ri 8 | 纵使仲夏炎热，暑期文旅市场热度却有增无减。暑假是一年之中最长的旅游旺季，也是观察旅游业供需变化的窗口。纵观今年暑假演出赛事、主题公园以及 避暑游、邮轮游等的旅游供给，产品丰富多样，玩法层出不穷。一系列新供给一方面反映出文旅融合趋势下，行业边界不断延展，"文旅+""+文旅"的消费 潜力无穷，另一方面也体现了消费心理的转变，从追求以性能为导向的"性价比"到看重以品质为导向的"质价比"。 赛事演出"火" ：票根经济撬动暑期消费 近期，除了常规避暑游、研学游，"跟着赛事去旅行""跟着演出去旅行"等旅游方式兴起，票根经济有效串联文旅、商业、交通等多元场景，正在成为撬动暑 期消费的新支点。 "苏超"（即"江苏省城市足球联赛"）之火从赛场燃至场外。前不久，球迷凭入场券可在江苏各地享景区、住宿、餐饮等优惠活 动的消息不胫而走，球迷消 费热情被点燃，江苏夜间消费、异地消费增势明显。 张晋 摄 - - - �过线 �ussel 2025江苏福行江苏省城市足球联赛 3 : 苏州队 下半场 83:54 扬州队 P THE WORLD "一张票玩转一座城"，已然有效释放文旅消费多元场景的潜能。一方面，赛事、演出、展览、电 ...

漫步"交子之环"，打卡裸眼3D大屏和天府双塔，与"哪吒"浪漫邂逅；走进交子书院，观赏电影《哪吒之 魔童闹海》幕后创作展，近距离感受光影艺术与文化交融的魅力…… 七月伊始，5位来自希腊的网络达人在成都高新区交子大道街头，沉浸式体验了一系列充满科技感和创 造力的文旅新场景。"这个地方在夜晚散发着迷人的气息，灯光也很美，大家都很享受这里的舒适氛 围。"希腊姑娘埃里尼如是说。 《明末：渊虚之羽》是灵泽科技历时6年独立研发的一款基于巴蜀文化背景的3A单机游戏，将于今年7 月24日全球全平台上线。而类似去年国产游戏《黑神话：悟空》带来的"游戏+文旅"联动的盛况，也有 望再度上演。 如今，数字文创使文旅产业从资源依赖型转向创新驱动型，成为成都高新区推动文旅融合发展的核心引 擎。据了解，作为中国（成都）网络视听产业基地、国家文化和科技融合示范基地，成都高新区数字文 创产业规模超千亿元，引进培育相关企业6000余家，拥有162家规上企业，已形成了包括《哪吒》《王 者荣耀》《遮天》《轩辕剑》等在内的数字文创"IP天团"。 今年以来，随着我国240小时过境免签政策的落实，越来越多外国游客远道而来，实地感受中国式现代 化的万千气象。 ...

7月5日，北京，国家植物园(南园)水生与藤本植物区水池中的睡莲进入盛花期，吸引市民前来观赏。 中新社记者 韩 海丹 摄 中新网北京7月9日电(记者 徐婧)北京市文化和旅游局9日发布"京彩夏日"暑期文旅系列活动，围绕毕业季、研学游、演 艺游、京郊游、焕新游五大板块，重点推出150余场夏日主题活动、6200余场精品演出、3800余场惠民文化体验活 动。 北京推出多业态融合的"文旅+"微场景，引领夏日潮流新体验。北京市文化和旅游局将于7月18日开启第十二届"动漫北 京"活动，推出动漫游戏嘉年华、动漫消费季；全市在不同区域推出夜间市集、露天电影、光影音乐节、深夜食堂等 多种夜间文娱项目；前门大街、隆福寺文化街区等特色街区推出丰富多彩的夏日夜游活动。 丰富暑期活动供给的同时，北京聚焦游客体验，持续优化景区服务，部分景区、博物馆通过早开门、晚关门等方式延 长开放时间；持续推行通关便利措施，推动实现旅客进出境无感通关；完善24小时不打烊"北京服务"综合服务中心功 能，为入境游客提供一站式综合服务。 暑期天气炎热，北京市文化和旅游局提示游客注意防暑降温和出游安全，遵守公共秩序和旅游文明行为规范，共同营 造良好的暑期旅游环境。 ...

记者从7月9日举行的"深圳之夏消费季"暑期嘉年华暨龙岗智慧之夏畅享季发布会上获悉，深圳将在7月 至8月期间，开展"智慧消费"为核心的商文旅融合消费活动，掀起暑期消费热潮。 本次活动由深圳市商务局指导，龙岗区商务局主办，深圳市零售商业行业协会承办，龙岗区文化广电旅 游体育局、龙岗区人工智能（机器人）署、龙岗区坂田街道办支持。 暑期嘉年华活动将聚焦"暑期消费、AI消费、亲子消费、商文旅融合消费"等消费热点，组织星河 WORLD·COCO Park、龙岗星河COCO Park、前海壹方城、前海壹方汇、壹海城 ONE MALL、宝安大 仟里、后浪新天地、万丰海岸城、深圳天河城等深圳超40家重点商圈，在暑期开展第九届星盛商业大抢 节、第三届金啤文化节、可口可乐第二届畅爽烧烤节·深圳站、甜甜圈住你-夏日甜品节、暑期玩乐计 划、泡泡造浪派对等70余场特色活动，营造良好商文旅融合消费氛围，点燃消费热情。 发布会上透露，全国首个机器人街区、剧场落地龙岗，开启"人机共生"新时代。其中，机器人街区是龙 岗区依托坂田星河WORLD片区，试点打造的全国首个集机器人剧场、实验场、园区于一体的具身智能 机器人示范街区。 该街区以机器人剧场 ...

