10日，中央广播电视总台 《2026年春节联欢晚会》 发布主题和主标识 主题"骐骥驰骋 势不可挡"有何寓意？ 主标识是怎样设计出来的？ 总台央视记者专访春晚主标识设计师 揭秘设计背后的故事 总台马年春晚以 "骐骥驰骋 势不可挡"为主题 已经连续四年设计总台春晚的主标识 "骐骥"是古人对骏马、千里马的雅称 凝聚着中华民族开拓进取 驰而不息的精神品格 "骐骥"又音同"奇迹" 传递出创造奇迹的决心 和一往无前的信心 饱含对新时代新征程 满怀期冀的美好愿景 设计师顾永江 这些创作的主线都是 中国传统文化、传统美学 怎样根据"骐骥驰骋"来设计主标识？ 顾永江表示 "骐骥驰骋"这四个字都是马字旁的 有一种序列感 后来他们发现无论是汉马、唐马 还是其他时期的马 具象的马都无法具有广泛的指代性 "因为每个人心中都有自己喜欢的马 所以我们回到了文字本身 汉字之美就在于 它同时具有具象的一面 也具有抽象的一面" 设计团队在汉字的基础上 巧妙融合中国传统云纹 雷纹、回纹的经典元素 顾永江说 "一方面它有天马行空的奔腾感 另一方面它形成了 生生不息的循环结构 看上去既有万里长城的坚不可摧 也有一种金戈铁马 势不可挡的气势 我们创作新 ...

hapl D E 91 ■人 - - - - 14 P g " - - 11 0 9 P 4 "是什么让你对中国如此好奇？" "我和大多数中国人一样，也有故乡情结，杭州，也像我的故乡一样，我要留下来。"安心冉的阅读 地图，就像《大中华寻宝记》系列丛书一样，从一本画册开始，直到她循着画册，跨越山海来到杭州， 这场始于童年好奇的追寻，终成一段跨越国界的文化求索。杭州这座城，也始终以开放的姿态，迎接每 一位文化的追寻者。 一本中国的画册种下文化的种子 安心冉，1996年出生在澳大利亚布里斯班南部的海滨小镇，父母为她取名为安娜。 "我妈妈是当地一所私立女中的图书管理员，我至今记得她带回'China'画册的那天，直到我翻到最 后一页，都舍不得合上。"安心冉用流利的中文回忆起童年。 这本画册成了她对中国的启蒙教材，西安古城墙、张家界的峰林、杭州西湖……这些画面在她心里 念念不忘。 第一次听到这个问题，澳大利亚姑娘安心冉（Anna Christine）的脑海中涌现太多细碎而真切的瞬 间：也许是童年时，摩挲着爸爸从中国出差带回的兵马俑摆件；也许是来杭州访友，伫立拱宸桥畔，凝 望京杭大运河的雄浑壮美；但最纯粹的答案，或许从始至 ...

Group 1 - The core message emphasizes the cultural significance of the "抱拳礼" (fist salute) in martial arts, representing respect and the spirit of traditional Chinese martial arts in modern competitions [1][2] - The competition rules of martial arts sparring explicitly require the "抱拳礼" as a gesture of respect towards opponents, spectators, and coaches, highlighting the integration of traditional values into contemporary sports [1] - The "抱拳礼" symbolizes the essence of martial arts, combining strength and gentleness, and reflects the philosophy of "virtue first" in Chinese martial arts [1][2] Group 2 - The success story of Wang Shaohua, who won the gold medal in the men's 90kg category, illustrates the dedication and perseverance involved in martial arts training, as well as the importance of the "抱拳礼" in his journey [2] - Recent events in Zhanjiang, including various martial arts competitions, have contributed to the promotion and popularity of martial arts sparring, showcasing the city's commitment to nurturing young talent [2] - The enthusiasm of young spectators and their families for martial arts training indicates a growing interest in the sport, further supporting its development and cultural transmission [2]

