文旅消费

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北京朝阳文旅消费爆发:1545亿元旅游收入背后的“民企力量”
Xin Jing Bao· 2025-07-20 15:38
Core Insights - The article highlights the growing cultural and tourism consumption in Beijing's Chaoyang District, driven by private enterprises in entertainment, tourism, and pet services, with a projected tourism revenue of 154.54 billion yuan in 2024, leading in Beijing [1][5]. Group 1: Entertainment Sector - The establishment of Fulong Livehouse, a new comprehensive performance venue, has become a popular spot for young music fans, hosting over 200 performances in 2025 across various music genres [3][4]. - The innovative design of Fulong Livehouse enhances audience experience, with excellent sound and lighting equipment, contributing to its rapid popularity [4]. - Large concerts in Chaoyang District significantly boost the local economy, with a projected ticket revenue of 1.6 billion yuan in 2024, generating over 10.9 billion yuan in overall consumption [5]. Group 2: Cultural and Tourism Integration - The rise of "ticket economy" allows concert-goers to enjoy discounts on dining and accommodation, enhancing the overall experience [6][7]. - Chaoyang District plans to host approximately 86,000 commercial performances in 2024, including 108 large concerts at major venues [7]. Group 3: Pet Economy - The emergence of the pet economy is exemplified by Mars Pet Supermarket, which offers over 3,000 products and has expanded to over 8 stores, capitalizing on a market with significant growth potential [13][14]. - The pet retail market in China is projected to grow, with current penetration rates significantly lower than in the U.S., indicating a substantial opportunity for expansion [14]. Group 4: Inbound Tourism - The introduction of a 240-hour visa-free transit policy has spurred demand for inbound tourism, with a projected 800% increase in inbound visitors in 2024 compared to 2023 [8][10]. - The company is developing high-quality inbound tourism products, including business travel options, and aims to expand its presence to 5,000 branches nationwide within five years [10][11]. Group 5: Policy Support and Future Goals - Chaoyang District has launched eight new policies to support the cultural and tourism industry, aiming for tourism revenue to exceed 160 billion yuan and attract 100 million visitors by 2025 [16].
“清凉一夏·快乐消费”2025年怀远县暑期文化科技市集热闹开市
Sou Hu Cai Jing· 2025-07-20 02:07
Core Viewpoint - The 2025 Huaiyuan County Summer Cultural and Technology Market aims to enhance cultural and technological experiences for citizens and tourists, promoting a vibrant summer consumption atmosphere [1][4]. Group 1: Event Overview - The event features a variety of performances including non-heritage shows, national trend performances, instrumental music, and technology magic shows, creating a lively atmosphere for attendees [2]. - Extended opening hours for cultural and technology venues allow for increased engagement and enjoyment among visitors [2]. Group 2: Community Engagement - Local citizens express positive feedback about the event, highlighting the diverse programs and the opportunity to experience local culture and heritage [3]. - The non-heritage market showcases various traditional crafts and foods, enhancing public awareness and appreciation of local cultural heritage [3]. Group 3: Economic Impact - The market includes 96 exhibitors from various sectors such as digital appliances, non-heritage projects, daily necessities, and agricultural products, stimulating local economic growth [3]. - The integration of cultural, commercial, and tourism elements aims to create a comprehensive summer experience, contributing to the revitalization of Huaiyuan's cultural tourism consumption [4].
