Core Insights - The overall cultural and tourism market in China is stable and orderly during the 2026 New Year holiday, with consumer activity continuing to be released [1] - Domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan during the three-day holiday [1] Group 1: Market Performance - The supply of cultural and tourism products is abundant, with diverse activities enhancing residents' willingness to travel [1] - Winter-themed products such as ice and snow tourism, warm-weather escapes, and New Year celebrations are particularly popular [1] - Short-distance travel has become mainstream, with local leisure, nearby tourism, and rural tourism gaining popularity [1] Group 2: Activities and Innovations - Various New Year activities have been launched across regions, featuring distinctive characteristics [1] - Events like concerts and drone performances have attracted widespread participation from citizens and tourists [1] - The integration and innovation of cultural tourism formats, including cultural heritage, trendy markets, and immersive experiences, have improved the quality of visitor experiences [1] Group 3: Safety and Accessibility Measures - Local governments have introduced consumer vouchers, scenic area joint tickets, and ticket discounts to promote tourism [2] - Safety and order are ensured through measures such as dynamic crowd control and ice removal at popular scenic spots [2] - Public transportation hours have been extended in cities like Beijing, Harbin, Jinan, Shanghai, Chengdu, and Fuzhou to facilitate convenient travel for tourists [2]

另据美团旅行数据显示，元旦假期，该平台上海景区门票预订量同比增长220%。上海迪士尼度假区、 上海欢乐谷、上海海昌海洋公园、上海野生动物园、豫园等为门票预订量前五的景区。异地游客构成 上，江苏、浙江、广东、北京、山东等地的游客占比最高。 这个假期，消费者的出游意愿与消费能力同步攀升，假日市场涌动着蓬勃的消费活力。飞猪平台数据显 示，2026年元旦假期，该平台上海租车预订量同比增长约5倍，门票预订量同比增长约4倍，线路游预订 量同比增长超3倍。上海游客的出境游预订量同比翻倍增长。 上海影视乐园内的2026年元旦假期特色活动 ◎记者 宋薇萍 三天接待游客682.03万人次，实现全要素旅游消费总额122.71亿元，宾馆旅馆平均客房出租率为 70%……2026年元旦假期，上海文旅消费市场迎来"开门红"。伴随着"域见上海——第一届旅游攻略超 级大赛"的启动，130余个元旦迎新主题文旅活动来袭，融合景区（点）、酒店和乡村民宿的旅游产品 120余项，广大市民游客的出行热情被充分点燃。 "长风海洋世界一直是我的'童年记忆'，今年元旦假期和家人故地重游，完全是被一只企鹅吸引。"上海 市民王女士激动地向上海证券报记者分享她在上海 ...

2026年元旦假期，旅游市场迎来强劲开局，在消费结构、目的地选择与玩法体验上展现出深刻变化，为 2026年全年文旅消费的高质量发展奠定了基调。 A04·公司纵横 体验升级、目的地多元与南北交融成新常态 ...

Group 1 - The core viewpoint of the article highlights the robust recovery and growth of China's cultural and tourism sector during the New Year holiday, with significant increases in both domestic travel and spending [1][4]. - During the three-day New Year holiday, 142 million domestic trips were made, with total spending reaching 84.789 billion yuan, indicating a strong release of consumer vitality in the cultural and tourism market [1]. - Data from the Fliggy platform shows that consumer willingness to travel and spending power both increased, with the average number of purchases per person rising by over 20% and average spending per person increasing by over 30% year-on-year [1]. Group 2 - The concept of "ceremony" in travel experiences gained popularity, with a 125% year-on-year increase in searches related to "New Year travel," reflecting a growing demand for themed events and activities [2]. - Various cross-year activities, such as fireworks shows and immersive light displays, have enhanced the travel experience, making the New Year celebration more festive and appealing to tourists [2]. - The winter travel trend is characterized by a significant rise in interest in ice and snow activities, with bookings for Harbin Ice and Snow World day tours increasing by over 45% compared to previous periods [3]. Group 3 - The Hainan Free Trade Port has seen a surge in inbound tourism, with international visitors attracted by the "duty-free shopping + beach vacation" model, leading to a substantial increase in hotel occupancy rates in key areas [4]. - Haikou and Sanya emerged as the two cities with the fastest growth in inbound flight bookings, with increases of over three times and five times year-on-year, respectively [4]. - The number of foreign visitors entering China under visa-free policies reached 292,000 during the New Year holiday, marking a 35.8% increase compared to the same period last year [4]. Group 4 - The article emphasizes the diverse cultural experiences available in China, such as night markets, traditional clothing, and local cuisine, which contribute to a rich travel experience for both domestic and international tourists [5]. - The overall sentiment reflects a renewed connection between China and the world, as the tourism sector continues to thrive and evolve in the new year [5].

