Company Performance - In 2024, the company achieved operating revenue of 6.469 billion yuan, a year-on-year decrease of 16.77%, and a net profit of 328 million yuan, down 54.41% year-on-year [1] - The company acknowledged a continued weakening in demand within the ceramic tile industry, with an oversupply issue becoming prominent, leading to a shift from incremental competition to stock competition [1] - The company implemented measures such as channel optimization, lean operations across the entire value chain, and precise expense control to steadily improve operational quality [1][2] Strategic Initiatives - The company launched the DPICASA high-end brand strategy and formed deep strategic partnerships with three top Italian luxury brands, while also upgrading the IW brand to create a designer material aesthetic library [2] - The company acquired Lishi Rock Board to expand into the high-end rock board market [2] - The unit manufacturing cost of the company's tile products was reduced by 3.1 percentage points to cope with market downturn pressures [2] Market Response and Future Outlook - The company reported a 10.19% year-on-year increase in revenue from its large retail tile business in Q1 2025, driven by the national home decoration subsidy policy and product innovation [2][3] - The company noted that the first quarter is traditionally a low season, and the impact of current fluctuations on the overall annual performance is manageable [2] - The company is responding to the national home decoration subsidy policy by launching new products and enhancing in-store experiences through nationwide initiatives [3] - The ceramic tile industry is expected to face challenges from market demand, dual carbon energy consumption policies, and cross-industry competition, while opportunities may arise from the optimization of supply-side factors and policies supporting the replacement of old consumer goods [3]

Core Viewpoint - Guangdong Province is implementing a consumption stimulus plan that includes subsidies for replacing old durable consumer goods, focusing on a model of "fiscal subsidies + corporate benefits + financial empowerment" [1] Group 1: Policy Implementation - The government is enhancing the implementation of the old-for-new policy for consumer goods, with funding allocation favoring cities that perform well in the "two new" initiatives [1] - Continued support for automobile replacement and expansion of the scope for scrapping old vehicles, including those meeting the National IV emission standards [1] - Subsidies will be provided for 12 categories of household appliances, including refrigerators, washing machines, televisions, air conditioners, and more [1] Group 2: Digital Products and Home Renovation - New purchase subsidies will be implemented for digital products such as mobile phones, tablets, and smartwatches [1] - Increased support for home renovation, particularly in smart home consumption and elderly-friendly modifications, with material purchase subsidies [1] Group 3: Industry Participation and Innovation - The plan encourages leading companies in the home appliance and real estate sectors to establish smart home showrooms and experience centers [1] - The initiative aims to expand participation in the old-for-new program and improve processes for foreign participants [1]

[Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 05 月 07 日 星期三 [Table_Summary] 概览 核心观点 【市场回顾】 周二 A 股三大指数集体收涨，截止收盘，沪指收涨 1.13%，深成指收 涨 1.84%，创业板指收涨 1.97%。沪深两市成交额 13359.84 亿元。申 万行业方面，计算机、通信、综合领涨，银行领跌；概念板块方面， 可控核聚变、稀土永磁、华为盘古涨幅居前，重组蛋白、超级品牌、 赛马概念涨幅居后。港股方面，恒生指数收涨 0.7%，恒生科技指数收 跌 0.09%；海外方面，美国三大指数集体收跌，道指收跌 0.95%，标 普 500 收跌 0.77%，纳指收跌 0.87%。 【重要新闻】 【国务院新闻办公室将于 5 月 7 日上午 9 时举行新闻发布会】请中 国人民银行、金融监管总局、证监会负责人介绍"一揽子金融政策支 持稳市场稳预期"有关情况，并答记者问。 【2025 年一季度，A 股上市公司业绩整体实现"开门红"】沪深北交 易所已有 5391 家上市公司披露了一季报，其中 4068 家上市公司第 一季度归属于上市公司股东的 ...

Core Insights - Hebei Province's investment in equipment and tools increased by 26.3% in Q1, significantly higher than the overall provincial investment growth, contributing 2.5 percentage points to the total investment growth [1] - The retail sales of new energy vehicles surged by 35.1%, while smart phones and smart home appliances saw increases of 85.2% and 51.8%, respectively, driven by the consumption upgrade policy [1] Investment in Equipment - The introduction of new equipment at companies like Cangzhou Haixing Youmei Environmental Technology Co., Ltd. includes advanced machines that reduce energy consumption by 15% and increase production efficiency by 10% [2] - Tax policies allow companies to deduct a portion of their equipment costs from taxable income, encouraging investment in digital and intelligent upgrades [2] - Companies in Hebei are experiencing significant tax reductions, with some like Kangnuo Food Co., Ltd. enjoying over 700 million yuan in tax relief due to equipment upgrades [3] Consumer Upgrades - The implementation of the consumption upgrade policy has led to a 63.3% year-on-year increase in new energy vehicle sales in Hebei [6] - Retail sales of household appliances, such as refrigerators and televisions, have seen substantial growth, with increases of 72.2% and 74.8%, respectively [6] - The introduction of new subsidy standards for consumer goods has spurred demand for green and intelligent products [4] Resource Recycling - The "reverse invoicing" policy has streamlined the recycling process, allowing companies to reduce costs significantly, as seen in the case of Huaxing Paper Packaging Co., Ltd. [7] - This policy has enabled companies to maintain compliance while enhancing collaboration across the supply chain, leading to a 30% increase in business volume for some firms [8] - The recycling of waste materials has become a vital part of the production process, with companies like Jinmaoyuan Paper Industry utilizing recycled paper to create significant value [8]

