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场景上新“加速跑”!“夜”态万千“不打烊” 揭开炫彩“面纱”感受夜经济蓬勃活力
Yang Shi Wang· 2025-08-15 06:55
Group 1 - The core viewpoint of the article highlights the rapid growth of nighttime economic activities across various cities, transforming urban nightlife into a vibrant consumer landscape [1][3][4] - Nighttime consumption is becoming a strong new engine for economic growth, encompassing diverse sectors such as dining, shopping, cultural tourism, and sports, with an expected total expenditure of nearly 2 trillion yuan on domestic nighttime tourism in 2024 [3][4][28] - Major cities are hosting numerous cultural and tourism events, with approximately 39,000 events planned for the summer of 2025, indicating a significant boost in nighttime activities [3][4] Group 2 - In Yunnan's Xishuangbanna, the starry night market is expected to attract nearly 40,000 visitors daily during the summer of 2025, showcasing the area's unique cultural and tourism appeal [8][11] - In Guangxi's Nanning, the revitalization of the night market has led to a 12.65% year-on-year increase in revenue for key monitored street areas in the first half of 2025 [11][12] - In Fujian's Quanzhou, over 1.41 million visitors were received from July to August, marking a 14.8% increase year-on-year, driven by various nighttime cultural activities [15][14] Group 3 - Jiangsu's Suzhou attracted over 400,000 attendees to various performances in the first half of 2025, highlighting the city's cultural vibrancy [19] - In Hainan's Haikou, diverse nighttime activities generated over 1 million yuan in revenue during the first week of operations [23] - Chongqing's nighttime consumption accounted for over 60% of total consumption during the summer, emphasizing the city's appeal as a nighttime destination [24][28] Group 4 - Shanghai's nighttime economy is characterized by innovative experiences, with total nighttime consumption exceeding 88 billion yuan since June 2025 [30][48] - The city has launched five "night economy landmarks" and five "nightlife hotspots," focusing on diverse experiences and public space utilization [50] - Shanghai's nighttime activities include a 24-hour open model for museums, with over 70% of visitors coming from outside the city, primarily young people [61][66] Group 5 - The article discusses the integration of technology in nighttime experiences, such as themed bus routes and art exhibitions on boats, enhancing the overall consumer experience [73][80] - The rise of drone light shows in Chongqing has become a popular nighttime entertainment form, contributing significantly to local economic activity [82][86] - The article emphasizes the importance of creating a comfortable and secure nighttime environment through various supportive measures and policies [66][67]
消费新观察:游娱购激活夜经济
Yang Shi Wang· 2025-08-14 23:46
Group 1 - The "night economy" is experiencing significant growth during the summer, with the hours from 6 PM to 10 PM identified as the "golden 4 hours" for nighttime consumption [1] - In Changsha, the introduction of new nighttime consumption experiences, such as the interactive performance of the new-style Xiang opera "Nie Xiaoqian," is attracting a younger audience, with theater occupancy rates exceeding 60% to 70% during holidays [3] - The integration of small theaters in Changsha has led to a 20% increase in revenue and a 15% increase in foot traffic for surrounding commercial areas [5] Group 2 - Nighttime consumption in Changsha accounts for 60% of total daily consumption, with over 1 million people employed in the sector [7] - The Shanghai Pudong Art Museum has extended its hours for night exhibitions, contributing to a total nighttime consumption exceeding 880 billion yuan, a 3.3% increase year-on-year since June [9] - Chengdu's nighttime economy is robust, with nighttime consumption making up 54.6% of total consumption, the highest in the country, and plans to create 20 "nocturnal landmarks" and 100 "night economy gathering areas" [12] Group 3 - Qingdao has launched a new bus line that transforms into a mobile live house at night, combining beer culture with nighttime tourism, attracting over 500,000 participants during the beer festival [14]
各地创新多元“夜”态 激发城市消费活力
Jing Ji Wang· 2025-08-14 03:10
