Workflow
冰雪旅游
icon
Search documents
长白山20151223
2025-12-24 12:57
Summary of Changbai Mountain Conference Call Industry Overview - The conference call discusses the tourism industry, specifically focusing on Changbai Mountain, a popular ski and tourist destination in China. Key Points and Arguments Visitor Traffic and Influencing Factors - The opening of the Shenbai High-Speed Railway on September 28, 2025, led to a significant increase in visitor traffic, with October's numbers showing over a 10% increase compared to the previous year [3][4] - Despite adverse weather conditions in November and December, the overall visitor flow remained stable, with only a slight decrease in November of about 3,000 visitors, approximately 1% [3] - The highest daily carrying capacity increased by 30% year-on-year due to operational adjustments, despite some days being closed due to weather [2][3] Impact of Shenbai High-Speed Railway - From October 1 to 18, 2025, the number of daily arrivals at the high-speed railway station increased by nearly 98% compared to the same period last year, indicating a positive impact on visitor numbers from regions like Liaoning, Hebei, and Shandong [4] - The core visitor sources remain from East and South China, with Liaoning's share rising to 5.94% due to the railway's opening [5] Hotel and Related Business Performance - Hotel occupancy rates have significantly improved, while room rates have remained stable, indicating effective conversion of new visitor traffic into accommodation revenue [6] - Related sectors such as dining and accommodation have also seen growth, with new attractions like the Yunding Sky Snow Sculpture drawing large crowds [6] Challenges and Future Plans - The scenic area faces challenges with visitor demand exceeding carrying capacity, necessitating increased investment in facilities such as warm houses and shelters to ensure visitor safety [2][7] - The second phase of the Hot Spring Village project is under construction, expected to add approximately 25% more rooms compared to the first phase, targeting a broader consumer base [10] New Projects and Revenue Support - New projects for the winter season include snowmobile rentals and a small ski area, which, while generating limited management fee income, contribute to overall revenue support [8][9] - The Deer Horn Village project, which includes a small ski area and interactive experiences, is anticipated to enhance visitor flow and revenue [9] Infrastructure and Capacity Enhancement - The company plans to continue expanding operational capacity, with a focus on improving infrastructure and transportation to accommodate growing visitor numbers [13][14] - Future developments include extending operational hours and enhancing transportation services, such as self-driving and rental services along key routes [15] Financial Projections and Budgeting - For 2026, the company plans to allocate approximately 30 million yuan for vehicle procurement to meet increasing visitor demands, with a conservative expectation of a 10% increase in visitor numbers [16] Long-term Development Strategy - The company aims to balance seasonal tourism by promoting both summer and winter activities, leveraging the Shenbai High-Speed Railway to enhance visitor stay duration and spending [15][17] Additional Important Information - The company is considering the potential integration of the ski area into its public listing structure, contingent on favorable operational conditions [11][12] - The focus on enhancing visitor experience through improved facilities and services is critical for sustaining growth in the competitive tourism market [7][13]
吉林大安策划推出五板块沉浸式冰雪体验活动
Zhong Guo Jing Ji Wang· 2025-12-24 08:20
记者从吉林省大安市委宣传部获悉:新雪季,吉林省白城市大安市将围绕"长白天下雪玩冰到白城"主 题,以"冰润嫩江.机忆流年"为主线,推出文旅体验、工业研学、渔业休闲、体育赛事、文化赋能五个 板块开展系列活动,为广大游客奉上一场沉浸式冰雪盛宴。 在工业研学板块,大安将推出"机车博览园工业研学营",与首都高校铁路社团合作,开展铁路遗产活化 与高铁科技主题研学,游客可沉浸式感受工业文明的魅力。同时,在嫩江湾旅游区推出"探秘冰封湿 地,解码渔猎文明"为主题的生态渔业研学营,由老渔民传授冬捕文化,游客可亲身参与凿冰、捕鱼、 烹鱼全过程,实现自然探索与文化传承的双重收获。 在渔业休闲板块,大安将在嫩江湾旅游区玉龙湖上开展冬捕活动,还原传统"祭湖醒网"仪式,并开展辽 金民俗表演。游客可近距离观看冬捕全过程,参与冰钓比赛、头鱼拍卖,并现场品尝"大安鱼宴"。月亮 泡水库也将联动开展冬捕活动,展示渔猎文化,展销鲜活渔产,让游客体验不同场景下的冬捕风情。 在体育赛事板块,大安将在嫩江湾玉龙湖举办吉林省冰上龙舟邀请赛,在凤翎渔村生态旅游度假区举办 速度滑冰邀请赛等省级赛事,为广大冰雪运动爱好者提供观赛与竞技平台。同时,面向市民和游客开展 ...