1至3月份，家用电器和音像器材类商品零售额增长19.3%，自上年9月份以来保持两位数增长。消费品 以旧换新政策有力促进了产业发展和绿色转型，家用电器和音像器材类中的高能效等级家电和智能家电 销售连续保持高速增长态势，家电市场呈现明显的消费升级趋势。 本报北京5月6日电 （记者韩鑫）记者从中国轻工业联合会获悉：一季度，在系列扩内需、促消费政策 支持下，规模以上轻工企业实现营收5.4万亿元、同比增长4.8%，实现利润超3000亿元、同比增长 1.4%，轻工业经济运行总体平稳、稳中有进。 生产回升向好。一季度，规模以上轻工业增加值同比增长7.3%，增速较去年末加快2.2个百分点。得益 于消费品以旧换新政策，3月份，电动自行车、洗衣机、空调等产品产量实现两位数增长。 投资较快增长。轻工行业发展信心持续增强，一季度，轻工主要行业投资增速均保持两位数增长，投资 增速高于制造业投资增速。 今年以来，消费品以旧换新支持资金规模翻番、商品种类扩围。"随着政策效应持续向供给端传导，轻 工相关产业规模不断扩大，国内市场持续回暖，带动轻工业经济增长。"中国轻工业联合会会长张崇和 表示。 家具、家装厨卫相关行业市场规模迎来快速增长。在 ...

多个消费品制造细分行业利润端有所改善 [Table_ReportType] ——轻工制造行业快评报告[Table_ReportDate] 轻工业绩预告表现平淡，预盈率为 53% 1-9 月消费品制造业保持良好增长，家具行 业利润同比涨幅扩大 1-7 月消费品制造业利润保持良好增长 [Table_Authors] 分析师: 李滢 电话： 15521202580 投资要点： ⚫ 3 月规模以上工业企业利润有所改善。从利润端来看，2025 年 1-3 月 份，全国规模以上工业企业实现利润总额 15,093.6 亿元，同比+0.8%， 相比 1-2 月提升 1.1 个 pct，工业企业利润延续恢复态势。其中，3 月 份规模以上工业企业利润同比+2.6%，较 1-2 月提升 2.9 个 pct，企业 当月利润有所改善。从收入端来看，2025 年 1-3 月份，全国规模以上 工业企业实现营业收入 321,395.9 亿元，同比+3.4%，较 1-2 月提升 0.6 个 pct。其中，3 月份规模以上工业企业营收同比+4.2%，较 1-2 月提升 1.4 个 pct。 ⚫ 多个消费品制造细分行业利润跌幅收窄。从消费品制造业 ...

Core Viewpoint - The Chinese government is implementing policies to support the renewal of agricultural machinery, which is crucial for improving the quality and efficiency of spring farming. Financial institutions are playing a key role in facilitating these policies and providing necessary funding to agricultural entities [1][4]. Group 1: Policy Implementation - The National Development and Reform Commission and the Ministry of Finance have issued notifications to expand support for the scrapping and updating of agricultural machinery as part of the "Two New" policy [1]. - The Ministry of Agriculture and Rural Affairs has emphasized the importance of continuing the agricultural machinery scrapping and updating subsidy policy to accelerate structural adjustments in agricultural machinery [1]. Group 2: Financial Solutions for Agricultural Entities - Zhejiang Rural Commercial Bank has introduced the "Common Prosperity·Agricultural Security Loan" to address the urgent funding needs of agricultural enterprises like Daofu Agriculture, which is seeking to modernize its operations [2]. - The bank provided a quick credit approval of 6 million yuan to Daofu Agriculture, enabling the purchase of advanced agricultural machinery such as drones and dryers, which significantly enhance productivity and reduce pesticide usage [2]. Group 3: Financial Support Mechanisms - Jiangshan Rural Commercial Bank is offering low-interest loans to help farmers update their agricultural machinery, with no fees and third-party guarantee for the deposit, thus reducing the financial burden on farmers [3]. - The bank has established a seamless connection between loan applications and policy subsidies, allowing farmers to apply for loans at the point of purchase [3]. Group 4: Challenges and Solutions - Many agricultural producers face financial constraints, and while government subsidies cover direct costs, bank financing offers more flexibility and comprehensiveness [4]. - Banks are providing personalized repayment plans based on the seasonal income of farmers, along with services like account management and financial consulting to enhance financial efficiency [5]. Group 5: Risk Management and Financial Inclusion - Financial institutions are focusing on risk control while promoting inclusive finance by lowering entry barriers and expanding support for farmers needing machinery updates [6][7]. - The introduction of third-party guarantees and direct payments to machinery suppliers helps mitigate risks associated with loan defaults and ensures proper use of funds [7]. Group 6: Innovative Financial Products - Jiangshan Rural Commercial Bank has launched specialized products like grain purchase order financing and ecological loans to support the renewal of old agricultural machinery [8]. - Future plans include creating a collaborative network involving financial services, industry, and technology to enhance agricultural asset credit assessments [8].

