Group 1: Core Insights - The Dragon Boat Festival coincided with Children's Day, leading to a significant increase in family-oriented travel, with nearly 90% of the top 50 scenic spots being family-friendly [1][3] - Domestic travel trends showed that over 60% of trips during the holiday were local or nearby, with popular destinations including Hangzhou, Nanjing, and Shanghai [3][4] - The demand for parent-child travel products surged, with bookings for such tours increasing by 80% year-on-year, and parent-child room bookings rising over 200% [3][4] Group 2: Inbound and Outbound Travel Trends - Inbound travel orders surged by nearly 90% compared to last year, with ticket GMV for inbound tourism skyrocketing by 150% [1][10] - Popular inbound destinations included Shanghai, Beijing, and Guangzhou, while outbound travel favored locations within a 3-hour flight radius, such as Japan and Thailand [10] - The overall tourism transaction amount in Shanghai reached 12.477 billion yuan, reflecting a year-on-year growth of 3.3% [4] Group 3: Cultural and Recreational Events - The "Su Chao" football league in Jiangsu became a popular cultural tourism event, attracting significant attention and boosting local tourism-related consumption [6] - The Shanghai Lavender Festival drew a large crowd, primarily consisting of family visitors, indicating a trend towards experiential and family-friendly events [3][6] - The average hotel occupancy rate in Shanghai increased by 1 percentage point to 59%, with major tourist attractions receiving 2.27 million visitors during the holiday [4]

Group 1: Domestic Travel Trends - The Dragon Boat Festival holiday saw domestic surrounding travel and local travel account for 64% of total trips, with popular destinations including Hangzhou, Nanjing, Shanghai, and Suzhou [1][4] - Beijing remains the top domestic travel destination, following its popularity during the May Day holiday [2] - There is a significant increase in demand for high-star hotels, boutique inns, and vacation villas in local and surrounding areas, with a 31% year-on-year increase in overnight stays from local residents in Suzhou [1] Group 2: Family and Child-Oriented Travel - The overlap of the Dragon Boat Festival with International Children's Day has led to a surge in family travel, with parent-child room bookings increasing by over 50% and theme park bookings rising by 60% [5][7] - Multi-child families are emerging as a new trend in holiday travel, prompting hotels and attractions to develop "multi-child friendly" products [7] Group 3: Popular Activities and Experiences - Popular activities during the holiday include cultural experiences and water-related activities, with significant growth in hotel bookings in destinations known for rich cultural experiences [4] - The demand for water activities has increased, with a 50% rise in interest in river tracing and rafting products [4] Group 4: International Travel Preferences - The most popular outbound travel destinations are within a "3-hour flight radius," including Japan, Hong Kong, South Korea, Thailand, and Malaysia, with significant increases in flight bookings to Bali and Okinawa [8] - There is a notable increase in inbound travel orders, with a nearly 90% year-on-year growth, and popular inbound destinations include Shanghai, Beijing, and Guangzhou [11] Group 5: Future Travel Trends - As summer approaches, there is a marked increase in summer travel bookings, with hotel reservations covering 1,788 cities globally, reflecting a 375-city increase year-on-year [11]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's Q1 2025 performance exceeded expectations, with total revenue of 13.8 billion (up 16% year-on-year), operating profit of 3.6 billion (margin of 26%), and adjusted net profit of 4.2 billion (up 3% year-on-year) [4][7] - The international business continues to show strong growth, driven by favorable visa-free policies, with overseas OTA platform bookings up 60% year-on-year and inbound tourism bookings more than doubling [4][5] - The company expects revenue for 2025, 2026, and 2027 to be 61.4 billion, 68.5 billion, and 76.5 billion respectively, with year-on-year growth rates of 15%, 12%, and 12% [7] Financial Performance Summary - Q1 2025 revenue breakdown: accommodation booking revenue of 5.5 billion (up 23% year-on-year), transportation ticketing revenue of 5.4 billion (up 8% year-on-year), and other business revenue of 1.4 billion (up 33% year-on-year) [4] - The company anticipates adjusted net profits of 18.7 billion, 21.8 billion, and 24.7 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 3%, 16%, and 14% [7][10] - The total market capitalization is 34.79 billion HKD [9]