冰雪经济一线观察|记者vlog:冰雪季,我在内蒙古等你
Xin Hua Wang· 2025-12-23 12:02
这是份来自内蒙古冰雪的邀约,想和你分享内蒙古冰雪那达慕、英雄会热闹启幕,也想分享给你竞 技的热血和烟火的暖意。当众人共御严寒,心底热意便无限放大,这份专属冬日的温暖邀约,持续至明 年3月。等你奔赴,共赴一场凛冬之约。 内蒙古自治区第二十一届冰雪那达慕12月21日起在呼伦贝尔市举行。那达慕本是草原上历史悠久的 传统盛会。近年来,内蒙古依托冰雪资源禀赋,将传统民俗与冰雪旅游相结合,推动那达慕由夏季活动 向冬季延伸,形成具有鲜明地域特色的冰雪那达慕品牌。 本届冰雪那达慕首次走进城市,在呼伦贝尔市海拉尔区伊敏河冰面上举办。呼麦、长调、民族舞蹈 等传统艺术元素,与曲棍球、冰球、花样滑冰等冰雪运动交融,为游客带来新奇体验。呼伦贝尔市有着 漫长的雪期、纯净的雪质、多样的地貌和丰富的文化底蕴,已连续成功举办20届冰雪那达慕活动,是内 蒙古和全国冰雪旅游重要目的地。 本届冰雪那达慕现场设置VR那达慕体验区、冰雪旅拍区、访牧户体验区等11个功能区域,可容纳 约3000名游客同时参与冰雪互动。内蒙古12个盟市和呼伦贝尔14个旗市区首次集中亮相,通过线下展销 与线上直播相结合的方式,集中展示各地特色物产和文旅资源。 记者:达日罕 新 ...
机构:“冰雪+”体验成目的地旅游增长新引擎
Bei Jing Shang Bao· 2025-12-23 03:51
Group 1 - The core viewpoint of the articles highlights a shift in winter tourism preferences, with cultural and immersive experiences like ice lanterns and snow sculptures becoming more popular than traditional skiing activities [1] - Data from AI itinerary planning indicates that 46.7% of tourists plan long-term trips of over 7 days, with an average budget exceeding 6000 yuan, significantly higher than other holiday periods [1] - Families, particularly those with children, represent 75% of the tourist demographic, indicating that ice tourism is evolving into a high-quality family experience where tourists are willing to pay a premium for more meaningful itineraries [1] Group 2 - The collaboration between the company and the Inner Mongolia Cultural and Tourism Department has resulted in the "Inner Mongolia Travel Playbook," which identifies unique accommodations, exciting self-driving tours, and local cultural experiences as the most appealing to younger travelers [2] - The "Daily Ice and Snow Nadam" event in Hulunbuir exemplifies how traditional festivals can be transformed into regular, engaging experiences, attracting a significant number of young tourists willing to pay for high-quality, interactive travel products [2]
特色活动打造冬日消费新场景 冰雪“冷资源”变身文旅“热动能”
Yang Shi Wang· 2025-12-23 02:25
Group 1: Shanghai New Year Activities - Shanghai is launching various New Year-themed activities to enhance winter consumption, leading to increased restaurant and hotel bookings during the New Year period [1] - The newly opened snow slope at Shanghai Yaoxue Ice and Snow World has a total area of 1,200 square meters, attracting a surge in inquiries and orders for dining and accommodation during the New Year [3] - Major commercial districts in Shanghai, such as the Bund area, are hosting events like a Chocolate Carnival, which combines food tasting, cultural exchange, and consumer interaction, boosting nearby dining and shopping [4] - The Xuhui Riverside area features an outdoor ice skating rink that has drawn many visitors, with many restaurants fully booked for New Year's Eve, and additional activities planned such as string performances and theater parades [6] Group 2: Flower Market in Yinchuan - In Yinchuan, Ningxia, flower planting bases are preparing for the New Year, with sales of flowers expected to reach between 800,000 to 1,000,000 units [9] - A local flower market complements the planting base by sourcing flowers from across the country, with merchants actively preparing for sales ahead of the New Year [11] Group 3: Winter Tourism in Heilongjiang - Recent snowfall and cold temperatures across the country have increased interest in winter tourism, with events like winter swimming and ice fishing competitions in Shuangyashan, Heilongjiang, enhancing winter cultural and tourism consumption [12][14] - The ice fishing competition attracted 240 participants, while local food offerings at the event, such as candied hawthorn and Northeast barbecue, enriched the cultural experience for visitors [18] Group 4: Tianshan Tianchi Scenic Area - The Tianshan Tianchi scenic area is hosting a "Big Pot Lamb Festival," where a giant pot is used to cook lamb, attracting visitors with local delicacies and performances [19] - The scenic area is preparing for the ice and snow season with plans to introduce over ten new ice entertainment projects in January, offering discounts for ticket holders at the Tianshan Tianchi International Ski Resort [21]
