shangrao Municipal Government, and six major new media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo [3][5]. - It aims to gather over 200 intangible cultural heritage inheritors and nearly 100 quality young creators to promote the storytelling of intangible cultural heritage through new media [5]. Group 2: Platform Initiatives - Douyin will establish a "Heritage Guardian" special section to support quality content and provide traffic support for 100 leading figures in intangible heritage dissemination [5][6]. - Kuaishou will collaborate with 100 outstanding intangible heritage creators to promote innovation and development in short video platforms [6]. - Xiaohongshu will engage 30 creators to integrate intangible heritage into daily life through impactful IPs [6]. - Bilibili will involve 14 intangible heritage UP owners and launch a "Micro Record of Intangible Heritage" campaign with a prize incentive [6]. - Weibo will recruit quality influencers to participate in the "Five Good" event and support the event's promotion [6]. Group 3: Cultural Experience - The conference will create immersive scenes showcasing intangible cultural heritage, including traditional food, music, drama, crafts, and folk performances [10][11]. - Various performances such as lion dances, traditional songs, and folk skills will provide diverse creative materials for creators and visitors [11].