记者 李宝花 舒抒 昨夜今晨，宝山滨江人潮涌动，一场绚烂的烟花大秀在吴淞口空中剧场如约上演，黄浦江与长江交 汇处一派热闹欢腾。这场以"2026一马当先"为主题的视觉盛宴，拉开了2026"上海新年第一游"的序幕。 作为上海创办最早、规模最大的迎新活动，"上海新年第一游"迎来第37届，并首次启用宝山、徐汇 双主会场联动模式。元旦假期，上海各区同步推出百余项文旅活动，全方位呈现"夜上海"与"日上海"的 双重魅力，串联起一场覆盖全域、贯穿假期的迎新盛宴，持续激发冬季文旅消费活力。 双主会场并进 记者在现场看到，西岸梦中心主街星光璀璨，水岸露天冰场、船坞以及筒仓等三大核心场景迎新氛 围浓厚。1500平方米的水岸冰场变身跨年舞台，表演元素融贯古今，包括冰上钢琴《月光》、《雨中 曲》快闪、《敦煌》鼓乐演奏、炫酷冰舞表演等。现场观众在《Happy New Year》的合唱中共同欢庆新 年的到来。 全城百项活动 除了宝山和徐汇双主会场的迎新活动，从跨年夜到元旦假期，遍布申城各区的百余项迎新活动百花 齐放，将为市民游客带来丰富多元的假日体验。 昨夜，金山区以"心之所向·金彩金山"为主题，在城市沙滩上演"东风夜放花千树"烟花秀，千 ...

Group 1 - The city is implementing a series of New Year's Eve celebrations and commercial activities while ensuring safety and order [2][3] - City officials emphasize the importance of safety measures during festive times, urging the need for effective crowd management and emergency response [2][3] - There is a focus on enhancing consumer experience and ensuring a smooth flow of people in key areas such as shopping districts and transportation hubs [3] Group 2 - The city leadership is actively monitoring and coordinating safety measures for large public events, highlighting the need for a comprehensive approach to security [3][4] - Officials are committed to maintaining market supply stability and ensuring a safe and joyful holiday atmosphere for residents and visitors [3]

Group 1 - The meeting emphasized the importance of deepening state-owned enterprise (SOE) reform and modern governance to enhance the core functions of municipal SOEs [2] - It highlighted the need for increased investment in technological innovation within municipal SOEs to effectively prevent and mitigate risks [2] - The meeting also focused on the modernization of agriculture and rural areas, stressing the implementation of farmland protection and food security responsibilities [2] Group 2 - The meeting discussed the necessity of ensuring safety during the New Year and Spring Festival, including thorough inspections and rectifications of key risk areas [2] - It called for the optimization of cultural and tourism services to enhance tourism quality and experience, tapping into the potential of cultural tourism consumption [2] - The meeting underscored the importance of strengthening emergency response capabilities to ensure rapid and efficient handling of unexpected events [2]

Core Insights - The Guangzhou tourism market is experiencing a significant surge as the New Year holiday approaches, with hotel bookings in high demand, particularly for New Year's Eve [1][2] Group 1: Booking Trends - Hotel bookings for New Year's Eve are peaking, with some hotels reporting over 90% occupancy [3] - The 2026 New Year holiday has been extended to three days, leading to a notable increase in travel demand, with Guangzhou becoming the most popular destination for New Year flights in China [2][3] - Travel orders in Guangzhou have increased by over 239% year-on-year since December, with hotel bookings nearly tripling compared to the previous year [2] Group 2: Family and Group Travel - The demand for family and group accommodations is high, with family rooms and suites being particularly sought after during the holiday period [3] - Hotels are adapting to this trend by offering family-friendly amenities and activities, such as children's play areas and DIY workshops [3][5] Group 3: Cultural Events Impact - Major cultural events, such as concerts, are driving hotel bookings, with some hotels near concert venues seeing a fivefold increase in reservations [4] - Hotels are enhancing guest experiences by integrating cultural elements, such as themed events and local cuisine, to attract visitors [5] Group 4: Future Outlook - The strong performance during the New Year holiday has led to optimistic expectations for the upcoming Spring Festival, with hotels anticipating increased bookings from returning overseas Chinese and northern tourists seeking warmer climates [5]

Group 1 - The cross-year consumption trend is rising, with many people choosing travel to mark the transition from the old year to the new one. The three-day holiday for New Year's Day 2026 is expected to significantly boost cultural and tourism consumption compared to the one-day holiday in 2025 [1] - Shanghai Legoland Resort anticipates a peak in visitor flow from January 1 to 2, extending operating hours to 8 PM and featuring a special drone show on New Year's Eve to enhance visitor experience [2] - Shanghai Disneyland is experiencing a surge in ticket sales, with a 5.2 times increase in ticket volume during the New Year's period compared to 2025, leading to sold-out tickets for January 1 and 2 [3][8] Group 2 - Shanghai Haichang Ocean Park has launched a series of performances, resulting in a ticket booking rate that is 2.11 times higher than the same period last year, with a 173% increase in visitor numbers during the holiday from December 31 to January 3 [8] - Shanghai Happy Valley reported a 70% year-on-year increase in ticket booking revenue due to the "Travel Super" initiative launched in November, with special events planned for the New Year's holiday [9] - The Shanghai Yao Snow Ice and Snow World is expecting to receive over 50,000 visitors during the New Year's holiday, with a significant increase in hotel bookings [11]

