融合消费

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服务消费创新升级添动能
Zhong Guo Zheng Quan Bao· 2025-06-08 21:29
Group 1: Service Consumption Trends - The summer season has led to an increase in service consumption, particularly in tourism and home services, contributing significantly to economic growth and employment [1][3] - The Ministry of Commerce launched the "Service Consumption Season" initiative for 2025, aiming to promote the integration of various service sectors such as tourism, food, sports, and digital services [1][2] - The demand for family-oriented and themed cultural tourism is rising, with significant sales growth in theme park and cruise products during the "618" shopping festival [1][2] Group 2: Innovations in Cultural and Tourism Services - Scene linkage and IP empowerment are key innovation points in the cultural and tourism service sector, with companies like Haichang Ocean Park planning strategic partnerships to create comprehensive consumption experiences [2] - The upcoming opening of Shanghai Lego Land has generated high search interest on tourism platforms, indicating strong consumer anticipation [2] - The cruise industry is also evolving, with new themed experiences being introduced to cater to family travel demands [2] Group 3: Home Service Sector Developments - The home service sector is experiencing a surge in demand, particularly for flexible labor arrangements like hourly workers, as families seek assistance during the summer [3][4] - Digital technologies are being leveraged by home service platforms to enhance service delivery and improve matching efficiency between service providers and clients [3][4] - The government is promoting the expansion and quality improvement of home services, recognizing it as a new growth point for service consumption [3][4] Group 4: Sports and Events Impact - The first Jiangsu City Football League has emerged as a popular sports IP, driving local tourism and consumption through innovative ticketing and promotional packages [5][6] - Investment opportunities are expanding in the sports sector, with companies like Jinling Sports benefiting from increased visibility and demand due to local sports events [5] - The government is encouraging the development of diverse sports events and facilities, aiming to enhance the overall sports consumption landscape [6]
“浪宁夏· 畅饮一夏”美食美酒展销市集暨 宁夏服务消费季系列活动启幕
Sou Hu Cai Jing· 2025-06-06 15:26
a - 6月6日,2025"浪宁夏·畅饮一夏"美食美酒展销市集暨宁夏服务消费季在银川市览山公园启幕。活动由自治区商务厅、文化和旅游厅、体育局、贺兰山东麓 葡萄酒产业园区管委会和银川市人民政府共同主办,旨在通过多元活动,全方位展现宁夏独特的美食美酒文化魅力,深度激发服务消费新潜能,为全区消费 扩容提质注入强劲动力。活动启幕当晚,吸引了众多市民游客热情参与,共同沉浸于这场美食与文化交融的消费盛宴。 an and 员山 辽 市 启幕仪式上,播放了国务院《关于促进餐饮业高质量发展的指导意见》及自治区《关于促进服务消费高质量发展的实施意见》政策解读视频,传递了国家与 自治区层面的政策导向与支持举措,为行业发展指明方向。宁夏旅游推荐官重磅推介了"宁夏美食攻略",为游客深度体验本地风味提供权威指南。银川市介 绍了即将开展的"葡萄酒消费惠民月"活动,自6月9日起通过银联云闪付APP发放满100-30、满500-150、满1000-300三种额度消费券,通过降低消费门槛、丰 富品鉴体验等形式,让宁夏高品质葡萄酒走进更多寻常百姓家。自治区餐饮、葡萄酒、文旅、体育等协会组织联合发布倡议,号召宁夏美酒进餐厅、进酒 店、进景区、进赛事 ...
北京:24部小剧场剧目将轮番上演 打造文商旅融合消费新场景
Bei Jing Wan Bao· 2025-06-04 07:36
2025年"北京故事"优秀小剧场剧目展演将于6月至8月在京举办,为期三个月的时间里,24部小剧场剧目 将在首都舞台轮番上演,为京城观众奉上一场暑期文化盛宴。展演期间还将举办艺术普及、专家研讨、 戏剧citywalk及"潮有戏 开心逛"文商旅体生活集活动,进一步促进小剧场精品创作,打造文商旅融合消 费新场景。 多个剧场展示优秀剧目 "北京故事"优秀小剧场剧目展演设立于2012年,是以搭建小剧场演出平台、引导小剧场剧目创作为目的 的品牌展演活动,已举办10届,累计推出204台剧目、超400场演出。 本届展演活动在全国范围内征集,遴选了24部优秀小剧场剧目,涵盖了话剧、戏曲、音乐剧、儿童剧、 曲艺、音乐会、沉浸式戏剧等多种形式,演出场所有国家大剧院小剧场、北京艺术中心小剧场、中国国 家话剧院先锋智慧剧场、人艺实验剧场、北京天桥艺术中心小剧场等小剧场,还有湖广会馆、繁星戏剧 村、五棵松爱乐汇艺术空间、THEBOX朝外年轻力中心等演艺新空间。 24部入选作品各具特色 专业研讨+艺术普及 线路体验+消费融合 本届展演以剧目展演为契机,激活剧场集群新空间、培育演艺新业态、构建"戏剧+"消费场景,创新构 建"专业研讨+艺术普 ...