Core Viewpoint - The night economy is a vital component of urban commerce, linking residents' lives with economic development, and has recently seen significant growth, becoming a new engine for urban consumption vitality [1] Group 1: Innovation in Consumption Scenarios - Various regions are innovating consumption scenarios tailored to local characteristics, driving consumption growth with engaging and unique experiences [2] - In Chongqing, a drone light show featuring 5,000 drones has enhanced the city's charm, leading to over 70% average occupancy rates in key restaurants and over 80% in hotels during holidays, with a year-on-year increase of over 10 percentage points [2] - Xuzhou has leveraged sports events to boost cultural tourism consumption, with a reported 64 billion yuan in consumption from May 10 to July 31, marking a 30% year-on-year increase [2] - Xining has developed night markets that attracted approximately 1.1 million visitors in July, generating 55 million yuan in revenue, showcasing the potential of night-time cultural tourism [3] Group 2: Night Consumption Trends - The night economy is thriving, with a 100% increase in searches and comments related to "night tours" since July, indicating a growing interest in cultural experiences during nighttime [4] - Major cities have seen a doubling of weekend night snack orders, with cities like Jinan and Xi'an experiencing over 150% growth in night orders [4] - From July 1 to July 21, 127 cities reported over 100% growth in night orders, with cities like Luoyang and Baotou leading with over 200% increases [5] Group 3: Corporate Engagement in Night Economy - The night economy market in China is expanding, with over 1.3 million related enterprises currently in operation, and approximately 90,000 new registrations this year [6] - Companies are innovating their business models to attract night-time consumers, such as the "street + MALL" concept in Shenzhen, which combines business and leisure [7] - The integration of AI technology and diverse business formats is being utilized to create immersive night consumption experiences, as seen in initiatives by companies like Bailian Group and Haidilao [7] Group 4: Consumer Preferences and Market Segmentation - There is a noticeable segmentation in night consumption preferences based on gender and age, with men favoring theme park night tours and women preferring music and social activities [8] - Experts suggest that businesses should innovate night economy scenarios based on consumer preferences, utilizing new technologies to enhance the experience and meet diverse consumer needs [8]
严州古城“新夜态” 激活消费“新动能”
Hang Zhou Ri Bao· 2025-08-14 03:05
Group 1 - The "Yanzhou Ancient City Micro-Drunk Summer Night Market" has been launched in Meicheng Town, focusing on night tourism, dining, and entertainment, featuring events like electronic music parties, national trend performances, micro-drunk markets, and beer competitions [2] - The night market has achieved an average daily foot traffic of over 3,000 visitors, becoming a significant driver of local nighttime consumption [2] - Young entrepreneurs are increasingly participating in the night market, with low operating costs and flexible work hours attracting over 10 young individuals to start their businesses [2] Group 2 - To address the challenges of balancing the "smoky atmosphere" with urban livability, Meicheng Town has established the "Red Collar Business Circle - Fun in Yanzhou" Business Community Committee, involving 12 units for collaborative governance [3] - The town has implemented refined management practices across the ancient city business circle, including planning a "smoky food map," enhancing food safety inspections, and increasing garbage collection efforts [3] - Future plans include deepening the integration of culture, commerce, tourism, and sports, while continuously innovating consumption scenarios to create a more diverse and attractive night economy ecosystem in Yanzhou Ancient City [3]
黑龙江省13个市(地)同步开展!“购在龙江・食在龙江”夜经济活动启幕
Sou Hu Cai Jing· 2025-08-14 00:04
11日晚,七台河市桃山区步行街华灯璀璨、人流如织,由黑龙江省商务厅与七台河市人民政府联合主办的"购在龙江・食在龙江"全省夜经济促消费活动启 幕。 活动现场,哈尔滨市中华巴洛克传统商市历史文化街区、哈尔滨市南岗商业步行街及北安市南京路步行街获授"黑龙江省级商业步行街(商圈)"称号,这些 街区既是繁荣地方商业的"引擎",更是传承城市文脉的"活化石";七台河市同步为本地十大名店、名小吃、名菜、名厨集中授牌。 启动仪式上,美团发布重点促消费活动及资源支持方案;省数字商务协会、省诚信建设促进会、省酒类流通协会登台分享促消费资源支持举措与行业发展蓝 图;金融机构及零售、餐饮等企业同步开展现场推介,优惠福利送不停。政企协多方联动,共同构建繁荣有序的夜间消费生态。 17 IT 21.1 购在龙江 食在龙江 r业协会推介 1 - 29 黑龙江省数字商务协会 黑龙江省诚信建设促进会 一黑龙江省酒类流通协会 0 购在龙江 食在龙江 i 活动采取"线上+线下"融合方式开展。线下40个特色展位商品丰富、互动多彩,吸引市民驻足,氛围热烈;线上依托龙江云展会平台打造"购在龙江・食在龙 江"主题专场,近百种特色展品集中展示,浏览量破10万次 ...
