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超70场特色活动、3条体验消费路线……“购在中国2025深圳之夏消费季”暑期嘉年华来啦
Sou Hu Cai Jing· 2025-07-11 03:24
Group 1 - The core theme of the event is "Smart Consumption," focusing on the integration of commerce, culture, and tourism to stimulate summer consumption in Shenzhen [1][2] - The event will feature over 70 unique activities across more than 40 key commercial districts in Shenzhen, including major shopping centers like COCO Park and ONE MALL [1][2] - The "YI Fun Longgang, Let's Enjoy" brand exhibition showcases key Shenzhen enterprises and AI brands, offering a variety of innovative consumer experiences [4][8] Group 2 - The event aims to meet the dual demand for "quality consumption + cultural experience" through diverse and innovative consumption scenarios [2] - Three main experiential consumption routes have been introduced: Technology Exploration, Arts and Leisure, and Family Fun, providing a comprehensive summer consumption guide for visitors [6] - The establishment of the first robot district in the country in Longgang marks a new era of "human-machine coexistence," featuring a robot theater and various interactive experiences [8]
北京:力争到2030年,本市市场总消费额年均增长5%左右
news flash· 2025-07-10 03:44
Core Viewpoint - The Beijing Municipal Government has issued a notice on the "Beijing Deepening Reform to Boost Consumption Special Action Plan," aiming for an average annual growth of around 5% in total market consumption by 2030, and to establish 2-3 new consumption landmarks in the cultural, commercial, tourism, and sports sectors, with enhanced capabilities in global consumption market influence, resource allocation, and innovation leadership [1] Group 1 - The plan targets an average annual growth of approximately 5% in total market consumption by 2030 [1] - The initiative aims to create 2-3 new consumption landmarks with a scale of 100 billion in the integration of culture, commerce, tourism, and sports [1] - The goal is to achieve breakthroughs in building an international consumption center city, enhancing its influence and resource allocation capabilities [1]
融合消费形式多点开花 暑期文旅市场热潮涌动
Zheng Quan Ri Bao· 2025-07-09 16:10
暑期是文旅消费的传统旺季。为激发暑期消费活力,文化和旅游部于7月份至8月份举办2025年全国暑期 文化和旅游消费季。据悉,暑期消费季期间,各地将围绕消夏避暑、滨海度假、观演赏剧、赶集看展、 亲子游乐、夜间消费等暑期文旅消费热点,举办超4300项约3.9万场次文旅消费活动,发放超5.7亿元消 费补贴。 近期,多地结合暑期消费特点,积极推出促消费活动及惠民措施,充分发挥暑期效应,进一步释放消费 潜力。 例如,陕西省文化和旅游厅宣布,陕西将策划推出暑期文旅活动1216项2792场、夏季旅游精品线路111 条,发放价值2000余万元的暑期惠民卡券。 四川提出,7月份至9月份消费季期间,四川将特别推出暑期消费季大礼包,发放6565万元暑期文旅消费 券。 7月8日,浙江省商务厅等12部门发布的《"激情浙夏快乐消费"2025年暑期促消费行动方案》(以下简称 《行动方案》)提出,力争暑期(7月份—8月份)全省举办各类促消费活动超2000场。 除了发放补贴、举办文旅活动外,各地还不断创新消费场景,探索"夜游+""演艺+""赛事+"等融合消费 形式。 在上海,以"夜来上海,共赴热爱|NightLiveGoesOn"为主题的202 ...
