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文旅创新供给点亮百姓生活
Xin Lang Cai Jing· 2025-12-29 20:21
□ 本报记者 朱宁宁 2025年,文化和旅游部围绕群众多样化精神文化需求,密集出台政策举措,用"真金 白银"拉低消费门槛,以多元供给拓宽体验边界,不断夯实民生基础,让群众在文旅融合的浪潮中尽享 发展红利,绘就新时代精神文化生活新图景。 在服务与监管层面,文旅部多方面发力,筑牢坚实防 线。落实《国务院办公厅关于进一步加强旅游市场综合监管的通知》,维护旅游市场秩序,规范景区预 约售票、畅通购票渠道;旅游市场规范力度空前,联合公安、市场监管部门开展为期一年的强迫购物专 项整治;提升文旅场所通信覆盖,保障高峰期通信畅通,开展淡旺季用工对接缓解"用工荒";加大失信 主体曝光力度,有力保障游客权益。 在消费惠民的赛道上,文旅部整合各方资源全力出击,各种补贴 惠民暖心,消费门槛也一再降低。全年携手各地政府、金融机构及平台企业,投放文旅消费补贴,巧妙 覆盖"五一""中秋""国庆"等黄金出游节点。多地发放景区门票减免、酒店满减、观演补贴。仅今年"5·19 中国旅游日"期间,合作单位就投入超10亿元惠民补贴,各地积极响应,推出超6000项惠民举措,切实 降低群众文旅消费成本。 产品供给端精彩纷呈,越来越多的文化盛宴出现在群众家门 ...
深耕峡谷三十载 绘就幸福新画卷
Xin Lang Cai Jing· 2025-12-29 19:19
Core Viewpoint - China Communications Construction Group (CCCC) has been instrumental in transforming Nujiang Prefecture from a region of deep poverty to one of prosperity through targeted assistance over the past 30 years, focusing on infrastructure, industry, healthcare, and education [1][9]. Group 1: Infrastructure Development - CCCC has invested over 2 billion yuan in various projects, including the construction of over 20 bridges, significantly improving transportation and connectivity in the region [1][2]. - The completion of the Muni Ma Bridge, spanning 256 meters, has transformed local transportation, reducing travel time and enhancing safety for residents [2]. Group 2: Industrial Empowerment - CCCC has shifted its assistance model from short-term financial aid to long-term industrial empowerment, establishing industrial parks that attract numerous enterprises [3]. - The grass fruit industry has seen remarkable growth, with planting areas stabilizing at over 1.11 million acres and annual output value increasing from 530 million yuan to over 3 billion yuan, reflecting a growth rate exceeding 54% [3][4]. Group 3: Healthcare Initiatives - CCCC has extended its support to healthcare, providing essential medical equipment and training for local healthcare workers, resulting in a 15.26% increase in health literacy among residents [5][6]. - The establishment of a remote medical platform has enabled residents in remote areas to access quality healthcare services without leaving their communities [5]. Group 4: Educational Support - Over 623 million yuan has been invested in education, leading to the construction and renovation of 56 schools, significantly improving educational facilities for local children [6]. - The establishment of vocational training institutions has filled gaps in higher education, enabling more local youth to pursue better opportunities [6]. Group 5: Cultural and Tourism Development - CCCC has promoted tourism through events like the kayaking competition, which has gained international recognition, attracting participants from over 80 countries [7][8]. - The tourism sector has seen exponential growth, with visitor numbers surpassing 10 million in 2024 and total tourism expenditure reaching 9.04 billion yuan, establishing tourism as a new engine for rural revitalization [8].
