文旅消费
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秋假游带热多地景区 “专属优惠+特色活动”释放文旅消费活力
Yang Shi Wang· 2025-11-13 10:17
Core Viewpoint - The integration of cutting-edge technology into consumer products is revitalizing the market, particularly in the tourism sector during the autumn holiday season, with various attractions offering special activities and discounts to attract families with children [1]. Group 1: Tourism Market Trends - In Sichuan, tourist attractions are launching promotional activities aimed at middle and primary school students to boost family visitation during the autumn holiday [1]. - The Jianmen Pass and Cuiyun Corridor scenic areas are offering free admission from November 12 to November 30 for full-time middle and primary school students, along with two accompanying parents or teachers [6]. - In Zhejiang, multiple scenic spots are also providing exclusive discounts and unique activities for children, enhancing their holiday experiences [8]. Group 2: Cultural and Educational Activities - The Li Bai Memorial Hall is hosting a calligraphy and poetry challenge, along with a cultural creation competition based on the "Li Bai" IP, allowing visitors to interact with the cultural heritage in an engaging manner [4]. - In Wuzhen, Zhejiang, families are participating in various harvest activities, showcasing local agricultural products and providing hands-on experiences for children [10]. - The U Village is offering over 30 daily activities focused on outdoor ecology and field experiences, while the Jiaxing Grand Canal Cultural Resort is launching farming classes for young children to engage in agricultural practices [12]. Group 3: Special Offers and Promotions - In Wenzhou, the Liu Bowen's Hometown scenic area is providing free admission for middle and primary school students, along with discounts for accompanying parents, as part of a broader initiative to enhance educational tourism [14]. - Various scenic areas in Zhejiang are developing tourism products that cater to the needs of families, transforming short holidays into valuable opportunities for children to broaden their horizons and gain knowledge [14].
西域旅游:公司将聚焦文旅消费需求的变化开展运营
Zheng Quan Ri Bao· 2025-11-11 07:38
Core Viewpoint - The company aims to focus on the changing demands of cultural tourism consumption and optimize its project product offerings to provide high-quality cultural tourism products for visitors [2] Group 1 - The company will integrate ice and snow resources with the tourism industry [2] - The company is committed to enhancing its operational strategies in response to consumer needs [2] - The company emphasizes the importance of delivering quality cultural tourism experiences [2]
做广东旅游“优质守护者”!七协会发出优质服务倡议
Nan Fang Du Shi Bao· 2025-11-09 03:38
Group 1 - The 15th National Games, the 12th National Paralympic Games, and the 9th Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area, with various associations advocating for high-quality services to enhance the experience for visitors [1][3] - The Guangdong Provincial Tour Guide Association emphasizes the importance of adhering to service standards and legal regulations, aiming to provide a comprehensive service experience while resisting negative practices such as forced shopping and itinerary changes [3][5] - The associations are focused on creating a "sports + culture + tourism" event, promoting local attractions and culinary experiences that align with the National Games, thereby enhancing consumer engagement and satisfaction [3][9] Group 2 - The Guangdong Provincial Scenic Area Association calls for the upgrade of smart services and the optimization of visitor entry processes to improve convenience and comfort for tourists [7] - The association encourages the development of integrated tourism products that combine event viewing with cultural experiences, enhancing the overall visitor experience through immersive activities [7] - The Guangdong Provincial Hotel Association proposes special discounts and packages for visitors during major events, aiming to attract more tourists and enhance their stay experience [9][11] Group 3 - The Guangdong Provincial Tourism Association advocates for improved collaboration among travel agencies in the Greater Bay Area to develop cross-border tourism routes, enhancing regional tourism competitiveness [9] - The associations emphasize the need for accessible facilities and services to cater to special groups, ensuring that all visitors can enjoy the cultural and tourism offerings during the National Games [11] - The focus on enhancing service quality and infrastructure aims to create a welcoming environment for all tourists, contributing to the overall success of the events [11]
“枫叶+”燃动秋日文旅消费“热引擎”
Yang Shi Wang· 2025-11-05 01:09
Group 1: Scenic Attractions - The Narrow Gate Canyon in Jiaozuo, Henan, is currently at its peak for viewing red leaves, attracting many tourists [1][3] - The newly completed colorful walkway stretches 1300 meters along the ridge, providing diverse scenic views every 100 meters [5] - The second phase of the colorful walkway project is underway, which will connect to the Eight Ying Pavilion at the mountain top, enhancing the tourist experience [8] Group 2: Local Tourism Development - In Laixi, Shandong, the best viewing period for the thousand acres of red maple leaves has arrived, promoting local cultural tourism development [9] - The red maple forest in Shandong has grown to over 1000 acres with more than 200,000 red maple trees planted, transforming previously barren land [15] - Local government initiatives have created supporting facilities like maple leaf walkways and viewing platforms, along with unique activities such as "Maple Feast" and "Intangible Cultural Heritage Exhibition" [15][17] Group 3: Promotional Activities - Lushan in Jiangxi is experiencing vibrant autumn colors, with the scenic area offering multiple discounts on tickets and accommodations to attract visitors [18][24] - From November 1, Lushan Scenic Area launched a promotion for residents of Zhejiang, Anhui, Fujian, and Jiangxi provinces, offering 50% off tickets, along with free entry for global students reciting poetry [24]
