Core Viewpoint - The price expectations for Feitian Moutai have significantly fluctuated, with recent market dynamics causing concern among industry players and investors [3][4]. Price Fluctuations - The wholesale price of 53-degree Feitian Moutai in Zhengzhou experienced notable volatility, briefly dipping below the official guidance price of 1499 yuan before recovering slightly [3][4]. - As of December 16, the price stabilized at 1560 yuan per bottle, reflecting a recovery from earlier lows but still indicating a lack of market confidence [3][4][19]. Market Sentiment - Many merchants who previously stockpiled Moutai at higher prices are now facing significant losses, with some reporting losses exceeding 300,000 yuan on single batches due to price declines [3][8]. - The market sentiment is cautious, with a shift from a "buying is earning" mentality to a more defensive stance among traders [6][8]. Consumer Behavior - Despite the cautious sentiment among wholesalers, end consumers are taking advantage of lower prices, with increased purchases for personal use, especially as the Chinese New Year approaches [18][19]. - The price drop has led to a rise in inquiries from regular customers, indicating a shift in demand dynamics towards more casual consumption rather than high-end corporate purchases [19]. E-commerce Impact - Online platforms have shown relatively stable pricing compared to offline channels, with notable price discrepancies observed, such as Pinduoduo's previous promotional price of 1399 yuan per bottle [13][19]. - The influence of e-commerce pricing strategies and year-end cash flow needs are contributing factors to the observed fluctuations in offline market prices [13].

Core Viewpoint - The white liquor market has seen a rebound in the average retail price of the top ten products, ending a previous trend of continuous decline, with a slight overall increase in market sentiment [1]. Price Changes - The overall packaged price of the top ten products is 9096 yuan, which is an increase of 4 yuan from the previous day [1]. - Among the ten products, six experienced price increases while four saw declines [1]. - Notable price increases include: - Qinghua Lang: up 10 yuan per bottle [1][4]. - Guizhou Moutai (Feitian): up 5 yuan per bottle [1][3]. - Gujing Gong (Gong 20): up 3 yuan per bottle [1][4]. - Guizhou Moutai (Jingpin): up 2 yuan per bottle [1][3]. - Qinghua Fen 20 and Shuijing Jian Nan Chun: both up 1 yuan per bottle [1][4]. - Price declines include: - Wuliangye (Pu Wu 8th generation): down 8 yuan per bottle [1][3]. - Guojiao 1573: down 4 yuan per bottle [1][4]. - Yanghe Dream Blue M6+: down 5 yuan per bottle [1][4]. - Xijiu Junpin: down 1 yuan per bottle [1][4]. Market Sentiment - The market has shown signs of stabilization and recovery after a period of decline, with most brands experiencing price increases [1]. - The price increase of Moutai's main products is expected to boost confidence in the industry and market [1].

Core Viewpoint - The white liquor market has experienced a price correction after a brief rebound, with the average retail price of the top ten products declining slightly, indicating a return to a consolidation phase in the market [1]. Price Trends - The total price for a bundled sale of the top ten products is 9092 yuan, down 26 yuan from the previous day [1]. - The number of products with stable prices has increased significantly, suggesting a market slowdown [1]. - Among the declining products, Qinghua Lang saw the largest drop of 13 yuan per bottle, while Wuliangye Pu 58th generation fell by 10 yuan per bottle [1][3]. - Prices for Feitian Moutai and Jingpin Moutai decreased by 3 yuan and 2 yuan per bottle, respectively [1][3]. - Gujing Gonggu 20 dropped by 1 yuan per bottle, while the prices of Guojiao 1573 and Xijiu Junpin increased slightly by 2 yuan and 1 yuan per bottle, respectively [1][4]. Market Sentiment - Overall transaction volume has weakened, with market participants exhibiting a cautious outlook [1].