Investment Rating - Investment Rating: Buy (Maintained) [1] Core Insights - The company reported Q1 2025 earnings with total revenue of 13.8 billion (up 16% YoY), operating profit of 3.6 billion (margin of 26%), and adjusted net profit of 4.2 billion (up 3% YoY), all exceeding Bloomberg consensus estimates [4][7] - The international business continues to show strong growth, with overseas OTA platform bookings up 60% YoY and inbound tourism bookings more than doubling, driven by strategic investments and favorable visa policies [4][5] - The company expects revenues of 61.4 billion, 68.5 billion, and 76.5 billion for 2025, 2026, and 2027 respectively, with adjusted net profits of 18.7 billion, 21.8 billion, and 24.7 billion for the same years [7][10] Summary by Sections Q1 2025 Performance - Overall revenue reached 13.8 billion (YoY +16%), slightly above consensus estimates by 0.22% - Operating profit was 3.6 billion (margin of 26%), exceeding consensus by 7.34% - Adjusted net profit was 4.2 billion (YoY +3%), surpassing consensus by 8.99% [4] Business Segment Performance - Accommodation booking revenue was 5.5 billion (YoY +23%), above consensus by 1.39% - Transportation ticketing revenue was 5.4 billion (YoY +8%), slightly above consensus by 0.20% - Vacation business revenue was 0.9 billion (YoY +7%), below consensus by 5.90% - Business travel management revenue was 0.6 billion (YoY +12%), above consensus by 4.36% - Other business revenue was 1.4 billion (YoY +33%), slightly below consensus by 0.96% [4] International Business Growth - The overseas OTA platform's booking volume increased by 60% YoY, with inbound tourism bookings more than doubling, largely due to strategic positioning and visa policy benefits - Inbound tourist numbers surged by 40.2% YoY, with 75% of visitors from visa-free countries, particularly from South Korea, Thailand, Malaysia, and Indonesia, where hotel orders increased by over 240% [4][5] Future Revenue and Profit Projections - Expected revenues for 2025, 2026, and 2027 are 61.4 billion, 68.5 billion, and 76.5 billion respectively, with YoY growth rates of +15%, +12%, and +12% - Adjusted net profit projections for the same years are 18.7 billion, 21.8 billion, and 24.7 billion, with YoY growth rates of +3%, +16%, and +14% [7][10]

Core Insights - Greece's tourism industry is projected to grow in 2025, with international direct flights enhancing its appeal to long-haul travelers [1][5] - The number of travelers entering Greece by air increased by 10% year-on-year in the first four months of this year [1] - Greece is becoming a popular destination for Chinese tourists, driven by its historical sites and natural beauty [1][5] Tourism Growth Projections - Greece expects a 3% to 5% increase in international tourist numbers in 2025, potentially marking a third consecutive record year [1] - The Ionian Islands received approximately 3.8 million international visitors in 2024, reflecting a 5.5% increase year-on-year [3] Revenue Insights - Greece's tourism revenue reached €21.7 billion (approximately ¥177 billion) in 2024, surpassing €20.6 billion (approximately ¥168 billion) in 2023, marking a 5.3% growth [3] Chinese Tourist Market - Greece is one of the most favored destinations for Chinese tourists in Europe, attributed to its cultural and historical significance [4][5] - The number of Chinese tourists visiting Greece is expected to see significant growth in 2025, supported by increased flight routes and strategic partnerships [5][7] Flight Route Developments - Chinese airlines are planning to open new routes to Greece and increase flight frequencies, indicating a growing interest in Greece as a travel destination [7][8] - Spring Airlines has increased its Shanghai to Athens route to four flights per week, while other airlines are expanding their services to accommodate rising demand [8]