端午经济|周边游本地游占比超六成,“苏超”带动文旅体融合消费
Di Yi Cai Jing· 2025-06-03 12:02
Group 1: Core Insights - The Dragon Boat Festival coincided with Children's Day, leading to a significant increase in family-oriented travel, with nearly 90% of the top 50 scenic spots being family-friendly [1][3] - Domestic travel trends showed that over 60% of trips during the holiday were local or nearby, with popular destinations including Hangzhou, Nanjing, and Shanghai [3][4] - The demand for parent-child travel products surged, with bookings for such tours increasing by 80% year-on-year, and parent-child room bookings rising over 200% [3][4] Group 2: Inbound and Outbound Travel Trends - Inbound travel orders surged by nearly 90% compared to last year, with ticket GMV for inbound tourism skyrocketing by 150% [1][10] - Popular inbound destinations included Shanghai, Beijing, and Guangzhou, while outbound travel favored locations within a 3-hour flight radius, such as Japan and Thailand [10] - The overall tourism transaction amount in Shanghai reached 12.477 billion yuan, reflecting a year-on-year growth of 3.3% [4] Group 3: Cultural and Recreational Events - The "Su Chao" football league in Jiangsu became a popular cultural tourism event, attracting significant attention and boosting local tourism-related consumption [6] - The Shanghai Lavender Festival drew a large crowd, primarily consisting of family visitors, indicating a trend towards experiential and family-friendly events [3][6] - The average hotel occupancy rate in Shanghai increased by 1 percentage point to 59%, with major tourist attractions receiving 2.27 million visitors during the holiday [4]
110万人次“鸟巢”观演!大型演唱会点燃京城文旅消费热潮
Bei Jing Ri Bao Ke Hu Duan· 2025-05-27 06:42
转自:北京日报客户端 5月23日至25日,凤凰传奇连续三场"鸟巢"演唱会引爆歌迷热情,超19万人次前来观演。今年以来,汪 苏泷、张惠妹、张杰、凤凰传奇相继在"鸟巢"开唱,共吸引近110万人次观演,带动场馆周边消费激增 30%。 作为全球首个也是唯一的双奥开闭幕式场馆,"鸟巢"与演唱会经济深度融合,不仅展示出奥运遗产可持 续利用的中国方案,也强势助推商文旅融合消费。从演唱会市集到国际商品馆,从美食广场到奥运街 区,演唱会经济的溢出效应让场馆周边商业消费焕发新活力。 110万人次"鸟巢"观演 5月25日晚,凤凰传奇2025鸟巢演唱会迎来第三场,下午5点多,歌迷陆续涌向鸟巢。从地铁奥林匹克公 园站走向鸟巢的路上,清一色都是打扮洋气的俊男靓女,每当这里举办演唱会,这条路总是格外热闹。 晚上7点,演唱会准时开演,场馆内歌迷们的热情化作一阵阵欢呼,大家纷纷挥着手臂跟随节奏尽情摇 摆。场馆周边,也有不少没抢到票的游客在"外场"感受演唱会的氛围。在光影和音响效果衬托下,庄严 的国家体育场变得激情四射,浪漫、热烈、充满活力。 今年以来,已有多位歌手在"鸟巢"开唱。今年3月21日至23日,汪苏泷巡回演唱会首站在"鸟巢"连开三 场 ...
