（文/罗叶馨梅）12月8日，汇顶科技（603160.SH）在其官方微博披露，公司为三星首款三折叠手机 Galaxy Z TriFold 提供折叠屏主屏与副屏触控方案及超 窄侧边电容指纹方案，该消息来自公司对外宣示与产业链确认。汇顶称其触控方案具备高负载驱动能力与抗显示噪声干扰能力，能够在 10 英寸级大屏上 维持高信噪比和稳定触控响应。该公司还指出，针对多折形态特别开发了形态切换触控算法以减少误触并兼顾握持多样性。相关报道与公司宣示已被多家 媒体转载并在产业链处获证实。 技术层面上，汇顶本次交付的主屏与副屏触控方案强调两项能力：一是高驱动/高灵敏度的硬件采样架构，用以应对柔性大屏的更高电容负载；二是通过 算法层面的抗显示噪声与形态自适配来提升在折叠缝合区域及不同折叠角度下的触控一致性。公司称这些能力使得在 10 英寸 QXGA 级别的大屏上仍能保 持"高信噪比、强稳定性"的精准触控，这对三折叠形态的用户体验至关重要。产业链人士表示，硬件+算法的双轮驱动是折叠屏触控导入旗舰机的关键门 槛。 汇顶提供的侧边电容指纹模组宽度约为 1.65mm，公司称为"业界领先"级别，便于在纤薄侧框中实现可靠识别。相比传统大面积指 ...

Group 1 - The 3C industry is experiencing a "downward" and "upward" strategic competition, with OPPO focusing on affordable cooling technology for budget phones, while Honor and Samsung are emphasizing lightweight foldable screens and AI integration for high-end devices [1][4][5] - In the budget segment, OPPO launched the K13 Turbo series featuring a "wind cooling engine" that enhances cooling efficiency by 120%, targeting a price point under 2000 yuan [4] - Honor's new foldable phone, Magic V5, is positioned as the thinnest and lightest in the industry, featuring advanced AI capabilities and priced starting at 8999 yuan, marking a significant step in its high-end strategy [4] Group 2 - The tablet market is evolving with Huawei's MatePad Pro 12.2, which integrates HarmonyOS 5 and focuses on professional software and AI functionalities, catering to mobile office and creative needs [6] - The wearable segment is also expanding, with iQOO launching the iQOO WATCH GT and OnePlus introducing the OnePlus Watch 3, both targeting specific niches in the market [6] - The competitive landscape is shifting towards technology experience, innovative forms, and ecosystem collaboration, moving beyond traditional parameter comparisons [1]

Core Viewpoint - The article discusses the evolution and acceptance of foldable smartphones, highlighting their transition from skepticism to mainstream adoption, driven by user demand for enhanced productivity and multitasking capabilities [3][4][44]. Group 1: Market Evolution - The foldable smartphone market has seen significant growth, with projected shipments in China exceeding 10 million units by 2024, indicating a shift from niche to mainstream [4][42]. - Initial skepticism surrounding foldable phones mirrors the early criticism faced by the first iPhone, showcasing a pattern of innovation facing initial resistance [3][4]. - The article emphasizes that foldable screens are now recognized as essential tools for productivity, particularly for business and creative professionals [4][6]. Group 2: User Trust and Hardware Reliability - User concerns about hardware reliability, such as screen durability and hinge stability, are critical for gaining trust in foldable devices [8][10]. - Over 50% of users prioritize screen reliability, with a focus on scratch resistance and crease control, followed by hinge stability and overall performance [10][12]. - Huawei has positioned itself as a leader in the foldable market by addressing these hardware concerns through innovative engineering solutions [12][19]. Group 3: Technological Innovations - The introduction of advanced hinge designs, such as the waterdrop hinge, has significantly improved the durability and user experience of foldable phones [13][14]. - The transition from CPI to UTG (Ultra-Thin Glass) for screen materials has enhanced the hardness and usability of foldable devices, making them more appealing to consumers [15][16]. - Huawei's Mate X7 features multiple upgrades, including a robust hinge and advanced materials, providing enhanced protection and user experience [18][19]. Group 4: User Experience and Ecosystem - The article highlights the importance of seamless user experience, with over 55% of users concerned about the functionality of screen switching and multitasking capabilities [21][23]. - Foldable phones enable unique use cases in social media, photography, and productivity, allowing for more efficient workflows and creative expression [26][27][30]. - Huawei's diverse foldable product lineup caters to various user needs, from social interaction to productivity, reinforcing the brand's commitment to enhancing user experience [29][30]. Group 5: Future Outlook - The foldable smartphone category is positioned as a reliable alternative to traditional smartphones, with 95.5% of consumers expressing willingness to switch to foldable devices in the future [44]. - Huawei's approach focuses on long-term user trust and experience rather than short-term sales spikes, indicating a strategic vision for the future of mobile technology [41][44].

