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“五一”假期观察:国内游热力十足 “文旅流量”转化为“消费增量”
Yang Shi Wang· 2025-05-02 10:27
西藏旅游热度飙升 拉萨机票预订翻倍 央视网消息:"五一"假期,为丰富游客的假日体验,各地推出精彩纷呈的特色文旅活动,沉浸式体验、非遗展演等文旅新场 景"花式"上新,为假日经济注入强劲动能。"五一"假期观察今天关注《文旅焕新升级 国内游热力足》。 "顶流"城市热度不减 长途游成主流 今年"五一"假期,长线游、深度游成为旅游市场新引擎,国内长线游预订出游人次占比达46%,机票、租车、酒店、火车票、民 宿等均呈两位数增长,北京、上海、陕西、四川、江苏等地成为热门旅游目的地。 预订增速50% 新疆文旅"领跑"全国 广西:以诚引客 景区一票三日可用 西藏素来以壮丽的自然风光和神秘的人文景观吸引着来自世界各地的游客,今年"五一"假期,西藏拉萨的旅游总体订单、酒店订 单两位数增长,机票订单量同比增长115%, 随着"口岸游""国门游""自驾游"兴起,新疆文旅消费迎来增长新机遇。数据显示,新疆"五一"文旅预订量增速近50%领跑全国, 赛里木湖风景名胜区、天山天池风景区热度居前。这几天,在新疆喀什古城,身着绚丽民族服饰的歌舞演员翩翩起舞,民间艺人演奏 极具当地特色的民族乐器,让各地旅客深受感染。 跨界融合 非遗与科技共塑文旅新 ...
“五一”假期文旅热、消费旺、活力足 一组图片展现缤纷假日生动图景
Yang Shi Wang· 2025-05-02 09:16
Group 1 - The "May Day" holiday has seen a surge in tourism, with a significant increase in travel enthusiasm reflected in crowded scenic spots and fully booked hotels, indicating a strong desire for a better quality of life [1][4] - On the first day of the holiday, over 340 million people are expected to travel across regions, marking an 8.0% year-on-year increase, with road travel accounting for over 314 million people, up 7.8% [2] - The railway sector has also experienced record numbers, with 23.12 million passengers sent on May 1, the highest single-day figure in history, and an additional 19.3 million expected on May 2 [2] Group 2 - Long-distance and in-depth travel have become new market drivers, with domestic long-distance travel bookings accounting for 46%, and significant double-digit growth in flights, car rentals, hotels, train tickets, and homestays [4] - Various tourism formats, including rural tourism and smart tourism, have enriched the visitor experience, leading to a strong start for the tourism market in many regions [4] - Iconic attractions like the Forbidden City in Beijing continue to attract large crowds, including an increasing number of foreign tourists, as China's visa policies become more favorable [9] Group 3 - In Hong Kong, a drone show featuring 1,000 drones took place, contributing to the festive atmosphere, with nearly 590,000 people entering and exiting the region by May 1, including over 182,000 from the mainland [11]
“热力值”嗖嗖的,武汉入围国内十大热门目的地
Chang Jiang Ri Bao· 2025-05-02 04:01
"五一"假期首日,从文化地标到山水秘境,从城市漫步到乡村度假,文旅消费呈现"热力值"持续攀升的繁荣景象。 各旅游平台数据显示,今年有望刷新'最火五一'的历史纪录。携程"五一"首日数据显示,截至目前,五一假期首日,湖北酒店订单量 同比增长10%,武汉机票订单量增长7%。武汉热门景区为黄鹤楼、晴川阁、湖北省博物馆、武汉极地海洋公园和知音号。 武汉花博汇景区花团锦簇、游人如织 今年"五一"长线游进一步爆发,假期首日跨市旅游订单的占比达到90%。虽然提前过上"预制假期"的年轻人多了,但5月1日依旧是自 驾游出发的高峰时间。携程"五一"首日数据显示,首日租车自驾订单量与去年高水平保持一致,据交通运输部预测,全国高速公路日均流 量约为6200万辆,峰值出现在假期第一天,约为平日流量的2.1倍。携程平台上,北京、上海、重庆、杭州、武汉、成都、南京、广州、深 圳、西安入围"五一"首日国内热门目的地前十名。 5月1日,各大重点景区、旅游度假区迎来旅游高峰。武汉东湖景区人流如织,超过12万人到景区游玩。武汉花博汇景区花团锦簇、游 人如织,园区大花飞燕草、马鞭草、玫瑰、月季等花海正处于盛放期,吸引了不少来自武汉、孝感、黄冈、咸宁等 ...
