Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

Group 1 - The importance of cultural heritage protection has been emphasized by Xi Jinping, highlighting its role in carrying the genes and bloodline of the Chinese nation, which belongs to both current and future generations [1][3] - Technological advancements are being utilized in the preservation of cultural heritage, such as the use of new materials and non-destructive testing equipment in the maintenance of the Yungang Grottoes [2][3] - Digital restoration techniques, including AI, are being employed to recreate artifacts that are difficult to restore physically, as demonstrated by the Sanxingdui Museum's digital reconstruction of bronze relics [3] Group 2 - Educational initiatives are being implemented to engage students with cultural heritage, such as hands-on experiences in bronze casting at the Baoji Bronze Museum, which has attracted over 150,000 students this year [5] - The integration of traditional culture with modern technology is evident in the immersive experiences offered at cultural sites like the Longmen Grottoes, enhancing visitor engagement [6][7] - The cultural tourism industry is being promoted as a pillar of economic development, with efforts to create high-quality cultural experiences in cities like Luoyang [7] Group 3 - The ceramics industry in Jingdezhen is experiencing a revival through innovative designs and modern marketing strategies, attracting young entrepreneurs and increasing public interest [8][9] - The global recognition of Dunhuang studies has been enhanced through interdisciplinary research and international collaboration, showcasing the significance of cultural heritage in global dialogue [10]

@北方老铁！夏 季"水果自由" ， 广西给你_南方 +_南方plus 仲夏时节，有着 全国"果盘子"之 称的广西迎来荔 枝、芒果等特色 水果上市季。6 月14日，在北京 新发地国际农产 品会展中心， 2025年"桂字 号"广西夏季水 果产销对接（北 京）启动仪式顺 利举行，"桂字 号"水果香飘京 城。活动现场， 各类企业达成产 销合作签约金额 7900万元，进一 步助力华北等地 消费者尽享"水 果自由" 。 本次活动由广西 壮族自治区农业 农村厅、文化和 旅游厅联合主 办，旨在搭建稳 定产销平台，促 进广西夏季水果 顺产顺销，提 升"桂字号"水果 市场影响力，让 更多八桂绿水青 山间的优质农产 品走进更多市场 终端。 广西水果签约额 7900万元 "作为全国农产 品流通的'晴雨 表'和'风向标' ， 新发地市场与广 西合作紧密， 2024年广西水果 在新发地成交量 同比增长18%， 超30万吨。"启 动仪式上，北京 新发地农产品批 发市场常务副总 经理顾兆学发表 致辞，表达了对 京桂未来合作的 满满信心。他表 示，面对今年广 西水果丰产盛 况，市场已做好 开辟绿色通道、 强化数字对接、 赋能品牌升级等 准备， ...

Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].

Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].

近日，电视剧《长安的荔枝》热播。故事中，"荔枝使"历经千难万难，把荔枝从岭南高州转运到长安。 现实中，一场现代版"荔枝进京"之旅也吸引了无数目光：5棵荔枝树由专业运输团队护送从广东茂名启 程，途经广西、湖南、湖北等地，跨越2000多公里，最终抵达陕西西安，并于6月14日在西安华清宫举 办的第四届贵妃荔枝文化节上完成交接。这次活动不仅让影视热辐射到地方文旅和农产品领域，也让荔 枝之乡广东茂名成功出圈。 （文章来源：经济日报） 近年来，"一部剧带火一座城"的案例层出不穷，尤其是影视话题借助短视频、直播等社交媒体，形成文 旅联动，催生消费热点，释放乘数效应。《长安的荔枝》播出时间恰好是岭南荔枝上市的季节，茂名市 农文旅集团与腾讯联手推出电视剧IP联名款荔枝包装礼盒，通过直播带货拓宽茂名荔枝销路。抖音电商 发起"这一口荔枝等了一年"等热点话题，进一步擦亮茂名"千年荔乡"名片。 借力文化热潮，讲好农业故事。在缺乏快捷交通工具和保鲜技术的唐代，将"一日色变，两日香变，三 日味变"的荔枝，从5000余里外的岭南运送到长安，"难于上青天"。而今天，茂名建立了覆盖采前、采 中、采后的全流程保鲜技术体系：山岭间，无人机群5分钟完 ...