商务部4月25日发布的数据显示，截至4月24日24时，全国汽车以旧换新270.5万辆，12类家电以旧换新 4746.6万台，手机等数码产品购新3661万件，家装厨卫"焕新"3712.3万件，电动自行车以旧换新420万 台。政策实施以来，已有超过1.2亿人次享受到了真金白银补贴优惠，带动销售额超过7200亿元。 在构建新发展格局的背景下，以旧换新政策正成为撬动消费升级的重要支点。今年1月，国家发展改革 委、财政部印发《关于2025年加力扩围实施大规模设备更新和消费品以旧换新政策的通知》，进一步扩 围支持消费品以旧换新。3月，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》，其中 提到今年超长期特别国债支持消费品以旧换新资金规模增加至3000亿元，相较2024年翻了一番。 在利好政策刺激下，人们的消费观念正在从"有没有"向"好不好"转变。 今年以来，辽宁省不断探索以旧换新工作流程优化。目前，家电、手机等补贴资格领取核销渠道由2个 拓展到10个；升级使用专用刷卡机后，消费者填报汽车补贴信息从17项缩减为4项。为减轻企业垫资压 力，辽宁省近日出台政策，可为参加消费品以旧换新企业提供最高10万元的信贷财政贴息， ...

Group 1 - The government is promoting consumption through various subsidies and discounts, particularly during the "May Day" holiday, encouraging consumers to purchase electronics and home appliances with significant savings [1][2] - Banks are actively participating in the promotion of consumer spending by offering credit card discounts and cashback incentives, enhancing the overall shopping experience for consumers [2][3] - The collaboration between financial institutions and technology platforms, such as the partnership between Bank of China and Tencent, aims to provide consumers with additional benefits like interest-free installments and discounts on various products [3] Group 2 - Agricultural Bank of China reported a significant amount of 1,549 billion yuan in credit card transactions related to the trade-in program by the end of March, indicating strong consumer engagement in this initiative [3] - The banking sector is focusing on expanding financial services to stimulate domestic demand, particularly in traditional sectors like automotive and home appliances, as well as emerging sectors such as tourism and elder care [4] - The leadership of Agricultural Bank of China emphasizes the importance of maintaining a good growth momentum in consumer loans to meet the housing needs of residents and support consumption upgrades [4]

Core Insights - The "Two New" policy has significantly boosted investment in equipment and consumer goods, leading to a 19% year-on-year increase in equipment and tool purchases in Q1, which in turn supported a 4.6% growth in retail sales of consumer goods [1][2]. Group 1: Consumer Impact - In Q1, the "Two New" policy led to substantial growth in retail sales across various consumer categories, with telecommunications equipment, home appliances, and furniture seeing year-on-year increases of 26.9%, 19.3%, and 18.1% respectively [2]. - The total sales driven by the "Two New" initiatives exceeded 720 billion yuan, with significant contributions from the replacement of old vehicles and appliances [2]. Group 2: Investment Growth - Equipment and tool purchase investment rose by 19% in Q1, outpacing overall investment growth by 14.8 percentage points, indicating strong momentum in the manufacturing and equipment sectors [3]. - Investment in consumer goods manufacturing, equipment manufacturing, and technological upgrades showed growth rates of 13.5%, 8.9%, and 7.2% respectively, all exceeding overall investment growth [3]. Group 3: Industry Benefits - The "Two New" policy has positively impacted related industries, with manufacturing value added in general and specialized equipment, automobiles, and smart consumer devices increasing by 9.4%, 4.1%, 11.8%, and 11.4% respectively [4]. - The recycling of waste electrical and electronic products saw a significant increase, with a 70% rise in collection volumes, reflecting enhanced recycling efforts [4]. Group 4: Future Potential - The potential for expanding domestic demand is substantial, with estimates suggesting that equipment replacement needs could exceed 5 trillion yuan annually as urbanization progresses [7]. - The government plans to continue supporting the "Two New" policy with additional funding, including an allocation of 81 billion yuan in special bonds to further stimulate consumer goods replacement [6][8].