鸟巢放歌引爆双奥场馆新热潮
Bei Jing Ri Bao Ke Hu Duan· 2025-05-26 21:47
Core Insights - The Phoenix Legend concert series at the Bird's Nest attracted nearly 190,000 attendees over three days, contributing to a significant increase in surrounding commercial activity [1][4] - The Bird's Nest has hosted multiple concerts this year, with a total audience nearing 1.1 million, leading to a 30% growth in local consumption [1][4] - The concert economy is revitalizing local businesses, with food and retail sectors experiencing notable growth due to increased foot traffic from concert-goers [3][4] Group 1 - The Bird's Nest is set to host over 50 concerts in 2025, with expected attendance reaching 2.8 million, showcasing its role as a major venue for large-scale events [5] - The venue's integration with the concert economy demonstrates sustainable use of Olympic heritage, enhancing commercial and cultural tourism [5] - The surrounding areas, including the Olympic Center and various food markets, are benefiting from the influx of visitors, with some businesses reporting a nearly 30% increase in revenue [4][5] Group 2 - The concert market has seen a significant rise in popularity, with major artists like Wang Sulong and Zhang Jie performing at the Bird's Nest, indicating a strong demand for live entertainment [2][5] - The establishment of themed markets and food courts around the venue has created a vibrant atmosphere, attracting both concert attendees and tourists [3][4] - The Bird's Nest's status as a dual Olympic venue enhances its appeal, driving further investment and interest in hosting large-scale events [5]
采蘑菇、捉油鸡 这个假期来京郊感受林间野趣
Yang Shi Xin Wen Ke Hu Duan· 2025-05-04 01:08
Core Viewpoint - The article highlights the diverse activities and experiences offered in Beijing's suburban areas during the May Day holiday, focusing on eco-tourism and hands-on agricultural experiences to attract visitors [1]. Group 1: Activities and Experiences - Over 1,900 activities have been launched in Beijing, covering ecological tourism, family education, and agricultural experiences [1]. - A collective forest farm in Shunyi District offers visitors the chance to pick mushrooms and engage in various farming activities, such as catching chickens and planting crops [3][7]. - The forest farm expects to receive nearly 10,000 visitors during the holiday, indicating a significant increase compared to previous years [7]. Group 2: Economic and Environmental Impact - The forest farm utilizes 20,000 acres of land for mushroom cultivation, which not only addresses environmental issues but also produces natural mushrooms [11][13]. - The farm's products, including edible mushrooms and eggs, are sold directly to visitors and processed into various agricultural products, enhancing shopping options for tourists [15]. - The integration of mushroom cultivation and chicken farming in eco-tourism is aimed at boosting local employment and converting ecological advantages into tangible economic benefits [17].
数读·解码江苏经济一季报④从5.6%看江苏消费活力
Xin Hua Ri Bao· 2025-04-26 23:26
Group 1: Economic Growth and Consumer Trends - Jiangsu's total retail sales of consumer goods reached 12,406.1 billion yuan in Q1, with a year-on-year growth of 5.6%, accounting for 10% of the national total, leading in both scale and net increase [1] - The "Su New Consumption" initiative has spurred a consumption boom, with over 2,000 promotional activities and the distribution of over 400 million yuan in consumer vouchers and 33 million yuan in digital currency red packets [2] - The "old for new" policy has driven significant consumer spending, with 75.3 billion yuan in subsidies used, stimulating 584.2 billion yuan in sales, the highest in the country [2] Group 2: Service and Experience Innovation - The integration of quality service in dining has created new consumption possibilities, with the "Jiangsu Flavor" campaign attracting food enthusiasts and the Michelin Guide adding international appeal to the local dining scene [3] - The restaurant industry in Jiangsu saw a 6.7% increase in revenue from January to March, surpassing the national average by 2 percentage points [4] Group 3: Night Economy and Cultural Events - Jiangsu is actively promoting night economy development, with plans to create 50 night consumption clusters and a night consumption map to enhance consumer experiences [6] - Events like the New Dragon Forest Music Festival have attracted thousands, linking cultural activities to local consumption growth [7] Group 4: Future Directions and Market Characteristics - The consumer market in Jiangsu is evolving with a dual trend of upgrading and segmentation, where high-end consumption is becoming more quality-focused, while mass consumption is leaning towards practicality and value [7] - Future initiatives will include the "Su New Consumption: Summer Night Life" campaign and efforts to integrate domestic and foreign trade to foster new growth points in foreign trade consumption [7]