桃花潭邀您共赴一场诗画里的年味盛宴
Xin Lang Cai Jing· 2025-12-29 17:12
星报讯 新春的脚步渐近,年味在青山绿水间悄然弥漫。"欢欢喜喜过元旦、红红火火过大年",这个冬 天,位于宣城泾县的桃花潭景区将推出一系列融合诗意、传统与趣味的文旅活动,邀您走进李白笔下的 千年诗境,在皖南山水间感受别样年味。 诗画桃源迎新年: 汉服游园与烟火璀璨 元旦伊始,桃花潭便披上古典的华裳。2026年1月1日,一场穿越时空的"汉服游园会"将在这里上演。30 余位汉服爱好者衣袂翩翩,漫步于潭岸古阁、青石板路之间,与游客互动留影,再现"踏歌声声古岸 阁"的唐风雅韵。更令人心动的是,2026年1月1日至3月18日期间,身着汉服的游客仅需支付10元综合服 务费即可入园(原价65元/人),让每个人都能化身画中之人,沉浸于"桃林春色如毡,飞阁危楼隐 约"的诗意世界。 (来源:市场星报) 从2025年12月1日至2026年3月20日,"来桃花潭过大年"活动将带您领略地道的皖南年俗。景区内马年主 题打卡装饰、热闹的踏歌舞表演、腾跃的舞龙队伍,营造出浓郁的春节氛围。具体表演场次将根据天气 灵活调整,确保欢乐不减。 除了传统年味,桃花潭的山水之趣同样引人入胜。冬日的潭水温润如玉,两岸怪石古藤、绿韬红桃如画 卷徐徐展开;或体验 ...
文化新观察·年度文化亮点丨文旅产业加速蝶变
Xin Hua Wang· 2025-12-29 11:04
Core Viewpoint - The cultural and tourism industry in China is undergoing a significant transformation, with a focus on deep integration of culture and tourism to enhance economic growth and social development [4][8][17]. Group 1: Cultural and Tourism Development - Huanggang Village in Guizhou has been recognized as a "Best Tourism Village" by the UN, leading to a surge in visitors, with 6.14 million tourists and a revenue of 6.403 billion yuan in 2023, marking a 14.97% and 10.26% increase respectively [4][3]. - The national statistics indicate a double-digit growth in retail sales of cultural and recreational services, reflecting a robust demand for service consumption [4][8]. - The integration of cultural heritage and tourism is becoming a key driver for local economies, as seen in regions like Ningxia and Liaoning, where cultural events and tourism routes are being developed to attract visitors [5][7]. Group 2: Economic Impact and Employment - The cultural tourism sector is becoming a major source of employment and entrepreneurship for young people, with significant visitor numbers and spending reported in regions like Xixia District, which welcomed 15.608 million tourists and generated 11.1 billion yuan in revenue [7][5]. - The report from the State Council highlights the mutual benefits of cultural and tourism industries, contributing to the optimization of industrial structures and creating new growth points for the national economy [8][9]. Group 3: Innovation and New Business Models - The rapid growth of new cultural and tourism experiences, such as the LEGO Land in Shanghai, which attracted over 1 million visitors in just four months, showcases the importance of innovative and immersive experiences in attracting tourists [14][16]. - The development of new cultural experiences and digital engagement is reshaping the tourism landscape, with a focus on personalized and diverse cultural leisure resources [16][12]. - The emphasis on cultural empowerment in economic development aims to foster new business models and growth points, enhancing the overall quality of life for citizens [17][13].
交通“金钥匙”解锁贺州文旅!
Xin Lang Cai Jing· 2025-12-29 11:02
转自:广西贺州政府网 连贺高速建成通车,架起了贺州与粤港澳大湾区互联互通的快速通道;北过境线顺利投用,有效缓解了城区交通压力,实现了景区与城区的快速接驳;姑 婆山公路提质改造工程全面完工,昔日的盘山公路变身平坦舒适的旅游专线,彻底改变了"山路弯多、通行不便"的交通格局……交通是旅游业发展的"生 命线",更是撬动区域文旅融合的"金钥匙"。近年来,贺州市按照"五个一"工作思路,全力推进路衍经济"一区一廊一线一品牌"建设,推动一批重点交通 项目相继落成,构建起立体交通网络,全面提升了姑婆山旅游度假区、西溪森林温泉度假邨等核心景区的通达水平,让"快进慢游"的旅游体验成为现实。 汩汩温泉不仅暖了游客身心,更热了贺州的消费市场。随着交通条件改善和文旅产品升级,游客停留时间不断延长,住宿、餐饮、娱乐、购物等二次消费 呈现井喷式增长,"交通促旅游、旅游带消费、消费惠民生"的良性循环加速形成,交通的"硬支撑"直接转化为旅游的"热度"。近年来,贺州市打造形成西 溪森林温泉度假邨、姑婆山伴山温泉度假邨、贺州温泉休闲旅游度假区、里松云瑶谷温泉度假区等6个温泉旅游度假区。据统计,姑婆山旅游度假区截至 11月接待游客166.10万人次, ...