Core Insights - The launch of the "Ma Dun Dun" series products celebrates the fourth anniversary of the Beijing Winter Olympics and highlights the collaboration between the International Olympic Committee and the Chinese Olympic Committee [1][2] - The "Ma Dun Dun" series integrates Olympic culture with Chinese zodiac culture, showcasing elements of sports, culture, and entertainment, thus becoming a significant link between Olympic culture and public life [1] - The design of "Ma Dun Dun" draws inspiration from six legendary horses, symbolizing loyalty and bravery in Chinese culture, and aims to resonate with contemporary audiences [1] Product Details - The "Ma Dun Dun" series includes six figurines, with four regular and two hidden variants, each representing unique auspicious meanings through different colors [2] - A wide range of authorized products is available, including plush toys, ornaments, badges, fridge magnets, ceramics, keychains, postcards, precious metals, and cushions, totaling nearly a hundred items [2] - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Ma Dun Dun series" is now available for pre-order on Tmall and will officially launch on November 28 across various retail channels [2]

Core Viewpoint - The article highlights the vibrant participation of youth volunteers from the Guangdong-Hong Kong-Macau Greater Bay Area in the 15th National Games, showcasing their energy and commitment to cultural representation and community engagement [1][20]. Group 1: Volunteer Participation - Over 6,000 volunteers participated in the event, marking the largest scale in the last five editions of the National Games [16]. - Among the volunteers, 81 were from Hong Kong and Macau, emphasizing the collaborative effort across the Greater Bay Area [16]. - The volunteers, referred to as "Little Dolphins," played a crucial role in enhancing the atmosphere during the opening ceremony, engaging the audience for approximately six hours [15][16]. Group 2: Cultural Representation - The event featured various elements of traditional Chinese culture, including martial arts, which were highlighted by the presence of international dignitaries such as the IOC President [9][14]. - Volunteers actively participated in cultural rituals, such as the traditional greeting bow, showcasing the integration of cultural etiquette in sports [13]. - The opening ceremony included performances of traditional dances and arts, which resonated with the volunteers and attendees, reinforcing cultural pride [14][22]. Group 3: Community Impact - The volunteer efforts are seen as a "bonding agent" that transcends regional boundaries, promoting unity within the Greater Bay Area [22]. - The article emphasizes the role of youth in representing and disseminating traditional Chinese culture, positioning them as ambassadors of cultural heritage [22]. - The collaborative spirit among volunteers from different regions contributes to the vibrant development of the Greater Bay Area [20].

Core Points - The Shenzhou 21 crew plans to celebrate the Chinese New Year in space, with astronaut Zhang Lu revealing that they have prepared a special gift for the occasion [1][3] - Zhang Lu emphasizes the integration of traditional Chinese culture with aerospace technology, aiming to convey a sense of scientific romance and the vastness of the universe in their New Year greetings [3][4] Summary by Sections - **Mission Overview** - The Shenzhou 21 mission crew will spend the Spring Festival in space, continuing the tradition established during the Shenzhou 15 mission [1][3] - **Cultural Integration** - Zhang Lu highlights the importance of combining Chinese traditional culture with modern aerospace technology, indicating that the New Year celebration will be more interactive and technologically advanced this time [3] - **Special Gift** - The crew has planned a unique gift that reflects their aspirations for China's space endeavors and conveys warm wishes to families back on Earth [4]

Core Viewpoint - Li Ning brand showcased its latest offerings at the Tmall Double 11 Super Release event, emphasizing its partnership with the Chinese Olympic Committee and the International Olympic Committee to promote Olympic spirit and culture ahead of the 2026 Milan Winter Olympics [1][8] Group 1: Event Highlights - The event featured a special "Milan Shining" segment, celebrating the countdown to the 2026 Milan Winter Olympics with appearances from Tmall's mascot and the official mascots of the Olympics [1] - Li Ning's new "Gold Standard" series was launched, focusing on high-quality, multi-scenario lifestyle products under the theme "Ignite the Heart, Honor" [3][10] Group 2: Product Design and Technology - The design of the award-winning gear for the Chinese sports delegation at the 2026 Milan Winter Olympics incorporates traditional Chinese patterns, specifically the "Double Victory Pattern," symbolizing various forms of victory [5] - The gear features advanced aerospace technology for temperature control, moisture permeability, and protection, showcasing China's capabilities in sports technology [6][8] Group 3: Strategic Partnerships and Cultural Promotion - Li Ning, as an official partner of the Chinese Olympic Committee, is leveraging its resources and platform to promote winter sports and Olympic culture [8][12] - The brand's initiatives include reviving classic designs, such as the 1992 award outfit, and launching the "Gold Standard" product line to express its commitment to supporting Chinese sports [12]

