今天分享的是：微播易CAAC：2025年AI营销新范式应用指南报告 年轻群体成为AI营销的核心受众，20-29岁消费者占比超40%，其消费决策更依赖真实用户反馈，67%的Z世代认为"100个真实用户比1个明星更可信"。消费 趋势显示，健康零食、智能家电、个性化礼品等品类需求旺盛，例如职场人群对低卡饱腹零食的需求、宝妈对无添加儿童食品的关注。同时，AI推荐的购 买转化率显著，56%的用户曾因AI推荐购买产品，且素人创作者（KOC）的转化效率是明星的3.2倍。 三、营销模式的转型与创新 传统中心化营销模式（如头部KOL、企业家IP）面临ROI下滑困境，头部KOL营销ROI连续3年下降，2024年同比降低28%，企业家IP互动率较2021年暴跌 82%。取而代之的是"微粒化扩散"模式，素人、员工、客服等成为"微型媒介中心"，通过社交圈层裂变实现低成本触达，例如抖音电商素人创作者GMV贡献 率从18%飙升至71%。 报告共计：64页 《2025年AI营销新范式应用指南》核心内容总结 一、行业发展现状与规模 中国AI营销行业呈现爆发式增长态势，2020-2025年市场规模从79.3亿元跃升至2767.4亿元，年复合增长 ...

Group 1 - The global AI marketing market reached $20.39 billion in 2024 and is expected to grow to $217.33 billion by 2034, indicating significant potential for growth in this sector [1] - Marketing is identified as the business function most likely to benefit from artificial intelligence, with predictions that 95% of creative work could be automated [1] - An online event titled "Current Status, Challenges, and Practices of AI Marketing" is organized to analyze the practical applications and future trends of AI agents in marketing [2] Group 2 - The event features Wels, COO of Head AI, a leading company in the AI marketing field, which has served hundreds of corporate clients [2] - The discussion will cover the current landscape of AI marketing, core technological directions, major market players, innovation trends, and application trends [2] - The event is scheduled for May 21, 2025, at 14:00, and will be conducted via Lark video conference [5] Group 3 - The "Soil Seed Special Program" by Jinqiu Capital is designed to provide funding support for early-stage AI entrepreneurs, helping them turn innovative ideas into practical applications [5] - The program aims to nurture potential teams and projects in the AI sector, emphasizing the importance of providing the right environment for growth [5]

今天分享的是：AI专题：2025年AI营销新范式应用指南 报告共计：63页 《2025年AI营销新范式应用指南》指出，AI正重塑营销行业，2020-2025年中国AI营销市场规模从79.3亿元跃升至2767.4亿元，年复合增长率达106.7%，展 现强劲增长势头。消费端，Z世代对AI工具信任度分化，客户支持、个性化推荐信任度较高，医疗建议、无人驾驶等领域信任度较低，但43%-71%的消费者 已购买过AI推荐产品，显示AI对消费决策影响加深。 营销范式从中心化转向微粒化，头部KOL营销ROI连续3年下降，2024年同比降28%，而素人节点凭借社交裂变触达2.3亿次，抖音电商素人创作者贡献率从 18%飙升至71%，KOC转化效率是明星的3.2倍，边际成本下降97%，成为营销新核心。 技术应用层面，AI贯穿洞察、内容生产与传播全链条：通过AI分析社媒热点、人群画像及竞品表现，提供投放策略优化建议；利用AI生成文案、图片、视 频等内容，如易创AI风格化服务中台30秒批量生成高规格素材，匹克品牌借此使新品点击率提升29.8%，内容生产效率提高5倍；结合AI数字人、虚拟模特 等技术，实现低成本场景化营销，如万相实验室为品 ...

