Core Insights - The 2026 New Year's holiday saw a significant surge in domestic and outbound travel, with an estimated 590 million trips taken, reflecting a 19.5% year-on-year increase in travel volume [2] - The travel demand was driven by a combination of short trips within major city clusters and long-distance travel, particularly to popular destinations like Northeast China, Hainan, and Yunnan [3][4] - The winter travel trend, especially ice and snow tourism, dominated the holiday, with ice-themed destinations accounting for about 40% of the top domestic travel routes [4] Domestic Travel Market - The domestic tourism market experienced a robust start, with a notable increase in bookings for flights, hotels, and accommodations during the holiday [3] - Popular short-distance trips were prevalent among major city clusters, while long-distance travel to scenic areas like the Northeast and Hainan was also in high demand [3] - The rise of "prayer tourism" led to increased interest in mountainous scenic spots, with hotel bookings in these areas rising over 23% [3] Ice and Snow Tourism - Ice and snow tourism emerged as a leading theme during the holiday, with significant demand for flights to Harbin and other snowy destinations [4] - Harbin Ice and Snow World was particularly popular, with a 45% increase in bookings for day tours [4] - Other notable snowy destinations included Xiling Snow Mountain and Yulong Snow Mountain, which saw a rapid increase in visitor interest [4] Outbound Travel Trends - Outbound travel saw a marked increase, with popular themes including island vacations and destinations with visa-free entry [9] - Key short-haul outbound routes included flights from Shanghai to Singapore and Beijing to Seoul, while long-haul routes featured destinations like Moscow and Sydney [10] - The introduction of visa-free entry for Chinese passport holders to Turkey significantly boosted interest in travel to the country, with search volumes for flights to Istanbul increasing by 320% [10] Inbound Travel Growth - The inbound tourism market also showed strong growth, with ticket bookings increasing by over 110% during the holiday [11] - Popular destinations for inbound tourists included major cities like Shanghai and Beijing, with significant increases in bookings for experiential travel products [11] - The "duty-free shopping + beach vacation" model in Hainan attracted international visitors, with orders for Sanya increasing by 170% [11]

2026.01. 04 本文字数：2208，阅读时长大约4分钟 作者 | 第一财经 陈姗姗 2026年元旦期间（1.01-1.03），民航旅客运输量约588.5万人次（仅含境内航司承运数据），日 均约196.2万人次，同比增长10.8%。 这是记者今日从航班管家获得的最新数据。今年元旦旅客人数同比大增，一方面与不少旅客"请3休 8"的拼假模式催热了东南亚、欧洲出境游有关，另一方面，外籍游客入境游也在持续增长。 赴日航班量大降40.5% 2026年元旦比2025年多放2天假，令不少游客有时间出境游。去哪儿平台数据显示，元旦期间热门 地区出境机票预订增4成以上，其中韩国、越南机票预订涨2倍以上。 从热度蹿升最快的目的地来看，飞往韩国首尔的出境机票量同比增长3.3倍，是增幅最高的目的地， 也是大学生群体元旦出境游首选；飞往越南胡志明市、河内的机票增幅分别达3.2倍和2.4倍，成为 23-30岁"工作党"的热门选择。 还有不少"请3休8"拼假族，选择在元旦前飞向南半球过夏天，带动前往新西兰的机票预订增长1.1 倍。此外，2025年底航线加密后，在元旦期间飞往巴西的机票增长近3倍；飞往格鲁吉亚、乌兹别 克斯坦、哈萨克斯 ...

元旦赴日航班量同比下降40.5%。 2026年元旦期间（1.01-1.03），民航旅客运输量约588.5万人次（仅含境内航司承运数据），日均约196.2万人次，同比增长10.8%。 这是记者今日从航班管家获得的最新数据。今年元旦旅客人数同比大增，一方面与不少旅客"请3休8"的拼假模式催热了东南亚、欧洲出境游有关，另一方 面，外籍游客入境游也在持续增长。 赴日航班量大降40.5% 2026年元旦比2025年多放2天假，令不少游客有时间出境游。去哪儿平台数据显示，元旦期间热门地区出境机票预订增4成以上，其中韩国、越南机票预订涨 2倍以上。 从热度蹿升最快的目的地来看，飞往韩国首尔的出境机票量同比增长3.3倍，是增幅最高的目的地，也是大学生群体元旦出境游首选；飞往越南胡志明市、 河内的机票增幅分别达3.2倍和2.4倍，成为23-30岁"工作党"的热门选择。 还有不少"请3休8"拼假族，选择在元旦前飞向南半球过夏天，带动前往新西兰的机票预订增长1.1倍。此外，2025年底航线加密后，在元旦期间飞往巴西的 机票增长近3倍；飞往格鲁吉亚、乌兹别克斯坦、哈萨克斯坦等免签国家的机票量增幅位于前十，增幅均在1倍以上。 根据去哪 ...