多地工业游“出圈”
Zheng Quan Ri Bao· 2025-11-03 15:46
Core Insights - Industrial tourism is emerging as a new trend in cultural and tourism consumption, with initiatives from various government bodies to promote and expand industrial tourism resources [1][2][3] Group 1: Government Initiatives - The Guangdong Provincial Government has launched a plan to promote 51 industrial tourism routes and aims to expand the number of industrial tourism resources to around 300 by the end of 2025 [1] - Beijing's implementation plan for 2025-2027 aims to encourage industrial enterprises and cultural tourism institutions to develop resources such as factories, industrial parks, and museums, targeting 20 million annual visitors and 3 billion yuan in revenue by 2027 [1] Group 2: Industry Development - The Ministry of Industry and Information Technology and other departments have previously issued a plan to promote industrial culture development, emphasizing the establishment of standards for industrial tourism and the creation of demonstration bases [2] - Cities like Shenyang are leveraging their industrial heritage and modern factories to create "industrial cultural experience tours," showcasing production processes and corporate culture [2] Group 3: Market Trends - Notable companies like Baosteel, Midea Group, and Haitian Flavoring have opened their production facilities to visitors, becoming popular tourist spots [3] - The rise of industrial tourism aligns with consumer demand for knowledge-based, experiential, and personalized travel, transitioning from niche interests to mainstream appeal [3] - The industrial tourism market in China is projected to exceed 300 billion yuan by 2029, with a focus on cultural storytelling and interactive experiences [3]
秋色宜人 带动文旅市场持续火热
Yang Shi Wang· 2025-11-02 11:56
Core Viewpoint - The article highlights the vibrant autumn tourism and cultural consumption across various regions in China, driven by enhanced service measures and diverse experiences for visitors [1] Group 1: Regional Highlights - In Changchun, historical streets are adorned with colorful autumn foliage, attracting citizens and tourists for photography and scenic tram rides [1] - Kunming's Dianchi Lake has become a winter haven for hundreds of red-billed gulls, drawing visitors for bird watching [1] - Fuzhou's Minjiang River banks feature water cypress and other trees in autumn colors, with local tourism departments offering diverse experiences like "autumn viewing + camping" [1] Group 2: Special Activities and Initiatives - In Hebei's Xingtai, the best viewing period for red leaves has led to improved trails and unique activities like "red leaf photography" [1] - The peak of Taibai Mountain in the Qinling range showcases a blend of autumn colors and early snow, with a 10% increase in visitor numbers compared to the National Day holiday [1] - Sichuan has launched an "Elderly Service Consumption Season" to cater to senior tourists with themed autumn viewing routes [1] - Tianjin introduced the "Tianjin Travel Time Train," a renovated train offering performances and traditional crafts experiences while enjoying autumn scenery [1]
2025东方热浪消费季暨青岛啤酒嘉年华欢乐启幕
Sou Hu Cai Jing· 2025-10-26 19:26
Core Viewpoint - The 2025 Oriental Heat Wave Consumption Season and Qingdao Beer Carnival has commenced, inviting citizens and tourists to enjoy a modern and stylish autumn festival centered around beer and local cuisine [1]. Group 1: Event Overview - The event is themed "Gathering in the East, Toasting the World" and will last for nine days, from October 25 to November 2 [1]. - The carnival features over 30 food stalls offering a variety of local delicacies, including Inner Mongolia meat skewers and crawfish, attracting large crowds [5]. - The beer sales area is bustling with orders for various Qingdao beer products, including classic, raw, and wheat beers [5][10]. Group 2: Cultural and Entertainment Aspects - The event includes live performances from bands and DJs, creating a vibrant atmosphere with a mix of music styles [10][13]. - Unique local products, such as roasted suckling pig and crocodile skin goods, are showcased, enhancing the cultural experience for attendees [17][19]. - The event aims to promote local industries, particularly the crocodile industry, by offering tastings and showcasing products [19]. Group 3: Economic Impact and Strategy - The carnival adopts a free entry model with exclusive merchant discounts to attract more visitors and stimulate consumption across various sectors [23][25]. - The event is designed to create a closed-loop of consumption, entertainment, and further consumption, enhancing the overall experience for participants [23]. - The local tourism bureau emphasizes the integration of local culture, coastal tourism, and economic consumption to elevate the city's profile and cultural tourism value [25].