1. Report Industry Investment Rating - No relevant information provided 2. Core Viewpoints of the Report - The company's programmatic advertising business has achieved significant technological improvements, with a 7 - fold increase in inference efficiency, over 30% reduction in total task execution time, and about 25% reduction in computing resource costs in the prediction algorithm, providing strong technical support for its large - scale growth [24] - The company's business covers more than 200 countries and regions globally, which can disperse regional risks caused by tariffs [26] - The company has achieved the commercialization and application of a series of AI - driven products and is committed to developing and practicing in sub - application layers such as AI marketing content production, data analysis, and intelligent automated placement [26] - In 2024, the company's revenue was 2.547 billion yuan, with a year - on - year increase of 18.83%. In the first quarter of 2025, the revenue was 929 million yuan, with a year - on - year increase of 93.18% [28] - In the next 3 - 5 years, the company's business growth points will come from expanding new customers and industries, deepening media cooperation, and driving through technological products [29] 3. Summary According to the Directory 3.1. Research Basic Situation - Research object: Yidian Tianxia - Industry: Internet services - Reception time: May 20, 2025 - Reception personnel: General Manager Wu Ying, Board Secretary Wang Ping, Financial Controller Zheng Zhengdong, Independent Director Zhang Xueyong [17] 3.2. Detailed Research Institutions - Reception object types: Investor online questions, others - Related personnel: Not specified [20] 3.3. Research Institution Proportion - No relevant information provided 3.4. Main Content Data - **Question 1**: In 2024, the programmatic advertising platform revenue increased by 210% year - on - year, but the single - customer ARPU value decreased by 29% year - on - year. The company's programmatic advertising business is the core business, and the technical improvement provides support for its growth [24] - **Question 2**: The cooperation with AppLovin is progressing smoothly. The company is in the service trade category and is not directly affected by tariffs. It has deployed in multiple emerging markets globally to disperse risks [24][26] - **Question 3**: The company has achieved the commercialization of AI - driven products and will focus on the development of sub - application layers in the future [26] - **Question 4**: The US business revenue accounts for a low proportion, and the company's business covers more than 200 countries and regions globally [27] - **Question 5**: The company attaches great importance to shareholder rights and interests, pays close attention to policy dynamics, and takes improving operating performance as the core [27] - **Question 6**: In 2024, the company's revenue and profit increased. The actual controller did not reduce holdings, and the management's reduction of holdings was for normal reasons. The company focuses on improving its core competitiveness [28] - **Question 7**: The cooperation with AppLovin is progressing smoothly [28] - **Question 8**: In the next 3 - 5 years, the company's business growth points will come from expanding new customers and industries, deepening media cooperation, and technological product drive [29] - **Question 9**: The company will continue to focus on its main business, actively explore new application fields, and use AI to empower customers to provide excellent all - link solutions for going global [31]

Group 1: Financial Performance - In 2024, the company achieved a revenue of 2.547 billion, representing a year-on-year growth of 18.83% [5] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 217 million, with a year-on-year increase of 30.10% [5] - In Q1 2025, the revenue reached 929 million, showing a significant year-on-year growth of 93.18% [5] Group 2: Advertising Business Insights - The revenue from the programmatic advertising platform grew by 210% year-on-year in 2024, although the ARPU per client decreased by 29% [2] - The company’s core business, performance advertising, accounted for 97.52% of total revenue in 2024 [2] - The integration of AI capabilities into programmatic advertising has improved algorithm efficiency and reduced task execution time by 30% [2] Group 3: Strategic Partnerships and Market Expansion - The collaboration with AppLovin is progressing smoothly, enhancing the company's service offerings in various markets [3] - The company operates in over 200 countries, diversifying its market presence to mitigate regional risks associated with tariffs [3] - Future growth will focus on expanding into new sectors such as short dramas, AI applications, smart home technology, and new energy vehicles [5] Group 4: Shareholder Engagement and Corporate Governance - The company is committed to enhancing shareholder value through high-quality development and governance [5] - There are no recent stock sales by the controlling shareholder, and any executive sales are compliant with regulations [5] - The company is considering stock buyback plans and market value management strategies in response to shareholder concerns [5]

中国营销行业AI应用丨研究报告 核心摘要： 人工智能（AI）技术的迅猛发展，为营销行业的数字化转型注入了新的活力，推动营销从赋能走向全能，开 启了一场深刻的变革。AI营销已成为业界关注的焦点，其核心在于突破传统营销的局限，构建全新的营销机 制，为品牌传播打造高效、精准、个性化的新型业务模式。具体而言，AI与营销的融合表现在营销生产力、 应用策略和组织、流程等多方面的适配与调整。本报告为帮助市场更清晰地了解当前AI营销市场发展的脉 络，认识AI营销业务链路变革、探究应用实践场景多样性及价值，并针对营销生态的发展、AI技术发展相关 延伸问题展开探讨。 AI营销概念及特征 中国AI营销市场发展进程 AI营销正进入到以"人"为颗粒度的个性化营销时代 营销5.0阶段兼具前几个营销阶段特征，技术赋能基础上搭建更为高级的营销框架，应用"类人技 术"在整个消费者体验过程中创造、传播较符合提升价值的活动。也是在此阶段，AI营销概念进入 探索期。发展到今天，AI营销进入到普及期，品牌及服务商创建专属营销大模型，由AI生成的多 模态广告内容形式更多样、ROI大幅提升，产品使用门槛大幅降低，未来会生成以"人"为颗粒度的 个性化营销， ...