Group 1 - The core viewpoint of the article highlights the anticipated increase in travel enthusiasm among family units during the upcoming Dragon Boat Festival, coinciding with Children's Day, leading to a 23% year-on-year growth in domestic peripheral travel bookings for the 2025 holiday [1][2] - In Shenzhen, the city is expected to attract a new wave of inbound tourists during the Dragon Boat Festival, following its recognition as one of the top ten inbound travel cities during the May Day holiday [1] - The top ten inbound travel destinations for the Dragon Boat Festival include major cities such as Shanghai, Beijing, and Guangzhou, indicating a strong demand for urban tourism [1][2] Group 2 - The proportion of family travel orders on the Ctrip platform has significantly increased, with 35% of orders being from parent-child families, and searches for family-friendly hotels rising by 45% compared to the previous year [2] - The search interest for domestic inbound travel hotels has more than doubled, with the top ten source countries for inbound tourists being Malaysia, South Korea, and Singapore [2] - Popular outbound travel destinations for the Dragon Boat Festival include Japan, South Korea, and Hong Kong, with short-haul flights under three hours being particularly favored due to visa convenience and travel time [2]

Core Viewpoint - The company reported a strong performance in Q1 2025, with revenue and net profit exceeding market expectations, driven by controlled marketing expenses and favorable foreign exchange gains [1][3]. Performance Review - In Q1 2025, the company's revenue increased by 16% to 13.8 billion yuan, aligning with market expectations; non-GAAP net profit reached 4.2 billion yuan, exceeding market expectations by 9% [1]. - The company's hotel booking revenue in Q1 2025 was 5.54 billion yuan, a 23% year-on-year increase, surpassing market expectations by 1.4% [1]. Development Trends - Domestic tourism demand remains robust, with hotel prices expected to stabilize. The company anticipates a mid-to-low double-digit year-on-year growth in domestic hotel night stays for Q2 2025, with a narrowing decline in Average Daily Rate (ADR) [1]. - For outbound travel, the company expects a 15-20% year-on-year increase in outbound flight and hotel bookings in Q2 2025, recovering to 120% of 2019 levels, despite challenges in the Thai market [2]. Growth Expectations - Trip.com is projected to achieve high growth, with international OTA bookings increasing over 60% in Q1, and inbound travel bookings nearly doubling [3]. - The company expects to maintain a 50%+ revenue growth rate for Trip.com in the second half of the year, supported by strong demand from inbound tourism policies and brand expansion into new markets [3]. Profit Forecast and Valuation - The company has adjusted its non-GAAP net profit forecasts for 2025 and 2026 upwards by 3% to 16.4 billion yuan and 18.9 billion yuan, respectively, while maintaining revenue expectations [3]. - The target prices for the company's shares are set at $75.9 for US stocks and HK$588.5 for Hong Kong stocks, reflecting a potential upside of 13% and 14% from current prices [3].

Group 1 - The tourism market for the Dragon Boat Festival in 2025 is characterized by a deep integration of traditional cultural experiences and modern consumer demands, with local and surrounding travel dominating, an increase in long-distance travel popularity, and cross-border experiences and cultural consumption emerging as new highlights [1][2] - Data from Tuniu and Tongcheng Travel indicate that local and surrounding travel will be the most popular choices for the 3-day holiday, with a peak in bookings expected before the holiday [1][2] - The main travel areas within a 2-hour high-speed rail radius include the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions, with popular routes such as Beijing-Qinhuangdao and Chengdu-Leshan [1] Group 2 - The cultural attributes of the Dragon Boat Festival, recognized as the first Chinese traditional festival included in the UNESCO Intangible Cultural Heritage list, are driving tourism consumption, particularly in the Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions [2] - There has been a significant increase in search volume for keywords related to the festival, with terms like "Dragon Boat" and "Zongzi" seeing a 220% increase compared to the previous month [2] - The top ten popular destinations for folk tourism during the festival include Chengdu, Hangzhou, Foshan, Suzhou, Tongren, Nanning, Huaihua, Dongguan, Miluo, and Suqian, featuring various dragon boat races and intangible cultural heritage activities [2] Group 3 - Following the Dragon Boat Festival, there is an anticipated increase in international travel as parents reward their children for completing the national college entrance examination, with international flight prices rising nearly 20% on June 7 [3] - The average price of international tickets is expected to peak at around 3000 yuan by June 17, reflecting strong demand for outbound travel during the upcoming summer season [3] - Observations indicate that there is a window of opportunity for cost-effective international travel before the holiday rush, with ticket prices for routes like Kunming to Paris and Fuzhou to New York remaining below 3000 yuan and 4000 yuan, respectively [3]