"双11"的"骚扰"着实让茅台增添了稳价格不利的苦恼，但与抖音、京东、阿里的互动却对茅台和茅台经 销商起到稳市场的作用。"双12"的风力不是太大，电商平台的影响刻骨铭心，在首次突破1499元指导价 之后，茅台线下价格也受到巨大冲击，在线上线下双重打压下，茅台的一举一动显得尤为重要，能否交 上一份满意的答卷，将是摆在新董事长面前的一道选择题。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 文 ｜中酒团队编辑 ｜周欣 审核 ｜ 孟磊 出品 ｜《中酒之声》传媒 一个会议，改变了茅台价格走势！ 截至2025年12月14日，拼多多平台上1399元的飞天茅台销售总量暂无官方公开数据。按照拼多多页面显 示"全店已拼6.9万件""总售89.3万+件"等不同数据显示，抢茅台的消费者不在少数，但拼多多收获了高 端白酒消费资源和高净值消费群体，早已赚得盆满钵满，顺手也帮助茅台消耗了社会库存，减轻了白酒 经销商的压力。 当线下价格连续数天下降，可以在茅台机场以1499元价格一次购买一箱时，茅台12月11日的各省区经销 商联谊会成为价格下滑的重要转折点。 《中酒之声》了解到，在各省区经销商联谊会上，茅台释放出控货、减量和暂 ...

Core Viewpoint - The white liquor market has experienced a slight price adjustment after a significant rebound, with the average retail price of the top ten products decreasing slightly after reaching a recent high [1]. Price Trends - The total price for a bundled sale of the top ten products today is 9118 yuan, down by 25 yuan from yesterday [1]. - The market remains active, with trading volumes approximately 50% higher than usual [1]. - Among the top ten products, four saw price increases while six experienced declines, indicating a structural characteristic in the market [1]. Price Changes of Key Products - Moutai (Premium) and Yanghe Dream Blue M6+ both increased by 5 yuan per bottle, leading the market [1]. - Wuliangye (Pu Wuliangye 8th generation) rose by 4 yuan per bottle, marking three consecutive days of price increases [1]. - Gujing Gong (Gujing Gong 20) saw a slight increase of 1 yuan per bottle [1]. - On the downside, Xijiu Junpin decreased by 14 yuan per bottle, which is a significant adjustment [1]. - Other products like Qinghualang and Guojiao 1573 saw declines of 10 yuan and 7 yuan per bottle, respectively [1][3][4].

| 茅台飞天 | | 2025年12月15日 | | | --- | --- | --- | --- | | | | (公众号:今日酒价) | | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 25年飞天(原) | 53度/500ml | 1590 | 1560 | | 2 25年飞天(散) | 53度/500ml | 1570 | 1550 | | 24年飞天(原) | 53度/500ml | 1630 | 1600 U | | 24年飞天(散) | 53度/500ml | 1620 | 1580 | | 23年飞天(原) | 53度/500ml | 1800 | 1800 | | 23年飞天(散) | 53度/500ml | 1700 | 1700 | | 公斤茅台(原) | 53度/1L | 2900 | 2950 1 | | 43 度飞天(原) | 43度/500ml | 750 | 750 | | 43度飞天(散) | 43度/500ml | 750 | 750 | | 43 度喜宴(红) | 43度/500ml | 655 | 655 | | 巽风飞天 | 53度/375ml | 1 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 消息面上，茅台新控量政策消息传开后，市场价格立即予以反应。酒商反馈称，昨天天津飞天茅台拿货 已经涨到1630元/瓶，两日涨幅超过150元/瓶。第三方平台"今日酒价"数据显示，12月14日，25年飞天茅 台(原箱)较前一日大涨70元，报1590元/瓶；25年飞天茅台(散瓶)较前一日也大涨70元，报1570元/瓶。但 天津和江苏酒商称，控量消息传开后，由于周末茅台经销商休息，黄牛开始坐地抬价，一天价格多次调 整，甚至改成时价拿货。 MACD金叉信号形成，这些股涨势不错！ 格隆汇12月15日｜A股市场白酒股逆势上涨，其中，皇台酒业涨停，酒鬼酒涨4%，金徽酒、舍得酒 业、古井贡酒涨超2%，金种子酒、水井坊、迎驾贡酒、口子窖、今世缘、顺鑫农业、伊力特涨超1%， 贵州茅台一度涨超1%。 此前有媒体称，茅台各省区经销商联谊会近日召开会议，讨论明年经销渠道战略：2026年或将聚焦茅台 1935、飞天茅台、精品茅台三大核心单品，分别锚定600元+、1500元+、2000元+价格带；茅台生肖 酒、公斤茅台等非标茅台产品或将减量，具体幅度未定；非标茅台产品将市场化运作，经销 ...

