Group 1 - The 2026 Liaoning Province Public Ice and Snow Festival and Shenyang Faku Ice and Snow Cultural Tourism Season has been launched, featuring "ice and snow + low-altitude" as its core theme, attracting thousands of visitors [1] - The event is organized by multiple local government bodies and will run until February 28, showcasing various cultural performances and activities [1] - The festival aims to promote the ice and snow economy and enhance the integration of culture, sports, and tourism in Faku County [1] Group 2 - Faku County has developed diverse experiential projects such as winter fishing, ice fishing, and snow sports, transforming the ice surface of Cai Lake into a vibrant stage for visitors [2] - The introduction of a J-20 flight simulator allows tourists to experience flying and appreciate the unique scenery of Faku [2] - Competitive events like snow soccer and tug-of-war are held, showcasing the energy and teamwork of participants [2] Group 3 - Faku County is rich in cultural resources, with multiple A-level tourist attractions and has been recognized as a strong cultural tourism county in Liaoning Province [3] - The county is leveraging its low-altitude tourism zone to promote the integration of transportation and tourism, with products like skydiving and low-altitude sightseeing gaining market acceptance [3] - Faku aims to establish itself as a benchmark for winter cultural tourism industry integration in Northeast China, focusing on sustainable development through seasonal tourism [3]

（来源：中国旅游报） 探索实践 转自：中国旅游报 □ 刘小萍 刘建明 近几年，我国冰雪经济持续火热，成为寒冷冬季的一道亮丽风景。在一系列利好因素的推动下，人民群 众对冰雪旅游的需求持续释放，特别是南客北上玩雪与北客南下过冬呈现双向奔赴的良好态势，进一步 激发了我国超大规模冰雪市场的潜能，冰雪旅游目的地迎来了重要发展机遇。 战略机遇 "冰天雪地也是金山银山"理念为冰雪资源开发与产业发展指明了方向，冰雪旅游是践行这一理念的重要 载体。大力开发冰雪资源，推动冰雪经济发展既符合旅游消费市场需求，也契合当前扩内需、促消费的 宏观政策导向。 一是政策战略引领，开辟新格局。2024年，国务院办公厅印发的《关于以冰雪运动高质量发展激发冰雪 经济活力的若干意见》提出："优化发展冰雪旅游。启动实施冰雪旅游提升计划。支持重点地区开展冰 雪旅游资源调查，建设一批冰雪主题高品质旅游景区、度假区，优化提升国家级滑雪旅游度假地。推动 北京、河北、内蒙古、辽宁、吉林、黑龙江、新疆等地建设3—5个全球知名冰雪旅游高质量目的地。支 持符合条件的地区建设冰雪主题的乡村旅游重点村镇。完善旅游标识标牌和旅游信息共享体系。举办欢 乐冰雪旅游季等活动，加 ...

Group 1 - The core viewpoint of the article highlights the increasing popularity of winter sports across the country, which is significantly boosting the ice and snow economy ahead of the holiday season [1] Group 2 - The article indicates that the winter sports trend is contributing to strong consumer activity, injecting vitality into pre-holiday consumption [1]

（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 刘志贤 在达里湖体验冬捕，在火山草原嗨歌，在冰雪沙漠自驾穿越……这个冬季，从东到西，内蒙古"冷资 源"持续迸发"热效应"。 冰雪"流量"如何变"留量"？内蒙古的冬季，正用一场消费革命重新定义冰雪经济。 真金白银的补贴，是点燃消费热的第一把火。为了让游客切实享受到优惠，内蒙古自治区体育局率先投 放200万元冰雪体育消费券，覆盖呼和浩特马鬃山滑雪场、赤峰美林谷滑雪场、海拉尔东山滑雪场等17 家线上线下优质合作商户。此外，随着寒假以及春节出游旺季的到来，还针对青少年发放150万元消费 券，让亲子家庭尽享冰雪乐趣。 近日，呼和浩特市新城区敕勒川草原上的巨型大雪人频频在社交媒体"出圈"。漫步园区，"瑞士卷"频频 闯入视线，雪地摩托疾驰而过，温顺的矮马和驯鹿亲昵地与游客互动……4万平方米的冰雪乐园里，辽 阔的雪景与有趣的互动深深吸引着游客。 越冷越热情，越夜越欢乐！夜幕降临，内蒙古的冰雪主题夜市与文创市集，正成为点亮夜经济的新引 擎。 "冰火奇缘 冰雪狂欢"第五届呼和浩特欢乐冰雪节启幕以来，大黑河军事文化乐园凭借由花灯、冰雕、 演艺、美食及企鹅互动等打造的沉浸式冰雪狂欢 ...

