Core Insights - The medical aesthetics industry is experiencing significant revenue declines among major players, indicating a painful transformation phase for traditional companies [1][2][5] - Huaxi Biological, Aimeike, and Haohai Biological show varying degrees of revenue decline, highlighting differences in business structure and strategic deployment [1][2] - The industry is facing fundamental changes, raising concerns about which companies may fall behind in this transformation [1][8] Company Performance - Huaxi Biological reported a 20.77% year-on-year revenue decline in Q1 2025, with revenue shrinking to 1.078 billion yuan [1] - Aimeike's revenue decreased by 17.90% to 663 million yuan, while Haohai Biological's revenue fell by 4.25% to 619 million yuan [1] - Huaxi Biological's net profit plummeted from 961 million yuan in 2022 to 174 million yuan in 2024, with a further 58.13% decline in Q1 2025 [2][4] Strategic Adjustments - Huaxi Biological is undergoing a significant management overhaul, with leadership changes aimed at addressing operational challenges and improving performance [3][4] - The company is focusing on new fields such as glycoscience and cell biology, which has led to increased management costs [2][3] - Aimeike is shifting its strategy to accelerate product updates and pursue acquisitions in new areas like botulinum toxin and semaglutide [5][6] Market Dynamics - The medical aesthetics market is witnessing intense competition, particularly in the hyaluronic acid segment, raising concerns about whether the market has peaked [8][9] - New materials like hydroxyapatite and recombinant collagen are emerging as potential competitors to hyaluronic acid, indicating a shift in market dynamics [8][9] - Regulatory challenges and lengthy approval processes for medical products are significant barriers to industry growth, impacting companies' ability to innovate [9][10] Future Outlook - Huaxi Biological's turnaround efforts may take time to yield results, especially given its high marketing expenditures [10] - Aimeike's success will depend on the speed of product approvals and market acceptance of its diversified product strategy [6][10] - Haohai Biological is exploring new materials to drive growth, but its performance is still affected by pricing pressures from centralized procurement policies [7][10]

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 毛利率在80%以上，研发投入却较低。 作者：林木 编辑：吴跃 来源：财经天下WEEKLY 因为陷入"EGF（表皮生长因子）罗生门"，可复美近期被推上风口浪尖。 不久前，有消费者反映可复美产品"违规添加EGF"。随后可复美母公司巨子生物予以否认， 称"旗下所有产品均未添加"。伴随着舆论发酵，社媒平台上，看客们吵得沸沸扬扬，力挺声、 质疑声四起，也让"可复美"这个名字被更多人知晓。 做过医美或者皮肤敏感的消费者，大多对"可复美"三个字不陌生。这个主打皮肤修复的品牌， 早年间主要深耕院线渠道，之后乘上直播电商风口，进入更多人视野，撬开更多钱包。过去6 年，其母公司巨子生物营收从9.57亿元涨至55.39亿元，翻了5倍多。 2024年，巨子生物一举超越珀莱雅，成为市值最高的国货美妆公司，此后一直保持至今。公 司创始人，现年59岁的陕西人范代娣，也因此登顶国货美妆首富。 爱美的女生，这些年托举过不少美妆公司。当下风头最盛的可复美和巨子生物，到底是何来 头？为 ...

Core Viewpoint - The article highlights the rapid growth and market dominance of the brand "可复美" (Kefumei) and its parent company, 巨子生物 (Juzi Bio), in the Chinese beauty industry, particularly focusing on their innovative use of recombinant collagen products and effective marketing strategies that have led to significant revenue increases and market share expansion [1][5]. Group 1: Company Performance - Juzi Bio's revenue increased from 9.57 billion yuan to 55.39 billion yuan over six years, representing a growth of more than five times [1][4]. - In 2024, Juzi Bio surpassed Proya to become the highest-valued domestic beauty company, with a net profit of 20.62 billion yuan, which is 12 times that of Huaxi Bio [5][12]. - The company's revenue growth rate in 2024 was 57.17%, maintaining double-digit growth for five consecutive years [5][12]. Group 2: Product Strategy - Juzi Bio employs a dual sales strategy targeting both medical institutions and general consumers, with products available in approximately 1,700 public hospitals and 3,000 private hospitals and clinics [3][4]. - The brand's focus on "recombinant collagen" has positioned it as a leader in the market, particularly for post-surgical recovery and skin barrier repair [4][10]. - The price point for products like the "recombinant collagen dressing" is significantly higher than competitors, with a single mask priced at around 40 yuan, reflecting the brand's premium positioning [6][9]. Group 3: Market Position and Competition - Juzi Bio has established a strong market presence by being the first to mass-produce recombinant collagen skincare products, holding 167 patents related to this technology [9][10]. - The company has maintained a gross margin above 80%, with a reported margin of 82.1% in 2024, significantly higher than competitors like Huaxi Bio [8][12]. - Despite its success, Juzi Bio faces challenges from increasing competition in the recombinant collagen market, as other brands begin to enter this space [17]. Group 4: Financial Management - Juzi Bio's sales and marketing expenses have surged, with expenditures rising from 1.58 billion yuan in 2019 to 20.08 billion yuan in 2024, outpacing revenue growth [13][14]. - The company's R&D spending remains low compared to competitors, with only 1.9% of total revenue allocated to R&D in 2024, raising concerns about its long-term competitive edge [16][17]. - Juzi Bio has recently announced plans to raise 2.33 billion HKD through stock issuance, adding to its cash reserves of 4.03 billion yuan as of the end of 2024 [17].