Workflow
沉浸式体验
icon
Search documents
新场景引爆新潮流 “体验+融合”带火北京“双节”消费|国庆消费青观察
Sou Hu Cai Jing· 2025-10-03 10:12
这个十一黄金周,如果没有计划出游也觉得在家呆8天有点无聊,不如去附近的商圈转转。北京青年报记者从多家 商圈了解到,这里不仅能逛吃逛吃,还有音乐节、同步赛事转播、快闪活动以及各种趣味"市集"……一场场以体 验与融合为名的消费盛宴正在京城的各个角落上演。同时,北京十一期间还有多家新商业体和首店开业,为市民 提供休闲购物新去处。 北京动物园的明星熊猫"萌兰"把"家"搬到了北京坊。由北京动物园和北京坊携手打造的"萌主来坊 潮FUN秘集"主 题乐园全新亮相,打造科技与萌趣结合的沉浸式体验空间。 京西五棵松商圈则化身"潮玩引力场",整合万达广场与华熙LIVE两大核心地标,推出30余场青年专属活动。其 中,大学生AI艺术季联合北京师范大学等机构,展示30余所高校AI艺术作品,打造"可观看、可互动、可共创"的 数字艺术体验空间。华熙LIVE推出"国潮奇妙游"主题街区活动,结合唐韵雅集、古风乐坊、诗酒对弈等互动内 容,以沉浸式国风场景吸引年轻家庭及汉服爱好者。 体育与文旅的融合尤为引人注目。今年国庆期间,北京迎来中网与WTT大满贯"同城双赛"的盛况。西单更新场、 首创奥莱、北辰荟等商圈纷纷设置中网赛事"第二现场",通过赛事直播 ...
旅游景点迎假期客流高峰 新场景带来新体验
Core Insights - The National Day and Mid-Autumn Festival holiday this year spans 8 days, leading to a peak in tourist traffic across various cities and attractions [1] Group 1: Tourist Attractions and Visitor Trends - In Fujian Fuding, the Taima Mountain has seen a surge in visitors, showcasing its unique granite peak forest landscape with 54 peaks and over 360 peculiar stones [3] - In Shanghai, the Bund experienced a significant increase in visitor numbers, with over 560,000 visitors recorded, marking a 21.8% year-on-year growth [5] - The Great Wall at Badaling in Beijing has been enhanced with 17 themed flowerbeds and extended visiting hours, attracting many tourists during the holiday [8] - In Hebei Handan, the blooming sunflowers have sparked interest in rural tourism, offering immersive experiences in a vibrant floral setting [10] - In Shanxi, ancient architecture has become a popular tourist destination, particularly locations featured in the film "The Little Monster of Langlang Mountain," attracting visitors to sites like the Yong'an Temple [12]
秋雨难挡出游热!济南文旅次日热度不减,多元体验点燃消费活力
Sou Hu Cai Jing· 2025-10-02 15:29
海报新闻记者 王潆梅 通讯员 王小曼 济南报道 国庆中秋"双节"假期进入次日(10月2日),尽管泉城济南有连绵秋雨,但文旅市场仍延续首日旺势, 以"老城焕新+新潮场景+生态休闲+夜间经济"的多元供给,构建起覆盖全人群、全时段的文旅引力场, 不仅凸显千年泉城的文化底蕴与新生魅力,更以"存量客流深度体验、新增客流持续涌入"的叠加效应, 为全省假日文旅市场注入"济南动能"。记者从济南市文化和旅游局了解到,截至当日14时,济南纳入监 测的30家景区接待游客54.35万人次,实现营业收入1597.76万元,虽受天气影响同比略有下降,但全市 15.29万人次的持证留宿旅客量、铁路民航公路合计31.1万人次的发送量,仍印证了市场的强劲韧性。 老城焕新:文化IP"活"起来千年街巷成"打卡新地标" 国庆期间,济南老城片区焕发新生,成为展示城市底蕴的"鲜活窗口"。其中,焕新亮相的后宰门街凭 借"业态升级"吸引大批游客:社区酒馆、泉水精酿铺传递市井烟火,非遗木艺工坊、石叶书店泉水主题 绘本分享留住文化爱好者,而济南首个李清照IP沉浸式空间"清照小院",更让游客身着汉服参与宋词吟 唱、笺纸手作,在沉浸式体验中触摸"易安文化"的温度。 ...
