Core Viewpoint - The Chinese ice and snow economy is experiencing rapid growth, driven by strong policy support and increasing consumer participation, with the industry expected to exceed 1 trillion yuan in scale by 2023, reaching 10,053 billion yuan [2][4][5]. Group 1: Industry Growth and Economic Impact - The ice and snow industry is a comprehensive system that includes ice and snow sports, tourism, culture, equipment manufacturing, and technology, covering the entire industry chain from venue construction to consumer participation [2]. - The ice and snow industry has become a new engine for winter consumption and regional economic development, integrating with tourism, health, and rural revitalization [4]. - The 2024-2025 ice and snow season is projected to see nationwide ski resort consumption reach 78.613 billion yuan, with surrounding area consumption increasing by 27.97% year-on-year [2]. Group 2: Consumer Participation and Demand - A report indicates that approximately 73% of participants in ice and snow activities have incurred related expenses, highlighting the growing demand for ice and snow sports as a significant driver of domestic consumption [6]. - In the 2024-2025 ice and snow season, 144 million people aged 18 and above are expected to participate in folk ice and snow activities, with a participation rate of 12.87%, the highest among all activities [6]. Group 3: Regional Development and Resource Distribution - The Northeast region, including Heilongjiang, Jilin, and Liaoning, along with North China and Northwest regions, has become the main gathering area for ice and snow sports due to its rich resources and well-developed facilities [7]. - Policies from the National Sports Administration and local governments are stimulating social engagement and expanding the ice and snow industry chain [7]. Group 4: Ice and Snow Tourism - The 2023/24 ice and snow season is expected to see 430 million leisure tourism visits, generating 524.7 billion yuan in tourism revenue, significantly contributing to local economies and related industries [9]. - Ice and snow tourism is attracting more visitors, who enjoy both sports and unique local cultures, creating a positive industry ecosystem [9]. Group 5: Expert Insights and Recommendations - Experts emphasize the importance of developing the ice and snow economy as a means to promote sports participation and economic growth, suggesting the need for a robust policy framework and enhanced supply chains [12]. - Recommendations include expanding the variety of ice and snow events, increasing youth participation, and improving public awareness of ice and snow culture [12].

Core Insights - The integration of ice and snow activities with various industries is creating new products, scenarios, and business models, transforming winter landscapes into expansive classrooms [1] - The development of youth skiing winter camps in Zhangjiakou, Hebei, is gaining popularity, featuring dedicated ski slopes and coaching teams, along with a "skiing + research" package [1] - The ice and snow tourism industry is diversifying and evolving, driven by innovative business models, enhancing the overall tourist experience and contributing to high-quality economic development [1] Industry Developments - In Laiyuan County, Hebei, the series of events for the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, including ice and snow carnivals and cultural activities in schools, are being held [1] - The local government is focusing on building a distinctive winter ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] - The ice economy is emerging as a new driving force for economic growth, reflecting a shift towards more diverse and differentiated development in the tourism sector [1]

Core Insights - The city of Chengde in Hebei Province is transforming its winter tourism by leveraging its ice and snow resources, breaking the seasonal limitation of being a summer resort, and promoting year-round tourism development [1][2] Group 1: Tourism Development - Chengde has successfully hosted three consecutive Ice and Hot Spring Tourism Seasons, attracting 19 million visitors and generating 35.5 billion yuan in tourism revenue during the first season, marking increases of 121% and 148% respectively compared to 2019 [1] - The second season saw a further increase in visitors to 21 million and revenue to 41 billion yuan, with both metrics growing over 10% year-on-year, showcasing the successful transformation of winter tourism from a low season to a highlight [1] Group 2: Upcoming Events and Activities - The 2025-2026 Ice and Hot Spring Tourism Season will run from December 2025 to March 2026, featuring 26 high-quality cultural and tourism events and five themed tourism routes, focusing on ice sports, hot springs, and local customs [2] - Major events include national competitions in snowboarding and speed skating, with expectations of over 4,000 participants, of which more than 30% will come from outside the city [2] Group 3: Cultural Promotion and International Outreach - Chengde is enhancing its cultural tourism promotion through individual narratives and group interactions, with a British social media creator acting as a tourism ambassador, achieving over 200 million views on nearly 40 short videos [3] - The "Youth Together: Dance Chengde" program brought 115 Russian youth to experience traditional arts and crafts, contributing to cultural exchange and increasing inbound tourism by 68% in the first ten months of 2025, with a 23% rise in European and American visitors [3] Group 4: Service Quality Improvement - To support the growing tourism sector, Chengde is upgrading its service capabilities, including establishing a rapid response mechanism for international tourists and providing multilingual signage at key locations [4] - The city has introduced a winter tourism card priced at 99 yuan, offering discounts and enhanced services to improve visitor experience [4]