Investment Rating - The report does not explicitly state an investment rating for the folding screen mobile phone industry Core Insights - The folding screen mobile phone has emerged as a strategic direction to break the growth bottleneck in the smartphone market, with significant growth expected from 2022 to 2024 [10][11] - The folding screen technology has evolved significantly, focusing on durability, user experience, and diverse forms [14][24] - The Chinese folding screen mobile phone industry is expected to lead globally due to technological advancements, cost control, and market innovation [23][24] Summary by Sections 01 Current Development of the Folding Screen Mobile Phone Industry - The global smartphone market has entered a phase of stock competition since 2017, with annual shipments declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [6][7] - Folding screen mobile phones are redefining user experience and are expected to maintain high growth rates in shipments from 2022 to 2024 [11][12] - The folding screen technology has undergone continuous evolution, focusing on core hardware reliability and software ecosystem optimization [14] 02 Brand Competition in the Folding Screen Mobile Phone Market - The global shipment of folding screen smartphones is projected to reach 6.6 million units in the first half of 2025, with a 0.1% year-on-year growth expected for the entire year [71] - In China, the shipment of folding screen smartphones is expected to reach 9.69 million units in 2024, with a steady growth trend observed [74] - The market is dominated by horizontal folding phones, which are expected to account for 6.31 million units in 2024 [80] 03 Consumer Psychology Insights of Folding Screen Mobile Phone Users - The user demographic for folding screen phones is predominantly male and urban, with a significant preference among high-education individuals [91][92] - The primary reasons for purchasing folding screen phones include a stronger sense of technology and innovation, with a budget of 8,000 to 10,000 yuan being common among users [109][110] - Users are primarily corporate managers, with a high interest in technology and brand reputation [94][95]

该季度三星Galaxy Z系列展现巨大影响力。尤其是Z Fold7，凭借更纤薄的机身、更轻的自重、更耐用的铰链以及更隐蔽的折痕，大幅增强了其高端吸引 力，并带动了超预期增长。华为的Mate系列保持稳定的增长势头，荣耀和vivo则继续通过更新折叠屏产品线贡献增量。Motorola在全球表现突出，通过具 竞争力的定价、强大的渠道合作以及出色的产品易用性评价，有效扩大了其折叠屏用户的基础。 折叠屏市场预计将在2025年底以16%左右的同比增长收官，保持稳定的增长势头。这是因为高端用户正越来越倾向于选择更大屏幕以提升生产力，同时享 受更高的耐用性。2026年，市场将进入更显著的扩张阶段。其主要推动因素包括耐用性的提升、机身进一步变薄变轻、铰链和面板结构的优化，以及更丰 富的AI驱动软件体验。作为2026年下半年的重要新入局者，苹果(AAPL.US)预计将凭借庞大的iPhone用户基础，在核心市场推动新一轮高端产品的升级周 期。 随着竞争格局的重塑，技术创新领导力的重要性进一步凸显，促使现有厂商加速布局多形态产品，并为下一波折叠屏的普及提前准备。在苹果入局前，各 大智能手机品牌正更加积极地强化技术领先优势，并深化产品差 ...

