Workflow
文旅融合
icon
Search documents
1423.81万人次参与,营收11.52亿元!这波是啥吸引了他们……
Sou Hu Cai Jing· 2025-10-16 17:10
Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]
走进长征国家文化公园 让长征精神可感可知
Yang Shi Wang· 2025-10-16 07:06
Core Viewpoint - The establishment of the Long March National Cultural Park serves as a spiritual monument, connecting historical revolutionary journeys and promoting tourism and local development through the preservation of red cultural resources [1][3]. Group 1: Red Resource Protection and Development - The Red Resource Protection and Development Center has been established in Jiangxi, focusing on improving living environments and enhancing village appearances around revolutionary sites, leading to increased tourist visits [3][4]. - In Guizhou and Guangdong, over 140 and 40 related historical sites have been restored, attracting numerous tourists and enabling local communities to engage in tourism-related services, thus fostering entrepreneurship and employment [6]. Group 2: Community Involvement and Cultural Transmission - In Sichuan, a detailed plan has been implemented for the protection and management of cultural relics, transforming local residents from observers to active participants in preserving and promoting red stories [8]. - Gansu has created a protection catalog for 5,350 Long March artifacts, effectively narrating the touching stories behind these relics and contributing to the prosperity of local communities [10]. Group 3: Economic Impact of Red Tourism - In Fujian, the promotion of 37 projects related to red culture has led to the creation of the Red Long March tourism route, significantly boosting economic development. Tourist numbers increased from 5.61 million at the end of the 13th Five-Year Plan to 14.05 million by 2024, with tourism revenue rising from 5.5 billion to 12.5 billion yuan [11][13].
从电力数据看国庆中秋双节期间山西文旅消费热潮
晋商文化主题线路表现尤为突出。以携程发布的"晋商黄金走廊"(晋中-临汾-运城)为 例,该区域旅游业用电量达97.2万千瓦时,占全省旅游业用电量的18%。其中,乔家大院、 常家庄园、王家大院等晋商文化标志性景区用电量分别增长48.3%、27.97%和19.91%,显示 出晋商文化强大的旅游吸引力。 2025年国庆中秋双节期间,山西省文旅市场表现亮眼,旅游业用电量达545.74万千瓦 时,同比增长2.21%。晋商文化、民俗体验与古建筑游览成为三大热门主题,不仅带动景区 客流量显著攀升,也有效拉动了住宿、餐饮、零售等相关行业消费,展现出文旅融合推动经 济发展的新趋势。 文旅市场的繁荣进一步带动相关行业消费能级提升。住宿与餐饮业用电量达4929.64万 千瓦时,同比增长11.03%。大同云冈大酒店、金地豪生大酒店及朔州怀仁国仁御华商务酒 店用电量增速分别达42.22%、35.23%和19.24%。批发和零售业用电量达2.35亿千瓦时,同比 增长38.93%,其中充换电服务用电量达1.22亿千瓦时,同比激增91.66%,绿色出行方式快速 普及。主要商圈消费活跃,长治万达、晋中万达、太原万象城、食品街及天美新天地用电量 ...
