Workflow
消费帮扶
icon
Search documents
消费帮扶结出“双向共赢”果实
Mei Ri Shang Bao· 2025-11-16 22:21
除鲜果销售外,部分高原苹果还被杭州久至臻农业科技有限公司加工成自主研发的苹果汁。这款果汁依 托高原苹果天然浓郁的风味和高钙高铁的营养优势,主打"零添加、纯天然"的健康理念,迅速在淘宝、 小红书、抖音等线上平台打开市场,月销量稳定在三吨以上,尤其受到年轻消费者的欢迎。 这一产品的创新,正是"遇上雅江"消费帮扶模式不断深化的缩影。事实上,"遇上雅江"早已成为连接杭 州市上城区与甘孜州雅江县两地干部群众"双向奔赴"的纽带。围绕"一园一馆一品"建设,两地以"政府 引导、市场主导、社会参与"模式,打造从资源转化到市场对接再到产品创新的消费帮扶生态圈,推动 帮扶工作由"输血"向"造血"转变。 如今,这份来自雪域高原的馈赠已走进杭州市民的日常生活。高原苹果不仅在线上热销,也在多个线下 渠道同步铺开——包括位于上城区东太平巷7号的"遇上雅江"甘孜州特色农产品馆,以及世纪联华各大 门店。部分产品还特别推出精致礼盒装,既传递高原风味,也寄托帮扶情谊。 商报讯(记者楼怡霖王珮琪)自杭州市上城区与甘孜州雅江县确立结对关系以来,两地不断深化优势互 补、合作共赢,"遇上雅江"消费帮扶品牌正是这一合作的生动实践。如今,来自高原的新鲜苹果正 ...
“吉聚振兴之力 共绘富民图景”央企消费帮扶聚力行动启幕
Sou Hu Cai Jing· 2025-11-15 12:07
Core Viewpoint - The event "Central Enterprises Consumption Assistance Action" aims to promote rural revitalization and support poverty alleviation through consumption assistance, highlighting the commitment of state-owned enterprises to contribute to local economic development and social welfare [1][3]. Group 1: Event Overview - The event was co-hosted by China FAW Group, COFCO Group, and China Grain Reserves Corporation, guided by the State-owned Assets Supervision and Administration Commission (SASAC) [1]. - The initiative is part of a broader strategy initiated in May 2023, which has seen 21 events held, generating a total transaction volume of 5.23 billion yuan [3]. Group 2: Corporate Contributions - China FAW Group emphasizes its commitment to rural revitalization, integrating this goal into its corporate strategy and exploring tailored assistance paths [5][7]. - COFCO Group has taken on aid responsibilities for 10 counties, leveraging its industry chain advantages to support local economic development and agricultural industry growth [9]. - China Grain Reserves Corporation focuses on food security and rural income enhancement, committing to effective assistance measures that align with national rural revitalization strategies [11]. Group 3: Event Activities - The event featured a combination of offline exhibitions and online sales, with 41 booths showcasing local agricultural products, and online sales running from November 14 to 28 [13]. - The initiative aims to provide consumers with high-quality agricultural products through various e-commerce platforms, enhancing market access for rural producers [13].
数百款支援合作地区特产进京 今年北京消费帮扶已超290亿元
Xin Jing Bao· 2025-11-14 08:03
北京市发改委相关负责人介绍,"十四五"时期,北京市将消费帮扶与保障首都"菜篮子""米袋子""果盘 子"供给有机结合,推动支援合作地区特色产品上行外销,在促进当地脱贫群众和农村低收入群众增收 致富的同时,也为首都市民提供了更多优质实惠的餐桌选择。今年1-10月,全市消费帮扶金额已超290 亿元。未来,北京市将持续加大消费帮扶力度,进一步突出市场导向,把推动支援合作地区发展与满足 首都市民美好生活需要紧密结合,更好助力当地优质农副产品"出村进城"、特色文旅资源"出圈成名"。 据介绍,此次活动聚焦"京选好物,一县一品"主题,通过搭建"一站式"产销对接平台,为北京机关、企 事业单位等采购主体和市民提供了解和购买各地特产的体验平台。活动期间,主办方还邀请北京食品企 业互动参与,将支援合作地区生态、食材禀赋与北京老字号品牌、市场优势有机结合。同时还通过美食 品鉴、直播带货、对接洽谈等方式,促进产销衔接,现场采购帮销支援合作地区产品和服务金额2800余 万元。 新京报讯(记者周怀宗)拉萨的牛奶、和田的核桃、玉树的牦牛肉、长治的小米、兴安盟的大米……11 月14日上午,在北京市发改委、北京市商务局共同主办的2025年北京市支 ...
