Core Insights - The 2026 Spring Festival holiday, known as the "longest ever," saw a record high in travel activity, with a significant increase in both traditional homecoming and tourism [1][3] - The trend of "reverse reunion," where young people invite their parents to urban areas for the holiday, has gained popularity, leading to substantial savings on travel costs [4] Group 1: Travel Trends - The overall travel enthusiasm during the Spring Festival reached historical highs, with both major tourist attractions and local county-level destinations experiencing unprecedented visitor numbers [1] - Hotel bookings in non-tourist county areas surged over 60% during the holiday, with specific counties like Anhui's Fuyang and Hunan's Changde seeing booking increases of 140% and 130% respectively [2] - The trend of combining family visits with tourism has become a new standard, with early travel departures observed, particularly on the first day of the festival [3] Group 2: Cultural and Thematic Travel - The three main themes driving domestic tourism during the Spring Festival were traditional cultural experiences, ice and snow tourism, and warm-weather retreats [5][6] - Popular cultural activities included visiting historical cities and participating in traditional events, which attracted significant tourist interest [6] - Ice tourism saw a notable increase, particularly among southern tourists, with destinations like Harbin and other northeastern cities becoming hotspots [6] Group 3: International Tourism - There was a 20% increase in foreign visitors booking domestic flights in China during the Spring Festival, with major cities like Shanghai and Beijing being the top destinations [8] - Foreign tourists are increasingly exploring multiple cities rather than staying in one, with a notable interest in culturally rich and unique local experiences [8]

□新华社记者 徐壮 邹多为 杨淑君 古典的飞檐、飘香的糕点、老式的吆喝……走进北京隆福寺街区，处处洋溢着地道的北京年味儿。 （来源：黑龙江日报） 转自：黑龙江日报 大年初七，北京隆福寺新春市集人气不减。稻香村、同仁堂、六必居等老字号顾客盈门。拎着满满一袋 小吃的河北游客安女士笑着说："朋友们都想讨一口'福气'，买到算给假期收尾。" "今年新春市集以'福'文化为核心主线，设置2个演出空间和53个摊位，全方位覆盖市民新春采购、体 验、游玩等多样需求。"北京新隆福文化投资有限公司总经理柳鹏介绍，2月20日，市集客流量超12万人 次，创下历史新高。 年味浓处是归途。"最长春节假期"里，追寻年味出游的万千身影，为丙午马年新春勾勒出一幅年俗赓 续、人市两旺的文旅图景。 9天长假，给了游客走更远、游更久的底气，"先团圆，再度假"蔚然成风。同程旅行数据显示，国内酒 店节中入住高峰更加显著，大年初一至初五酒店均价较春节前夕高出30%以上，靠近知名景区、热门商 圈的酒店最为抢手。 "南下北上"流行，玩法更为丰富—— 2月21日，第二十七届哈尔滨冰雪大世界闭园，许多赴哈游客发文表达恋恋不舍之情。春节假期，这里 单日入园游客突破12 ...

【年俗新味儿】 同时，地面水幕投影系统与之配合，形成宽50米、高30米的超宽屏水幕。激光束穿透水雾，交织出一幅 幅秀美画卷。 "我们将无人机灯光秀设在临邛古城迴澜塔区域，既能展示邛崃4000多年文明史、临邛古城2300多年建 城史，也能让市民游客直观感受近年来城市更新的生动实践。"灯会现场工作人员王晨韵说，创新科技 与传统灯会深度融合，为游客呈现了一场连接历史与未来的视觉盛宴。 临邛古城始建于秦惠文王更元十四年，巴蜀四大古城之一，是古南方丝绸之路西出成都的第一城、西汉 才女卓文君的故乡。高75.48米的迴澜塔，始建于明代万历年间，是国内第三、四川省第一高砖塔。 2025年6月，总范围达4.7平方公里的"迴澜塔片区项目"一期改造完成，初步展现出古临邛繁庶景象。 据悉，灯会的无人机表演方案将3天一换，前3天主要展示"四川熊猫""马年祝福"等元素，后几天陆续展 示"邛崃文化"和"邛崃地标"。 《光明日报》（2026年02月23日 01版） [ 责编：孙宗鹤 ] 光明日报记者 周洪双 李晓东 连日来，一场同时点亮夜空、地面和水面的灯会每晚准时亮灯，让四川省邛崃市临邛古城的新年别有一 番风味。 "你看，那个拿'春节快乐 ...

