张铮表示，传统数字软件碰上AI以后，能量会得到进一步放大。举例来说，当需要一个脚本创作一个 视频，只需要直接用语言告诉AI，AI就可以帮助创造一个脚本，生成一个视频。目前，AI已广泛应用 在万兴科技上百款软件里，为用户提供创意赋能。 作为"湘商回归"的代表企业，万兴科技自2018年回湘发展以来，公司已在长沙建成全球运营总部暨创意 软件全球研发中心，并通过AIGC技术深度参与本地数字化建设，连续两年赋能岳麓大会，推出大会首 个AI数字人"小麓"和预热短片《AI湘江畅想》，以科技创新推动文化传播。 长沙晚报11月20日讯（全媒体记者 刘军）"AIGC技术的快速发展正在重塑视频内容生产流程，大模型 技术正加速改变创作生态……"20日，2025世界计算大会在长沙开幕。万兴科技副总裁张铮在接受记者 采访时表示，从创意构思到成品输出，AI不仅显著提高了生产效率，更重要的是打破了专业技术壁 垒，让更多人能够参与高质量内容创作，推动"创意平权"时代的到来。 当前，中国人工智能产业规模突破9000亿元，国产大模型持续创新，推动音视频领域加速变革。数据显 示，中国AI视频行业市场规模预计到2030年达5800亿元。同时，湖南正紧 ...

Core Viewpoint - The newly opened Great Wall Digital Experience Halls in Beijing's Miyun District utilize advanced technologies like AIGC and AR to create immersive historical experiences, enhancing cultural heritage education and tourism [1][3][5] Group 1: Technological Integration - The Great Wall Digital Experience Halls feature innovative technologies that transform static historical images into dynamic scenes, providing an engaging visitor experience [1][3] - Key exhibits include a digital sand table, a digital armory, a time portal, and a digital representation of historical figure Qi Jiguang, allowing for real-time interaction with visitors [3] Group 2: Cultural Significance - Miyun District's Ming Great Wall is recognized as one of the most representative and culturally significant sections of the Great Wall, with 182.97 kilometers of existing Ming Dynasty wall and 61 registered castles [5] - The digital experience halls aim to systematically and innovatively express the region's Great Wall resources, establishing a new benchmark for the digital utilization of cultural heritage [5]

Core Insights - The rise of micro-short dramas in Beijing showcases a unique content form that combines various formats and has significant growth potential, with an expected output value of 33.6 billion yuan in 2024, making Beijing the leading city in this industry [2][3] Industry Overview - Micro-short dramas have evolved from a niche market to a new pillar of the cultural industry, with Beijing positioning itself as a central hub for this growth [2] - The market for micro-short dramas is projected to exceed 50 billion yuan, surpassing traditional film box office revenues, indicating a shift in content consumption patterns [7] - The user base for micro-short dramas in China has reached 662 million, reflecting a growing demand for this format [7] Development Strategies - Beijing plans to enhance the micro-short drama sector through three main strategies: providing special funding and leveraging AIGC technology for creative empowerment, offering precise services under the "Beijing Service" brand, and exploring new business models that integrate micro-short dramas with tourism, e-commerce, and rural revitalization [2] - The establishment of the "Drunken Shadow Field Short Drama and Short Film Industry Base" in Chaoyang District represents a significant step in transforming old industrial sites into modern production hubs [3][4] Infrastructure and Facilities - The "Drunken Shadow Field" spans approximately 25,000 square meters and has been transformed from a logistics warehouse into a cultural industry park, attracting numerous artists and production companies [3][4] - The park has undergone renovations to meet the specific needs of short drama production, including structural reinforcements and the addition of professional filming facilities [4] Market Dynamics - The shift towards micro-short dramas is driven by changing viewer habits and the need for quick, engaging content that fits into modern lifestyles [7] - Industry professionals highlight the advantages of micro-short dramas, including faster production times and the ability to reach international markets, which enhances cultural confidence [6][7] Collaborative Ecosystem - The "Drunken Shadow Field" has formed a service alliance with over 30 local institutions, creating a "scene bank" that allows production teams to easily access diverse filming locations [9][11] - This collaborative approach aims to streamline the production process and reduce costs, addressing previous challenges faced by filmmakers in Beijing [12][13] Future Outlook - The micro-short drama industry is expected to continue evolving, with a focus on integrating digital technologies and enhancing the overall production ecosystem [15][16] - The successful transformation of cultural parks like "Drunken Shadow Field" serves as a model for other regions, emphasizing the importance of tailored services and long-term strategic planning [16]

粤 传 媒（002181.SZ）11月17日在投资者互动平台表示，公司未参与阿里云发布的千问app 。公司持续 关注AIGC技术的应用，主要经营情况会通过定期报告及临时公告在法定信息披露媒体公布。 （记者 曾健辉） 每经AI快讯，有投资者在投资者互动平台提问：你好，请问该公司有参与或者关注阿里云发布的最新 项目千问app吗，或者其他相关AIGC项目? ...

