Core Viewpoint - The government of Heze City is actively implementing measures to boost consumption, resulting in a significant increase in retail sales and economic growth [2][6]. Group 1: Consumption Growth - In the first half of the year, Heze's total retail sales of consumer goods reached 125.49 billion, with a year-on-year growth of 7.6%, ranking first in the province [2]. - Urban retail sales amounted to 102.89 billion, growing by 7.7%, while rural retail sales reached 22.6 billion, with a growth of 7.6%, indicating a balanced growth between urban and rural areas [3]. Group 2: Policy and Structural Support - The city has established a "1+N" policy framework to enhance consumption, implementing ten major actions to create a clear and responsible work mechanism [3]. - A special fund of 3 million was set up to support consumption activities, leading to a sales boost of 11.86 million from a lottery event [3]. Group 3: New Consumption Trends - The city is focusing on integrating commerce with culture, tourism, and sports, hosting over 400 events in the first half of the year, which stimulated related sectors like accommodation and dining [5]. - New types of consumption are on the rise, with a focus on e-commerce and unique local offerings, contributing significantly to overall consumption growth [5]. Group 4: Consumer Confidence and Market Potential - The consumption market in Heze shows strong resilience and potential, with retail sales growth rates leading the province and emerging trends in senior and domestic consumption [6]. - The collaborative efforts of policies, departmental coordination, and active market participation have laid a solid foundation for sustained consumption growth throughout the year [6].

Group 1 - The event "Waves of Ningxia: Drink a Summer" food and wine exhibition market aims to showcase Ningxia's unique food and wine culture, stimulate new potential in service consumption, and inject strong momentum into the region's consumption expansion and quality improvement [1] - The opening ceremony featured a video interpretation of national and regional policies promoting high-quality development in the catering and service consumption sectors, providing guidance for industry development [4] - The event includes a "Wine Consumption Benefit Month" starting June 9, offering various consumption coupons to lower spending thresholds and enhance tasting experiences, making high-quality Ningxia wines more accessible to the public [4] Group 2 - The exhibition market features nearly 100 catering, winery, and cultural creative exhibitors showcasing over a hundred specialty products, with areas for tasting, drinking, games, and performances, providing a multi-sensory experience for consumers [11] - The event focuses on integrating key areas of service consumption, including food experiences, tourism, leisure, culture, sports, health consumption, and wine industry development, promoting a collaborative consumption model [15] - The Ningxia Business Department plans to leverage this event to further explore and integrate local resources, optimize the consumption environment, and enhance service quality, aiming to stimulate market vitality and social creativity [15]