聚焦文旅融合与生态保护:巴中通江法院发布环境资源白皮书 司法赋能再添新举措
Zhong Guo Jing Ji Wang· 2025-10-15 19:59
Core Viewpoint - The event held by the Tongjiang People's Court aims to enhance the integration of cultural tourism and ecological protection through judicial support, establishing a new collaborative development model of "ecological justice + cultural tourism empowerment" [1] Group 1: White Paper Release - The "Environmental Resource White Paper" released by the Tongjiang People's Court serves as a systematic review of its performance since the implementation of centralized jurisdiction for environmental resource cases in July 2022 [1] - The white paper outlines typical judicial cases, innovative mechanisms, and phased achievements during the centralized jurisdiction period, illustrating the deep implementation of the concept "lucid waters and lush mountains are invaluable assets" in the judicial field [1] Group 2: Public Engagement and Education - The launch of a series of environmental resource promotional activities includes multimedia display screens in the core scenic area of Guangwushan-Nuoshuihe, integrating knowledge dissemination, case display, and AI interaction [3] - This innovative promotional model aims to transform rigorous legal texts into visual and easily understandable content, allowing visitors to learn about ecological law while enjoying the natural scenery, achieving a "learning while touring" effect [3] Group 3: Judicial Innovations and Future Plans - The Tongjiang People's Court has developed a comprehensive ecological judicial protection system through innovative mechanisms, including standardized case handling and the establishment of a cross-departmental collaboration mechanism [5] - Future plans include continuous optimization of judicial services to provide more precise and effective judicial support for the high-quality development of cultural tourism in Bazhong City [5]
铁路网密度是全国的2.7倍 南京都市圈如何便利共享 | 都市圈2.0
Di Yi Cai Jing· 2025-10-15 14:58
作为首个获批的国家级都市圈,南京都市圈主要包括江苏省南京市,以及镇江、扬州、淮安、常州溧阳 市和金坛区;安徽芜湖、马鞍山、滁州、宣城等地。 2013年以来,南京都市圈探索建立了决策—协调—执行三级运行机制。决策层定期召开"南京都市圈党 政联席会议";协调层研究谋划协调推动各领域的具体事项;执行层目前有17个专委会,其中有7个专委 会和公共服务领域密切相关,常态化召开活动。 2021年以来,南京都市圈每年编制年度工作要点,五年以来已经有240条重点任务,其中涉及公共服务 领域有40多条。 在促进文体融合方面,南京都市圈优化文旅产品供给,打造线上自驾游的服务平台,涵盖各地的景区、 门票、线路等产品2000余个,联合开展都市圈的文旅资源推进,打造南京+都市圈精品旅游线路,举 办"邀约都市圈旅读新金陵"旅游产品推介活动、"来南京过大年"主题活动等,推动都市圈城市文旅合作 常态化开展。联合举办体育赛事,先后举办了体育舞蹈公开赛、都市圈青少年足球联赛,环南京都市圈 自行车赛等赛事活动,发布都市圈的体育旅游精品线路和体育旅游赛事、信息,推出景区加体育运动加 乡村旅游的融合发展,同时挖掘市场的消费潜力,联合都市圈城市进一步整 ...
长三角的方言歌曲有多美?十余支团队在金山唱起“四季村歌”
Xin Lang Cai Jing· 2025-10-15 12:30
Core Points - The event "2025 Shanghai 'Four Seasons Village Song' - Autumn Village Song Performance" and the Yangtze River Delta Dialect Song Conference showcased the cultural achievements of rural revitalization in the Yangtze River Delta region [1][3] - The performances featured local folk arts from Shanghai and neighboring provinces, highlighting the unique cultural resources of the Yangtze River Delta [2][6] Group 1 - The event opened with a group song "Welcome to Jinshan," featuring various artistic forms such as solo, group singing, and situational performances [2] - The performances included traditional songs from different areas, such as Jinshanwei's Tian Mountain songs and modern interpretations of folk music, showcasing the diverse cultural heritage of the region [2][6] - The event attracted tourists who appreciated the integration of culture and tourism, enhancing their understanding of the local customs and traditions [6] Group 2 - The event is part of Shanghai's response to the Yangtze River Delta integration development strategy, aiming to enrich the cultural life of the community and strengthen local identity [6][7] - Jinshan District is exploring a unique path for rural revitalization, integrating rural tourism with local culture, and promoting a "Village Song + Tourism" model [7] - The event was organized by various cultural institutions, indicating a collaborative effort to promote cultural exchange and tourism in the region [8]
热力全开迸活力——莆田城厢区激荡“双节”文旅热潮焕新消费场景
Core Insights - The article highlights the vibrant cultural and tourism activities in Putian City during the National Day and Mid-Autumn Festival, showcasing the potential of the "holiday economy" to boost local economic vitality and consumer engagement [1][2]. Group 1: Cultural and Tourism Activities - Putian City organized a series of innovative cultural and tourism events, integrating local historical resources and modern experiences to unlock new tourism potential [1]. - Events included the "Wuyang Autumn Fireworks" festival and the "Cai Xiang Cultural Series," featuring traditional performances, food, and interactive activities that attracted large crowds [1][2]. - The city emphasized a five-in-one consumption scenario around the "Wuyang Appreciation" theme, combining viewing, appreciation, tasting, purchasing, and playing [2]. Group 2: Economic Impact - The tourism market saw a significant increase in visitor numbers, exceeding one million during the holiday period, with popular attractions like Jiulong Valley and Shouxixi Park receiving a total of 85,000 visitors [2]. - The Wanda Plaza in Chengxiang District reported over 830,000 visitors during the holiday, with a year-on-year increase of approximately 13.7%, generating sales of 36 million yuan, up by 9.8% [4][5]. - The integration of cultural activities with commercial resources effectively stimulated consumer spending, showcasing the dual empowerment of tourism events and commercial consumption [5]. Group 3: Marketing and Promotion Strategies - The district utilized new media for extensive promotion of events, ensuring broad coverage and attracting tourists from various regions [3]. - The introduction of free shuttle bus services to key attractions facilitated increased visitor flow and supported related industries [2]. - The marketing strategies included themed events and promotional discounts, enhancing consumer engagement and driving sales across multiple sectors [5].