每日经济新闻 11月17日，由开罗社授权，雷霆和开罗社共同开发和改编的像素风模拟经营游戏《开罗游戏世界》 将开启限量删档首测。 测试平台为安卓、iOS双端，测试时间为11月17日至12月1日。《开罗游戏世 界》是根据开罗游戏系列的IP人物和经典玩法授权改编而成的游戏。据官方介绍，游戏中玩家可以解锁 无限种生活可能，还可以打造专属开罗形象，探索居民背后的故事，与好友切磋经营技巧。 雷霆游戏与开罗社联合开发的《开罗游戏世界》开启首测，标志着国内厂商与海外知名IP的深度合 作模式日趋成熟。此举通过整合开罗社的经典玩法与雷霆的本土化运营能力，旨在精准吸引怀旧玩家与 模拟经营爱好者，开拓细分市场。对游戏行业而言，这种"海外IP授权+本土联合开发"的模式，为中小 厂商提供了差异化竞争的新路径，或引发市场对经典IP价值的重估。 国盛证券指出，2025年前三季度游戏行业显著回暖，A股游戏板块营收达786.9亿元，同比增长 28.3%。驱动增长的核心因素在于：稳定的版号政策、游戏公司海外收入的快速增长，以及AI技术对游 戏研发、创新和用户体验的深度赋能。AIGC技术已全面渗透游戏开发全流程，不仅大幅提升效率，更 催生了"动态生 ...

智通财经APP获悉，中国银河证券发布研报称，传媒行业平均销售毛利率为30.2%，与2024 年同期基本 持平，传媒行业的核心仍然是优质内容的生产，其处于传媒产业链和价值链的中上游位置，始终是稀缺 资源，因此优质的内容制作公司的长期价值不改，AI技术也有望解锁全新的商业模式及创新方式。 中国银河证券主要观点如下： 营收稳健增长，利润端高增 据统计SW传媒行业119家公司2025年前三季度的业绩情况：2025 年前三季度传媒行业(剔除ST后，截至 10月 31 日)实现营业收入3563亿元，同比上升 3.2%。从归母净利润来看，2025 年前三季度传媒行业实 现归母净利润290.2亿元，同比上升27.9%。 毛利率保持稳定，净利率波动上行 子板块业绩分化，弹性板块贡献主要增量 从子板块来看，2025年前三季度传媒行业子板块除数字媒体和出版板块外，其他子板块营收均同比增 长，同比增速前三的子板块为影视院线(YOY +9.5%)、游戏(YOY +9.2%)、广告营销(YOY +7.8%)。归 母净利润方面，前三季度传媒行业子板块除数字媒体板块外均同比增长，同比增速前三的子板块为影视 院线(YOY +109.5%)、游 ...

Core Insights - The 2025 Song Yun Cultural Festival was officially launched on November 10, featuring the release of significant research outcomes on Song Yun culture [1] - A series of nine books titled "Song Yun Cultural Traces" was unveiled, aimed at bridging academic research and public understanding of Song Dynasty culture [1] - The "Song Yun Jin Hui" cultural IP transformation results were showcased, highlighting the integration of Song Yun elements into various contemporary products [2] Group 1 - The "Song Yun Cultural Traces" series includes nine titles that systematically analyze and interpret Song Dynasty culture, making it accessible to a broader audience [1] - The event featured 14 brands participating in the "Song Yun Jin Hui" cultural IP transformation, showcasing innovative products that blend traditional aesthetics with modern design [2] - The festival aims to promote the rich cultural heritage of the Song Dynasty through various activities across multiple cities in Zhejiang province, emphasizing integration and innovation [2] Group 2 - Notable brands like Fanghuichuntang and Zhu Bingren Copper are incorporating Song Yun motifs into their products, demonstrating the cultural relevance in contemporary lifestyle [2] - The festival will continue until November, focusing on community engagement and cultural dissemination through nine main activities [2] - The Zhejiang Poetry Conference awarded individuals and organizations contributing to the promotion and preservation of poetry culture, highlighting the festival's commitment to cultural heritage [2]

