（文章来源：中国经济网） 其中入境客流量 交易笔数 125.5万人次 8.9亿笔 同比增长89.2% 同比增长6% 目前,北京延庆、河北崇礼、吉林省吉林 市、黑龙江哈尔滨亚布力、新疆阿勒泰等 地,正积极推动建设冰雪主题的高质量 户外运动目的地 员点2 参与冰雪运动更方便 吉林省、内蒙古呼伦贝尔、 放"雪假" 新疆阿勒泰与乌鲁木齐 其中吉林义务教育阶段学生可到指定 滑雪场、滑冰场,享受每日1次3小时 的免费上冰雪活动 东北地区部分车站、列车试点推出 "雪具便利行"服务,旅客线上预约 成功后,可随车携带雪具 哈尔滨、长白山等多家机场推出雪具托运、 雪板"门对门"运送等服务产品 去滑雪热点城市的航班明显织密 北上广深等多个城市可以直飞新疆 阿勒泰,并可凭机票在5天内免费 滑雪一次 米 完照3 赛事活动精彩纷呈 群众体育 在吉林长春举办第十二届全国 大众冰雪季主会场启动仪式 在北京、重庆、四川、辽宁、甘肃多地设立 分会场,拟举办超2000项赛事活动 青少年体育 在新疆乌鲁木齐举办2026年"奔跑吧 ·少年" 全国青少年冬季阳光体育大会 不仅有花样滑冰、3对3冰球、 速度滑冰等普及性比赛,还有 雪地拔河等趣味项目 竞技 ...

中国经济 新亮点= 国新办近日举行国务院政策例行吹风会,介绍《加快 培育服务消费新增长点工作方案》有关情况。当前冰 雪经济火热,各地积极打造多元冰雪消费场景,"冷 资源"正在转化为"热动力"。体育总局相关负责人 表示,在各部门、社会各界的推动下,2025-2026 冰雪季呈现三个亮点。 亮点1 7线 人气和消费热度不减 2025年11月1日 - 2026年1月31日 全国滑雪场 滑雪场及周边 消费总额 累计接待客流量 691.5亿元 1.18亿人次 其中入境客流量 125.5万人次 同比增长89.2% 交易笔数 8.9亿笔 同比增长0% 目前,北京延庆、河北崇礼、吉林省吉林 市、黑龙江哈尔滨亚布力、新疆阿勒泰等 地,正积极推动建设冰雪主题的高质量 户外运动目的地 5冰雪运动更方便 吉林省、内蒙古呼伦贝尔、 新疆阿勒泰与乌鲁木齐 其中吉林义务教育阶段学生可到指定 滑雪场、滑冰场,享受每日1次3小时 的免费上冰雪活动 亮点2 放"雪假" 东北地区部分车站、列车试点推出 "雪具便利行"服务,旅客线上预约 成功后,可随车携带雪具 哈尔滨、长白山等多家机场推出雪具托运、 雪板"门对门"运送等服务产品 去滑雪热点城市的航 ...

在风景秀美的鸭绿江畔，以鲜美草莓闻名的辽宁丹东正迎来产业发展的新篇章。当地历史悠久的纺织服 装产业，敏锐抓住冰雪经济兴起的新机遇，从传统制造向智能化高端化转型，一批企业借力技术创新与 金融支持，在专业户外服装领域崭露头角。 有了金融活水的滋养，飞马特的发展步伐明显加快。近年来，企业生产总值连年稳步攀升，还通过与高 校、科研机构建立产学研合作，持续加大研发投入力度。"从制造到'智造'，我们正致力于打造丹东本 土的高端户外服装品牌。"金勇灿充满信心地表示。 近年来，邮储银行丹东市分行持续加大对中小企业特别是制造业、文旅体育融合产业的信贷支持。数据 显示，该行2025年投放信贷资金超7亿元，有效激发了市场活力。"我们聚焦本地产业转型升级中的金融 需求，特别是冰雪经济这样的新兴增长点，通过精准信贷服务帮助企业突破发展瓶颈。"该行相关负责 人表示。 在鸭绿江的碧波与冰雪运动的热情交织中，丹东这座边境城市正以创新为笔、金融为墨，书写传统产业 转型升级的新篇章。一条江畔、一身"冰裳"，丹东的产业多元化发展之路越走越宽，为区域经济高质量 发展注入了源源不断的动力。 丹东纺织服装产业始于20世纪80年代，以化纤、棉、毛、丝绸等 ...

Core Insights - The article highlights the growing interest in ice and snow sports in southern cities, particularly in Xiamen, Fujian, where innovative technologies are being employed to create an indoor "ice and snow world" despite the warm climate [1][2]. Group 1: Indoor Ice and Snow Theme Park - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [1]. - The indoor ski hall includes a 130-meter snow slope, designed for visitors seeking thrilling skiing experiences, with a current indoor temperature of -6°C while the outdoor temperature is 15°C [2]. - Advanced technologies, including snow-making machines and cooling systems, are utilized to maintain the indoor environment, ensuring a year-round snow experience [2]. Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction using artificial snow technology [4]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow mushrooms, mini snow houses, and a snow slide [5]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an estimated 400,000 to 500,000 visitors expected for the snow season [6]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [7][9]. - A local sports equipment company has reported significant exports of hockey gear and ski poles, with North America accounting for half of its total export revenue [9]. - In 2025, Fujian Province's export of snow sports equipment reached 220 million yuan, marking a 51.6% increase year-on-year, with private enterprises contributing significantly to this growth [11].