今年冬季以来，额尔古纳市依托独特的地理气候条件，持续丰富大众"冰雪+体育+文旅"业态供给，推 出界河冰钓、雪原骑马、泼水成冰、冰雪穿越、跨境购物等特色系列活动，让冰雪产业走上多重业态融 合发展之路，释放出强大的经济发展动能。 本报通讯员 王正 摄 （来源：工人日报） 12月23日，游客在内蒙古自治区呼伦贝尔市额尔古纳市黑山头口岸景区冰钓区游览。 ...

Core Viewpoint - The article highlights the development of the ice and snow economy in Xinjiang, particularly focusing on the transformation of Pingxi Liang Village from a poverty-stricken area to a prosperous community through the promotion of winter sports and tourism [2]. Group 1: Ice and Snow Economy Development - The Silk Road Mountain Resort features Xinjiang's first SSSSS-level ski resort, certified by the International Ski Federation, positioning it as a venue capable of hosting international events [2]. - The region has leveraged its unique ice and snow resources to foster economic growth, particularly through ski resorts and specialty accommodations, turning "cold resources" into a "hot economy" that supports rural revitalization [2]. - The development of the ice and snow economy has significantly increased the income of local villagers, contributing to their financial well-being [2].

▲长白山（603099）池北区首届"春雪杯"高山滑雪竞速比赛中的精彩瞬间。图/IC photo 12月17日，新京报新京智库发布的《从"种草"到"出发"：Z世代冰雪旅游行为洞察报告2025》显示，在最想去的TOP10冰雪目的地中，东北三省合计超过 六席，其中又以吉林省多点开花成新亮点。 这一成果并不让人意外。2025年4月，吉林省文化和旅游厅公布了一项数据，2024年-2025年雪季吉林省接待国内游客1.7亿人次，国内游客出游总花费 2950亿元，分别同比增长35%和21%。 当舆论聚焦于东北冰雪的"现象级"传播时，吉林正在用另一套逻辑讲述自己的故事——不是靠单一爆火城市引爆流量，而是以自然禀赋为底牌、以滑雪产 业为支柱、以省域协同为框架，构建一个有承载力、有复购率、有产业纵深的冰雪目的地体系。 这种"重资产、长周期、体系化"的发展模式，或许代表了中国冰雪经济从"流量驱动"转向"产业驱动"的一种路径。 天赐禀赋：世界级粉雪带上的冰雪王国 从地理位置来说，吉林其实拿到了一手好牌。 吉林省地处北纬41°至46°之间，与欧洲阿尔卑斯山脉、北美落基山脉同处"世界冰雪黄金纬度带"。这条纬度带被国际滑雪界视为最理想的滑雪 ...

近两年中国户外运动发展迅猛，同样得益于政策引导。2025年1月，国务院办公厅转发国家发展改革 委、体育总局《关于建设高质量户外运动目的地的指导意见》，各地纷纷因地制宜，探索适合自身禀赋 的户外运动目的地建设路径。 新华社北京12月24日电 "苏超"带动民间足球热潮，冰雪产业规模将突破万亿元，粤港澳全运会精彩纷 呈……2025年，中国体育经济呈现加速发展态势。这得益于过去几年里，促进体育经济发展的政策文件 密集出台，体育赛事"三进"活动广泛开展，"跟着赛事去旅行"深入人心，产业发展平台建设初见成效。 与此同时，各地持续探索创新举措，推动有效市场与有为政府深度融合，让中国体育经济迸发出巨大能 量，为扩大内需、提振消费提供了更加丰富的优质商品和服务供给。 政策研制铺就发展快车道 2025新疆热雪节、第29届长春冰雪节、河北承德冰雪温泉旅游季、第21届内蒙古自治区冰雪那达慕、第 22届中国·满洲里中俄蒙国际冰雪节、重庆冰雪运动季……又是一年冰雪季，不仅东北、内蒙古、新疆 等地因地制宜打造特色品牌，南方一些具备条件的地方也积极布局冰雪产业。 《中国冰雪产业发展研究报告（2025）》显示，2025年我国冰雪产业规模将突破 ...