“五一”假期首日全川迎来游客热潮 假日免费停车在多地开启
Si Chuan Ri Bao· 2025-05-02 01:25
5月1日,"五一"假期首日,省文化和旅游产业领导小组办公室统计数据显示,截至当日17时,全省 纳入统计的905家A级景区接待游客518.94万人次、门票收入4365.23万元。与2024年同期同口径相比分 别增长21.17%、19.04%。全省图书馆、文化馆、博物馆接待群众86.62万人次。 "五一"假期,四川多地推出"演出+景区""高铁+景区"等组合优惠产品,实施发放文旅消费券、景区 门票折扣等优惠举措,持续激发文旅消费活力。成都文旅推出博物馆、景区门票与大型演出活动联动优 惠,演出门票实名免费参观多家景区、博物馆。宜宾向外地游客推出免费吃燃面、免费品酒、免费充电 等优惠活动。广元剑门关景区、翠云廊景区,眉山彭祖山景区分别推出背诵《蜀道难》、默写《翠云 廊》、背诵《长寿赋》免门票惠民举措。川渝游客持48小时内到广安的火车票享受广安华蓥山旅游区门 票五折优惠。 此外,自驾游阿坝落地租车服务上线,下火车就可无缝衔接租车自驾游旅程。乐山开通旅游观光和 美食公交,并通过开设境外游客便捷购票窗口和团队通道等,持续优化入境游服务。假日期间免费停车 模式在全省多地暖心开启,乐山、遂宁、广元全市行政机关、企事业单位停车场, ...
“五一”假期江苏多地文旅菜单“上新”
Xin Hua Ri Bao· 2025-05-01 23:36
老城区有了新地标、老景区解锁新玩法,旅游景点、文博场所要吸引"回头客",请游客一来再来, 必须不断推陈出新。"五一"假期刚刚启幕,江苏多地文旅"上新"不断,为游客带来更多旅游新体验,也 为文旅消费注入新活力。 无锡惠山映月里街区开街 4月30日晚,无锡惠山映月里街区正式开街。唱片店、美术馆、餐饮首店、沉浸式小剧场等业态琳 琅满目,一个融合国乐、国潮的全新城市地标点亮无锡夜生活。 "惠山映月里,复刻春晚分会场的同款场景,还打造具有互动性的项目。"街区相关负责人介绍,游 客们可以在这里欣赏戏曲、评弹表演,品尝特色小吃,也能参加非遗技艺课程,体验新江南文化。这 个"五一"假期,惠山映月里街区周边酒店预订量同比增长230%。 当天,"西水市集"与2025年无锡市属文艺院团好作品展演第一季同步精彩上演。无锡市文广旅游局 负责人介绍,"西水市集"将持续整个"五一"假期,解锁不重样玩法;4月30日至5月2日,无锡市属文艺 院团每天会带来2场专场演出;人气乐队摇滚民谣live秀、国风快闪乐队等也将不定时演出登场。 扬州个园夜游焕新升级 4月30日晚,扬州全新打造的个园夜游正式亮相,1500余名游客进行沉浸式体验。 全新打造的 ...