河北邯郸:“道”通兴文旅 “留住”八方客
Xiao Fei Ri Bao Wang· 2025-06-26 03:08
Core Insights - The article highlights the successful integration of multiple business formats in the "6 streets and 16 alleys" consumer market at Handan Road, which has transformed the area into a vibrant cultural and tourism hub [1][2] - The Handan Road historical cultural district aims to create a one-stop experience for visitors, enhancing tourism vitality and establishing itself as a super cultural tourism commercial cluster in Handan [2] Group 1 - The Handan Road historical cultural district is built around the core concept of "culture as the soul, tourism as the axis, and commerce as the foundation" [2] - Since its operation, the district has attracted a significant number of visitors through its well-designed night scenes, diverse performances, and unique cuisine, injecting new vitality into the city [2] - During the 2025 Spring Festival, the district achieved an average daily foot traffic of over 200,000, showcasing its popularity through immersive experiences [2] Group 2 - The flourishing scene at Handan Road reflects the revitalization of this historical cultural city in the new era [6] - Future plans for Handan Road include optimizing business formats and accelerating the construction of supporting projects, guided by its overall positioning as a historical cultural memory display area, cultural tourism boutique area, urban landscape and management landmark area, and urban consumption center [6]
聚焦廊坊经洽会:6街16巷消费市集搭建沉浸式消费体验新场景
Sou Hu Cai Jing· 2025-06-20 10:48
中新网河北新闻6月18日电(宋敏涛 马珉璐)2025年廊坊经洽会,逛市集成为全新打开方式。以展区主通 道为街,以展销区域内通道为巷,消费市集6条街、16条巷巧妙串联,打造出特色食品、健康饮品、农 副特产、传统工艺、文创日用五大特色展区,为观众呈现可逛、可玩、可购的"嗨购"消费新体验。 "早就听说这个网红美食冰柿,今天第一次吃,口感类似冰激凌,真好吃!"在"保定冰柿"展台,冰柿产 品琳琅满目,北京采购商刘明特地来尝尝刚上市的迷你版保定冰柿。 这次参展,易县柿柿如意农产品加工有限公司负责人王永旺带来了很多新品,不仅有做成冰棍形状的迷 你版保定冰柿,还有柿子钥匙扣、柿柿如意抱枕等文创产品。 突破常规的"6街16巷"消费市集,堪称本届大会的一大亮点。市集在全省重点打造的28个多业态融合服 务消费场景中,精选6个消费场景进行展示。每个展区都藏着自己的"小巧思",用一个个展品讲述着独 具地方特色的故事。 在消费市集上,一件件国货精品同台竞技,吃喝玩乐应有尽有;一件件"镇店之宝"集中亮相,彰显老字 号新活力;一件件外贸优品大放光彩,演绎国货硬实力。 图为游客在外贸优品中华行-多业态融合消费市集展区参观游览。 贾珺 摄 图为 ...
支持惠民助企 释放消费潜力
Liao Ning Ri Bao· 2025-06-17 01:04
Core Viewpoint - The "Several Measures for Promoting Consumption through the Integration of Culture, Sports, and Tourism in Liaoning Province" aims to support high-quality economic development through 11 initiatives focused on consumer benefits and business support [1] Group 1: Key Features of the Measures - The three main characteristics of the measures are consumer benefit, local characteristics of Liaoning, and policy coordination [2] - The measures encourage businesses to enhance cultural, sports, and tourism consumption scenarios and products, aiming to convert the large flow of integrated development into tangible economic growth [2] Group 2: Specific Initiatives - The province will implement the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan and promote the "Liaoning Products Go Out" initiative [2] - Consumption vouchers titled "Enjoy Beautiful Liaoning" will be issued, with provincial support for local governments providing subsidies up to 50% [2] - A rewards system for travel agencies bringing tourists from outside the province will be established, along with incentives for cruise companies operating in Liaoning [2] Group 3: Tourism Product Development - Tourism enterprises are encouraged to launch "Liaoning All-in-One" products and themed travel routes, promoting events like concerts and exhibitions as travel attractions [3] - The development of high-quality ice and snow tourism sites is prioritized, with financial rewards for newly recognized national and provincial ski resorts [3] - The measures emphasize coordination with other consumption-boosting policies and mechanisms for market order maintenance and policy effectiveness [3]
国家统计局:5月份消费增速回升,家电零售额同比增长超5成
Nan Fang Du Shi Bao· 2025-06-16 07:59
数据显示,市场销售明显回升,以旧换新相关商品快速增长。5月份,社会消费品零售总额41326亿元,同比增长 6.4%,比上月加快1.3个百分点,值得一提的是,这一增速为2024年以来的最高增速。 细分领域数据显示:家电领域实现12大类商品销售7,761.8万台,覆盖4986.3万家庭;数码产品消费5,662.9万件, 惠及5352.9万消费者;电动自行车及家装厨卫领域分别完成650万辆置换和5762.6万单焕新服务。值得注意的是, 实物商品网上零售额占社零总额比重持续稳定在24.5%,其中吃类商品线上销售增速达14.5%,显示线上线下融合 消费模式的深化发展。 而此前商务部数据显示,截至5月末,汽车、家电、数码等五大类以旧换新商品累计带动销售额突破1.1万亿元, 发放消费者补贴超1.75亿份。反映出以旧换新政策对耐用品消费的强力拉动作用。 6月16日,国务院新闻办召开新闻发布会,国家统计局介绍了5月份国民经济运行情况。相关负责人表示,随着我 国加紧实施更加积极有为的宏观政策,5月份,国民经济顶住压力平稳运行,生产需求稳定增长,就业形势总体稳 定,新动能成长壮大,高质量发展向优向新。 国家统计局贸经司首席统计师袁 ...