编者按：2026年是"十五五"开局之年。内需市场潜力持续释放，消费新场景不断涌现，文旅融合、冰雪经济、国 潮消费等热点频现，展现出超大规模市场的韧性与活力。为深入解读开局新气象，央广网推出《数读中国开局新 活力》系列报道，以数据为支撑，聚焦各地消费场景、产业升级与民生改善的生动实践，呈现中国经济稳中求 进、活力迸发的时代图景。 十堰市茅箭区大川镇武当滑雪场航拍图（央广网发 茅箭区融媒体中心供图） 产业融合 催生冰雪经济新业态 滑雪场带来的客流，直接带动了消费业态的丰富与升级，推动冰雪经济产业链不断延伸和完善，从单纯的冰雪运 动向"冰雪+"多元复合型体验转变。 游客在武当滑雪场滑雪（央广网记者左洋 摄） 雪场内部，服务体验持续升级。今年新增了拥有107个座位的自助旋转小火锅区，让游客在运动之余能便捷享用热 气腾腾的美食。在雪场游客大厅新开设的咖啡厅里，店主陶向萍正忙碌着，"虽然刚开业不久，但这里成了游客 的'暖心驿站'。" 央广网十堰1月25日消息（记者赵玲 左洋）这个冬天，秦巴山区深处的十堰市茅箭区大川镇，冰雪经济让小 镇"热"出新高度。"今年雪场自1月5日启动试运营，运营周期持续至3月中上旬，全镇预计接待游 ...

FAST IE 4.97 2 CARTY 0 R The 0 11 1 美国人民政治协商会议 4 / 3 / 991 The Base 北京商报讯（记者 卢扬 冯若男）1月25日，在北京市十六届人大四次会议间隙，市人大代表、北京国家高山滑雪有限公司工程部主管工程师孟令印在接受北 京商报记者采访时表示，体育赛事经济作为亮点之一呈现在2026年北京市政府工作报告中，延庆冰雪赛事也会延伸发展，放大溢出效应。 北京市政府工作报告在2026年重点工作中指出，要"促进文旅体商展深度融合"。北京市国民经济和社会发展第十五个五年规划纲要草案在"大力提振消费"篇 章也指出，"扩大高品质服务消费""吸引更多文化活动、体育赛事、会展展览等落地""放大国际顶级赛事溢出效应，发展冰雪经济，大力推广户外活动，激 发赛事经济活力"。 在此背景下，北京国家高山滑雪有限公司也会朝着这个方向努力，其中2026年我们的核心思路主要围绕扩大赛事影响力，吸引更多大众参与冰雪运动。后 续，园区也会借鉴马拉松模式，举办民间赛事带动产业发展。对于推动场馆周边配套设施建设、拉动赛事经济，孟令印表示："延庆是首都生态涵养区，同 时也是北京2022年冬奥会三大赛 ...

Group 1 - The core idea is that the Winter Olympic venues in Beijing, such as the National Alpine Skiing Center "Xue Fei Yan," the National Speed Skating Hall "Ice Silk Ribbon," and the National Stadium "Bird's Nest," are continuously innovating their operational models to enhance public engagement and provide platforms for both family-friendly activities and professional ice and snow sports enthusiasts [2] - These venues are transforming the excitement of competitive sports during the Olympics into year-round public participation, effectively stimulating local economies [5]

Group 1 - The core viewpoint of the articles highlights the growing popularity of winter sports, particularly skiing, in various regions of China, with new facilities and events attracting more visitors [1][10][19] - The Qiyue Mountain International Ski Resort in Hubei has opened with nine ski trails totaling 3.5 kilometers, catering to all skill levels, from beginners to advanced skiers [3][5] - The resort offers a "skiing-dining-accommodation" shuttle service, connecting the ski area with local lodging options, addressing the challenge of finding accommodations for visitors [7] Group 2 - The Daming Mountain Wansongling Ski Resort in Hangzhou has six ski trails and has upgraded its facilities to meet the needs of southern skiers, attracting visitors due to its proximity to major cities [10][12] - The ski season has seen a 15% increase in visitor numbers compared to the previous year, boosting local dining and accommodation sectors [18] - In Liaoning, winter ski camps for youth have gained popularity, with programs designed to teach skiing skills and promote physical fitness among children [19][23][24]

Group 1 - The winter vacation has led to a surge in interest in ice and snow sports among youth, with ski camps becoming a popular activity [2][7] - In Shenyang, the Baiqingzhai Ski Resort is hosting a winter camp with six sessions, focusing on different skill levels for young learners [4] - The popularity of winter camps is attributed to their ability to provide physical exercise for children and alleviate parents' concerns about holiday activities [7] Group 2 - In Jilin Province, the number of young ski enthusiasts has increased significantly due to strong promotion from the local education department, leading to a peak in winter camp participation [9] - Jilin has introduced various initiatives to make ice and snow sports more accessible, including the opening of over 50 public ice rinks and the integration of ice sports into school curriculums [17] - The new urban night skiing track in Changchun allows residents to enjoy skiing conveniently, contributing to the local winter sports culture [10][12] Group 3 - In Hangzhou, the Daming Mountain ski resort has become a popular destination, attracting visitors with its upgraded facilities and beautiful scenery [18][20] - The ski resort has seen a 15% increase in visitor numbers compared to the previous year, positively impacting local dining and accommodation sectors [24] - The ice dragon boat race in Yinchuan has attracted nearly 800 participants from various regions, showcasing the growing interest in winter sports events [25][30]

习近平总书记指出，"冰雪产业是一个大产业，也是一个朝阳产业"。 从哈尔滨冰雪大世界的AI光影秀到南方城市的智能室内雪场，从航天级材料打造的超轻雪板到大数据 驱动的智慧运营体系……高科技的赋能，让冰雪经济从"一季一景"的"冷资源"发展成为"全年可享、全 链繁荣"的"热产业"。 2025年，我国冰雪产业规模预计突破万亿元大关，真正践行了总书记强调的"把发展冰雪经济作为新增 长点""推动冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展"的殷殷嘱托。 编辑：王瑜 ...