“五一”假期首日多地迎客流高峰,上海迪士尼、北京环球影城、万岁山武侠城热度居前三
截至"五一"假期首日,长治、喀什地区、恩施州、齐齐哈尔、凉山州、汕尾、天水、乌海、铜陵、石嘴 山,成为"五一"酒店提前订黑马目的地。探访古寺与壁画、感受边疆人文风情、品尝民族地区的特色美 食、"一路向北"打卡东北、探访沙水相拥的西北小城,都成为年轻人旅行的意义。 美团旅行数据显示,"五一出游"搜索热度同比增长160%,预计5月2日、3日还将迎来一波出游高峰。5 月2日、3日也将进入短途游的高峰,乡村游、味蕾游等将成为避开拥挤人流的新选择。 来源:中国青年报客户端 中国青年报客户端讯(中青报·中青网记者 蒋肖斌)美团旅行发布的"五一"假期首日数据显示,假期第 一天,文旅消费热度持续攀升,多地景区进入"人从众"模式,由异地游客贡献的景区门票交易额同比增 长15%左右。上海迪士尼度假区、北京环球度假区、万岁山武侠城、泰山风景名胜区、老君山风景名胜 区、西安博物院、西安城墙·碑林历史文化景区、故宫博物院、红山森林动物园、洛邑古城热度,位居 景区前十位。 "请4休11"掀起拼假热,各地演唱会、音乐节音浪沸腾,"奔县"游、味蕾游、长线游等多种玩法交 织,"五一"旅游热度有望创近三年新高。美团旅行数据显示,截至5月1日,县 ...
市场加速升温 消费亮点纷呈
Sou Hu Cai Jing· 2025-05-01 01:56
Group 1 - The core viewpoint of the articles emphasizes the positive trends in consumer spending in Gansu Province, driven by various policies and initiatives aimed at stimulating consumption [1][2][15] - In the first quarter, Gansu's total retail sales of consumer goods reached 1139.3 billion yuan, marking a year-on-year growth of 3.6% [1] - The "old-for-new" consumption policy has been a significant driver of this growth, with 56.77 million subsidy applications leading to a sales volume of 52.29 billion yuan [3][4] Group 2 - The implementation of the "old-for-new" policy has expanded to cover various sectors, including automobiles, home appliances, and digital products, providing substantial financial incentives for consumers [2][3] - A series of promotional activities were organized across the province, with 8748 events held, resulting in nearly 5 billion yuan in discounts and a sales increase of approximately 50 billion yuan [5][6] - E-commerce has played a crucial role in boosting rural consumption, with significant growth in online sales and the establishment of various e-commerce centers [7][9] Group 3 - The tourism sector has also seen a resurgence, with nearly 81 million visitors generating 567.8 billion yuan in tourism spending, reflecting a year-on-year increase of 11.7% and 16.5% respectively [11] - Diverse cultural and culinary experiences have been developed to enhance tourism, with various events and activities attracting significant visitor numbers and spending [12][13][14] - The retail and hospitality sectors have shown remarkable growth, with new businesses contributing to a substantial increase in sales and revenue across the board [15]
多因素驱动,广东“五一”文旅消费热潮涌动
Nan Fang Nong Cun Bao· 2025-04-30 03:04
Group 1 - The core viewpoint of the article highlights the strong growth trend in Guangdong's cultural and tourism market driven by various factors, including the upcoming May Day holiday and events like music festivals and the Canton Fair [2][20]. - As of April 27, Guangdong's cultural and tourism consumption growth rate reached 30%, ranking among the top in the country, with a notable increase of over 52% in bookings for five-star hotels during the May Day holiday [3][4]. - The integration of cultural entertainment activities, such as music festivals and concerts, with tourism is revitalizing the Guangdong cultural tourism market, as tourists increasingly prefer experiences that combine culture, entertainment, and travel [12][11]. Group 2 - The Canton Fair, as a significant platform for trade exchange, is also boosting the cultural tourism heat in Guangdong, with a 137% increase in searches for hotels near the fair venue and over 80% for nearby dining options since mid-April [21][22]. - There is a growing interest from consumers outside Guangdong, including cities like Shanghai and Beijing, in the Canton Fair, which enhances local tourism consumption as business travelers explore local attractions during their visit [26][28]. - Coastal and island tourism is gaining popularity in Guangdong, with unique geographical advantages leading to new growth opportunities, as seen in the rising interest in deep tourism projects like "island stays" and "fishing trips" [30][31]. Group 3 - The search volume for hotels near Zhuhai Gongbei Port surged by 214% and by 465% near Shenzhen Futian Port, indicating a strong resonance effect between port economy and tourism consumption [36][37]. - The ports serve as crucial hubs connecting the mainland with Hong Kong and Macau, facilitating increased lodging, dining, and shopping activities in the surrounding areas, further driving the consumption boom in Guangdong's cultural tourism market [38].