山海携手五载同心 光明田阳绘就乡村振兴新图景——2021-2025年粤桂协作助力田阳区消费帮扶增收做法
Nan Fang Nong Cun Bao· 2025-11-13 08:34
Core Viewpoint - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District has significantly enhanced agricultural development and market access for Tianyang's products, contributing to rural revitalization from 2021 to 2025 [3][61]. Group 1: Collaboration and Initiatives - The partnership is based on the principle of "what Tianyang needs, Guangming can provide," focusing on four key actions and three special initiatives to boost consumption [4][5]. - Over five years, the collaboration has transformed from "one-way assistance" to "dual empowerment," establishing a sustainable consumption assistance mechanism [5][6]. Group 2: Agricultural Development and Market Access - The initiative has effectively addressed the challenges of low sales and prices for Tianyang's agricultural products, creating a dual pathway for "Guangxi products entering the Bay Area" and "businesses entering the countryside" [7][8]. - By 2025, the sales of agricultural products from Tianyang to eastern regions are projected to exceed 1.1 billion yuan [9]. Group 3: Quality Improvement and Standards - The focus on quality has led to the establishment of six "Zhenpin" bases and three "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with annual sales stabilizing around 40 million yuan [17][18]. - The introduction of Shenzhen standards has facilitated the development of high-quality agricultural products tailored to market demands [13][15]. Group 4: Digital and Channel Innovations - The integration of online and offline channels has been crucial in overcoming distribution challenges, with over 43 local suppliers achieving online sales exceeding 85 million yuan [35][36]. - The use of AI digital marketing tools has enhanced product visibility and consumer engagement, significantly increasing brand awareness [38][50]. Group 5: Brand Development and Promotion - The initiative has transformed Tianyang's agricultural products from "unknown" to "branded," with a focus on standardization and the cultivation of the "Zhuangshan Nongxian" public brand [47][49]. - Collaborative efforts with media have expanded the reach and influence of Tianyang's products, achieving over 20 million impressions in promotional activities [57][58]. Group 6: Future Outlook - The ongoing collaboration aims to deepen the partnership with higher quality production and sales connections, sustainable industry models, and precise assistance measures [64][65].