国庆中秋长假开启 成都又双叒叕消费上新
Sou Hu Cai Jing· 2025-10-01 02:44
"成都,这座中国最具活力的城市之一,正生动演绎品牌的经典隽永风格。"Ralph Lauren亚太区首席执 行官Shin Hwee Chua表示,"我们正在全国范围内积极拓展消费生态圈,以悦动人心的沉浸式体验,邀 请全渠道消费者深入拉夫劳伦打造的梦想之境。" 漫步成都街头,惊喜扑面而来。 国庆中秋"双节"假期前夕,记者走访成都多个商圈,对话多个地标商业体,探访成都为迎接"双节"假 期"端"出的"消费大餐"—— 时尚艺术潮流"涌"现成都街头 9月30日,Ralph Lauren拉夫劳伦中国内地首家旗舰店及西部首家Ralph's Coffee于成都IFS启幕。 Barbour在成都落地Tartan经典格新主题快闪店。 "快看,韩东君也来成都逛街了!"9月26日下午,成都太古里马家巷人头攒动。青年演员韩东君作为特 邀嘉宾与英国品牌Barbour一道揭幕品牌在此落地的Tartan经典格新主题快闪店,共赴一场历史与现代交 融的沉浸式新体验。 在漫广场,10米高的"大风车"正在水景之上旋转。这是由成都太古里特邀英国艺术家组合伊莎贝尔+海 伦,从成都太古里的保留古建"字库塔"的六边形结构中汲取灵感创作的艺术装置"乘风"。现场 ...
罗曼股份(605289):深度研究:拟收购武桐树布局智算中心千亿市场,AIDC新星冉冉升起
East Money Securities· 2025-09-30 07:34
公 司 研 究 / 建 筑 装 饰 / 证 券 研 究 报 告 罗曼股份(605289)深度研究 拟收购武桐树布局智算中心千亿市场, AIDC 新星冉冉升起 2025 年 09 月 30 日 【投资要点】 挖掘价值 投资成长 增持(维持) 东方财富证券研究所 证券分析师:王翩翩 证书编号:S1160524060001 证券分析师:郁晾 证书编号:S1160524100004 相对指数表现 -30% 8% 46% 84% 122% 160% 2024/9 2025/3 2025/9 罗曼股份 沪深300 | 基本数据 | | | --- | --- | | 总市值(百万元) | 7,498.63 | | 流通市值(百万元) | 7,452.54 | | 52 周最高/最低(元) | 68.79/20.17 | | 52 周最高/最低(PE) | -214.97/-63.03 | | 52 周最高/最低(PB) | 6.00/1.76 | | 52 周涨幅(%) | 241.05 | | 52 周换手率(%) | 10.74 | 注:数据更新日期截止 2025 年 09 月 29 日 相关研究 《毛利率及减值影响 ...
湖北一景区日薪最高千元招聘演员扮“妖精” 如何打破传统观光模式?
Core Viewpoint - The Baidongxia Tourist Area in Hubei Province is innovatively recruiting "fairy" roles to enhance visitor engagement and attract a younger demographic through immersive experiences [2][3][5]. Group 1: Recruitment and Job Details - The "fairy" position has no educational requirements, offers a daily salary between 500 to 1000 yuan, and involves interacting with tourists during the National Day holiday [2][3]. - The recruitment specifically seeks female candidates aged 18 and above, with a height of at least 170 cm, and emphasizes a preference for "wild fairies" [2][3]. Group 2: Marketing Strategy and Visitor Experience - The recruitment initiative is part of the "National Day Carnival: Immersive Fairy Encounter Season," aimed at meeting the demand for immersive experiences among young people [2][3]. - The actors will participate in the "Immersive Fairy Encounter" IP plan, enhancing visitor experiences through interactive performances and scripted games [3]. Group 3: Tourist Area Overview and Economic Impact - Baidongxia Tourist Area, which opened on September 28, 2023, has received 637,000 visitors and generated nearly 70 million yuan in tourism revenue by the end of 2024 [5][6]. - The area has created job opportunities for over 70 local villagers, promoting local economic development and rural revitalization through tourism-related businesses [5][6]. Group 4: Accessibility and Future Prospects - The opening of the Wuyang Expressway has reduced travel time from Wuhan to the tourist area to under two hours, making it more accessible to a large population of young professionals and students [6]. - The innovative approach of integrating interactive experiences is expected to attract more visitors from surrounding cities, creating a new model for cultural tourism consumption [6].