5000万超额认购引爆350亿赛道!飞扬集团「山河宇宙计划」背后的投资逻辑与长期价值
Zhong Jin Zai Xian· 2025-12-29 10:09
12月28日,飞扬国际控股集团(港股上市01901.HK,以下简称"飞扬集团")与中国青年报联合发起的"山 河宇宙计划"启航盛典在弥勒博物馆圆满落幕。现场,"山河·青年"首弹卡牌全面售罄、超额认购超5000 万元,单卡公益拍卖最高成交价达1.1万元,一系列亮眼数据不仅印证了"文旅+潮玩"模式的市场爆发 力,更让资本市场看到飞扬集团从传统文旅服务商向文化消费平台转型的清晰路径。从投资视角来看, 这场盛典的核心亮点、赛道布局与长期价值,正重构文旅与文化IP领域的投资逻辑。 一、盛典三重核心亮点:验证投资确定性,筑牢价值根基 中国卡牌市场正以56.6%的年复合增长率高速扩张,预计2026年规模将达350亿元。该赛道毛利率普遍 超60%、净利润率约30%,属于典型高盈利领域。更关键的是,赛道正处于结构性调整期,传统玩家依 赖外部IP授权、炒作型模式难持续,而飞扬集团聚焦"本土文化+实体权益"的"良币"逻辑,精准切入市 场空白,抢占文旅卡牌细分赛道头部位置。 2. 产业协同构建核心壁垒,形成独特竞争优势 1. 市场热度即期兑现,商业潜力肉眼可见 作为生态首个核心载体,"山河·青年"系列卡牌首发即达成5000万元超额认购 ...
山西五寨:文化赋能打通多元融合发展“快车道”
Xin Lang Cai Jing· 2025-12-29 09:59
Group 1 - The core strategy of Wuzhai County focuses on leveraging historical culture, red gene, and ecological cultural tourism to transform cultural resources into development momentum, promoting deep integration of culture with industry, livelihood, and urban development [1][3] - Since 2025, Wuzhai County has prioritized enhancing public cultural services to meet the spiritual and cultural needs of the populace, organizing various themed activities and achieving significant outreach through free performances and cultural events [3][4] Group 2 - Wuzhai County has made substantial progress in public reading services, adding over 1,100 physical books to the library, launching a "cloud reading" platform, and engaging the community through various reading activities [4] - The county has implemented a comprehensive approach to cultural heritage protection, completing a national survey of immovable cultural relics and establishing a management system to ensure their safety and public awareness [5][6] Group 3 - A thorough survey of tourism resources has been completed, identifying 1,233 resource points and laying the groundwork for future development, while safety measures and regulatory actions have been taken to ensure the orderly operation of cultural and tourism venues [7] - The integration of health and tourism has shown significant results, with the establishment of a wellness tourism base that combines traditional Chinese medicine services with tourism, enhancing rural tourism [8]
宁夏银川:古韵新生 宜居宜游正当时
Xin Lang Cai Jing· 2025-12-29 08:55
中新网记者 李佩珊 与夜市的烟火气相映成趣的,是老城街巷里的古韵新生。在城市另一角,鼓楼—玉皇阁历史文化街区的 青砖灰瓦在灯光映衬下更显韵味。"一带一轴五巷"的规划将葡萄酒、咖啡等现代元素植入百年老街,让 古街巷焕发新活力,也成了年轻人青睐的Citywalk打卡地。 中新网银川12月29日电 题:宁夏银川:古韵新生 宜居宜游正当时 刚刚过去的周末,宁夏银川文旅地标怀远文旅观光夜市依旧人声鼎沸。尽管气温走低、寒意阵阵,但怀 远辣条、羊肉小串、牛肉饼等宁夏特色小吃香气扑鼻,此起彼伏的吆喝声与游客的欢笑声交织,勾勒出 一幅热气腾腾的市井画卷。 "小时候这里就是路边摊,现在带着外地朋友来,他们都说没想到西北城市的夜市这么有味道。"家住怀 远夜市附近的市民海晶晶常带亲友来打卡。在她眼中,如今的怀远夜市不只有美食,还有非遗手作、文 创潮品和葡萄酒品鉴等多种业态:"好吃又好玩,更有城市的味道。" 20世纪80年代末,这里还只是棉纺厂周边散落的烧烤摊、小百货摊;如今,怀远夜市已跻身国家级旅游 休闲街区、国家级夜间文化和旅游消费集聚区序列。通过统一规范售卖亭、推进食品标准化管理,这片 夜市完成了从"路边摊"到"文旅名片"的蜕变 ...