Core Insights - The global foldable smartphone shipment volume reached a record high in Q3 2025, with a year-on-year growth of 14%, driven primarily by the strong performance of Samsung's Galaxy Z7 series [4][5]. Market Performance - In Q3 2025, foldable smartphones accounted for 2.5% of global smartphone shipments, indicating a growing acceptance in the high-end market [5]. - The book-style foldable models led market expansion, supported by the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [5]. - The clamshell foldable models also performed well, benefiting from Samsung's refreshed product line and the strong showing of Motorola's Razr 60 series [5]. Future Projections - The foldable smartphone market is expected to close 2025 with a year-on-year growth of around 16%, maintaining a stable growth trajectory [8]. - By 2026, the market is anticipated to enter a significant expansion phase, driven by improvements in durability, thinner and lighter designs, and enhanced AI-driven software experiences [8]. - Apple is expected to enter the foldable market in the second half of 2026, potentially triggering a new upgrade cycle among high-end users [8][9]. Competitive Landscape - The competition in the foldable smartphone market is set to intensify with Apple's entry, prompting existing manufacturers to accelerate their technological advancements and product differentiation strategies [8][10]. - Samsung's recent launch of the Galaxy Z TriFold is a strategic pilot aimed at solidifying its technological leadership before broader commercialization [9][10].

Group 1 - The core viewpoint of the report highlights the continuous growth of the global foldable smartphone market, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1][4][5] - The report indicates that the foldable smartphone market is transitioning from a niche to a mainstream market, with increasing consumer acceptance and willingness to purchase [1][43][47] - Huawei is identified as a leading player in the foldable smartphone market, significantly increasing its market share from 35.0% in Q1 2023 to 75.0% in Q1 2025, showcasing its dominant position [18] Group 2 - The global smartphone market has entered a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The foldable smartphone segment is seen as a strategic direction to break through the stagnation in market growth, with expected high shipment growth from 2022 to 2024 [5][15] - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales, with major players like Huawei and Samsung leading the charge [7] Group 3 - The Chinese foldable smartphone industry has matured, achieving international advanced standards in technology, and creating a virtuous cycle of technology, cost, and market [8][9] - The report outlines the diverse product forms in the foldable smartphone market, with Huawei leading in innovative designs such as tri-fold and wide-fold models [11] - The user demographics indicate a strong preference for foldable smartphones among high-education users, with over 75% of users holding a bachelor's degree or higher [20] Group 4 - The primary reasons for purchasing foldable smartphones include a stronger sense of technology and future, with 44.7% of users citing this as a key factor [24] - Users show a willingness to spend, with 28.4% budgeting between 8,000 to 10,000 yuan for their next foldable smartphone [24] - Huawei leads in brand recognition and user satisfaction, with a significant market share and positive user feedback on its products [26][30] Group 5 - The report notes that foldable smartphones are perceived as carriers of innovation and multifunctional devices, with varying perceptions between male and female consumers [34] - Social interaction and entertainment are the primary use cases for foldable smartphones, indicating a need for further exploration of productivity applications [36] - Users express concerns regarding hardware durability and software experience, highlighting areas for improvement in future models [39] Group 6 - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, focusing on reliability, battery life, and hardware specifications [41] - The transition from "niche novelty" to "mainstream utility" is emphasized, driven by advancements in hardware technology and software ecosystems [43][45] - The report concludes that foldable smartphones are moving towards becoming reliable, everyday devices, with a significant percentage of users willing to switch to foldable models in the future [47]

