转自：沈阳日报 晨光、正午、黄昏、深夜与凌晨，方城的一天，藏着沈阳最浓的年味。 （来源：沈阳日报） 日头升高，方城的人流开始分流——有人一头扎进博物馆探求历史；也有人涌向中街，赴一场热热闹闹 的人间烟火。 在张学良旧居陈列馆，几个大学生模样的女孩边看边讨论，时不时掏出手机扫展品旁的二维码。"没想 到旧居里有这么多历史和故事。"其中一人感叹道。而在距离沈阳故宫不过几百米的中街步行街上，完 全是另一番光景。三五成群的年轻人拎着刚买的奶茶，站在老字号招牌前自拍；几位操着南方口音的游 客在萃华金店橱窗前驻足。 这个春节，沈阳方城又火了！农历正月初一客流51万人次，初二近60万人次，初三突破81万人次，初四 冲到87万人次……人潮从清晨涌到深夜，从沈阳故宫红墙挤到中街老字号。2月23日，记者用眼观察、 用脚丈量，记录下沈阳方城马年新春的24小时。 晨 光 生活的烟火气与"志愿红" 当日7时许，从河北邯郸来沈的游客李明堂一家从热气蒸腾、充满烟火气的小河沿早市买好早点，来到 了沈阳方城。 "沈阳故宫还要等一会儿才能开，您不妨先在我这儿坐坐，暖和暖和，安心把早点吃完再去玩儿。"在路 过沈阳路一家店铺时，业主老王热情地招呼李明 ...

2026年春节假期，记者走访北京、黑龙江、云南等地发现，作为春节申遗成功后的第二个非遗中国年， 传统民俗活动正经历一场深刻的消费焕新。从历史古城到现代雪乡，游客不再满足于"打卡式"围观，而 是通过沉浸式剧本游、千人实景巡演、非遗手作体验等方式，深度"入戏"，让可触可感的传统IP在这个 马年新春焕发出强大的消费生命力。 宛平有戏，年味满盈。春节、戏曲、庙会、古城，当这些元素融合在一起，会呈现怎样一番独特的情 景？春节前夕，伴随着铿锵有力的锣鼓声与醒狮腾挪跳跃的矫健身姿，"宛平有戏"2026宛平新春戏曲梨 园庙会在宛平城正式拉开帷幕。 这场从2月15日持续到2月23日的文化盛宴，以"戏曲+国潮+沉浸互动"为核心，打破传统庙会边界，将 宛平城与卢沟桥化作"流动"的剧场，为市民游客献上一场跨越时空的新春奇遇。不少游客"赴京赶戏"， 沉浸式实景互动游戏《戏游浮生镇》前排起长队。 "玩了一个多小时，不仅体验了剧本杀的乐趣，还用赚到的'宛平币'换了小吃券。"大学生王苗苗的体 验，道出了宛平庙会最核心的吸引力——游客不再是旁观者，而是参与者。 《戏游浮生镇》以"平行时空"为背景，玩家通过完成任务赚取"宛平币"，可在商户兑换优 ...

Core Insights - The article highlights the transformation of Fengdu's tourism from a transient "stopover" to a "deep stay" experience, emphasizing the importance of enhancing visitor engagement through food and cultural experiences [2][7]. Group 1: Tourism Development - Fengdu has shifted its tourism strategy to focus on high-quality cultural and tourism development, leveraging its historical and natural resources [1]. - The average stay of tourists in Fengdu has increased from less than 4 hours to 2.5 days, indicating a significant change in visitor behavior [7]. - The local government has implemented a new tourism model called "one park and three lines," which integrates various attractions to create a cohesive travel experience [10]. Group 2: Culinary and Cultural Experiences - Fengdu is using food as a medium to enhance the visitor experience, with local night markets and traditional dishes becoming key attractions [2][4]. - The "Fengdu Fortune Banquet" showcases the fusion of food and culture, featuring local delicacies and performances that immerse visitors in the region's cultural heritage [4][5]. - Non-material cultural heritage is being revitalized through interactive experiences, allowing visitors to engage with traditional arts and crafts [8][9]. Group 3: Infrastructure and Accessibility - Improvements in transportation, such as helicopter services, have significantly reduced travel time between attractions, enhancing the overall visitor experience [11][12]. - The development of comprehensive tourism facilities, including hotels and dining options, aims to provide a high-quality service experience for tourists [12]. Group 4: Economic Impact - In 2025, Fengdu's tourism saw record numbers, with 3.93 million visitors and total spending of 2.35 billion yuan, reflecting the success of its tourism initiatives [12]. - The overall visitor numbers for Fengdu County reached 34.61 million in 2025, with a year-on-year growth of 8.02%, indicating a robust recovery and growth in the tourism sector [12].

