Group 1 - The tourism consumption during the "May Day" holiday is experiencing a significant surge, with many scenic spots and hotels facing high demand [1][2] - The "4 days off and 11 days on" holiday arrangement is driving long-distance travel bookings, indicating a potential record-breaking tourism season this year [1][2] - Data from Meituan Travel shows that ticket sales from non-local tourists to various scenic spots have increased by approximately 15% year-on-year [1] Group 2 - Qunar's platform data indicates a 30% year-on-year increase in ticket bookings for popular scenic spots on the first day of the "May Day" holiday [1][2] - Didi Car Rental reports that rental demand during the holiday is expected to be 2 to 3 times that of the Qingming Festival, with about 65% of bookings for out-of-town rentals [1] - The large-scale influx of tourists poses challenges to transportation, scenic spots, and services, prompting innovative measures from transportation hubs to alleviate congestion [2]

Group 1: Travel Demand and Trends - The total inter-regional travel volume during the "May Day" holiday is expected to reach 1.42 billion trips, a year-on-year increase of approximately 4.5%, potentially setting a historical record for the same period [1] - On the first day of the holiday, the inter-regional travel volume is projected to be 34.095 million trips, with a month-on-month increase of 59.9% and a year-on-year increase of 8.0%, indicating sustained growth in travel demand [1] - The 2025 "May Day" holiday will last for 5 days, allowing more time for long-distance travel, with a significant increase in per capita travel spending compared to the same period last year [1][6] Group 2: Ticketing and Capacity Management - Several scenic spots, including Hengshan and Xuankong Temple, have stopped ticket sales due to reaching maximum capacity, advising unbooked visitors to change their plans [2] - Popular tourist destinations are implementing strict real-name reservation and entry verification systems, emphasizing the need for advance booking [2][9] - Various scenic areas are adopting measures such as limiting daily visitor numbers and requiring advance reservations to manage peak holiday traffic [2] Group 3: Emerging Travel Patterns - The trend of "reverse" or "niche" tourism is gaining traction, with local tourism authorities promoting less crowded travel routes to alleviate congestion at traditional hotspots [4][5] - Online travel platforms report a significant increase in demand for long-distance and deep travel experiences, with domestic flight bookings rising by approximately 30% compared to last year [6][7] Group 4: Popular Destinations - Major cities like Shanghai, Beijing, and Guangzhou continue to attract tourists, while lesser-known destinations such as Changjiang and Puer are experiencing a surge in bookings, with some seeing a doubling in demand compared to last year [7] - Unique travel experiences, such as coastal, mountain, and island tours, are becoming increasingly popular among younger travelers [7] Group 5: International Travel - The outbound travel market is also seeing growth, with an expected daily average of 2.15 million people crossing borders during the holiday, a 27% increase from last year [8] - Popular international destinations include Hong Kong, South Korea, and Malaysia, with a notable increase in bookings for personalized travel experiences and niche activities [8]

Group 1: Travel Industry Insights - The first day of the May Day holiday saw a 15% year-on-year increase in ticket sales for scenic spots, driven by visitors from outside the local area [1] - Popular destinations included Shanghai Disneyland, Beijing Universal Resort, and several historical and cultural sites [1] - Hotel bookings in county-level five-star hotels increased by 40% compared to the national average, indicating a growing trend in deep travel experiences among younger tourists [1] Group 2: Dining Market Performance - On the first day of the May Day holiday, online dining orders on Meituan reached a peak, with a 73% year-on-year increase, particularly in popular urban areas [2] - There was a significant demand for snacks and beverages, with long wait times reported at tea shops [2]

Core Insights - The "May Day" holiday has seen a significant increase in long-distance travel, driven by the "4 days off, 11 days on" vacation strategy, with deep tourism becoming a prominent trend [1][2] Group 1: Travel Trends - Many consumers opted for the "4 days off, 11 days on" strategy during the "May Day" holiday, leading to a surge in medium to long-distance travel [1] - Popular tourist destinations such as Yunnan, Guangdong, and Guangxi experienced over 30% growth in cultural and tourism activities, while Xinjiang's growth approached 50% [1] - The demand for cultural and natural deep experiences has significantly increased, with destinations like Hainan and Guangdong seeing a rise in popularity [1] Group 2: Booking Patterns - Ctrip's report indicates that the "4 days off, 11 days on" strategy has stimulated long-distance travel bookings, with over 80% of accommodation orders being cross-city [2] - The proportion of users engaging in deep travel experiences, defined as staying two days or more, is expected to reach 20% during the holiday [2] - Tuniu's report shows that long-distance travel is the mainstream choice for users, with 46% of bookings for the "May Day" holiday being for domestic long-distance trips [2] Group 3: Market Outlook - Market participants anticipate that the continued influx of travelers to various destinations will lead to new highs in holiday market activity [3]