当落日为阿尔泰山镀上金色余晖，新疆阿勒泰市将军山国际滑雪度假区的雪道上依旧人流穿梭，夜 滑灯光次第点亮。冰雪运动、民俗文化与旅游消费的交织发力，让这座昔日低调的小城正走上更为热闹 的舞台。 "我白天可以尽情滑雪，体验速度和刺激，晚上还可以和朋友聚会、听牧歌。在这里，整个冬天都 可以很放松很惬意。"已是连续第三年来到阿勒泰的广东"雪友"李锋说。 滑雪文化与城市活力在雪季里一同生长。如今，到阿勒泰滑雪，逐渐被视为一种追求休闲与 放松的生活方式选择。这里融合了运动体验、娱乐氛围与社交场景，多元化的雪季体验，正让它 成为国内年轻人青睐的冬日新风尚。 "以前我们以放牧为主，收入来源单一。"胡安什别克说。"现在，有很多游客都喜欢毛皮滑雪板， 我就把它做成了巴掌大的伴手礼。" 雪季最忙的时候，他和妻子、父母齐上阵，连亲戚也来帮忙，屋里常常灯火亮到深夜。最多时，一 天就能卖出50多副。过去围着牲畜转的冬天，如今围着订单转，一件件手作，被游客带往各地，也把牧 民家庭的冬季收入稳稳托了起来。 数据显示，2025年阿勒泰市接待游客1628.36万人次，同比增长62.43%；实现游客总花费158.66亿 元，同比增长69.53%，以 ...

赛事定位"专业+群众"双轨模式，普通民用量产车配雪地轮胎即可参赛，门槛低、参与性强。赛道依托 松花江冰面布设，融合直线加速、冰面绕桩、漂移、越野等模块，实现运动体验与城市文旅资源有机结 合。组委会将建立科技监测、专业保障、规则托底的安全体系，全程严控风险。 近日，在哈尔滨解放80周年纪念日前80天之际，"庆祝哈尔滨解放80周年·太阳岛冰雪汽车挑战赛"勘路 行动在松花江冰面启动，以冰雪汽车运动为城市献礼，助力冰雪经济与文体旅深度融合。 本次活动获黑龙江省社会体育指导与棋牌运动管理中心支持，由黑龙江大学低空经济产业研究院、黑龙 江省汽车摩托车运动协会等联合主办。勘路车队由高校、协会专家及会员组成，在前期冰面安全勘测基 础上，沿松花江安全冰面穿行，串联哈尔滨大剧院、冰雪大世界等地标，绘制冰雪驾趣打卡地图，展现 城市冰雪魅力。 此次活动是哈尔滨打造"世界冰雪汽车运动旅游之都"的创新实践，紧扣冰雪经济发展政策，推动冰面资 源"体育+旅游"综合利用。主办方表示，将以此为契机，探索"低空经济+汽车运动+冰雪文旅"融合路 径，常态化运营冰面体验区，建设冰雪自驾友好型城市，把"冰天雪地也是金山银山"落到实处，为城市 振兴培育新 ...

Core Insights - The article discusses the growing interest in ice and snow sports in southern cities, particularly focusing on Xiamen, Fujian, which is leveraging technology to create an "ice and snow world" despite its warm climate [1][3]. Group 1: Ice and Snow Theme Parks - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [3]. - The indoor ski hall includes a 130-meter ski slope, catering to those seeking thrilling experiences, alongside various performances and activities [5]. - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing snow-making machines and cooling systems to create a realistic ice environment [7]. Group 2: Outdoor Ice and Snow Experiences - An outdoor ice theme park has recently opened, transforming a previously idle water park into a winter attraction using artificial snow technology [10]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow eaves, mini snow houses, and snow slides [12]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an expected total of 400,000 to 500,000 visitors for the snow season [14]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [15][19]. - A company established in 2006 has a diverse product range covering all aspects of ice hockey, with North America accounting for half of its total exports [19]. - The overall export of skiing equipment from Fujian Province reached 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing 160 million yuan, a 78.3% increase [24].