让高原文化“火”起来 让农特产品“走”出去 “浙样巴塘”杭州周:文化赋能与产业协作同频 绘就多维发展新图景
Mei Ri Shang Bao· 2025-11-12 07:15
Core Points - The "Zhejiang-Batang" Hangzhou Week series of activities successfully facilitated cultural exchange and economic cooperation between Hangzhou and Batang County, Sichuan, showcasing local arts and products [1][2][4] - The event featured over 10 performances of traditional Tibetan opera and Xianzi, attracting more than 10,000 viewers both online and offline, highlighting the rich cultural heritage of Batang [2][3] - The activities included a market for local agricultural products, generating sales of nearly 50,000 yuan and engaging over 50,000 participants, indicating a strong consumer interest in highland products [6][8] Cultural Exchange - The event emphasized the importance of cultural integration, with Hangzhou responding with local elements such as non-heritage master interactions and performances, enhancing mutual appreciation [3][4] - Batang artists showcased their unique cultural heritage through performances at various iconic locations in Hangzhou, creating a vibrant cultural dialogue [2][3] Economic Cooperation - The event served as a platform for Batang enterprises to connect with Hangzhou businesses, addressing challenges such as market recognition and logistics costs, and fostering a collaborative environment for product promotion [8][9] - A production and sales docking meeting was held, where Batang enterprises shared their stories and sought support from Hangzhou companies to enhance product standards and market adaptability [8][9] Future Development - The collaboration aims to establish a sustainable model for cultural and economic exchange, with plans for ongoing partnerships in talent cultivation and cultural transmission [5][10] - The initiative is seen as a new opportunity for mutual growth, with both regions looking to leverage their strengths for long-term benefits [10]
舟山媒体代表团赴四川宣汉开展东西部协作电商赋能“宣汉味道”跨区域出圈
Sou Hu Cai Jing· 2025-11-05 18:44
Core Insights - The core focus of the news is on the collaboration between Zhoushan and Xuanhan to enhance the marketing and sales of Xuanhan's agricultural products through media and e-commerce integration [1][7]. Group 1: Collaboration Activities - A delegation from Zhoushan's media center visited Xuanhan County to explore new collaboration models under the theme "Consumption Collaboration · E-commerce Empowerment" [1]. - A consumption collaboration seminar was held, where both parties discussed the achievements of consumption assistance, e-commerce platform integration, and product standardization [2]. - The "Jingzhou Mall" was introduced as the main platform for assistance, highlighting its operational experience and functionality [2]. Group 2: Live Streaming and Product Promotion - A live streaming event was conducted at the "Xuanpin Tianxia" agricultural product exhibition center, showcasing local specialties like Xuanhua beef and Xuyazi duck [5]. - The live stream attracted significant online engagement and facilitated discussions on product packaging, video promotion, and supply chain support [5]. Group 3: On-site Investigations - The delegation visited several local enterprises to understand the agricultural industry in Xuanhan, focusing on production processes and quality control [6]. - Discussions with local businesses centered on product positioning, brand promotion, and e-commerce operations, with many expressing a desire to leverage Zhoushan's media and e-commerce resources to enhance their market presence [6]. Group 4: Future Collaboration - The visit reinforced the collaboration mechanism between the two regions and established a rapid channel for Xuanhan's agricultural products from production to market [7]. - Future cooperation will focus on brand building, channel sharing, and marketing promotion, aiming to expand the reach of Xuanhan's products nationally [7].
成渝美食汇聚铜梁 “e乡e味”点燃消费热情
Sou Hu Cai Jing· 2025-11-05 05:44
Core Insights - The fifth "e乡e味" consumption culture festival has opened in Chongqing, focusing on promoting local specialties and agricultural products in the Chengdu-Chongqing economic circle [1][2] Group 1: Event Overview - The festival is themed "Empowering the Chengdu-Chongqing Economic Circle Construction · Deepening Consumption Assistance · Enjoying e乡e味" and integrates online and offline consumption experiences [2] - The event features two main exhibition areas for Chongqing and Wushan, along with over ten exhibition areas for key rural revitalization counties and regions from Sichuan, showcasing more than 200 agricultural enterprises and vendors [2] Group 2: Product Highlights - The exhibition includes a variety of trendy snacks, affordable products, and high-quality agricultural specialties, catering to both young consumers and families [2] - Notable products from Chongqing include "spicy chicken feet," "fragrant and soft" flower-shaped starch, and exquisite bamboo crafts, while Wushan showcases local specialties like "love oranges," "temple party," and "smoked meat" [2] Group 3: Market