共赴童话冰雪之约 第二十七届哈尔滨冰雪大世界点亮冬夜
Xin Lang Cai Jing· 2025-12-23 01:29
Core Insights - The 27th Harbin Ice and Snow World opened on December 17, 2025, themed "Ice and Snow Fairy Tale World," attracting tens of thousands of visitors and becoming a winter tourism hotspot [3] - The park features a record scale of 1.2 million square meters and utilizes over 400,000 cubic meters of ice and snow, integrating culture, technology, and interactive experiences [3] Scale and Innovation Highlights - The main tower "Ice Lantern Dream" is constructed with 39,000 cubic meters of ice, resembling a snowflake-lifted "mountain," reflecting the concept that "ice and snow can also be gold and silver mountains" [4] - The "National Heavy Equipment Area" replicates significant national assets like the Kuaizhou series of carrier rockets and the Fujian aircraft carrier, showcasing technological prowess [4] - Cultural landmarks include a replica of the old Harbin train station and the Chinese Baroque street, promoting cultural integration between northern and southern China with new attractions from Shandong, Fujian, and Shenzhen [4] International Features - Belgium is the guest country, featuring an ice sculpture of "Brussels' First Citizen," symbolizing the friendship between China and Belgium [5] Technological Interaction and Events - The park includes an AI interaction area with smart cameras for transparent displays of frozen flowers and Peking opera masks, enhancing visitor engagement [6] - Daily performances on the "Dream Stage" include custom hand gesture dances and interactive shows, while a grand parade features a hundred-person formation blending national styles and fairy tale elements [7] Special Events - A concert titled "Journey of Song" will be held on December 31, 2025, featuring a fireworks show and drone performance, followed by the opening ceremony of the 42nd China Harbin International Ice and Snow Festival on January 5, 2026, themed "Ice and Snow, Creating the Future" [7] - Sports events include the "National Mass Snow Football Challenge," "Northeast Three Provinces Ice Hockey Competition," and daily "Ice and Snow Adventure" activities covering various sports [7] Visitor Services and Entertainment - New facilities include women's restrooms and multilingual services (Chinese and English guides, self-service ticket machines) to enhance visitor convenience [8] - Free attractions include a 521-meter super ice slide, a 120-meter snowflake Ferris wheel, a skiing area, and an ice skating rink [9] - The ice and snow food hall features over 30 brands, including Ma Die Er and Starbucks, offering a variety of Chinese and Western cuisine, while cultural shops provide themed souvenirs [10]
冰雪微笑曲线|惊艳世界的吉林粉雪,缘何让全球雪友疯狂追逐?
Xin Lang Cai Jing· 2025-12-22 23:28
这份狂热,源于大自然的馈赠。 (来源:中国吉林网) 转自:中国吉林网 当北半球步入凛冬,全球滑雪爱好者的目光便集体投向中国。在冰雪旅游的微笑曲线上,吉林的粉雪正 以其独一无二的魅力,重新定义世界级冬季体验,在全球雪圈掀起一场强劲的东方风暴。 长白山脉,作为与阿尔卑斯、落基山脉齐名的世界三大粉雪基地之一,拥有长达5个月的优质雪期。 其"粉雪+静风"的黄金组合,造就出如砂糖般干燥蓬松的雪质,让每一次滑行都如同在云端飞翔,令全 球雪友心驰神往。 顶级粉雪,需要顶级的"舞台"。 以北大湖、中旅松花湖、万峰通化、长白山万达等为代表的滑雪度假区,构建起吉林风格各异的冰雪王 国。其中,北大湖滑雪度假区更是登上国际雪联(FIS)官网,被冠以中国"惠斯勒"的美誉,跻身世界 一流滑雪目的地之列。 长春万达滑雪场即将惊艳亮相,其85米的最大落差、东北首条室内脱挂式缆车,搭配恒温-6℃的雪场环 境,让"四季畅滑"从梦想照进现实。 令人心动的,还有难以比拟的"吉林性价比"。 更颠覆的是,滑雪的边界在这里被打破。 与全球知名滑雪度假区相比,吉林的顶级滑雪小镇在门票、住宿、餐饮等方面的成本更显亲民。面向全 国大学生的免费滑雪政策、东北三省 ...