秋季文旅消费热力十足:银发专列跨省游与城市赏秋经济双双升温
Yang Shi Wang· 2025-10-26 12:31
Group 1 - Sichuan has launched an "Elderly Service Consumption Season" ahead of the Double Ninth Festival, with the Chengdu Railway Bureau's "Panda Special Train" offering tailored autumn sightseeing routes for elderly travelers [1][3] - The "Panda Special Train - An Yi" departed from Chengdu West Station towards Guangzhou, carrying 218 tourists for a 9-day cultural and tourism deep dive [1][3] - In the fourth quarter, Sichuan plans to operate 47 special trains for the elderly, along with ticket discounts and special gifts for the Double Ninth Festival to encourage more elderly travelers to enjoy cross-regional autumn and winter tours [3] Group 2 - Fuzhou, Fujian, is experiencing a "autumn appreciation boom," with picturesque autumn scenes attracting both residents and tourists [5][7] - Local tourism departments have introduced autumn appreciation maps and various themed routes, such as "autumn appreciation + camping" and "hot springs + health care," connecting parks, scenic spots, and cultural districts [7] - The seasonal scenery is being transformed into a new engine for cultural tourism consumption, enhancing the vitality of the market and boosting multi-faceted consumption in rural homestays, hot springs, and cultural experiences [7]
倒计时1天!2025东方热浪消费季暨青岛啤酒嘉年华等您赴约
Sou Hu Cai Jing· 2025-10-24 15:18
Core Points - The 2025 Dongfang Heat Wave Consumption Season and Qingdao Beer Carnival will officially kick off on October 25, lasting for 9 days, aimed at creating a vibrant consumption atmosphere for citizens and tourists during the autumn season [1] - The event will integrate local culture, coastal tourism, and economic consumption elements, featuring local specialties and transforming the venue into a "beer art space" for an immersive experience combining performances and beer [1][2] Event Highlights - The opening ceremony will include live performances from local bands, DJ shows, and a beer king competition, along with flash performances of musical segments, promoting a blend of beer and art [2] - A variety of local delicacies will be showcased during the beer festival, including signature dishes like Dongfang shrimp cakes, roasted suckling pig, and black goat, allowing visitors to enjoy authentic local flavors alongside refreshing beer [2] Consumer Engagement - The carnival will optimize the cultural tourism consumption model by allowing free entry for citizens and tourists, with various exclusive discounts from on-site food, retail, and cultural creative vendors, promoting mutual benefits among market participants [4] - The event is organized by CNR Cultural Media (Hainan) Co., Ltd., with guidance from local tourism and commerce authorities, and aims to enhance the cultural tourism industry as a pillar of economic value and social welfare for Dongfang [4]
商务发布|山东启动2025金秋消费季,多措并举引客促游
Qi Lu Wan Bao· 2025-10-18 09:59
Core Insights - The "Autumn Consumption Season" in Shandong aims to boost tourism and consumption through various promotional activities and events [1][4][11] Group 1: Tourism and Consumption Growth - In the first three quarters of the year, Shandong welcomed 1.206 million inbound tourists, generating $820 million in tourism revenue, reflecting year-on-year growth of 41% and 46.8% respectively [4] - The province plans to launch the "Enjoy Qilu · Fun GO Shandong" autumn promotion to enhance the effectiveness of attracting tourists from both international and domestic markets [5] Group 2: Expanding Inbound Tourism Channels - Shandong will introduce charter flights from Bangkok to Linyi and increase the frequency of direct flights from Kuala Lumpur to Qingdao to nine times a week, while also working on establishing a charter flight from Bangkok to Jinan [6] - The province aims to develop unique shore excursion routes by leveraging the "Zhaoshang Yidun" cruise ship and enhance the consumption scenarios at Qingdao's international cruise home port [6] Group 3: New Business Models and Consumer Engagement - Shandong is introducing new sports events, such as the Korean park walking ball competition, and creating travel packages that combine flights, attractions, and hotels to enhance the experience for international visitors [7] - The province is collaborating with platforms like UnionPay, Ctrip, and Meituan to offer diverse discounts and enhance travel experiences through initiatives like "Qilu 1" tourist train and "Peninsula 1" sea cruise [9] Group 4: Culinary Promotion and Regional Consumption Activation - The "Good Guest Shandong · Food Competition" features a weekly focus on local dishes, promoting regional cuisine and culture while driving significant consumer spending in dining, accommodation, and retail sectors [10] - The competition has already seen ten themed events in cities like Jinan and Zibo, generating over 100 million in consumption, with more events planned in cities like Rizhao, Qingdao, and Yantai [10]