Core Insights - The upcoming "May Day" holiday is expected to see a significant increase in travel activity, with domestic flight bookings exceeding 3.33 million, a year-on-year growth of approximately 36% [2]. - The trend of "China Travel" transforming into "China Shopping" is emerging, driven by foreign tourists looking to take advantage of shopping opportunities in China [3][12]. Domestic Travel Trends - Domestic travel is booming, with Tuniu reporting over 100% year-on-year growth in domestic travel bookings for the "May Day" holiday [5]. - There is a notable shift towards smaller cities, with travel to four-tier and below cities seeing a 25% increase, outpacing growth in higher-tier cities by 11 percentage points [5]. - The demand for high-star hotels in county-level cities is significantly higher than in high-tier cities during the holiday [5]. Event and Experience Enhancements - Local tourism authorities are enhancing visitor experiences by introducing immersive activities such as flower exhibitions and cultural markets, with a 220% increase in searches for night markets and events [6]. - Concerts and music festivals are being organized to attract younger tourists during the holiday [6]. Travel Planning and Booking Behavior - Many travelers are creatively combining holidays, such as "spring break + May Day," to maximize travel experiences and cost-effectiveness [8]. - The proportion of cross-city accommodation bookings has surpassed 80%, with expectations that 20% of users will engage in extended stays [8][11]. International Travel Growth - There has been a significant increase in international travel, with 177 new cities added to international flight destinations compared to last year [11]. - The number of foreign tourists visiting China is also on the rise, with a 173% year-on-year increase in inbound travel orders during the "May Day" holiday [12]. Popular Inbound Destinations - Major inbound travel destinations remain concentrated in first-tier and new first-tier cities, with countries like South Korea, Japan, and Malaysia being top sources of tourists [13]. - The recent visa agreements with Malaysia are expected to further boost travel, with a 62% increase in flight operations between China and Malaysia this year [13]. Overall Market Outlook - The overall tourism market for the "May Day" holiday is anticipated to be vibrant, driven by both domestic and international travel trends [14].

Group 1: Travel Demand and Trends - The "May Day" holiday travel demand is surging, with train tickets for popular routes selling out quickly, similar to the Spring Festival travel rush [1] - Domestic flight bookings for the "May Day" holiday have exceeded 3.33 million, a year-on-year increase of approximately 36%, while international flight bookings have surpassed 890,000, up about 25% [1] - The Ministry of Transport predicts an average of over 270 million cross-regional passenger movements per day during the holiday [1] Group 2: Domestic Tourism Growth - Domestic travel bookings for the "May Day" holiday have more than doubled compared to last year, with first-tier and new first-tier cities leading as popular destinations [2] - There is a noticeable trend of younger consumers preferring to visit "hidden gem" counties, with tourism in these areas growing by 25%, outpacing growth in higher-tier cities [2] Group 3: Enhanced Tourist Experiences - Various regions are enhancing tourist experiences by introducing immersive activities such as flower exhibitions and cultural markets, with searches for night markets increasing by 220% month-on-month [3] - Concerts and music festivals are being organized to attract younger tourists during the holiday [3] Group 4: Travel Planning Strategies - Many individuals are creatively combining holidays, such as "spring break + May Day," to optimize travel costs, leading to a significant increase in domestic and international travel [4] - Cross-city accommodation bookings have surpassed 80%, with deep travel users planning to stay for two days or more expected to reach 20% [4] Group 5: International Travel Expansion - The international travel market is experiencing explosive growth, with 177 new cities added to international flight destinations compared to last year [5] - Hotel bookings for overseas travel have increased by over 20%, with Chinese travelers now visiting 1,303 cities globally, an increase of 290 cities from last year [5] Group 6: Inbound Tourism Dynamics - Despite trade tensions, inbound tourism is thriving, with new policies facilitating shopping for foreign tourists, transforming "China Travel" into "China Shopping" [6] - The introduction of immediate tax refund services for foreign shoppers is expected to boost consumption during their stay [6] Group 7: Popular Inbound Destinations - Major inbound tourism destinations remain concentrated in first-tier and new first-tier cities, with countries like South Korea, Japan, and Malaysia among the top sources of tourists [7] - The number of flights between China and Malaysia has increased significantly, indicating a growing interest among Chinese tourists in visiting Malaysia [7]