Group 1 - The core viewpoint of the news is that Guangzhou has released an implementation plan to boost consumption, focusing on enhancing service consumption and expanding inbound tourism [1] - The plan aims to optimize cultural and tourism consumption supply by utilizing cultural venues and scenic resources, and promoting various cultural and tourism activities [1] - The implementation includes measures such as a 240-hour visa-free transit policy and enhancing shopping experiences for inbound tourists through tax refund services and the establishment of duty-free shops [1][2] Group 2 - Experts emphasize that expanding inbound consumption can drive the upgrade of cultural and tourism consumption, creating a closed loop of experience, consumption, communication, and upgrade [2] - Various regions have introduced specific plans to enhance residents' consumption willingness and capacity, focusing on the vitality of the cultural and tourism market [2][3] - The importance of cultural tourism consumption is highlighted as a strategic component of the national economy, with significant industry correlation and economic multiplier effects [3] Group 3 - The shift from "ticket economy" to "experience economy" is necessary for optimizing cultural tourism supply, leveraging technology and local cultural IP [4] - The integration of "culture + high-end consumption" is emphasized to enhance convenience policies and service upgrades for inbound consumption [4] - A holistic ecosystem combining commerce, travel, culture, sports, and health is proposed, driven by culture, technology, and service [4]

这个周末，"苏超"战火又起。 场上是针锋相对的荣誉之战，场下是热火朝天的玩梗大赛，话题热度直接拉满，丝毫没有"过气"的意思。 新华社评论：擅长市场思维、主打一个赛事经济算大账的"苏大强"，正将"苏超"变成整个江苏的推介引流大会。 这其中，新晋江苏"十三妹"常州，可能是热度最高的那个。 前三轮比赛，常州以三连败惨遭垫底。难以置信的是，常州欣然开启"自嘲模式"，接住了泼天流量：大量球迷和游客涌入常州景点，常州萝卜干全网卖爆， 为"苏超"订制的恐龙妹玩偶预售就遭遇疯抢…… 有当地网友感慨，"这次常州终于火到全国了"。也无怪乎有人说，"常州看似输了，实则是最大赢家"。 而对常州来说，这波"教科书级别"的城市营销，绝非灵光乍现那么简单。 "苏超"梗王 本周日，常州将赴客场迎战无锡。对排名垫底的常州来说，无疑是一场荣誉之战。 大战在即，常州却在造梗。6月7日，"常州发布"发布一首《无所谓》；6月10日，《常州日报》称无锡为"锡锡"，后面又干脆改叫"茜茜"。 强大的造梗能力，让常州喜提联赛"梗王"。有网友戏谑："如果苏超话题共一石，常州独占八斗，南哥得一斗，其余太保共用一斗。" 本届"苏超"第一大梗正是常州的手笔。"常吊巾 ...

央视网消息：2025年6月14日是我国第9个文化和自然遗产日。2025年文化和自然遗产日的主场城市设在湖南长沙，将发布一系列文 物保护和活化利用的经典案例。 走进老司城，青石板路蜿蜒曲折，斑驳的城墙、古老的建筑遗址见证着曾经作为土司王城的辉煌。游客们在导游的带领下，沿着古 驿道漫步，参观祖师殿、彭氏宗祠等古建筑，感受古代建筑艺术的魅力。 游客王荟表示，有很多石头以及城墙，还有很多水渠，看到这些东西，能想象到当年的土司王朝是多么的宏大，在这里她也感受到 了浓厚的历史感与时代感。 湖南永顺老司城遗址位于永顺县灵溪河畔。作为湖南省首个世界文化遗产，这里不仅是土司制度的"活化石"，更是民族文化交流与 融合的"见证者"。 CCTV 2 CCTV com 则才 丝条 下一次上一回 ARREAL 217 (St CCTV 2 CTV Port 17 CCTV EV 坝7 (a) and 1 老司城遗址核心区面积约25万平方米，分布着宫殿区、衙署区、居住区、墓葬区等多个功能区域。目前，已出土包括石器、陶器、 瓷器、金属器等上万件文物，为研究古代土司制度和民族文化提供了珍贵的实物资料。 老司城传说省级代表性传承人向世芹介绍，这 ...