汉中市“汉风古韵·传奇夜”暑期文旅消费季启动
Sou Hu Cai Jing· 2025-06-15 00:47
Core Viewpoint - The launch of the "Han Wind Ancient Charm · Legendary Night" summer cultural tourism consumption season aims to tap into the potential of cultural tourism consumption and transform "people flow" into "economic growth" [1] Group 1: Event Overview - The event commenced on June 13, 2025, and will run until the end of September, featuring over 120 cultural and tourism consumption promotion activities across seven key consumption areas in Hanzhong [5][6] - The activities are designed to create a new summer cultural tourism consumption pattern that is immersive, youthful, and fashionable, enhancing the image of Hanzhong as a cultural tourism destination [5][6] Group 2: Cultural Activities - The event includes performances of traditional music and dance, such as the intangible cultural heritage dance "Chenggu Jiahua" and songs by local artists, which aim to engage citizens and tourists [2][5] - Various cultural and tourism integration activities have been organized, including food festivals and low-altitude tourism displays, to attract younger consumers and stimulate growth in related industries [6] Group 3: Economic Incentives - During the event, Hanzhong will offer city-level car purchase subsidies and issue consumption vouchers worth 3 million yuan to boost large-scale consumption [7] - Special promotions will be available for high school graduates, allowing them to enter 18 key scenic spots for free from June 15 to August 31 with proper identification [7]
金陵体育因“苏超”暴涨156%,江苏各地文旅加码引流
Hua Xia Shi Bao· 2025-06-09 12:39
Core Viewpoint - The "Su Chao" concept stocks are experiencing significant price increases despite warnings about their actual connection to the event, with companies like Jinling Sports seeing a 156.25% rise in stock price over a short period, while the actual impact on their business remains minimal [2][3]. Group 1: Stock Performance - Jinling Sports' stock price surged by 156.25% from May 29 to June 9, marking a notable increase among "Su Chao" concept stocks [2][3]. - Other companies like Gongchuang Turf, a leading manufacturer of artificial turf, also experienced stock price increases, with Gongchuang achieving six consecutive trading gains [3][4]. - Kangliyuan, focused on fitness equipment, saw its stock price rise by over 40% during the same period [3]. Group 2: Actual Business Impact - The actual influence of the "Su Chao" event on sports stocks is minimal, as confirmed by representatives from Jiangsu Sports Industry Group, stating that Jinling Sports is merely a supplier of event equipment with limited business scale [3][4]. - Jinling Sports acknowledged that while they provided equipment for some matches, the overall impact on their performance is not significant [3]. Group 3: Economic Stimulus - The "Su Chao" event has primarily stimulated local tourism and dining sectors rather than the sports industry itself, with various cities leveraging the event for promotional activities [2][6]. - During the Dragon Boat Festival, cities like Changzhou offered free admission to attractions for visitors from other cities, resulting in a significant influx of tourists [6]. - The combination of sports events with local tourism initiatives has led to a notable increase in consumption in related sectors, such as dining and accommodation [6][7]. Group 4: Consumer Behavior - Data from Meituan indicates a substantial increase in food-related searches and orders during the event, with specific dishes seeing significant spikes in popularity [7]. - The overall tourism consumption in the six host cities during the Dragon Boat Festival increased by 12.94% year-on-year, with Changzhou and Xuzhou showing particularly strong growth [7]. Group 5: Marketing and Promotion - Local governments are actively promoting the "Su Chao" event through creative marketing strategies, including social media interactions that enhance city recognition and attract attention [8].
融合场景亮点纷呈 服务消费创新升级添动能
Group 1: Service Consumption Trends - The summer season is driving an increase in service consumption, particularly in tourism, home services, and sports events, contributing to economic growth and employment [1][2] - The Ministry of Commerce has launched the "Service Consumption Season" initiative for 2025, focusing on the integration of various service sectors such as tourism, food, sports, and digital services [1] Group 2: Tourism and Entertainment Growth - During the "618" shopping festival, sales of tourism products like theme park and cruise trips saw over a 100% increase, with transaction volumes in live streaming exceeding three times that of the previous year [3] - The upcoming summer movie season is expected to see significant box office improvements, with over 60 films scheduled for release, supported by local government initiatives like consumption vouchers totaling over 1 billion yuan [4] Group 3: Home Services Development - The demand for home services is rising, particularly for flexible labor options like hourly workers, with platforms utilizing digital technology to enhance service efficiency [5][6] - The home service industry is evolving to meet diverse consumer needs, including family care and pet services, necessitating a more professional workforce [7] Group 4: Sports and Events Impact - The inaugural Jiangsu City Football League has become a popular sports IP, boosting local economies through innovative ticketing and promotional packages [8] - The government is supporting the expansion of quality sports events, with plans for numerous large-scale events and facilities to enhance outdoor sports offerings [9]