活动供给丰富多元，全域联动效应显著。全省各地围绕自身文化资源，策划了涵盖灯会、演艺、非遗、 冰雪、文博、夜游等多种类型的系列活动，形成"全域参与、全民同乐"的节日氛围。如宜宾市多个区县 推出庙会、巡游、灯光秀、民俗歌舞、篝火晚会等，以"演艺+体验+消费"模式喜迎八方游客。 科技赋能与沉浸式体验成为新亮点。多地运用无人机秀、光影秀、水幕激光、元宇宙剧场、AI互动等 科技手段，打造沉浸式文旅新场景。如乐山市峨眉山景区深化与故宫IP融合，举办"紫禁城里过大 年"MR全国首展。 文博场馆热度攀升，"进馆过年"成新风尚。如攀枝花市图书馆、文化馆开展"花城春序·书香纪"春节系 列活动和迎春视觉艺术展；达州博物馆组织非遗手作工坊活动，开设剪纸、年画拓印、写福字等体验。 受米兰冬奥会影响，冰雪旅游与冬季体验产品受热捧。 转自：成都日报锦观 春节假期第六日 全省A级景区接待游客同比增长16% 本报讯 （成都日报锦观新闻记者 王嘉） 记者从四川省文旅厅获悉，2026年春节假期第六日（2月20 日）全省纳入统计的873家A级景区接待游客800.73万人次、门票收入7944.27万元，与2025年大年初四 同口径相比分别增长16.0 ...

文博场馆与国潮游园成为出游好选择。深圳美术馆"金石雅韵·笔墨迎春"系列展览，持续吸引艺术爱好 者领略传统之美。惠州苏东坡祠"锦衣映梅·福马嬉春"汉服主题游园会客流如织，投壶、诗词问答、古 筝演奏等活动让游客在红墙黛瓦间对话东坡。海丰红宫红场旧址纪念馆"博物馆里过大年——相约红 场"活动开启，红色文化与新春氛围交融，吸引了众多亲子家庭。清远市博物馆"我在清博·乐享新春"主 题活动持续开展，历史文化知识闯关等让观众沉浸式研学。 激活消费引擎 大年初二，广东文旅市场热气腾腾。2月18日，全省4A级及以上景区接待游客383.1万人次，同比增长 5.4%（按可比口径，下同）。一系列别具岭南韵味、民俗特色浓厚的文化旅游活动，为游客带来了丰 富的新春出游体验。 据省文旅厅初步测算数据显示，进入春节假期第四天，纳入监测的14段古驿道沿线重点区域接待游客 81.2万人次，同比增长4.7%；纳入监测的13家红色旅游经典景区接待游客23万人次，同比增长5.2%；纳 入监测的100个乡村旅游点和历史古村落接待游客60.1万人次，同比增长1.6%；纳入监测的80个重点公 共文化机构接待市民游客22.6万人次，同比增长2.1%。 传承岭 ...

【#老外纷纷来华感受中国年味#】#中国春节的吸引力飙升#今年，外国游客春节来华机票的预订量同比 增长超过了400%。这两天，记者在上海机场也感受到了这样的变化。很多外国朋友来到中国，专门要 感受一下中国年的味道。一家旅游平台数据显示，近一个月，海外游客"灯会""京剧"等非遗类项目门票 订单，同比增长超六倍；一家知名酒店的订单也显示，他们今年过年要接待的，差不多有三分之一都是 外国人。来自法国的洛伊克和本杰明在中国徒步走了500多天，本周，他们就在中国。两个人的感受 是，这一路遇到太多热情的中国人，给他们塞了不少土特产，一个餐馆老板还请他们饱餐一顿。 ...

■打铁花赏花灯 春节临近年味浓 春节临近，年味渐浓。近日，山东郓城县第十七届好汉观灯贺年会开幕。本届灯会把当地传统文化与新春年味深度融合，吸引游客打卡游玩， 点亮新春文旅夜经济。 马年主题灯组与十二花神、十二生肖灯组交相辉映，大型实景剧《水浒马战》也在激情上演，现场观众掌声不断。景区内，灯光秀与打铁花、 火壶同步上演，现代灯光的科技炫酷与非遗技艺的古朴厚重完美交融。 ■从百年菜行到幸福商场：看大东副食年味儿满满 大东副食品商场是沈阳副食集团旗下的国有生鲜超市，是辽宁省老字号企业。它形成于1829年的小东门菜行，1868年发展成为东关菜行，1958 年正式成为国有企业，1984年更名为"大东副食品商场"，发展至今已有近200年历史。 ■运河人家迎客来 老院飘出新年味 新春将至，京杭大运河沧州段两岸村庄年味正浓。昔日闲置的农房小院变身特色民宿、非遗工坊，老建筑活化成为文化展馆、网红打卡地。 吴桥县桑园镇大运河畔的大第九村，冬日里人气依旧。返乡创业青年宋鹏程经营了一家特色民宿，来自北京、廊坊的游客来这里体验浓浓烟火 气。 为持续提升游客游览体验，今年灯会在业态布局与服务保障上做了多重优化升级。此外，景区还同步上演多 ...