哈尔滨全力守护“冰雪之约”
Ren Min Ri Bao· 2025-12-22 22:27
"景区启动了应急响应,调配大量人工雪,组建修复团队奔赴各受损点位。"哈尔滨冰雪大世界工程管理 部部长庞志国介绍,"轻微融蚀的及时补雪塑形,受损程度较重的拆除后重新雕刻。"目前,景区内核心 雪雕景观已修复完毕,同时加派巡查人员实时监测冰雪状况。 "好不容易盼来的冰雪盛宴,会不会受影响?"12月19日,黑龙江哈尔滨市一场冬雨引发游客担忧。第二 十七届哈尔滨冰雪大世界东检票大厅外,4摄氏度的气温加上雨滴,让大雪人"出汗","皮肤"变得不那 么光滑。 来自浙江杭州的游客李女士刚下飞机,就在手机上刷到"热帖"。李女士第二天到园时却发现,入口处的 大雪人已恢复原貌,游客们打卡热情不减。 《 人民日报 》( 2025年12月23日 02 版) (责编:白宇、卫嘉) 道里区群力音乐公园的19米大雪人旁,修复工人挥舞雪铲;中央大街管委会拆除存在安全隐患的雪雕作 品并启动重建……哈尔滨其他景点也与时间赛跑,努力让游客安心。 据当地气象部门预测,23日哈尔滨会迎来一场比较明显的降雪过程,夜间最低气温降至零下20摄氏度左 右。"此前,我们联动气象、应急等部门启动响应机制,全力降低景观受损对游玩体验的影响。"哈尔滨 市文化广电和旅游局 ...
零下30摄氏度的内蒙古,南方游客为何直呼“太暖了”?
Xin Lang Cai Jing· 2025-12-22 14:11
今年冬季,内蒙古在交通枢纽、景区入口等关键点位,推出一系列保障措施。"温暖服务",在机场、车站、景区设置充足的取暖场所与设施, 让游客随时能"缓口气";"暖心服务",为游客备好热饮、姜茶等驱寒饮品,在冰天雪地中递上一份热气腾腾的关怀;"便民服务",增设防寒服、 电热宝等御寒产品售卖处,并配备"专属服务专员",开通"绿色通道",全方位保障游客"安心游、舒心玩"。 在呼伦贝尔,暖心服务更藏在点滴细节里。自驾游客因不熟悉路况误压线?交警以教育为主;车辆半路没油被困?中国石油呼伦贝尔分公司24 小时应急热线随时待命,提供紧急送油服务;旅途中突然"内急"?打开"指尖上的呼伦贝尔"小程序,"如厕通"功能一键导航至就近卫生间。 "冰雪旅游季活动期间,内蒙古各地将投放文旅消费券,覆盖景区游览、滑雪体验、酒店住宿、餐饮消费等场景。"内蒙古自治区文化和旅游厅 副厅长孙国铭介绍,各地还引导景区、滑雪场、酒店与餐饮企业推出"滑雪+温泉""住宿+美食"等联票套餐,以组合优惠降低游客出游成本。 "我们希望每一位游客都能享受到冬季旅游的美好体验。"内蒙古自治区文化和旅游厅厅长冀晓青说,内蒙古立足文化特色激发旅游活力,通过 多样的旅游产品盘 ...
乐享冰雪世界
Xin Lang Cai Jing· 2025-12-22 13:13
Core Insights - The article highlights the growth and development of the skiing industry in Yakeshi, Hulunbuir City, leveraging its unique natural snow quality and geographical advantages to enhance the ice and snow experience for visitors [2]. Group 1: Industry Development - The local skiing industry has been continuously innovating and enriching its offerings, which has led to an upgrade in facilities and services [2]. - The transformation of "cold resources" into a continuous "hot effect" has made the area a popular destination for tourists and skiing enthusiasts [2]. Group 2: Visitor Experience - Tourists are enjoying the fun brought by ice and snow sports at the Phoenix Mountain Ski Resort [2]. - The popularity of snowmobiles has also contributed to the appeal of the skiing experience in the region [8].