2025“水韵江苏·璀璨夏夜”主题活动启动
Xin Hua Ri Bao· 2025-07-18 23:39
Group 1 - The "Water Rhythm Jiangsu · Brilliant Summer Night" theme event was launched on July 18 and will run until October 8, featuring over 2,800 unique activities and 1,800 benefit measures across the province [1] - During the first half of 2025, 75 night cultural tourism consumption gathering areas received 211 million visitors, a year-on-year increase of 7.05%, with total visitor spending reaching 64.914 billion yuan, up 5.73% [1] - The number of night-open tourist attractions reached 309, with night-time visitors increasing by 12.62% compared to the previous year [1] Group 2 - The newly revamped "Su Xin You" public service platform was launched to provide one-stop cultural tourism services for visitors to Jiangsu [2] - The provincial commerce department released a list of 50 night consumption gathering business districts, enhancing Jiangsu's night economy landscape [2] - Various financial institutions and platforms, including Postal Savings Bank and Alipay, introduced initiatives to boost cultural tourism consumption [2]
“清凉一夏”畅游宁德 逾百场活动激活暑期文旅市场
Zhong Guo Xin Wen Wang· 2025-07-18 01:13
Core Insights - The article highlights the vibrant summer tourism market in Ningde, with over 36.3 million tourists and total spending exceeding 37.4 billion yuan in the first half of the year, marking a year-on-year increase of 16.9% and 15.1% respectively [1][2]. Group 1: Summer Activities - Ningde will host over 100 cultural and tourism activities from July to August, promoting a "Cool Summer" theme to attract visitors [2]. - Activities include the third Gu Tian oil tea picking event, water sports, and music camping events, aimed at creating a memorable summer experience [2][4]. Group 2: Promotional Measures - The Ningde Cultural and Tourism Bureau has introduced various discounts and free entry measures at quality scenic spots to stimulate tourism [2]. - A set of six measures to promote cultural and tourism consumption was implemented in May, including team rewards and the distribution of consumption vouchers, effective until 2028 [2][4]. Group 3: Scenic Attractions - Ningde is characterized by its diverse natural landscapes, including mountains, seas, and unique cultural sites, making it a prime destination for eco-tourism [4][5]. - The region boasts several notable attractions such as the "Fairyland on the Sea" Tai Mu Mountain and the "World's Largest She Ethnic Group Settlement" [4].
上半年强势领跑 南京文旅市场持续书写“热力答卷”
Jiang Nan Shi Bao· 2025-07-16 15:16
Core Insights - The domestic cultural tourism market in China is experiencing significant growth in the first half of 2025, with trends such as traditional cultural experiences, the rise of county tourism, and the recovery of outbound travel intertwining. Nanjing remains a key player in this tourism boom, attracting visitors with its rich cultural resources and diverse travel options [1][2]. Group 1: Popularity and Rankings - Nanjing ranks fourth in the "Top Domestic Travel Destinations" list released by Tuniu for the first half of 2025, indicating strong tourism appeal [1]. - In the group travel market, Nanjing's "Three-Day Nanjing Tour" is a popular choice, emphasizing a "no shopping, focus on experience" approach, particularly favored by older travelers [1]. - Nanjing is also ranked sixth in the domestic self-driving travel destinations and third in the domestic free travel booking heat rankings, showcasing its importance in these segments [2]. Group 2: Visitor Preferences and Trends - The classic itinerary of "Three-Day Nanjing Tour" includes key attractions such as Sun Yat-sen Mausoleum and Confucius Temple, catering to family and older travelers seeking a relaxed and in-depth experience [1]. - Hotel booking data shows a nearly 20% increase in occupancy rates compared to the previous year, with families and young travelers making up a significant portion of guests [2]. - The demand for family-oriented travel products has surged during the summer, with notable increases in bookings for combinations like "Nanjing Science and Technology Museum + Hongshan Forest Zoo + Imperial Examination Museum" [2].