Core Viewpoint - Company maintains revenue expectations for 2025/2026 while raising non-GAAP net profit forecasts by 3% for both years due to better-than-expected cost control [1] Group 1: Financial Performance - Company reported Q1 2025 revenue of 13.8 billion, a 16% year-on-year increase, meeting consensus expectations; non-GAAP net profit reached 4.2 billion, exceeding market expectations by 9% due to controlled marketing expenses and favorable foreign exchange gains [2] - Non-GAAP net profit forecasts for 2025 and 2026 are adjusted to 16.4 billion and 18.9 billion respectively [1] Group 2: Domestic Tourism Demand - Domestic hotel booking revenue for Q1 2025 was 5.54 billion, a 23% year-on-year increase, surpassing market expectations; domestic hotel booking volume increased nearly 20% [3] - Company anticipates mid to low double-digit year-on-year growth in domestic hotel night volume for Q2 2025 [3] Group 3: International Travel Trends - During the May Day holiday, outbound hotel and flight bookings increased by 30%, with demand for destinations like Japan and Europe compensating for the slow recovery in Thailand [4] - Company expects a 15-20% year-on-year increase in outbound hotel and flight bookings for Q2 2025, returning to 120% of 2019 levels [4] Group 4: Trip.com Growth Strategy - Trip.com achieved over 60% year-on-year growth in international OTA bookings, with its revenue share rising to 13%; inbound travel bookings surged by approximately 100% [5] - Company plans to maintain investment in Trip.com, focusing on marketing in low-penetration markets and enhancing brand presence in the Middle East and Europe, with an expected operating profit margin of 28% for 2025 [5]

"近年来，江苏与日本经贸往来、人文交流密切，两地人员往来频繁。今年前4个月，前往日本出境游的 人数同比增长110.9%，日本已成为从江苏出境游的首选之地。"江苏出入境边防检查总站边防检查处处 长陈祥云介绍。 出境游步履不停，"看世界"热情高涨。5月14日，记者从江苏出入境边防检查总站获悉，今年1-4月， 122.5万内地居民从江苏口岸出入境，同比增长5.2%，其中选择前往日本16.6万人次，同比增长 110.9%。 统计数据显示，从江苏口岸出境游人员中，家庭亲子游、"银发"游、团队研学游为主要构成；出行时间 上，选择趁着春节等假期以及周末短途旅行的游客越来越多；出行方式上，随着国产邮轮拥抱世界，主 打沉浸式体验的乘坐邮轮出境游快速走热；出行方向上，日本、韩国、中国香港、中国澳门、泰国为江 苏口岸出境游热门目的地，占比超八成。 为便利内地居民出境游，保障旅客高效通关，江苏边检机关提前制定勤务保障方案，加强口岸流量监 测，适时增开查验通道，并在口岸现场设置"引导岗+咨询岗+帮扶岗"三岗联动服务台，引导符合条件 的旅客使用快捷通道便利通关，确保中国公民通关排队不超过30分钟，为出入境旅客提供安全便捷的通 关环境。 ...