央视网消息：内蒙古多地依托冰雪资源推出多种冬季旅游项目，一系列融合冰雪艺术、民俗和美食文化的活动，吸引着各地游客。 在内蒙古呼伦贝尔满洲里市，刚刚开园的"冰雪芳华"主题乐园里，冰柱以手风琴、钢琴为造型，形成声光互动的景观；冰蒙古包滑梯、八爪鱼雪滑梯等 设施，让游客尽享冰雪乐趣。玩累了，可以走进真正的蒙古包，品尝盘肠、肉串、奶茶等特色美食，还能体验投壶等传统游戏。 在兴安盟科右前旗的归流河上，一场主题灯会点亮了冬夜。一系列骏马造型的灯组尤为醒目。活动现场还设有美食区、年货大集和创意互动项目。20辆 移动街景车供应地方小吃，免费取暖"泡泡屋"让游客在温暖中品尝冻梨、糖葫芦等冬季美食。 近日，一列以东北风情为主题的K7041次旅客列车从哈尔滨站驶出，开往漠河。这是中国铁路哈尔滨局集团有限公司立冬之后开行的首趟东北民俗文化 主题列车。 沉浸感受东北风情 东北民俗文化主题列车开行 与往年相比，本次主题列车在场景营造与互动体验上进一步升级。列车对部分卧铺车厢及餐车进行了定制化改造，不仅更新了充满乡土气息的"东北大 花"主题卧具，更创新性地在部分座位区域布置了模拟"红砖炕头"的靠背装饰，让车厢化身为移动的东北民俗展厅。 据 ...

周庄/文 打开冰雪市场，FILA是认真的。 日前，2025国际雪联自由式滑雪空中技巧世界杯在张家口崇礼云顶滑雪公园正式收官。世界级运动员云顶相聚，上演冰雪的巅峰对决。赛事期 间，运动时尚品牌FILA正式发布搭载最新"FILA 4810凌峰科技"的中国自由式滑雪空中技巧国家队全新比赛服。 在本届世界杯，中国国家队员也身着采用该全新科技加持的比赛服，一举包揽女子项目、男子项目及混合团体项目奖牌共计三金三银一铜，进 一步验证了该科技装备在高强度竞赛环境中的卓越表现。 这只是FILA发力冰雪经济的一部分。 冰雪路线 "FILA 4810凌峰科技"是此次发布的核心，其命名既致敬了欧洲阿尔卑斯山脉最高峰勃朗峰的海拔高度，也凝练了FILA专业冰雪装备的研发目 标——"凌峰而上，再造新高"，即向极限持续精进，不断再造兼具装备性能与时尚美学的穿着体验新高点。 "凌峰而上，再造新高" 正是基于自由式滑雪空中技巧中国国家队在极寒高速的竞技环境中的真实需求，FILA设计团队与国家队共同研发推出全新3.0比赛服。该比赛 服代表了"FILA 4810凌峰科技"这一面向顶级竞技场景的系统性科技解决方案的最高技术水准。 相较2022年冬奥版 ...

Core Insights - The Chinese sports economy is accelerating towards a scale of over 7 trillion yuan by 2030, driven by supportive policies and the integration of sports events into tourism and local economies [3][4]. Policy Development - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, supported by government policies aimed at enhancing the entire ice and snow industry chain [2]. - The State Council has issued several opinions to stimulate sports consumption and promote the development of the ice and snow economy, including the "Special Action Plan to Boost Consumption" [2][3]. Sports Event Economy - Despite the absence of major international events in 2025, the domestic sports event economy is thriving, with initiatives like "Sports Events into Scenic Areas" and "Travel with Events" driving consumer engagement [4][5]. - The Wuxi Marathon attracted 391,000 spectators, generating an economic benefit of 505 million yuan, reflecting a 78.2% year-on-year increase [5]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises in China by mid-2025, and participation exceeding 400 million people [6]. - The China Outdoor Sports Industry Conference aims to integrate resources and foster new products and services within the industry [6].