Core Insights - The Wanjing City Spring Festival Temple Fair has successfully transformed traditional perceptions of temple fairs through an innovative blend of "drama + national trend + immersive interaction" [1][5][7] Visitor Engagement - By the fourth day of the Lunar New Year, the total number of visitors exceeded 300,000, with an average stay of over 3 hours, indicating a strong draw for tourists from surrounding cities [3][5] - The immersive game "Xiyou Fusheng Town" has become a major attraction, allowing visitors to earn "Wanjing Coins" through interactive tasks, significantly enhancing visitor engagement and prolonging their stay [7][9] Cultural and Artistic Integration - The fair combines high-quality traditional performances from major Chinese opera troupes with interactive elements, creating a rich cultural experience that appeals to both older and younger audiences [10][11] - The integration of professional performances with accessible street-level entertainment has successfully attracted diverse demographics, bridging the gap between traditional arts and modern engagement [10][11] Night Economy and Social Media Impact - The night-time transformation of Wanjing City, featuring light shows and cultural parades, has become a significant draw, with visitors actively sharing their experiences on social media platforms, enhancing the fair's visibility [11][12] - The design encourages visitors to capture and share moments, creating a viral marketing effect that promotes the event organically [12] Regional Collaboration and Tourism Strategy - The fair has effectively linked surrounding attractions, creating a comprehensive tourism experience that encourages longer stays and increased spending in the area [14][16] - The collaboration between local cultural and tourism authorities has resulted in themed tourism routes that enhance the overall visitor experience and stimulate local economic growth [14][16] Emotional Connection and Brand Image - Personal stories, such as a family's journey to fulfill a dream of visiting Beijing, highlight the emotional resonance of the event, elevating it beyond a mere commercial venture to a meaningful cultural experience [16][17] - The branding of "Wanjing has drama" encapsulates both the entertainment value and the hope it brings to visitors, reinforcing the fair's identity as a community-centered event [17]

新春好去处来啦！ 王府井藏着超浓京味年！ 第四届冬日胡同文化节火热进行中 不仅如此，和平菓局在环境布置上也颇费心思，漫步在灰砖黛瓦的胡同巷陌间，大红灯笼高挂檐角，红 彤彤的春联、"福"字贴满门楣，烫金的吉祥话在光影里漾着年味；墙角巷边还摆上了寓意吉祥的腊梅、 年桔，搭配着复古的铁皮灯、老北京招牌，一步一景皆是老北京胡同过年的鲜活模样。 一位带着孩子来参加胡同文化节的女士告诉记者，自己小时候就住在胡同里，这次带孩子过来，就是让 孩子了解过去北京过年的习俗，自己也能过把瘾。"一进到这里就感觉格外亲切，熟悉的胡同、蜂窝 煤，跟我们小时候一样！现场还有NPC互动，比我们小时候过年还热闹，孩子也特别喜欢。" "马上发财"主题年味拉满！ 传统年俗 × 趣味互动 沉浸式老北京新年超有料！ 锣鼓声声，京剧演员配合着鼓点，用一段行云流水的花枪为和平菓局第四届冬日胡同文化节开场，近距 离沉浸式的体验感，让游客一进门就体验到了地道京味年。 和平菓局相关负责人告诉记者，"今年最大的不同，就是我们把'马上发财'的新春寓意做成了全场景沉 浸式体验，全天安排3至5组特色NPC巡场互动，大家可以猜京味歇后语、答题赢好运，唠嗑间就能解锁 隐藏 ...

Group 1 - The core viewpoint of the news highlights a significant increase in tourist attendance and ticket revenue at A-level scenic spots in Sichuan Province during the sixth day of the Spring Festival holiday, with a year-on-year growth of 16.06% in visitor numbers and 9.8% in ticket revenue compared to the same day in 2025 [1] - A total of 800.73 million visitors were recorded at 873 A-level scenic spots, generating ticket revenue of 79.44 million yuan, with 5A-level scenic spots attracting 794,400 visitors and earning 23.01 million yuan in ticket sales [1] - Cumulatively, from the first to the sixth day of the holiday, the province welcomed 42.02 million visitors, resulting in total ticket revenue of 338.22 million yuan [1] Group 2 - The variety of activities offered during the holiday contributed to a vibrant festive atmosphere, with localities organizing events such as lantern festivals, performances, and cultural experiences, promoting a model of "performance + experience + consumption" to attract tourists [1] - Technological innovations such as drone shows, light and shadow displays, and AI interactions have been utilized to create immersive cultural tourism experiences, exemplified by the collaboration between Emei Mountain Scenic Area and the Palace Museum for a mixed-reality exhibition [2] - The trend of visiting cultural venues during the holiday has gained popularity, with libraries and museums hosting various events, including visual art exhibitions and hands-on workshops, reflecting a growing interest in cultural engagement [2]

Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Xiamen during the Spring Festival, showcasing a blend of traditional and modern experiences that attract both domestic and international tourists [1][4]. Group 1: Cultural Events - Xiamen is hosting a series of cultural events including music concerts, exhibitions, and traditional experiences, enhancing the festive atmosphere and drawing visitors to experience the unique Minnan culture [1][4]. - A classical romantic "Spring Festival Suite" concert featuring renowned musicians took place from February 17 to 22, delivering New Year blessings through music [1]. Group 2: Visitor Engagement - The Palace Museum in Gulangyu reported over 400% increase in ticket sales during the first three days of the Lunar New Year, indicating its status as a new cultural landmark on the island [3]. - The Xiamen Garden Expo Park offers immersive experiences with floral displays and a lantern festival, creating a dual romantic experience for visitors during the day and night [3]. Group 3: Thematic Attractions - The "Yujian Minnan" theme park has upgraded its offerings to include traditional customs and intangible cultural heritage experiences, enhancing the festive atmosphere with various activities [4]. - The park features over 100 performances, including "Wansian Gathering" and "Kongming Lantern Blessing Ceremony," providing an interactive experience for tourists to engage with Minnan culture [5]. Group 4: Future Plans - Xiamen plans to launch over 1,500 cultural and tourism activities during the 2026 Spring Festival, covering diverse aspects such as intangible heritage, arts, nature, and folk customs to stimulate market vitality [5].

2026年农历马年正月初一，香山公园"马跃香山·春韵呈祥"新春游园会迎来开门红。截至当日16时，公 园入园游客达11627人次，同比上涨52%；购票入园游客、门票收入、文创收入同比分别增长70.1%、 73.7%、11.02%，实现春节假期首日的"开门红"。这一亮眼成绩，源于公园在活动策划、宣传推广与服 务保障上的多维创新，成功将传统年俗与现代亲子需求、沉浸式体验深度融合，跻身京城新春热门打卡 地。 早在2月13日，香山公园官方微信公众号便分四类推送20余篇春节活动预告与游园须知，精准触达各年 龄段游客。大年初一，北京日报、北青报、人民网等多家媒体对香山公园进行集中报道，其中"大年初 一香炉峰顶迎曙光"日出视频，在抖音、快手等平台播放量超百万次；北京电视台"新春走基层"栏目专 访山顶香炉峰班，讲述一线职工坚守故事，引发广泛共鸣。同时，公园发动职工自媒体矩阵发布短视 频，形成"人人都是宣传员"的传播效应，进一步扩大活动影响力。 贴心服务为游客体验保驾护航。 正月初一清晨5点40分，东门工作人员提前开门迎客、送上新年祝福，这一暖心细节被多家媒体点赞。 园内6处免费热水供应点、学雷锋志愿服务站的文明引导，以及工作人 ...

Core Viewpoint - Wang Sicong is expanding into the restaurant industry through the establishment of Beijing Yuwu Catering Management Co., Ltd., which has a registered capital of 1 million RMB and focuses on catering management and delivery services [1][2]. Group 1: Company Establishment - Beijing Yuwu Catering Management Co., Ltd. was founded on February 9, 2026, with a registered capital of 1 million RMB [1][2]. - The company is involved in various services including catering management, delivery services, and commercial complex management [1][2]. Group 2: Shareholding Structure - Wang Sicong holds a 33.33% stake in Beijing Yuwu Catering Management Co., Ltd. through Beijing Shangji Enterprise Management Center (Limited Partnership), which is the major shareholder with a 66.67% stake [3]. Group 3: Recent Investments - In late January 2026, Wang Sicong's Beijing Dade Houxin Investment Management Co., Ltd. invested in Chengdu Putonia Enterprise Management Co., Ltd., which operates in restaurant services and management, with a contribution of 216,200 RMB for a 16% stake [5]. - Wang Sicong is also involved in the beauty industry, with the establishment of Beijing Ningyue Medical Beauty Clinic Co., Ltd. on December 30, 2025, focusing on medical and lifestyle beauty services [5]. Group 4: Asset Management and Financial Challenges - Recently, Wang Sicong's assets have come under scrutiny due to a court auction of an 8% stake in Beijing Pusi Investment Co., Ltd., valued at -1.6662 million RMB, with a starting bid of 107,500 RMB [6][10]. - Beijing Pusi Investment Co., Ltd. has been a significant investment platform for Wang Sicong, managing assets exceeding 1 billion USD and investing in nearly 80 projects, but has faced financial difficulties due to a tightening macroeconomic environment [10].

Group 1 - MGM is committed to integrating "originality + innovation" into cultural tourism experiences, launching diverse artistic projects to promote the transmission of excellent traditional Chinese culture globally [1][2] - The Poly MGM Museum will introduce an immersive theme tour titled "Museum Adventure - Stories of the Tang Dynasty" starting February 28, designed to engage audiences of all ages in a cultural exploration of China's 5,000-year civilization [1][4] - The theme tour utilizes the concept of a "living museum," where professional actors guide visitors through the Tang Dynasty world, transforming artifacts into active participants in the storytelling experience [1][8] Group 2 - The "Silk Road" exhibition at the Poly MGM Museum, launched on October 1, 2025, features over 200 precious exhibits that showcase the historical treasures along the Silk Road and the exchange of Eastern and Western civilizations [2] - MGM plans to continue enhancing cultural tourism experiences through the Poly MGM Museum, collaborating with various stakeholders to establish Macau as a hub for cultural exchange, emphasizing the coexistence of diverse cultures [2]