Core Viewpoint - Linyi is set to host over 350 cultural and tourism activities, totaling approximately 12,000 events during the Spring Festival, aiming to enhance the festive atmosphere and boost local consumption [2][6]. Group 1: Cultural and Tourism Activities - The "Light and Shadow Yimeng: Fantastic Langya" digital cultural experience month and the "Yellow River Grand Market" New Year activities were officially launched, featuring a variety of traditional and modern attractions [2]. - A diverse range of winter-themed products and experiences are being promoted, including ice and snow tourism, hot spring wellness, and folk performances, under the theme of "Winter Enjoyment in Yimeng" [3]. - Traditional customs are being highlighted with over 92 events and more than 3,000 sessions of lantern festivals, temple fairs, and New Year markets, promoting cultural experiences like writing Spring Festival couplets and solving lantern riddles [4]. Group 2: Cultural Exhibitions and Community Engagement - Public libraries, museums, and cultural centers will be open for free during the Spring Festival, offering high-quality cultural activities such as art exhibitions and immersive experiences [5]. - The city is encouraging grassroots cultural events, allowing communities to enjoy local performances and celebrations, enhancing the cultural atmosphere [4][5]. Group 3: Discounts and Promotions - A total of 26 scenic spots are participating in promotional activities, with discounts such as half-price tickets during specific times and free entry for students and local residents [5]. - The upcoming 2026 Cultural and Tourism Consumption Season will introduce vouchers covering various sectors, including attractions, accommodation, and cultural products [5].

此外，全市公园深化"文创+"模式，推出多款主题文创和特色餐饮，丰富"逛、吃、购、游"一站式体 验。 寒假与春节相遇，正是孩子们畅玩冰雪的好时节。据沙海江介绍，第十六届陶然亭冰雪嘉年华带来了冰 车、雪滑梯和企鹅漫步，唤醒老北京的冬日记忆。团结湖公园的冰雪文化节开启了新潮夜游场，下了班 也能带孩子乐游园。大兴念坛公园推出了"雪乡+乐园"大型冰雪场景，欢迎小勇士们前来挑战。同时， 庙会、灯会等传统年俗焕新登场。地坛庙会将古老礼乐文化对接新潮元宇宙，让传统文化绽放时代魅 力。龙庆峡第四十届冰灯艺术节用5000立方米的纯净冰雪构筑梦幻景观，并与北京世园公园"天宫灯 会"联动，实现花灯、冰灯交相辉映，解锁双重惊喜。 北京商报讯（记者 吴其芸）1月30日，在2026年北京市春节文化活动新闻发布会上，北京市园林绿化局 党组成员、副局长、新闻发言人沙海江介绍，新春佳节将至，为满足首都市民和来京游客的游园需求， 北京市公园景区准备了一系列文化活动和特色产品，让市民游客在公园中体验生态之美、体验浓浓的年 味、乐享消费的活力。从即日起，全市公园推出220余项特色游园活动，涵盖冰雪运动、文化体验和国 潮市集，以生态之美为马年新春添喜庆 ...

Group 1: Cultural and Tourism Integration - The tourism market has been vibrant since the beginning of the year, with a deep integration of traditional culture and tourism experiences, exemplified by the "Poetry for Tickets" initiative at the Dahongshan Scenic Area in Hubei, where visitors recite poems containing the character "horse" for ticket discounts [1] - Various scenic spots are focusing on creating cultural experience scenarios, allowing tourists to immerse themselves in historical culture [2] Group 2: Technological Enhancements in Tourism - In Kaifeng, the use of holographic projection and naked-eye 3D technology brings historical characters like "Bao Zheng" and "Zhan Zhao" to life, inviting tourists to interact [3] - In Zhejiang's Liangzhu Ancient Town, visitors can wear VR glasses to experience life over 5,000 years ago, witnessing the construction of water conservancy and the domestication of pigs [4] Group 3: Film and Tourism Synergy - The synergy between film culture and tourism is evident, with the "Film + Tourism" model gaining traction, as seen with the film "Homecoming" which has turned its filming location into a popular tourist spot [5] - Many film studios are enhancing immersive experiences, such as the Shandong Leling Film City, which hosted a non-heritage garden event with live actors interacting with visitors [6] - The Hengdian Film City offers a nearly one-hour film shooting experience, allowing visitors to try various roles in film production [7] - In 2025, the domestic box office reached 51.832 billion yuan, with related industry output exceeding 800 billion yuan, indicating the growing impact of the "Film + Tourism" integration on tourism consumption [8] Group 4: Extended Consumption Chains - In Shanghai, the tourism industry is designing experiences that transform a single ticket into a broader consumption opportunity, as seen in the Yuyuan Garden where daytime ticket holders can enjoy night activities, enhancing overall visitor spending [9] - The Shanghai Performing Arts World connects various theaters through a "ticket root economy," maximizing the value of a single ticket by offering discounts at nearby restaurants and shops, effectively turning a theater visit into a micro-travel experience [10]