暑期经济观察|消费场景持续上新 夜间“黄金4小时”创造暑期经济新增量
Xin Hua Wang· 2025-08-13 08:11
Core Insights - The night economy is becoming a new engine for summer economic growth, with a focus on diverse consumption scenarios such as night tours, night markets, and nighttime performances [1][5][8] Group 1: Night Economy Development - The "golden four hours" of the night economy, from 6 PM to 10 PM, has seen increased activity as various regions implement supportive policies [1] - As of late July, there are over 1.65 million existing night economy-related enterprises in China, with 168,600 new registrations this year [3] - The night economy is being promoted through various activities, including family-friendly events, cultural markets, and music-themed night tours, which have significantly boosted local economies [5][8] Group 2: Consumer Engagement and Trends - There has been a 100% increase in search and comment volume related to "night tours" since July, with a 230% increase in the search heat for "scenic night tours" [6] - Weekly themed night activities in places like Yunnan have attracted thousands of participants, generating over 150,000 yuan in direct consumption and a 65% increase in weekend tourism revenue [5] Group 3: Infrastructure and Service Enhancement - The nighttime opening rate of 5A scenic spots has increased from 23% in 2020 to 63% in 2024, indicating a significant expansion in night tourism offerings [5] - Nearly 40% of national-level tourist resorts have developed night tourism products, including performances and outdoor entertainment [5]
“购在龙江·食在龙江”夜经济活动启幕掀消费热潮
Sou Hu Cai Jing· 2025-08-13 05:33
8月11日晚,由黑龙江省商务厅与七台河市人民政府联合主办的"购在龙江·食在龙江"全省夜经济促消费活动启动仪式在七台河市桃山区步行街举办。 启动仪式上,美团发布重点促消费活动及资源支持方案;黑龙江省数字商务协会、黑龙江省诚信建设促进会、黑龙江省酒类流通协会登台分享促消费资源 支持举措与行业发展蓝图;金融机构及零售、餐饮等企业同步开展现场推介,优惠福利送不停。 此外,哈尔滨市中华巴洛克传统商市历史文化街区、哈尔滨市南岗商业步行街及北安市南京路步行街获授"黑龙江省级商业步行街(商圈)"称号。七台河市 同步为本地十大名店、名小吃、名菜、名厨集中授牌。 本次活动采取"线上+线下"融合方式开展。线下40个特色展位商品丰富、互动多彩,吸引市民驻足,氛围热烈;线上依托龙江云展会平台打造"购在龙江·食 在龙江"主题专场,近百种特色展品集中展示,浏览量破10万次。活动期间,全省13个市(地)将结合本地消费特点,同步组织开展形式多样、内容丰富的 配套活动,形成"统一时间、统一主题"全域联动的消费矩阵,通过"线下聚人气、线上升热度"同频发力,最大限度释放黑龙江消费潜力。 活动现场 下一步,黑龙江省商务厅将会同有关部门持续加大夜经济培 ...