来的都是客 只需票一张
Si Chuan Ri Bao· 2025-07-16 00:32
Group 1 - The current trend shows that young people are increasingly becoming fans of large-scale performances, leading to a new ecosystem in performance consumption [3][4] - A large-scale performance generates multiple consumer demands, including food, merchandise, and accommodation, enhancing the overall experience [5][6] - The integration of cultural and tourism resources in Sichuan aims to stimulate consumption through the performing arts, with a focus on developing new business models like "music + tourism" [8] Group 2 - The event "受到召唤·敦煌" provided over 20,000 attendees with benefits such as free museum visits and discounts from over 130 participating merchants, showcasing a successful consumer engagement strategy [7] - In the first five months of the year, Chengdu hosted over 2,100 music performances, generating ticket sales of 474 million yuan, indicating a robust performing arts market [7] - Sichuan's government is actively promoting the development of the performing arts industry as a key driver for cultural and tourism integration, aiming to create a comprehensive product system [8]
苏超赛季将创超3亿元经济效益
news flash· 2025-07-15 14:28
Group 1 - The domestic cultural and tourism market has seen innovative and diverse consumption scenarios in the first half of the year [1] - The "Su Super" football league has gained significant popularity since May, with single-match attendance exceeding 60,000, transforming football venues into urban "meeting places" [1] - The "Su Super" has become a powerful engine for connecting cultural and tourism resources across 13 cities in Jiangsu, stimulating consumption potential [1] Group 2 - The Jiangsu Sports Industry Group predicts that the entire "Su Super" season will generate over 300 million RMB in comprehensive economic benefits, with an average revenue increase of over 20 million RMB per city in Jiangsu [1] - The animated film "Ne Zha" achieved a global box office of 15.9 billion RMB, contributing to the best overseas performance of Chinese films in nearly 20 years [1] - During the Spring Festival, which marked the first "intangible cultural heritage Spring Festival" after successful application for heritage status, many regions experienced a significant increase in tourism orders [1]
“荷汉阳,一起浪”,2025汉阳夏季文旅消费季启幕
Sou Hu Cai Jing· 2025-07-14 12:37
Group 1 - The main event of the "Summer Cultural and Tourism Consumption Season" in Hanyang District, Wuhan, took place on July 12, 2025, featuring various activities such as music performances, outdoor movies, and creative markets [1][9] - The atmosphere at the music festival was described as vibrant, with a large audience engaging in singing along to popular songs, creating a lively environment reminiscent of a giant outdoor concert [4][9] - The event aims to enhance the cultural life of citizens and promote the integration of the cultural tourism industry with urban development, with a series of activities planned from June to August 2025 [10] Group 2 - The event included performances of well-known songs that resonated with the audience, showcasing the appeal of the activities to a diverse age group [4][10] - The series of summer activities will feature two main venues and four sub-venues, along with numerous events, including music concerts and art festivals, scheduled throughout July and August [10] - Local residents expressed their enthusiasm for the event, highlighting its convenience and the positive representation of Hanyang's image [10]
跟着“苏超”游南通,南通海鲜文旅嘉年华点燃夏日消费热潮
Sou Hu Cai Jing· 2025-07-14 06:18
7月13日,"跟着'苏超'游南通——2025夏日赶海品鲜狂欢季暨如东海鲜美食嘉年华"活动在如东小洋口启幕。本次活动由南通市文化广电和旅游局主办, 通过线上线下联动模式,打造沉浸式文旅消费新场景,为市民游客奉献了一场深度融合体育赛事激情、江海文化底蕴与盛夏滨海风情的文旅盛宴,有力提 升了"江海有情 南通有请"夏季文旅品牌影响力。 为丰富游客体验,黄海滩涂上为游客提供赶海拾贝、海上迪斯科、滩涂足球赛、滩涂摸鱼等体验项目,桃花岛水域还提供酷炫水上飞人表演及刺激快艇冲 浪、悠闲游船画舫等亲水活动,市民游客或欣赏文艺演出,或观看"苏超"精彩瞬间,共度夏夜、共享欢乐。 借势"苏超"赛事热点,如东设立小洋口第二观赛现场、新增海底捞露营主题火锅等业态,提供巨型屏幕、露营设施及餐饮服务,配套开展线上直播间福利 派送等活动,让市民游客乐享夏日狂欢。 "非遗潮玩"区域人头攒动,如东农民画、面塑、板鹞风筝等吸引众多游客亲手体验,感受指尖传承的匠心。文旅市集汇聚"通通"小屋、苏超文创特装,栟 茶土包、一柱楼烧饼、狼山鸡等本土美味以及"如意东方"区域品牌特色产品琳琅满目。艺术装置与打卡墙引得游客纷纷拍照留念。 活动选址"中国海鲜之乡"如 ...
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]