成都、东莞是互补共生的“黄金拼图”,联手有望定义下一代产品
Mei Ri Jing Ji Xin Wen· 2025-10-15 07:31
Core Insights - Chengdu is positioning itself as a hub for the trendy toy industry, leveraging its unique cultural elements and creative potential to attract investment from the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] Group 1: Investment Opportunities - Chengdu's investment environment and opportunities in the cultural and creative industries were highlighted at the "潮玩总动员·2025成都文创产业(粤港澳大湾区)合作对接会" held in Dongguan [1] - The city is inviting Greater Bay Area enterprises to collaborate, emphasizing the complementary strengths of Chengdu as a creative source and Dongguan as a manufacturing hub [2] Group 2: Industry Trends - The trendy toy market in Chengdu has evolved into a "social currency" for Generation Z, showcasing a blend of local culture and modern trends [1] - A recent event in Chengdu attracted over 400,000 visitors, indicating a strong local interest and engagement in the trendy toy ecosystem [1] Group 3: Strategic Development - Chengdu is transitioning its trendy toy industry from a "contract manufacturing" model to a more integrated "creative-design-manufacturing-marketing" approach [2] - The city is investing in new industrial communities and policies to support high-quality development in the digital cultural and creative industries [2]
化剧入景 化艺入境——2025桂林艺术节即将精彩上演
Guang Xi Ri Bao· 2025-10-15 05:29
Core Points - The 2025 Guilin Art Festival will take place from October 24 to November 2, 2025, with the theme "Transformation" [1] - The festival will feature a blend of traditional and contemporary art forms, showcasing drama, music, and visual arts [1] - The opening performance will be a modern drama titled "Theatrical Enlightenment," combining Peking opera and contemporary themes [1] - The closing performance will be a musical adaptation of the popular animated film "Lion Boy," incorporating elements of street dance and local culture [1] - The festival will host the World Theatre Education Alliance (WTEA) drama exhibition, featuring young talents from seven countries [1] - A special exhibition will celebrate the 75th anniversary of the Central Academy of Drama, honoring the cultural spirit of resistance [1] Industry Insights - The festival emphasizes the integration of culture and tourism, creating new consumption scenarios [2] - Educational initiatives will include workshops and forums to merge drama with education [2] - The festival will host discussions on the intersection of art and technology, as well as tradition and innovation [2] - A "15-minute drama living circle" will be established to promote the coexistence of art and daily life [2]
“深蓝宝藏”沉船考古特展亮相三亚
Hai Nan Ri Bao· 2025-10-15 01:52
Core Insights - The first offshore floating museum in China has been upgraded, featuring the "Deep Blue Treasure" shipwreck archaeology special exhibition in Sanya [2] Group 1: Museum Overview - The offshore floating museum, created by the China (Hainan) South China Sea Museum and Sansha South China Sea Dream Cruise Co., has been operational since December 2019 and has garnered significant public attention [2] - The upgraded core exhibition area showcases archaeological findings from the No. 1 and No. 2 shipwrecks on the northwestern slope of the South China Sea, utilizing immersive experiences, digital multimedia, and replica artifacts [2] Group 2: New Features and Innovations - The museum has added a specimen display area and a cultural and creative space, enhancing interactive experiences and transforming the cruise into a "mobile ocean culture living room" [2] - The upgrade explores a replicable "three-in-one" development model, breaking traditional exhibition boundaries by integrating ocean culture into transportation [2] Group 3: Cultural Impact - The content is story-driven, focusing on "South China Sea culture" and "Deep Blue Treasure" IPs to build a narrative system that enhances cultural engagement [2] - The experience is socialized through multimedia technology and cultural interactions, increasing audience participation and dissemination [2] - This model promotes the transformation of museums from "static collections" to "dynamic dissemination," injecting cultural momentum into the construction of a maritime power [2]