游客打卡长沙石燕湖景区"雪乡暖星城"活动。 景区 供图 浏阳大围山国家森林公园冰雪运动体验中心全景图。 景区 供图 游客在长沙市天心区太平街打卡游玩。 图源文旅湖南 长沙石燕湖景区于1月1日至1月3日推出"非遗耀新年"与"雪乡暖星城"双主题系列活动。 景区 供图 看展、看戏、玩雪、逛集市、追明星……2026年元旦假期，长沙把"新年仪式感"拉满。三天假期，长沙 共接待游客444.48万人次，游客总花费41.52亿元。从文博展览到小剧场，从商圈消费到冰雪乐园，城市 空间被不断"激活"，游客不仅来得多，更玩得深、停得久，一座年轻、活力、好玩的长沙，成为不少人 新年的"第一站"。 长沙文博演艺热度拉满 外省游客中广东人最多 "没想到博物馆可以这么'好玩'。"元旦当天，在湘江之畔的博物馆盒子M-BOX前，来自广东的游客李小 莲举着手机连拍。"裸眼3D里的马王堆文物，好像真的'走'到了街头。" 这个假期，文博场馆成为不少游客的必选项。长沙博物馆新推出的原创大展"家国天下湖湘情——近代 湖南名人作品展"，开展便成为"顶流"。110件珍贵文物、50位湖湘名人的笔墨真迹，将湖湘精神的百年 脉络铺陈开来，不少市民专程"二刷""三 ...

（来源：衢州日报） 转自：衢州日报 在衢州市体育中心举行的浙江卫视跨年演唱会吸引了2.6万名观众，衢州"宠客"举措同样给力：发放315 万元文旅消费券，覆盖吃、住、行、购全场景。 文化场馆不打烊，为市民、游客带来丰富的文化盛宴。1月1日至3日，衢州市博物馆累计接待游客1.3万 人次。衢州市文化馆（美术馆、非遗馆）举办了"南孔圣地赋华章"人大书画作品展、四秩芳华·丹青溢 彩——衢州市兴华中学建校四十周年美术特色课程作品展，开展小艺术家养成计划之童绘骏马贺新年、 廿八都人偶Q版角色设计，丰富市民、游客假期生活，元旦假期，累计吸引8299人次。 我市各大商圈也积极把握机遇，通过创意活动聚集人气。衢州南湖恒太城人潮涌动，室内主打面包品 类，室外开展"城市碳水汉堡节"，引领体验式消费新风尚，有效拉动客流。2025年12月31日至2026年1 月3日，衢州南湖恒太城累计吸引33万人次，总销售额达1400多万元。 此外，上月开通的杭衢高铁也为衢州文旅发展注入新动能。"元旦期间，我们接待了100多名乘坐杭衢高 铁来龙游的杭州游客，散客接待量同比增加了不少。"衢州市旅行社协会副会长、龙游青年旅行社总经 理徐美霞说，"杭衢高铁的 ...

2026年元旦假期，温江开启"欢乐模式"！"穿越宋代之我在温江逛村糖"活动烟火气拉满，景区景点人气 爆棚，商超商圈活动玩不停，全区累计接待游客31.01万人次，实现旅游总收入1.9亿元，用满满的热闹 与活力，开启新年文旅消费"开门红"！ ○ ○ 村糖会C位出道 宋韵古风玩出新年味 要说元旦温江最火的打卡地，那必须是温江文庙广场和文庙·印巷文创街区。 2025年12月31日起，"穿越宋代之我在温江逛村糖"系列活动点燃温江跨年热情。"交子耀古今"宋制沉浸 式体验让人秒变古人，《鱼凫酒颂》舞蹈翩跹登场，新年合唱音乐会歌声暖人心。更有"射雕英雄"美食 嘉年华热闹开锣，彭记蛋烘糕的香甜、王鸡肉的麻辣、韩鸭子的鲜香、串串糕的酥嫩，让吃货们直呼过 瘾，边吃边投票赢"江湖福袋"的操作，更是把现场氛围推向高潮。"温江造"主题市集，超50家本土企业 齐聚工业精品、绿色食品、特色农产品与温江美食四大展区，让"逛村糖，买好物"成了假日消费的新风 尚。 arman and 00 CHANGE CHANGE 1997 - 199 回回 8765 制胜地 01 11:40 11 12 温江村糖会"村委会"相关负责人介绍，文庙、万春两场核心 ...

