Core Viewpoint - The government of Heze City is actively implementing measures to boost consumption, resulting in a significant increase in retail sales and economic growth [2][6]. Group 1: Consumption Growth - In the first half of the year, Heze's total retail sales of consumer goods reached 125.49 billion, with a year-on-year growth of 7.6%, ranking first in the province [2]. - Urban retail sales amounted to 102.89 billion, growing by 7.7%, while rural retail sales reached 22.6 billion, with a growth of 7.6%, indicating a balanced growth between urban and rural areas [3]. Group 2: Policy and Structural Support - The city has established a "1+N" policy framework to enhance consumption, implementing ten major actions to create a clear and responsible work mechanism [3]. - A special fund of 3 million was set up to support consumption activities, leading to a sales boost of 11.86 million from a lottery event [3]. Group 3: New Consumption Trends - The city is focusing on integrating commerce with culture, tourism, and sports, hosting over 400 events in the first half of the year, which stimulated related sectors like accommodation and dining [5]. - New types of consumption are on the rise, with a focus on e-commerce and unique local offerings, contributing significantly to overall consumption growth [5]. Group 4: Consumer Confidence and Market Potential - The consumption market in Heze shows strong resilience and potential, with retail sales growth rates leading the province and emerging trends in senior and domestic consumption [6]. - The collaborative efforts of policies, departmental coordination, and active market participation have laid a solid foundation for sustained consumption growth throughout the year [6].

a - 6月6日，2025"浪宁夏·畅饮一夏"美食美酒展销市集暨宁夏服务消费季在银川市览山公园启幕。活动由自治区商务厅、文化和旅游厅、体育局、贺兰山东麓 葡萄酒产业园区管委会和银川市人民政府共同主办，旨在通过多元活动，全方位展现宁夏独特的美食美酒文化魅力，深度激发服务消费新潜能，为全区消费 扩容提质注入强劲动力。活动启幕当晚，吸引了众多市民游客热情参与，共同沉浸于这场美食与文化交融的消费盛宴。 an and 员山 辽 市 启幕仪式上，播放了国务院《关于促进餐饮业高质量发展的指导意见》及自治区《关于促进服务消费高质量发展的实施意见》政策解读视频，传递了国家与 自治区层面的政策导向与支持举措，为行业发展指明方向。宁夏旅游推荐官重磅推介了"宁夏美食攻略"，为游客深度体验本地风味提供权威指南。银川市介 绍了即将开展的"葡萄酒消费惠民月"活动，自6月9日起通过银联云闪付APP发放满100-30、满500-150、满1000-300三种额度消费券，通过降低消费门槛、丰 富品鉴体验等形式，让宁夏高品质葡萄酒走进更多寻常百姓家。自治区餐饮、葡萄酒、文旅、体育等协会组织联合发布倡议，号召宁夏美酒进餐厅、进酒 店、进景区、进赛事 ...