Core Viewpoint - Despite a challenging environment in the kitchen appliance industry, the company has demonstrated strong operational resilience, achieving a year-on-year increase in gross margin, with the effectiveness of its high-end and intelligent strategies becoming evident [1][2]. Financial Performance - For the first three quarters of 2025, the company reported total revenue of 4.158 billion yuan, a year-on-year decrease of 9.13%, and a net profit attributable to shareholders of 356 million yuan, down 11.90% [1][2]. - The gross margin for the third quarter reached 43.29%, up from 40.50% in the same period last year, reflecting a nearly 3 percentage point increase [1][2]. - The gross sales difference improved to 16.6%, a year-on-year increase of 2.3 percentage points, indicating enhanced operational quality [4]. Strategic Initiatives - The company is focusing on optimizing product structure and promoting high-end products as part of its unwavering commitment to a "high-end and intelligent" strategy [5]. - At the 2025 China International Kitchen and Bathroom Home Expo, the company showcased a series of innovative products, emphasizing the integration of hidden design and health technology [7]. - The company is actively promoting a diversified channel system that combines online and offline sales, which has proven effective in stabilizing performance [8]. Market Positioning - The new retail channel revenue is projected to grow from 608 million yuan in 2022 to 1.251 billion yuan by 2024, with a compound annual growth rate of 43% [8]. - The company has successfully opened over 1,000 new retail stores this year, enhancing its market coverage and consumer interaction [8]. Innovation and Branding - The company is leveraging AI technology in marketing, launching the first AI-generated short drama in the kitchen appliance industry, which has received positive market feedback [10]. - The brand is actively engaging with younger consumers through various innovative marketing strategies, including music events and short dramas, to strengthen its market presence [11]. Social Responsibility - The company has initiated a public welfare project in collaboration with the One Foundation, focusing on supporting children with autism through various community activities [13]. - The company aims to capitalize on the shift from functional to quality consumption in the kitchen appliance industry, aligning its strategies with emerging market trends [13].

Core Viewpoint - The short drama industry is experiencing rapid growth and transformation, with user preferences shifting towards higher quality and more complex narratives, as evidenced by the success of works like "Summer Fendela" which achieved over 3 billion views in just 17 days [5][17]. Industry Overview - The user base for micro short dramas is projected to reach 662 million by 2024, with a market size exceeding 50.5 billion yuan, surpassing the total box office of national films for the first time [5][6]. - By the first half of 2025, the short drama market is expected to grow by 34.4% year-on-year, reaching 67.79 billion yuan, with average daily viewing time increasing from 25 minutes to 38 minutes [5][6]. Market Dynamics - The average stock price increase for short drama concept stocks exceeded 40% in the first half of 2025, with ByteDance's short drama app "Hongguo" seeing a 94% year-on-year increase in monthly active users, reaching 236 million [6][23]. - The industry faces increasing anxiety due to the pressure of over 100 new short dramas being released daily, leading to high competition and rising production costs [8][12]. Creative Trends - The narrative structure of short dramas is evolving from simple emotional consumption to more nuanced emotional expression, with a noticeable shift towards longer storytelling formats [8][20]. - Successful short dramas are increasingly incorporating real-life elements and addressing social issues, making them more relatable to audiences [8][21]. Production Challenges - The rapid production cycle has led to a "mechanical" approach to storytelling, where the focus is on quick emotional hits rather than deep narratives, resulting in a formulaic creation process [15][36]. - The lifecycle of popular themes is shortening, with audience fatigue setting in much quicker than before, necessitating constant innovation [12][13]. Business Model Evolution - Major players like ByteDance and Yuewen are restructuring the commercial chain by integrating production and distribution, enhancing their competitive edge [23][25]. - The monetization strategies are diversifying, moving from a single revenue stream to a multi-faceted approach that includes content payment, brand placement, e-commerce, and IP derivatives [41][43]. Technological Integration - The use of AI in content creation is becoming prevalent, with tools that streamline the production process and reduce costs, particularly in the realm of animated dramas [29][30]. - The rise of "manhua" (animated dramas) is filling a market gap, appealing to younger audiences and leveraging lower production costs [30][31]. Market Challenges - Despite the growth, the industry faces significant challenges, including high competition for platform visibility, varying effectiveness of brand placements, and a profit-sharing model that increasingly favors platforms over creators [38][40]. - The prevalence of piracy remains a critical issue, complicating revenue generation and necessitating stronger copyright enforcement measures [47].

Core Insights - MiHoYo has launched a new recruitment campaign for 63 positions related to its upcoming UE5 realistic fantasy project, marking the first public appearance of this product since the announcement of five mysterious new games last September [1][3]. Group 1: Game Development and Features - The new project is characterized as a "fantasy epic world" with significant elements such as "large-scale boss battles," suggesting a gameplay style reminiscent of the "God of War" series [3]. - The game will incorporate AIGC technology, featuring "ecological AI simulation" and "full-terrain combat AI," indicating MiHoYo's advancements in integrating AI into gaming [5]. - The game world will include themes of ancient mysteries, evil beasts, and legendary heroes, emphasizing a strong "Western fantasy" flavor in its narrative [5][10]. Group 2: Recruitment and Talent Needs - The recruitment covers four main functional categories: planning, art, programming, and comprehensive roles, with a focus on "extremely high quality" and "super high sensitivity" in talent requirements [7]. - The job descriptions highlight the need for skills related to "character abilities," "impact feel," and "large-scale synchronized monster simulation," indicating a strong emphasis on action combat mechanics [10]. - This recruitment effort suggests that MiHoYo is accelerating its transition from a "2D-focused company" to a "comprehensive game developer," aiming to leverage advanced technologies like UE5 and AI for its next major release [10].