央视马年春晚分会场落地 春晚的聚光灯打过来了,宜宾如何亮相?
Si Chuan Ri Bao· 2025-12-29 07:04
12月28日,中央广播电视总台2026年春节联欢晚会分会场发布,四川宜宾和黑龙江哈尔滨、浙江义 乌、安徽合肥成为分会场。不到1小时,#2026春晚分会场发布#登上微博热搜,四川宜宾被频频提及。 春晚作为国家级文化IP,缘何花落宜宾?宜宾如何接住这个IP,转化为打造国际旅游城市的助力? 缘何花落宜宾? 城市文旅吸引力持续增强 春晚作为全球华人庆祝春节重要的文化符号,是连接五湖四海、凝聚民族情感的桥梁。春晚分会场 是展示不同城市形象、文化特色和风土人情的重要窗口。从中央广播电视总台官宣信息来看,今年的4 个分会场,哈尔滨主打冰雪文化和城市活力,义乌展现"丝路欢歌"元素,合肥呈现"科里科气"的科技气 质,宜宾展现西南地区文化特色和发展活力。 "又可以在春晚看到属于四川人的年味了!"在#2026春晚分会场发布#热搜词条下,和宜宾相关的微 博里,这条评论得到了高赞。 近年来,央视春晚分会场不仅是展示城市的重要窗口,也带动了当地旅游,更衍生出"跟着春晚去 打卡"等文旅热潮。正在建设国际旅游城市的宜宾,如何接住这波流量?在省委党校经济学教研部主任 许彦看来,春晚分会场落地宜宾,其意义远超一次普通的文艺演出安排。"这是宜宾向 ...
陈刚前往望城区调研文旅融合发展情况并督导安全生产和食品安全工作
Chang Sha Wan Bao· 2025-12-29 01:59
12月25日,市政协主席陈刚前往望城区铜官老街、靖港古镇调研文旅融合发展情况并督导检查安全 生产和食品安全工作。市政协副主席李舜,秘书长郑力虎参加相关活动。 在调研铜官老街IP场景打造、周边环境改善等情况后,陈刚指出,要进一步优化设计和布局,坚持以人 为本,聚焦精细精美,下足"绣花功夫",注重虚实结合,提升游客体验感、群众满意度,持续唱响"我 有方寸心、铜官不止窑"文化IP。在调研靖港古镇文旅融合发展情况后,陈刚强调,要坚定信心、保持 定力,立足资源禀赋,瞄准打造"写生小镇""戏窝子"等融合发展思路持续发力,不断创新消费场景,深 度做好老街水巷文章,为古镇文旅多元化、高质量赋能,积极助力构建"望一江两岸,花开靖港火红铜 官"文旅新格局。陈刚叮嘱两个景区负责同志,一定要统筹发展与安全,以高水平安全保障高质量发 展。 在望城区靖港古镇调研期间,陈刚还出席了"民建文旅之家"揭牌仪式。 来到湖南大旺食品有限公司,陈刚深入旺旺Special体验馆项目现场,调研项目建设情况并督导检查安全 生产工作。他勉励企业持续深耕本土,严格落实安全生产主体责任,加强现场管理;提升员工安全意 识,规范操作流程,采取"人防+技防"相结合的 ...