中国民航网 通讯员肖悦祺 报道：在湖北机场集团和荆州市委、市政府的坚强领导下，荆州机场创下开 航以来新纪录：今年4至6月连续三个月荆州机场单月旅客吞吐量突破10万人次大关，分别达到10.34 万、10.60万和10.17万人次，上半年客流量同比去年增长28.2%，增速位居全省第二，展现出强劲发展 势头。 客流持续走高是多方面因素共同作用的结果。今年以来，荆州机场持续优化航线网络，恢复青岛、南宁 两个航点，为旅客提供了更加丰富多元、便捷高效的出行选择。同时，借力"荆荆高铁"开通契机，主动 对接高铁沿线城市，推出"空铁联运"优惠措施，有效吸引荆门、潜江等周边城市旅客。在文旅融合方 面，联合文旅部门深入推进"民航+文旅"融合发展，借助荆州荣膺全国文明城市这一"荆州名片"，结合 中国龙舟公开赛（湖北荆州站）、荆州马拉松、中国·荆州2025全国历史文化名城羽毛球邀请赛等大型 赛事活动，精准实施"引客入荆"策略。加之暑期旅游市场的显著升温，带动探亲流、学生流及休闲度假 旅客大幅增加，共同构成了客流攀升的强劲动力。 此外，荆州机场在提升服务品质方面持续发力，通过优化安检流程、缩短截载时间、完善首乘及特殊旅 客保障措施、增配 ...

启动仪式上，上航旅游集团入境游产品首席推荐官屠蓓华（右一）发言 围绕今年的浦东嘉年华旅游消费季，上航旅游集团提供"落地-游玩-离境"一站式体验，以迪士尼为核 心，设计多条多日深度游线路，包括"迪士尼+耀雪+海昌"的三天两晚冰雪奇缘之旅、联动临港天文馆 和陆家嘴东方明珠等地标的三天两晚星空童话之旅等，以期让浦东成为全球游客难忘的中国首站，将机 场"旅客流量"转换为"经济增量"，为游客带来多元丰富的旅游体验。 《中国民航报》、中国民航网 记者钱擘 报道：7月9日，浦东嘉年华旅游消费季在浦东美术馆开启，发 布超150项活动，为中外游客送上"浦东旅游消费大礼"。作为上海市浦东新区旅游业协会会长单位，上 航旅游集团参加活动并发布多条线路产品，助力上海打造"中国入境旅游第一站""全球瞩目的国际旅游 目的地"。 浦东国际机场这一全国最大的空港口岸、2024年全国客流量最大的机场，就位于浦东。当前，浦东新区 正以2025"上海之夏"国际消费季和上海旅游节暑期旅游季为契机，持续深耕"浦东嘉年华"大IP建设，打 造全区域覆盖、全业态参与、全矩阵引流的消费新生态。此次旅游消费季涵盖入境便利举措、商圈联动 消费、百日缤纷活动、文创品 ...

今天分享的是：MoonFox月狐数据：2025年旅游行业发展洞察报告 报告共计：26页 用户让我根据提供的文档核心观点写一个700字左右的总结，而且有一些限制，比如不能出现国家领导人、敏感词汇，也不要投资建议和风险提示。首先， 我需要仔细看看文档内容，找出核心信息。 文档看起来是MoonFox月狐数据的2025年旅游行业发展洞察报告，里面反复出现"MoonFox"以及"极光旗下成员"这样的信息，比如、、都提到了MoonFox是 极光旗下成员。还有一些可能和旅游行业相关的关键词，比如"推荐种草""精准营销""在线预订票务""智慧文旅""AI旅游助手"等，在里有提到，这些可能是 报告中关于旅游行业发展的方向。 另外，文档中出现了一些时间节点，比如2024年7月到2025年5月的时间序列（、、、），可能涉及不同时间段的数据或趋势变化。还有一些平台相关的词 汇，比如"小红书""美团"（、），可能涉及旅游营销或服务的平台合作。 不过文档内容看起来有些混乱，很多段落是零散的词汇和符号，需要梳理出有意义的信息。核心应该围绕MoonFox作为极光旗下成员，在2025年旅游行业洞 察中涉及的领域，比如营销方式（推荐种草、精准营 ...