Group 1 - The core viewpoint of the article highlights the significant increase in domestic tourism during the New Year holiday, with 142 million domestic trips and total spending of 84.789 billion yuan [1][2] Group 2 - The characteristics of the holiday tourism include a rich supply of cultural and tourism products, with various activities enhancing residents' willingness to travel, leading to a sustained market upturn [2] - Winter tourism activities such as ice and snow tourism, warm escape trips, and New Year celebrations have gained popularity, with a total of 42.7182 million nighttime visitors in national cultural and tourism consumption areas [2] - Short-distance travel has become mainstream, with local leisure, nearby tourism, and rural tourism being favored, indicating a trend towards micro-vacation products [2] Group 3 - New Year activities are characterized by diverse forms, including concerts and drone performances, attracting widespread participation from citizens and tourists [2] - Ice and snow tourism has extended from northern to southern regions, with popular ski resorts in places like Harbin, Tonghua, and Zhangjiakou maintaining high visitor interest [2] - The integration and innovation of cultural tourism formats, such as intangible cultural heritage and immersive interactive experiences, have enhanced the quality of visitor experiences [2] Group 4 - Service quality and efficiency have improved, with local governments introducing consumer vouchers, scenic area joint tickets, and ticket discounts to benefit the public [2] - Safety and order have been prioritized, with measures like dynamic crowd control and ice removal implemented in popular scenic areas [2] - Major cities such as Beijing, Harbin, Jinan, Shanghai, Chengdu, and Fuzhou have extended public transportation hours and optimized scenic area connections to ensure safe and convenient travel for tourists [2]

南都讯 记者罗忠明 通讯员台轩 刚刚迈入新年，台山文旅市场便在元旦假期迎来"开门红"。据统计，全 市接待游客24.49万人次，同比增长9.72%，实现旅游收入超1.4亿元，同比增长6.05%。全市A级及以上 景区接待游客3.6万人次，同比增长8.81%，其中川山群岛、那琴半岛、康桥温泉等4A级景区累计接待 游客同比增长133.52%。 景区"上新"，激活文旅消费新场景 新年新气象，台山以丰富的文化、旅游、体育活动为载体，创新供给，营造出热气腾腾的"迎新"氛围。 元旦假日首日，川岛镇举办"川山群岛低空观光直升机首航活动"，深圳直飞上川首航成功，环岛观光开 启海岛旅游"空中视角"新模式，成为假期文旅"新名片"。3天假期，川山群岛接待游客同比增长 152.92%。未来，低空观光将成为川山群岛的新名片，低空营地将在川山群岛逐步铺开，引入观光、体 验、培训等多元业态。 传统节庆成为吸引客流的新IP 在冲蒌镇，2025-2026赛季台山侨乡九人排球赛（侨VA）冲蒌赛区打响，来自全镇的3支队伍同台竞 技，以运动之名开启新年篇章。 自驾旅游带旺沿途城乡 国道G240线台山大江至那金段改扩建工程完成交工验收，正式建成通车。国道 ...

Group 1 - The core viewpoint of the articles highlights the robust performance of China's cultural and tourism market during the New Year holiday, with 142 million domestic trips and a total expenditure of 84.789 billion RMB [1] - The supply of cultural and tourism products is rich, with diverse activities enhancing residents' willingness to travel, leading to a sustained market upturn at the year's end [1] - Winter tourism is particularly popular, with activities such as ice and snow tourism, warm-weather escapes, and New Year celebrations drawing significant interest [1] Group 2 - Various regions have implemented consumer-friendly measures such as tourism vouchers, scenic area joint tickets, and ticket discounts to enhance service quality and efficiency [2] - Safety and order are prioritized in popular scenic areas through dynamic crowd control and snow removal measures, ensuring a secure environment for tourists [2] - Major cities have extended public transportation hours and optimized scenic area connections to facilitate convenient travel for visitors [2]