Core Insights - The global foldable smartphone market is projected to see a 14% year-on-year increase in shipments by Q3 2025, reaching a historical quarterly high for this category [1] - Samsung leads the market with a 64% share in Q3, experiencing a 32% increase in shipments compared to the previous year [1][3] - Huawei holds the second position with a 15% market share, growing by 10% year-on-year, while Motorola ranks third with a 7% share and a 16% increase [1][3] Market Performance - The foldable smartphone segment now accounts for 2.5% of global smartphone shipments, driven by the popularity of book-style models and the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [3] - The Galaxy Z Fold7's features, such as a thinner body and improved durability, have significantly enhanced its appeal in the high-end market, contributing to unexpected growth [3] - Motorola's competitive pricing and strong channel partnerships have effectively expanded its user base in the foldable segment [3] Future Projections - Counterpoint Research anticipates a 16% year-on-year growth for the foldable market by the end of 2025, with high-end users increasingly favoring larger screens for productivity [4] - The market is expected to enter a significant expansion phase in 2026, driven by improvements in durability, thinner designs, and enhanced AI-driven software experiences [4] - Apple is expected to enter the foldable market in the second half of 2026, leveraging its large iPhone user base to initiate a new high-end product upgrade cycle [4] Competitive Landscape - The importance of technological innovation is increasing as existing manufacturers accelerate the development of multi-form factor products in anticipation of Apple's entry [5] - Companies are focusing on enhancing their technological leadership and product differentiation strategies, with foldable designs evolving beyond traditional book-style formats [5] - Samsung's upcoming tri-fold device is positioned as a pilot product to validate durability and software optimization before larger-scale commercialization [5]

Core Insights - The global foldable smartphone market is projected to see a 14% year-on-year increase in shipments by Q3 2025, reaching a historical high for the category [1] - Samsung leads the market with a 64% share in Q3, showing a 32% increase compared to the same period last year [1] - Huawei holds the second position with a 15% market share, growing by 10% year-on-year [1] - Motorola ranks third with a 7% share, experiencing a 16% increase [1] - Vivo and Xiaomi follow in fourth and fifth places, with Vivo showing a significant growth of 67%, while Xiaomi's shipments declined by 54% year-on-year [1] Market Trends - Foldable smartphones now account for 2.5% of global smartphone shipments, driven by the popularity of book-style models and the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [3] - The Galaxy Z series, particularly the Z Fold7, has enhanced its appeal in the high-end market due to its thinner design, lighter weight, and improved durability [3] - Motorola's competitive pricing and strong channel partnerships have effectively expanded its user base in the foldable segment [3] Future Projections - The foldable smartphone market is expected to close 2025 with a stable growth rate of around 16% year-on-year [4] - By 2026, the market is anticipated to enter a significant expansion phase, driven by improvements in durability, thinner designs, and enhanced AI-driven software experiences [4] - Apple is expected to enter the foldable market in the second half of 2026, potentially reshaping the competitive landscape [4][5] Technological Developments - Major smartphone brands are intensifying their focus on technological leadership and product differentiation, with foldable designs evolving beyond traditional book-style formats [5] - Samsung's new triple-foldable model is positioned as a pilot product to validate durability and software optimization before larger-scale commercialization [5] - The entry of Apple into the foldable market is anticipated to bring substantial changes to the competitive dynamics [5]

值得注意的是，面对潜在的竞争变局，现有厂商正在加速探索多折叠形态。三星近期推出的Galaxy Z TriFold被定位为战略性试点产品，虽出货量有限，但其主要意图在于全面商用前验证多折叠架构的耐 用性与软件适配，以此巩固其在技术层面的护城河，为应对未来更激烈的市场竞争做足准备。 针对未来的市场走向，机构预测2025年全年折叠屏出货量将实现约16%的同比增长。行业普遍认为， 2026年将是折叠屏市场的关键爆发期，届时苹果有望携折叠屏产品入局，并在iPhone庞大用户基础的推 动下，开启新一轮高端换机周期。 凤凰网科技讯 12月3日，据市场调研机构Counterpoint Research发布的最新报告显示，2025年第三季度全 球折叠屏智能手机市场迎来显著增长，出货量同比增长14%，创下该品类历史季度新高。随着技术成熟 与高端市场渗透率提升，折叠屏手机在全球智能手机出货量中的占比已攀升至2.5%。 本季度市场的强劲表现主要得益于头部厂商的产品迭代。三星Galaxy Z7系列凭借机身减重、厚度缩减 以及铰链耐用性的提升，成为推动书本式折叠机型扩张的核心动力；华为Mate系列亦保持了稳定的增 长势头。在翻盖式折叠屏 ...