Core Viewpoint - The article discusses the evolution and sustained success of the mobile game "Honor of Kings" over the past decade, highlighting its ability to adapt to changing player needs and cultural contexts while maintaining a large user base [3][8][28]. Group 1: Game Evolution and User Engagement - In 2018, "Honor of Kings" experienced a slowdown in new hero releases, dropping from 22 to 14, and subsequently averaging fewer than 6 new heroes per year [3][4]. - The game has shifted from weekly to monthly updates, reflecting a more deliberate approach to content release [3]. - The team has actively sought to redefine what "Honor of Kings" represents, drawing inspiration from Chinese culture and heritage to create new skins and heroes [4][7][8]. Group 2: User Base and Cultural Impact - By 2025, "Honor of Kings" achieved a daily active user count (DAU) of 139 million in China and a monthly active user count (MAU) exceeding 260 million globally, setting records for user engagement [7]. - The game has evolved from a simple competitive platform to a cultural phenomenon, reflecting broader societal changes and player emotional connections to heroes [24][30]. Group 3: Game Mechanics and Player Experience - The game has introduced complex mechanics and diverse gameplay modes to cater to varying player preferences, from competitive play to casual experiences [11][12]. - The design philosophy emphasizes player feedback and co-creation, allowing users to influence game development and maintain engagement [12][13]. Group 4: Cultural Representation and Future Directions - The introduction of culturally significant heroes, such as Sun Quan, marks a shift towards integrating historical figures into the game, enhancing its cultural relevance [26][29]. - The collaboration with cultural institutions, like the Sanxingdui Museum, showcases the game's commitment to celebrating Chinese heritage through its content [33][34].

Core Insights - The Frankfurt Book Fair, held from October 15 to 19, is the world's largest publishing industry event, featuring over 4,000 publishers from more than 100 countries and attracting over 200,000 professionals and visitors [1] - This year's fair marks the 50th anniversary of diplomatic relations between China and the EU, with 65 Chinese publishing units showcasing over 5,000 titles, of which more than one-third are foreign language editions [1] - The event included nearly 60 cultural exchange activities, such as new book launches, copyright signings, academic seminars, and art exhibitions [1] Group 1 - The presence of Chinese literature, including the series "Xi Jinping: The Governance of China," has drawn significant interest, with local readers expressing that the English version of the fifth volume will enhance their understanding of China's path and governance [1][2] - The fair showcased a diverse range of high-quality Chinese books, with themes centered on contemporary China's development practices, including the launch of new English editions in collaboration with international publishers [2] - Notable works presented include "The Wisdom of Daoism: Laozi's Wisdom" in Spanish and "Research on Tao Yuanming" in German, highlighting the appeal of traditional Chinese philosophical thought [2] Group 2 - The book "Medical Human Experiments by Japanese Biological Warfare Units in China (1932-1945)" was launched, revealing historical accounts of wartime atrocities through academic analysis of preserved documents [3] - The fair emphasized the importance of remembering history and maintaining a correct historical perspective, with discussions on the role of China in World War II being central to the narrative [4] - Various events, including discussions on how young Chinese authors are perceived globally, showcased contemporary Chinese literature and culture, enhancing international understanding of China's achievements [4]

Core Viewpoint - The article highlights the journey of Shiyuqi, a Cambridge graduate and runner-up in the 2025 Miss Hong Kong pageant, emphasizing her academic achievements and her perspective on beauty and cultural promotion [1]. Group 1: Personal Background - Shiyuqi is of mixed Chinese and British descent and has a strong passion for traditional Chinese culture, having studied classical texts from a young age [1]. - She achieved a perfect SAT score at the age of 13 and received a high salary of one million upon starting her career [1]. Group 2: Pageant Experience - Despite her accomplishments, Shiyuqi faced criticism regarding her appearance during the pageant, which she initially found difficult to handle [1]. - She has come to understand that negative feedback should not define her, advocating that beauty stems from both inner and outer qualities [1]. Group 3: Cultural Advocacy - Through her participation in the pageant, Shiyuqi aims to promote traditional Chinese culture and the hardworking spirit of Hong Kong, often referred to as the "Lion Rock spirit" [1].