Group 1: Travel Industry Insights - The first day of the May Day holiday saw a 15% year-on-year increase in ticket sales for scenic spots, driven by visitors from outside the local area [1] - Popular destinations included Shanghai Disneyland, Beijing Universal Resort, and several historical and cultural sites [1] - Hotel bookings in county-level five-star hotels increased by 40% compared to the national average, indicating a growing trend in deep travel experiences among younger tourists [1] Group 2: Dining Market Performance - On the first day of the May Day holiday, online dining orders on Meituan reached a peak, with a 73% year-on-year increase, particularly in popular urban areas [2] - There was a significant demand for snacks and beverages, with long wait times reported at tea shops [2]

Core Insights - The "May Day" holiday has seen a significant increase in long-distance travel, driven by the "4 days off, 11 days on" vacation strategy, with deep tourism becoming a prominent trend [1][2] Group 1: Travel Trends - Many consumers opted for the "4 days off, 11 days on" strategy during the "May Day" holiday, leading to a surge in medium to long-distance travel [1] - Popular tourist destinations such as Yunnan, Guangdong, and Guangxi experienced over 30% growth in cultural and tourism activities, while Xinjiang's growth approached 50% [1] - The demand for cultural and natural deep experiences has significantly increased, with destinations like Hainan and Guangdong seeing a rise in popularity [1] Group 2: Booking Patterns - Ctrip's report indicates that the "4 days off, 11 days on" strategy has stimulated long-distance travel bookings, with over 80% of accommodation orders being cross-city [2] - The proportion of users engaging in deep travel experiences, defined as staying two days or more, is expected to reach 20% during the holiday [2] - Tuniu's report shows that long-distance travel is the mainstream choice for users, with 46% of bookings for the "May Day" holiday being for domestic long-distance trips [2] Group 3: Market Outlook - Market participants anticipate that the continued influx of travelers to various destinations will lead to new highs in holiday market activity [3]

Core Insights - The upcoming "May Day" holiday is expected to see a significant increase in travel activity, with domestic flight bookings exceeding 3.33 million, a year-on-year growth of approximately 36% [2]. - The trend of "China Travel" transforming into "China Shopping" is emerging, driven by foreign tourists looking to take advantage of shopping opportunities in China [3][12]. Domestic Travel Trends - Domestic travel is booming, with Tuniu reporting over 100% year-on-year growth in domestic travel bookings for the "May Day" holiday [5]. - There is a notable shift towards smaller cities, with travel to four-tier and below cities seeing a 25% increase, outpacing growth in higher-tier cities by 11 percentage points [5]. - The demand for high-star hotels in county-level cities is significantly higher than in high-tier cities during the holiday [5]. Event and Experience Enhancements - Local tourism authorities are enhancing visitor experiences by introducing immersive activities such as flower exhibitions and cultural markets, with a 220% increase in searches for night markets and events [6]. - Concerts and music festivals are being organized to attract younger tourists during the holiday [6]. Travel Planning and Booking Behavior - Many travelers are creatively combining holidays, such as "spring break + May Day," to maximize travel experiences and cost-effectiveness [8]. - The proportion of cross-city accommodation bookings has surpassed 80%, with expectations that 20% of users will engage in extended stays [8][11]. International Travel Growth - There has been a significant increase in international travel, with 177 new cities added to international flight destinations compared to last year [11]. - The number of foreign tourists visiting China is also on the rise, with a 173% year-on-year increase in inbound travel orders during the "May Day" holiday [12]. Popular Inbound Destinations - Major inbound travel destinations remain concentrated in first-tier and new first-tier cities, with countries like South Korea, Japan, and Malaysia being top sources of tourists [13]. - The recent visa agreements with Malaysia are expected to further boost travel, with a 62% increase in flight operations between China and Malaysia this year [13]. Overall Market Outlook - The overall tourism market for the "May Day" holiday is anticipated to be vibrant, driven by both domestic and international travel trends [14].

21世纪经济报道记者高江虹实习生金小童北京报道 "五一"假期出游攻略，你计划好了吗？ 4月17日，"五一"假期(5月1日)火车票正式开售，一经发售就遭到用户哄抢，北京-武汉，北京-郑州、上 海-福州、上海-长沙等热门线路票源紧张，这类线路的购票难度丝毫不亚于春运。而4月16日发售"五 一"前一天火车票时，抢票更是踊跃，登录抢票人太多以至于12306罕见宕机。 航旅纵横大数据也显示，截至4月17日，"五一"假期国内航线机票预订量超333万张，同比增长约36%； 出入境航线机票预订量超89万张，同比增长约25%。火热的预订量预示着"五一"这个小长假旅游将颇为 热闹。交通运输部预测，"五一"期间日均跨区域人员流动量将超2.7亿人次。去哪儿平台数据显示，"五 一"假期出境游预订已进入高峰，中国旅客的目的地遍布全球1303个城市。 同期，在国内旅游的小伙伴可能还会看到大量的外国游客到访中国，受美国关税战影响，China Travel 正在变成China Shopping，外国游客人人都有成为国际代购的潜力。 "县城旅游"突出重围 记者注意到，各大OTA的预订数据都显示中国游客旅游的主要目的地还是在国内。途牛数据显示，" ...