苏州盛宴,年年捧出“惊喜江南”
Su Zhou Ri Bao· 2025-04-30 00:21
外地来苏游客占比超五成,客源结构稳固,人们更加注重历史文化与休闲度假体验。除了游客接待 量居全市前三的金鸡湖、平江路、吴中太湖旅游区外,园林依旧是游客心中苏州的代表。 今晚(4月30日),"夏江南 尚苏州"——文旅消费季将拉开大幕。不久前,2025中国旅游科学年会 传来振奋人心的消息:苏州上榜中国旅游研究院(文化和旅游部数据中心)发布的"2024年全国游客满 意度调查报告及游客满意十佳城市",并在2024年全省旅游服务质量评估中位居首位。在过去的一年 里,苏州文旅市场发生了哪些变化?本次文旅消费季会给苏州和来苏游客带来哪些惊喜? 服务升级业态提升 提供更好旅游体验 去年,苏州文旅市场人气满满,全市接待游客数量达1.81亿人次,旅游总收入达2041.1亿元,同比 分别增长14.4%和10.4%。 通过细致入微的安排,苏州展示了城市的友好形象,也吸引更多粉丝打卡苏州、了解苏州,并在苏 州消费。今年推出的"夜泊苏州"品牌活动联合上百家酒店,面向市民、游客发放专属优惠券,涵盖酒店 住宿、特色餐饮等,让更多游客留下来,深入体验"苏式生活"。 聚焦入境游客 推进服务优化 "江南水乡古镇"是苏州的名片,周庄、甪直等古镇深受 ...
铁路五一小长假今启动 国铁济南局数据揭秘热门出行地
Qi Lu Wan Bao· 2025-04-29 13:06
Core Insights - The China Railway Jinan Bureau expects to send 6.9 million passengers during the May Day holiday, averaging 863,000 passengers per day, representing a year-on-year increase of 3.1% [1][3] - The peak travel day is anticipated to be May 1, with an expected 1 million passengers [1] Passenger Flow - During the holiday, 5 million passengers are expected to travel within Shandong province, with major destinations including Jinan, Qingdao, Yantai, and various tourist cities [3] - An additional 1.9 million passengers are expected to travel to other provinces, primarily towards Beijing, Shanghai, Zhengzhou, and Shijiazhuang [3] - Daily passenger flow is projected to be stable, with expected passenger numbers of 860,000, 850,000, and 920,000 on May 2, 3, and 4 respectively [3] Train Capacity Management - The Jinan Bureau plans to flexibly and efficiently manage train capacity by adding 59.5 pairs of passenger trains, including 11.5 pairs of temporary trains [5] - 72 pairs of high-demand direction bullet trains will be operated in double-header mode, and 83 additional carriages will be added to regular trains, increasing daily capacity by approximately 130,000 seats [5] - The total capacity for trains starting from Shandong is expected to exceed 500,000 seats [5] Tourism Initiatives - The Shandong railway department is launching various themed tourism routes under the "Railway + Culture Tourism" initiative to stimulate holiday consumption [7] - Special tourist trains will be operated for events such as the "Zibo Barbecue Festival" and "Rizhao Wind Band Carnival," as well as educational trips for students [8] - From May to June, special senior tourism trains will continue to operate, promoting the silver economy and converting cultural tourism traffic into consumption growth [8] Service Quality Enhancements - Major train stations in Shandong are implementing measures to ensure safe and orderly travel during peak passenger flow, including increased service information and personnel for crowd management [10] - Jinan West Station has introduced a "Love Sticker" service to assist elderly passengers, while Qingdao stations have set up fast-track channels for urgent passengers [10] - Zibo Station has established a barbecue service area and bus transfer points to facilitate passenger access to local attractions [10] Ticket Purchase Advisory - The railway department emphasizes that the official 12306 website and mobile app are the only authorized channels for purchasing train tickets, urging travelers to plan their journeys and allow sufficient time for boarding [12]