Group 1 - The core viewpoint of the article highlights a significant rebound in the retail prices of the top ten liquor products, with the total price reaching 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1] - The market is experiencing a broad-based price increase, with a notable rise in trading volume, exceeding the usual levels by over 50% [1] - The price of Feitian Moutai has increased by 20 yuan per bottle, leading the price surge, while other brands like Xijiu Junpin and Yanghe Dream Blue M6+ also saw price increases [1][5] Group 2 - A false notification purportedly from Kweichow Moutai regarding product supply and price control circulated on social media, causing market fluctuations; however, Moutai has officially denied the authenticity of this document [2] - Moutai emphasized that all official communications regarding supply and pricing policies will be released through their official channels, warning against reliance on unofficial sources [2] - Experts have cautioned that such misinformation can disrupt the sensitive supply-demand dynamics in the liquor market, especially towards the end of the year [2]

Core Insights - The white liquor market has experienced a significant rebound in retail prices, with the average price of the top ten products rising to 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1] - Market confidence and trading activity have notably improved, with transaction volumes increasing by over 50% compared to normal levels [1] Price Movements - The price of Feitian Moutai increased by 20 yuan per bottle, leading the price surge [1] - Other notable price increases include Xijiu Junpin (+10 yuan), Yanghe Dream Blue M6+ (+9 yuan), and Qinghua Lang (+8 yuan) [1] - The only product to see a price decrease was Qinghua Fen 20, which fell by 4 yuan per bottle [1] Market Dynamics - A false notification claiming to be from Kweichow Moutai regarding supply and price control circulated on social media, causing market fluctuations [2] - Kweichow Moutai quickly refuted the claims, emphasizing that all official communications regarding supply and pricing will be made through their official channels [2] - Experts warn that such misinformation can disrupt the sensitive supply-demand dynamics in the white liquor market, especially towards the end of the year [2]

Core Insights - The white liquor market has shown a strong rebound in retail prices, with the average price of the top ten products rising to 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1][8] - Market confidence and trading activity have significantly improved, with transaction volumes increasing by over 50% compared to normal levels [1][8] - A recent false announcement claiming to be from Kweichow Moutai regarding supply and price control caused market fluctuations, but the company quickly refuted the claims [3][9] Price Movements - The market experienced a broad increase in prices, led by Kweichow Moutai, which rose by 20 yuan per bottle, driving overall price increases [2][8] - Other notable price increases include: - Xijiu Junpin: +10 yuan - Yanghe Dream Blue M6+: +9 yuan - Qinghua Lang: +8 yuan - Guojiao 1573: +7 yuan - Premium Moutai: +5 yuan - Wuliangye Pu 58: +6 yuan - Crystal Jian Nan Chun: +5 yuan - Gu Qing Gong 20: +4 yuan - The only product to see a price decrease was Qinghua Fen 20, which fell by 4 yuan [2][6][11] Data Collection Methodology - The data for the "Wine Price Reference" is collected from approximately 200 sampling points across various regions, including designated distributors, social distributors, major e-commerce platforms, and retail outlets [1][8] - The aim is to provide an objective, real, scientific, and traceable dataset regarding the market prices of well-known white liquors [1][8]