Core Viewpoint - The article emphasizes the integration of cultural and tourism resources in Dazhou, focusing on revitalizing local cultural heritage and natural landscapes to enhance tourism appeal and economic growth [1][3][7]. Group 1: Cultural and Tourism Development - The strategy aims to activate cultural resources such as Ba culture, red culture, and folk culture through tourism scenarios, while also developing composite forest health products to create a forest wellness tourism belt in the Daba Mountains [1][3][7]. - The local government proposes a comprehensive development of the cultural tourism industry, focusing on six key areas: cultural heritage tourism, wellness vacation tourism, red tourism, rural tourism, industrial tourism, and event performance tourism [5][9]. Group 2: Infrastructure and Service Environment - Efforts are being made to create a comfortable tourism service environment, including the establishment of a "fast access, slow travel" transportation system, improvement of tourism signage, parking facilities, and training for service personnel [4][12][13]. - The Dazhou government plans to upgrade transportation routes to key tourist sites, enhancing accessibility and overall visitor experience [11][12]. Group 3: Multi-faceted Tourism Experience - The Daba Mountain Grand Canyon has introduced various cultural experience projects, such as traditional Tujia wedding performances, to attract visitors and enhance their experience [6][10]. - The integration of sports events with tourism, such as the U18 Hockey Asian Cup, aims to create a vibrant atmosphere that combines sports and local culture, thereby increasing economic activity [8][9]. Group 4: Resource Utilization and Upgrades - The Dazhou government is focused on the active utilization of natural and cultural resources, planning to develop forest health communities and bath areas to enhance the wellness tourism sector [7][10]. - Upgrades to local accommodations, including the construction of unique lodgings like cliff glass hotels and wooden villas, are underway to improve the overall tourism infrastructure [4][5].

Group 1: Innovation and Technology Development - The Xuanyuan Science and Technology Innovation Center in Huangling County has successfully incubated 179 enterprises, including 44 high-tech companies and 83 technology-based SMEs, within three years [1] - The center has created 15 national and provincial innovation platforms and established five innovation and entrepreneurship carriers, marking it as Shaanxi's first county-level innovation-driven platform [1][2] - The center supports enterprises like Shanxi Chuanmengjiang Meino Agricultural Technology Co., Ltd. by providing resources for e-commerce and live streaming, enhancing their market reach [1][2] Group 2: Industrial Transformation and Economic Impact - The Huangling Mining Company has successfully applied the first set of ultra-thin coal seam intelligent and efficient mining technology, setting a benchmark in the industry for smart mining [3] - A new 2×1000MW power generation project by Huangling Mining is expected to generate an annual output of 11 billion kWh and an annual revenue of 4 billion yuan, creating over 300 jobs [4] - The mining company's transition includes the integration of artificial intelligence and big data for automated management, improving efficiency and safety while also establishing ecological restoration areas [5] Group 3: Cultural and Tourism Integration - The agricultural and cultural tourism project initiated by Zhang Cheng combines ecological farming with Huangdi culture, transforming traditional dwellings into popular tourist spots [2] - The Xuanyuan Science and Technology Innovation Center provides comprehensive support for innovative practices in cultural tourism, enhancing rural revitalization efforts [2]

Core Viewpoint - The event "Ride the Wind and See Xiang, Summer Transportation New Launch" in Changsha aims to enhance the integration of aviation and tourism, promoting the aviation industry's role in local economic development [1] Group 1: Summer Transportation Plans - During the summer transportation period, 10 airports in Hunan plan to connect to 173 cities, including 21 international and regional destinations such as Nairobi, London, Tokyo, Seoul, Singapore, Kuala Lumpur, and Vientiane [3] - Changsha Airport has increased flights to Xinjiang, Inner Mongolia, and Yunnan, and opened new routes to tourist destinations like Hailar, Manzhouli, and Ankang, with "Xiang Express" flights to Beijing, Shanghai, Chengdu, and Hainan operating 16 to 24 times daily [3] - Zhangjiajie Airport maintains an average of over 2 daily flights to core cities like Guangzhou, Shanghai, and Beijing, while Changde Airport has also increased flights to Haikou, providing more travel options for passengers [3] Group 2: Integrated Travel Products - Hunan Airport Group, in collaboration with various local groups, launched a series of integrated aviation and tourism products, creating an ecosystem from the airport to tourist attractions [3] - For transfer passengers, services include free meals, accommodation, transportation, and direct access to key attractions, along with exclusive discounts for various activities [5] - The integration of travel resources allows for convenient booking of combined flight and ticket packages through the "Xiang Encounter Airport" app and other platforms, enhancing the travel experience [5] Group 3: Service Initiatives and Discounts - Hunan Airport Group introduced several service initiatives and discounts during the summer transportation period, including free magnetic levitation tickets and direct flight discounts for air-rail transfer passengers [7] - First-time flyers receive dedicated assistance, including a special counter, exclusive passage, and a discount on their ticket, along with complimentary local cuisine [7] - Family travelers can benefit from parking discounts starting at 28 yuan per day, while foreign visitors can access a comprehensive service center at Changsha Airport for currency exchange and travel consultations [7]