Group 1: Company Overview and Investor Relations - The company, Zhou Dashing Jewelry Co., Ltd., conducted an investor relations activity with a total of 145 investors participating, including representatives from major securities firms such as CITIC Securities and Nomura Orient International Securities [2][3][4]. Group 2: Business Strategy and Market Response - The company's primary business model focuses on brand licensing fees, which are closely tied to gold sales. The company has faced challenges due to significant fluctuations in gold prices and declining sales [4][5]. - In response to market challenges, the company has enhanced its product development, focusing on both gold and non-gold products like jade and silver to diversify its offerings and meet consumer demand [5][6]. Group 3: Financial Performance and Margins - The company reported an increase in gross profit margin in Q1 2025 compared to Q4 2024, attributed to a higher proportion of self-operated business, which has a better gross margin than franchise operations [6][7]. - The total inventory reached CNY 4.27 billion, with approximately 70% consisting of gold, including raw materials and finished products. Gold leasing accounts for about 20% of the total gold inventory [6][7]. Group 4: Brand Development and Positioning - The "Zhou Dashing x National Treasure" brand is set for a comprehensive upgrade, aiming to become a leader in cultural heritage gold products, with a focus on innovation in craftsmanship and design [7][8]. - Other sub-brands, such as "Zhou Dashing Classic" and "Zhuan Zhu Ge," are being repositioned to target specific market segments, with an emphasis on internet marketing and product storytelling [7][8]. Group 5: Franchise and Distribution Strategy - Approximately 30% of franchise stores are located in first and second-tier cities, while 70% are in third and fourth-tier cities. The initial investment for franchisees is heavily weighted towards inventory, which is primarily gold products, allowing for relatively quick return on investment [8][9].