Core Viewpoint - The event on May 10 marked the launch of the 2025 Huaihua Tourism Cultural Consumption Season in Yongshou County, emphasizing the integration of tourism and local economic development through the promotion of the "Huai Country Yongshou" brand [1][10]. Group 1: Event Overview - The event was attended by various provincial and municipal leaders, business representatives, and experts, highlighting the collaborative effort for local development [3]. - The theme of the event was "Huai Country Yongshou • Always Come to Longevity," attracting successful individuals from Yongshou and various guests to contribute ideas for economic and social development [10]. Group 2: Economic and Cultural Initiatives - Yongshou County is committed to ecological priority and green development, focusing on the integration of cultural tourism, agricultural tourism, and forest tourism [4]. - The event featured the promotion of "Huai Flower Honey Code 520" and the unveiling of new products, alongside awards for outstanding local entrepreneurs [8]. Group 3: Future Activities and Goals - The 2025 Huaihua Tourism Cultural Consumption Season will run from May 1 to May 31, featuring 22 diverse cultural tourism activities aimed at enhancing Yongshou's visibility and economic vitality [10]. - The county aims to create a supportive environment for investment and entrepreneurship, encouraging local and external stakeholders to participate in its development [4][6].

Group 1 - The core viewpoint of the article is the signing of Zhang Yixing as the first brand ambassador for Moutai, which is a significant move as Moutai has never hired a spokesperson before [1] - Moutai Culture Tourism Company, established in July 2013, focuses on tourism real estate, tourism resource development, and related services [1] - The collaboration with Zhang Yixing is seen as a strategy to expand Moutai's cultural tourism business, particularly through events like music festivals [1][2] Group 2 - The Guizhou provincial government aims to shift from "selling liquor" to "selling lifestyle," promoting distinctive cultural and entertainment activities to meet diverse tourist needs [2] - Moutai's leadership emphasizes the importance of Moutai Culture Tourism as a key platform for showcasing and disseminating Moutai culture [2]