Dynamics - The "Chengdu-Chongqing Economic Circle Specialty Food and Product Shopping Festival" has gained significant attention, featuring not only local brands from Chongqing but also renowned products from Chengdu, Luzhou, Suining, and Ziyang, highlighting the collaborative development of the Chengdu-Chongqing consumer market [2] - According to Dr. Zhang Jigang, chief expert of the China Creative Agriculture Development Forum, the event has been well-organized and effective, with many exhibitors achieving record sales, some even operating until 9 PM, indicating strong consumer potential in Chongqing [2][3] Group 4: Future Activities - The festival will continue until November 9, featuring not only the exhibition of quality products but also interactive activities such as live streaming sales, flash sales, and folk experience events to further stimulate consumer activity and promote urban-rural interaction [3] - The event is seen as a significant initiative for Chongqing to actively integrate into the Chengdu-Chongqing economic circle, enhancing consumption quality and capacity while contributing to high-quality regional economic development [3]
南农晨读丨美“稻”了
Nan Fang Nong Cun Bao· 2025-11-05 04:03
Group 1 - The core point of the article highlights that as of October 30, over 90% of the autumn grain harvest has been completed nationwide, indicating a strong agricultural performance this season [4][5]. - The specific harvest completion rates include 95% for corn and soybeans, nearly 90% for medium rice, and over 50% for late double-crop rice [5]. Group 2 - The article mentions the upcoming "Second International Conference on Plant Biosafety" scheduled to be held in Guangzhou from November 2 to 6, 2025, co-hosted by the Chinese Academy of Agricultural Sciences and the Centre for Agriculture and Bioscience International [12][13][14]. - Guangdong province is launching a winter tourism campaign with a budget of 3.5 billion yuan, aiming to attract visitors and promote local tourism [16][18]. - The article also discusses the "Zhongshan Fragrant Farmers" event, which will showcase local agricultural products in Shenzhen on November 9, featuring various specialties from Zhongshan [21][22][24].
杭州推出全国首个消费帮扶AI对接平台
Mei Ri Shang Bao· 2025-11-05 03:47
Core Insights - The national consumption assistance AI matching platform has been officially launched, aimed at enhancing the efficiency of production and sales connections in rural revitalization efforts [1][2] - The platform utilizes LLM models and localized assistance databases to create a closed-loop service chain focusing on precise product selection, intelligent sales assistance, and efficient matching [1][2] Group 1: Platform Features - The platform integrates three core functionalities: production-sales matching, AI intelligent product selection, and AI intelligent sales assistance [1] - It addresses traditional challenges in consumption assistance, such as high communication costs and limited matching accuracy, by allowing users to input their needs and receive tailored recommendations [1][2] Group 2: Technological Innovations - The platform innovatively combines LLM models with vertical fields of consumption assistance, developing algorithms for intelligent product selection and sales assistance [2] - It consolidates official data sources, including agricultural production and sales data, ensuring the reliability of the information provided [2] Group 3: Expected Impact - The platform is projected to enhance production-sales matching efficiency by 30% and reduce marketing costs by 10% once operational [2] - Future plans include building a "smart brain" for production-sales statistics, integrating key data for real-time decision-making in consumption assistance policies and industry structure optimization [3]
“e乡e味”点燃龙城消费热 成渝美食汇聚 引燃购物潮
Zhong Guo Xin Wen Wang· 2025-11-05 03:47
Core Insights - The fifth "e乡e味" consumption culture festival has opened in Chongqing, focusing on promoting local and regional specialty foods and quality agricultural products, aiming to enhance the consumption experience for citizens [1][3] Group 1: Event Overview - The festival features themed exhibition areas for Chongqing's Tongliang and Wushan, as well as over ten key rural revitalization areas, showcasing more than 200 agricultural enterprises and merchants [3] - The event highlights popular local products such as "Tongliang Spicy Chicken Feet" and Wushan's mountain specialty products, providing a rich cultural and culinary experience [3] Group 2: Economic Impact - The "Chengyu Dual City Economic Circle Specialty Food Shopping Festival" is a key highlight, showcasing not only Chongqing's local specialties but also products from Sichuan's Chengdu, Luzhou, Suining, and Ziyang, demonstrating the collaborative development of the Chengyu consumption market [3] - The event aims to stimulate market vitality and unleash consumption potential by facilitating efficient production and sales connections, particularly for agricultural products from poverty-stricken areas [4]