超过上海,重庆冲成消费第一城
3 6 Ke· 2025-08-12 23:33
Group 1: Consumption Trends in Chongqing - Chongqing has emerged as the top city in China for social retail sales, surpassing Shanghai in early 2025, driven by a strong consumer culture where nearly 70% of disposable income is spent on consumption [1][4] - The local population exhibits a unique consumption philosophy characterized by a strong desire to enjoy life and spend on experiences, particularly in dining and entertainment [2][4] - Despite a nationwide decline in restaurant consumption, Chongqing's dining sector saw a 9.1% increase in 2024, reaching a total of 251.99 billion yuan [4][5] Group 2: Economic and Industrial Strength - Chongqing's robust consumer spending is supported by a growing income base, with per capita disposable income rising to 9th in the nation by mid-2025 [7][13] - The city is a manufacturing powerhouse, producing a significant share of China's industrial output, including being the largest producer of laptops and a major player in the automotive industry [8][9] - In 2024, Chongqing's automotive production reached 2.54 million units, making it the top city for automobile manufacturing in China [10][12] Group 3: Housing Affordability - The relatively low housing prices in Chongqing, with an average second-hand house price of approximately 9,200 yuan per square meter, contribute to higher disposable income for consumption [14][15] Group 4: Government Initiatives to Boost Consumption - The local government has implemented strategies to enhance consumer experiences, including the development of unique shopping environments and promoting a vibrant night economy [16][20] - Nighttime consumption accounted for 60% of the total retail sales in 2024, highlighting the effectiveness of the government's focus on extending shopping hours [21][22] - Efforts to attract tourists through cultural and entertainment initiatives have resulted in record visitor numbers, with 18.58 million tourists visiting during the May Day holiday in 2025 [22][23]
繁荣“夜”态 不止深夜食堂
Sou Hu Cai Jing· 2025-08-12 21:26
Group 1 - The core viewpoint highlights the rising popularity of the night economy in Beijing, particularly during the summer, with many restaurants transforming into "midnight canteens" to attract customers [1] - The night economy is becoming a significant driver of economic growth, with 60% of urban consumption occurring at night and the market size exceeding 50 trillion yuan [1] - The shift in consumer behavior from merely eating late-night snacks to seeking diverse experiences, such as entertainment and ambiance, is a key trend in the evolving night economy [1] Group 2 - The development of the night economy is closely linked to the growth of the tertiary industry, necessitating improvements in service and infrastructure to support various business formats [2] - There is potential for expanding the night economy beyond dining, with suggestions for more cultural and entertainment events to enhance the experience [2] - Innovative activities, such as music festivals and themed events, are attracting visitors and contributing to the vibrancy of urban life in Beijing [2]
创新夜经济场景,沈阳着力提升文旅吸引力
Xin Hua She· 2025-08-12 09:08
夜幕降临,沈阳浑河外滩市集灯火璀璨;彩电塔夜市中,金黄油亮的铁板鸡架嗞嗞作响;西塔街上,五 颜六色的霓虹招牌让人眼花缭乱……"没想到沈阳的夜市这么棒,还能看到漂亮的河景。"来自杭州的游 客李女士连续"打卡"了沈阳多个夜市,感叹自己不虚此行。 "十四五"期间,沈阳倾力打造沈阳方城-中街、西塔、奥体中心等20个地标型夜经济集聚区,全面升级 以购物、生态、文旅、观光等功能为主的夜间消费目的地。沈阳形成58条重点夜经济街区,150余个夜 经济特色消费场景,更好地满足了人民群众品质化、多元化、便利化的消费需求。 以夜经济为代表的创新场景不断提升着沈阳的文旅吸引力。近年来,沈阳市旅游热度持续升温,2024 年,全年接待旅游人数突破2亿人次,旅游收入超2000亿元。 今年3月,沈阳发布《夜经济发展规划(2025-2030年)》,计划培育更多"食、购、娱、游、研"等多元 消费需求的消费新场景。按照规划,沈阳夜经济的相关消费场景还将延伸至社区,在居民一刻钟生活圈 内铺展。 一幕幕夜市万象,正升腾为独特的城市吸引力。 夜色中的沈阳奥体中心荧光棒闪烁,歌手的歌声点燃数万歌迷的尖叫。演唱会结束后,手握票根的歌迷 并未离去,他们有的乘 ...