Core Insights - The article promotes a practical training camp organized by Yi Financial Academy and Xiaohongshu to help merchants address common operational challenges on the platform [2][16] - The training focuses on systematic teaching of Xiaohongshu's operational methods, including traffic mechanisms, marketing tools, and content creation strategies [2][6] Training Program Details - The training camp will take place from June 6 to June 7 in Hangzhou, with a registration fee of 5980 yuan, offering discounts for groups [3][7] - The course has a high satisfaction rate of over 90%, with many leading brands' Xiaohongshu teams participating [7] Key Learning Outcomes - Participants will learn to enhance click-through rates and achieve sales growth through effective content keyword strategies and natural traffic leveraging [7][9] - The program includes hands-on workshops for creating brand management plans and understanding user pain points and decision-making processes [10][12] Content Creation and Marketing Strategies - The training covers the logic behind viral content, selection criteria for high-performing posts, and the use of AI for content generation [11][12] - It emphasizes the importance of differentiated positioning to avoid competition pitfalls and outlines a structured approach to team and budget allocation [12][13] Growth Phases and Strategies - The course outlines strategies for different growth phases, from initial low-cost model validation to large-scale operations and cross-platform distribution [13][16] - It includes practical insights on leveraging influencer partnerships and data-driven marketing to maximize return on investment [10][13]

Core Insights - The 9th Social Media Trend Conference highlighted the transformative power of AI in marketing, emphasizing a new era of "human-machine collaboration" for growth [1][24] - The conference featured over 20 industry leaders discussing AI-driven ecosystem reconstruction, strategic transformation, and innovative marketing methodologies [1][24] Group 1: AI Marketing Paradigm - The future belongs to those who can effectively collaborate with AI to create greater industry value, forming an "ecological community" [2] - The release of the "2025 AI Marketing New Paradigm Application Guide" and "2025 Social Media and KOL Marketing Trend Report" provides actionable strategies for businesses to leverage AI opportunities [1][24] Group 2: Content Marketing Evolution - AI is reshaping content marketing by enabling hyper-personalized and dynamic content, which is essential for brand recognition in an increasingly complex information landscape [3][4][5] - The integration of emotional computing, personalized content, and precise distribution is identified as the new path for brand growth [6] Group 3: AI Tools and Solutions - The launch of "Flixor.ai" by 微播易 aims to assist brands in creating user-centric video content that establishes mental anchors in the AI era [6] - Tencent's advertising solutions leverage generative AI to enhance advertising efficiency and reduce content production costs by over 40% [7] Group 4: Market Trends and Consumer Behavior - The shift in consumer decision-making towards AI-driven interactions necessitates brands to develop "AI-friendly" content structures and emotional engagement strategies [8][16] - The potential of the rural market is highlighted, with estimates of a 20 trillion scale opportunity as AI technology drives digital transformation in local businesses [7] Group 5: Strategic Recommendations - Brands are encouraged to adopt a four-step strategy for comprehensive transformation: full employee engagement, shared mindset, intelligent transformation, and organizational evolution [9] - The importance of emotional value integration and scenario-based marketing is emphasized to meet evolving consumer needs [16] Group 6: Future of AI in Marketing - AI is positioned not just as a tool but as a co-creator in the marketing landscape, driving a shift from broad outreach to precise, data-driven strategies [19][20] - The conference concluded with a call for continued collaboration and innovation in defining the future of AI and marketing [24]

Group 1: Company Overview and Financial Performance - Xinhua Du completed the restructuring of its wholly-owned subsidiary Jiuai Zhihe in 2016, and by 2022, the strategic flagship product "Six-Year Cellar Treasure Head Qu" achieved a GMV of nearly 100 million yuan since its launch until the end of Q1 2024 [1] - In 2024, the company reached a record GMV of 8.2 billion yuan, representing a year-on-year growth of 7%; revenue was 3.676 billion yuan, up 30.18% year-on-year; net profit attributable to shareholders was 260 million yuan [1] - The company completed the divestiture of its retail business, shifting its main operations to internet marketing [1] Group 2: Market Expansion and E-commerce Strategy - In 2024, the company officially entered the Indonesian market, leveraging its mature domestic e-commerce operations to establish a solid foundation [2] - Collaborated with leading brands like Kimberly-Clark and L'Oréal to provide comprehensive e-commerce services on platforms such as Tiktok, Lazada, Tokopedia, and Shopee [2] Group 3: AI Marketing Initiatives - The company is actively developing AI marketing solutions, integrating systems like "Zhi Zhu Xia," "Jiuai Zhi Xing," and "Jiuai Zhi Ku" for commercial applications in the fast-moving consumer goods sector [2][3] - Most business processes, including sales management, have implemented RPA to reduce costs and enhance profitability [3] - The company has localized the DeepSeekR1 model for applications in marketing, advertising, supply chain, and customer service [4] Group 4: Risk and Disclosure - The activity does not involve any undisclosed significant information and future plans or development goals do not constitute profit forecasts or substantial commitments to investors [4] - Investors are advised to be aware of investment risks due to the complex and variable macroeconomic environment and market conditions [4]

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