“花式宠粉”,不负球迷的每一分热爱
Core Viewpoint - The WTT China Grand Slam event in Shijingshan District is not only a sports competition but also a comprehensive experience that enhances fan engagement through various activities and services [4][5][6]. Group 1: Event and Fan Engagement - The event features a slogan "Have a Ball, Shijingshan Cares for You," emphasizing the district's commitment to enhancing the spectator experience through technology and thoughtful services [4]. - A mini-program called "Together Ping Pong" provides fans with event schedules, venue layouts, service guides, and ticket reservations, enhancing the overall viewing experience [4]. - The district has introduced a themed bus system and parking benefits for fans, including free parking during the National Day holiday and discounts for ticket holders at various locations [4]. Group 2: Tourism and Cultural Activities - The district has organized three main activity segments: "Smart Travel," "Beneficial Travel," and "Smooth Travel," aimed at enriching the visitor experience beyond just attending the matches [5]. - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors, while the "Beneficial Travel" segment offers a city-wide cultural tourism annual pass that includes over 110 attractions and discounts for ticket holders [5]. - Various cultural events and festivals are scheduled during the National Day holiday, enhancing the tourism offerings in the area [5]. Group 3: Economic and Social Impact - The concept of "Fan Engagement" reflects the city's understanding of the trends in cultural and sports consumption, focusing on immersive experiences rather than mere attendance [6][7]. - The integration of sports and tourism is seen as a significant driver for economic growth, with the potential to create a positive feedback loop of emotional resonance, word-of-mouth promotion, and increased visitor numbers [7]. - The district is undergoing urban renewal and industrial transformation, positioning itself as a new landmark for the capital, with the "Sports + Tourism" model being a key focus area [7][8]. Group 4: Future Outlook - The ongoing success of the WTT China Grand Slam indicates a shift from attracting visitors to retaining them, with a focus on enhancing service capabilities and product offerings for a better tourist experience [8]. - The district aims to build a sustainable tourism model that not only meets current demands but also fosters long-term growth and development for the city [8].
让经典可触可感 “月满入红楼”呈文化新体验
Zhong Guo Xin Wen Wang· 2025-09-27 01:19
Group 1 - The core concept of the event "Moonlight in the Red Mansion" is to transform the aesthetics and wisdom of dining from "Dream of the Red Chamber" into an immersive experience that participants can touch, listen to, and taste [1][2] - Participants engage in a treasure hunt as "apprentices in the Rongguo Mansion kitchen," collecting cards that correspond to original dishes inspired by the banquet scenes in "Dream of the Red Chamber" [1][2] - The event includes a salon discussion focusing on the modern empowerment and revitalization of traditional culture, featuring insights from experts on connecting classical literature with contemporary expressions [1][2] Group 2 - The event team adheres to the principle of "based on research, driven by innovation," aiming to create dishes that embody the spirit of "Dream of the Red Chamber" without directly replicating the text [2] - Challenges in translating the food descriptions from the text into actual dishes are addressed by deconstructing and reconstructing the essence of the cuisine, such as the main dish "Glazed Heart," inspired by a specific delicacy mentioned in the novel [2] - The immersive experience includes various activities, from treasure hunts to night banquets, representing a new attempt at expressing traditional culture in a modern context [2]
全省联动打造艺术、文博、互动体验一体的“文旅大餐”国庆中秋怎么玩?4200多项活动等你来
Xin Hua Ri Bao· 2025-09-25 23:23
Group 1 - The provincial cultural and tourism department will launch over 4,200 cultural and tourism activities during the National Day and Mid-Autumn Festival, with more than 170 key events planned [1] - A series of performances featuring various art forms will be organized in towns across the province, bringing cultural activities directly to the community [1] - Over 800 exhibitions and more than 1,000 educational activities will be held in cultural venues, showcasing significant exhibitions from various museums [1] Group 2 - A total of 155 non-heritage activities will be organized, including over 620 performances and exhibitions, blending traditional culture with modern expressions [2] - More than 180 A-level tourist attractions will host special events to celebrate the holidays, enhancing the festive atmosphere [2] - Various themed activities will be launched, such as the "Great Canal City Non-Heritage Cultural Tourism Festival" and "Taste of Taizhou" food tourism season [2] Group 3 - Tourist attractions will focus on immersive experiences, with activities like firework shows and themed performances planned [3] - The province will implement over 300 promotional measures to boost tourism consumption, including ticket discounts and special family tickets [3] - The provincial cultural and tourism department will enhance online supervision of nearly 6,000 key tourism venues to ensure a safe and orderly holiday experience [3]
“花漾苏州 桂香满城”系列活动9月27日起正式启动
Su Zhou Ri Bao· 2025-09-20 00:06
Group 1 - The core event "Flowering Suzhou, Fragrant City" will start on September 27, organized by the Suzhou Garden and Greening Administration, featuring various activities centered around osmanthus flowers [1] - The osmanthus market, a key highlight of the event, will run daily from September 27 to late October at Suzhou Osmanthus Park, integrating food, folk customs, intangible cultural heritage, and creative cultural products [1] - Additional themed activities related to osmanthus will be launched in collaboration with neighboring cities and districts, including Zhangjiagang, Changshu, Taicang, Wujiang, Wuzhong, and Gusu [1] Group 2 - The event will include an immersive experience titled "Smelling Osmanthus and Appreciating the Moon," featuring cultural storytelling, social media engagement, handicraft workshops, and a short video competition [2] - The CCTV program "Flowers Blooming in China" will showcase Suzhou's osmanthus viewing spots and the cultural stories behind them, highlighting the flourishing development of the osmanthus industry in Suzhou [2]