新华财经乌鲁木齐2月9日电（记者孙哲、阿曼、曹奕博）当落日为阿尔泰山镀上金色余晖，新疆阿勒泰 市将军山国际滑雪度假区的雪道上依旧人流穿梭，夜滑灯光次第点亮。冰雪运动、民俗文化与旅游消费 的交织发力，让这座昔日低调的小城正走上更为热闹的舞台。 "我白天可以尽情滑雪，体验速度和刺激，晚上还可以和朋友聚会、听牧歌。在这里，整个冬天都可以 很放松很惬意。"已是连续第三年来到阿勒泰的广东"雪友"李锋说。 数据显示，2025年阿勒泰市接待游客1628.36万人次，同比增长62.43%；实现游客总花费158.66亿元， 同比增长69.53%，以冰雪游为代表的文旅产业已成为当地经济高质量发展的强劲引擎。 滑翔伞掠过雪道上空，热气球缓缓升起……在阿勒泰，雪场的功能早已超越单一运动场地，逐步发展为 集冰雪运动、观光体验、文化展示和休闲度假于一体的综合目的地。 "我们将继续整合'中国雪都'气候标志与'人类滑雪起源地'双重品牌优势，深化冰雪与文化、体育、旅 游、生态的深度融合，持续完善产业体系、提升服务品质，为阿勒泰冰雪经济高质量发展贡献力 量。"阿勒泰市文化体育广播电视和旅游局党组书记候海莲说。 "我们通过冰雪加低空经济的融合模式 ...

当落日为阿尔泰山镀上金色余晖，新疆阿勒泰市将军山国际滑雪度假区的雪道上依旧人流穿梭，夜 滑灯光次第点亮。冰雪运动、民俗文化与旅游消费的交织发力，让这座昔日低调的小城正走上更为热闹 的舞台。 "我白天可以尽情滑雪，体验速度和刺激，晚上还可以和朋友聚会、听牧歌。在这里，整个冬天都 可以很放松很惬意。"已是连续第三年来到阿勒泰的广东"雪友"李锋说。 滑雪文化与城市活力在雪季里一同生长。如今，到阿勒泰滑雪，逐渐被视为一种追求休闲与放松的 生活方式选择。这里融合了运动体验、娱乐氛围与社交场景，多元化的雪季体验，正让它成为国内年轻 人青睐的冬日新风尚。 滑翔伞掠过雪道上空，热气球缓缓升起……在阿勒泰，雪场的功能早已超越单一运动场地，逐步发 展为集冰雪运动、观光体验、文化展示和休闲度假于一体的综合目的地。 新华社乌鲁木齐2月9日电 题：雪道亮起来：阿勒泰焕发冰雪文旅新活力 新华社记者孙哲、阿曼、曹奕博 "我们通过冰雪加低空经济的融合模式，带动了多项关联消费，让游客不仅体验到极致的冰雪，还 能体验到美好的风光。"将军山滑翔伞营地负责人江陵说。 记者从将军山国际滑雪度假区获悉，2025年阿勒泰将军山国际滑雪度假区全年累计接待游 ...

Core Viewpoint - The "ice and snow economy" is expanding into southern China, driven by rising consumer demand and supported by infrastructure and policy initiatives, indicating a significant transformation in the industry and consumer behavior [1][3][4]. Group 1: Demand Drivers - The total scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, with southern regions experiencing a surge in demand for ice and snow activities [1]. - Increased disposable income and a shift in consumer preferences towards experiential and quality-oriented leisure activities are driving the growth of the ice and snow economy in southern China [1][2]. - The popularity of indoor ski resorts and ice-themed parks in regions like the Yangtze River Delta and Pearl River Delta reflects a new trend where southern consumers seek local ice and snow experiences [1][2]. Group 2: Supply Innovations - The South China region is projected to account for 30% of the total investment in ice and snow tourism by 2025, amounting to approximately 30 billion yuan, leading the nation in this sector [2]. - The emergence of "indoor ice and snow theme complexes" is a key innovation, allowing for year-round operations and meeting one-stop consumption needs [2]. - Over 1,400 new ice and snow tourism-related enterprises are expected to be established nationwide by the end of 2025, with East China being a focal point for new business developments [2]. Group 3: Infrastructure Development - Investment in ice and snow tourism infrastructure is anticipated to remain strong, facilitating a coordinated development between northern and southern regions [2]. - Key transportation projects in provinces like Sichuan and Chongqing are enhancing accessibility to ice and snow destinations, promoting the integration of rail and ice tourism [2]. Group 4: Policy Support - A comprehensive policy framework is being established to support the growth of the ice and snow economy, with national and local governments collaborating on initiatives to stimulate the sector [3]. - The State Council has issued guidelines to promote the high-quality development of ice and snow sports, emphasizing the strategic expansion into southern regions [3]. - Local governments are implementing measures such as issuing consumption vouchers and creating unique travel routes to boost consumer engagement in the ice and snow economy [3]. Group 5: Market Performance - The ice and snow economy is projected to maintain high popularity and activity levels, with an estimated 118 million visitors to ski resorts and a total consumption of 69.15 billion yuan during the 2025-2026 season [3]. - The number of transactions related to ice and snow activities is expected to reach 890 million, reflecting a year-on-year growth of 6% [3]. Group 6: Long-term Vision - The development of the ice and snow economy in southern China is seen as a vital part of the broader narrative of high-quality economic growth, emphasizing sustainable practices and innovation [4].