Core Insights - The data from Hanglv Zongheng indicates that domestic flight ticket bookings for the New Year holiday in 2026 are expected to exceed 3.54 million, representing a year-on-year increase of approximately 28% [1] - International flight ticket bookings are projected to surpass 370,000, with a year-on-year growth of about 12% [1] - Inbound flight ticket bookings are anticipated to exceed 350,000, showing a year-on-year increase of around 15% [1] Ticket Pricing and Flight Volume - The average ticket price for economy class (excluding tax) is projected to be 669 yuan, which is an 8.2% increase compared to the actual ticket price in the same period of 2025 [1] - On January 1, 2026, the ticket price is expected to increase by 3% year-on-year [1] - The planned flight volume for January 1 is expected to rise by 2.7% compared to the previous year [1] Market Impact - The 2026 New Year holiday will feature a three-day break, an increase from the one-day holiday in 2025, which is expected to significantly boost the cultural and tourism consumption market [1]

Group 1 - The "Travel to Shanghai: Super New Year" event will take place from January 1 to 3, 2026, covering over 350 unique locations across 16 districts and the Lingang New Area, aimed at enhancing Shanghai's cultural and tourism brand [1] - The event encourages citizens and tourists to participate in a creative check-in activity, contributing to the "Must-Visit List for New Year in Shanghai" [1] Group 2 - The Huangpu District has announced the launch of a New Year consumption season, integrating traditional, modern, and international elements to create a vibrant shopping experience from late December to early March [2] - Major commercial entities in the Nanjing Road business district will extend their operating hours until the early morning of January 1, 2026, to boost nighttime consumer activity [2] - The 2026 Shanghai Yuyuan Lantern Festival will run from January 26 to March 3, featuring a theme that connects various cultural sites and enhances the festive atmosphere [2]

Group 1 - The 2025 Guangzhou Plum Blossom Viewing Season has commenced at the Liuxi River National Forest Park, featuring a month-long series of activities [1][2] - The opening ceremony included the launch of the "Liuxi Misty Smoke" photography competition and various interactive events, blending traditional culture with innovative experiences [2] - The establishment of the "Guangzhou Xiangxue Alliance" aims to integrate resources from four parks to create premium tourism routes, enhancing winter travel experiences in Guangzhou [2] Group 2 - The Liuxi River National Forest Park is recognized as one of the new scenic spots in Guangzhou, hosting a large-scale plum forest covering 3,000 acres, which has become a winter landmark in Lingnan [2] - The park has been enhancing its ecological foundation by planting over 550 acres of colorful tree species, aiming to create a harmonious high-quality forest wellness destination [2]

Core Insights - The company actively responded to the local government's "Le You Yan Cheng Consumption Gift" initiative, which aims to stimulate local consumption and promote cultural tourism integration [1] - The initiative includes consumption vouchers covering various sectors such as dining, retail, and tourism, designed to unleash consumer potential and drive local economic growth [1] - The company successfully integrated its health products with the government subsidies, resulting in increased brand visibility and product sales [1] Group 1 - The company completed the integration of the consumption voucher redemption system, allowing for a seamless connection between its health products and the government’s welfare initiatives [1] - The "government subsidy + corporate discount" model significantly boosted consumer enthusiasm, leading to a substantial increase in store foot traffic [1] - The company launched special product bundles and provided additional services such as "face-to-face health consulting," promoting traditional Chinese medicine concepts [2] Group 2 - During the campaign, the company's sales at health specialty stores doubled, reaching nearly 800,000 yuan in a single month, setting records for monthly transaction amount, transaction count, and average transaction value [2] - The oral liquid product from the company's health series experienced a supply shortage due to high demand [2] - The campaign attracted a large number of new customers, laying a foundation for future customer retention and repeat purchases, while enhancing brand recognition through word-of-mouth and online promotion [2]

"藏宝图"已就 位！来北京路文 明集市"寻宝文 脉"_南方+_南方 plus 当文化与文脉相 汇，北京路文明 集市有多好逛？ 12月19日至28 日，北京路文明 集市促消费系列 活动在北京路热 闹开市，这场盛 会不仅点燃了农 文旅消费热情， 更激活了深藏于 街巷的千年文 脉。活动期间， 一份精心绘制 的"文脉地图"与 大家见面，将散 布在北京路周边 的文脉景点清晰 串联，为市民游 客提供了一份绝 佳的文旅寻宝指 南。 大佛寺 手持这份"文脉 地图"，让简单 的赶集升级为一 场穿越时空的文 化深度游。市民 游客从文明集市 喧嚣中抽身，按 图所示步行数分 钟，即可抵达静 谧庄严的大佛 寺。千年古刹 内，宏伟的黄铜 佛像与缭绕香 火，瞬间抚平了 铜壶滴漏 另一边，作为古 代重要的计时工 具，铜壶滴漏静 静矗立，见证 了"千年商都"的 繁华流转，文明 集市期间，这里 市井的喧闹。一 位按指引而来的 游客感慨："文 脉地图仿佛一张 文化请柬，在集 市尝'药食同 源'，在这里感 受'佛度众生' ， 一动一静皆为广 府文化两面。" 千年古道遗址 地图上标注的千 年古道遗址，成 为最直观的历史 课堂。沿着北京 路中段的玻璃罩 ...