Group 1 - The report from Tongcheng Travel indicates a strong demand for travel during the New Year holiday, driven by the "take 3 days off and rest for 8" trend, leading to an increase in bookings for flights, hotels, and homestays [1] - There was an 85% increase in the search and booking of "intangible cultural heritage" themed tourism during the holiday, with Suzhou ranking among the top 10 popular destinations for such travel [1] - The trend of high-quality travel experiences is evident, with a significant rise in bookings for premium hotels, boutique homestays, and customized small group tours during the New Year holiday [1] Group 2 - The popularity of mountain scenic spots for New Year blessings has surged, with a more than 23% increase in bookings for hotels and homestays within these areas [2] - Young travelers are increasingly opting for beach destinations for New Year celebrations, with a 38% rise in bookings for boutique homestays featuring sea views [2] - Concerts by well-known artists during the holiday attracted many fans, leading to a noticeable increase in hotel bookings near concert venues [2] Group 3 - The heat for outbound travel during the New Year holiday has significantly surpassed previous years, with popular themes including island vacations and destinations with visa-free access [3] - Young adults aged 25 to 45 and family groups are the primary consumers of outbound travel, willing to pay a premium for detailed itineraries and immersive experiences [3] - The growth rate of outbound travel orders from non-first-tier cities is accelerating, with Turkey's visa exemption policy further simplifying travel for Chinese tourists [3][4]

Group 1 - The core point of the article highlights a significant increase in travel demand during the New Year's holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - Major urban clusters are experiencing a surge in short trips and long-distance travel, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - The report indicates that the popularity of cultural heritage tourism has surged, with a notable 85% increase in searches and bookings for "intangible cultural heritage" themed travel during the New Year holiday [3] Group 2 - The report identifies top scenic spots for New Year's Eve, including Wuyuan Wunüzhou Resort, Wuxi Lingshan Scenic Area, and Nanjing Niushou Mountain Cultural Tourism Area, with significant increases in visitor interest [4] - Ice and snow tourism remains a dominant theme, accounting for approximately 40% of the top 20 domestic flight routes during the New Year holiday, with Harbin Ice and Snow World being a leading attraction [5] - The outbound travel market is experiencing a notable increase, with popular short and long-haul routes including Shanghai-Singapore and Beijing-Moscow, primarily driven by young adults and family travelers [8]

转自：北京日报客户端 中国在线旅游平台去哪儿3日公布，元旦假期，最受中国旅客欢迎的前十位出境游目的地城市均位于亚 洲，其中韩国首尔为最热门出境目的地。 入境游方面，海南封关运作后，文旅市场热度进一步升温，尤其外国旅客到海南跨年的人数明显增加。 平台数据显示，元旦假期，海口和三亚是全国入境机票量增长最快的2个城市，同比增幅分别超过3倍和 5倍；入境客源地主要来自马来西亚、泰国、韩国、越南、澳大利亚、俄罗斯。 平台数据还显示，元旦假期海口和三亚自驾游热度位列全国前两位，和去年同期相比热度明显上涨。三 亚国际免税城、三亚海旅免税城、海口日月广场免税店所在商圈的酒店入住量均有大幅增长，同比增幅 均在1倍以上。 除了海南，元旦假期中国入境游热度较高的城市还包括许多特色小城，如大理、西双版纳、北海、徐 州、湛江等，这些城市的入境机票量同比增幅均超过3倍，入境游客源地主要来自"近邻"，包括越南、 新加坡、马来西亚、韩国、印度尼西亚等。 来源：中国新闻网 数据显示，元旦假期期间，去哪儿平台用户飞往近千个城市，预订全球近3000个城市的酒店。从预订出 境机票的年龄段看，23岁至30岁用户占比最高，达36%；该年龄段出境机票量同 ...

据了解，为大力发展入境游，河南文旅投资集团已于2025年11月17日与河南易美国际旅行社有限公司 （以下简称"易美国旅"）正式签署控股并购协议，旨在通过强强联手，实现优势互补，共同做大做强入 境游市场。易美国旅作为河南入境游领域的头部企业，业务覆盖澳大利亚、英国、西班牙、美国、意大 利等国家和地区。此次并购后，双方将通过资源、品牌与渠道的深度融合，共同开拓国际旅游市场。 启动仪式上，河南文旅投资集团发布了最新的入境游系列产品，包括奇豫盛世古都、体验中国功夫、畅 游太行山水、潮玩演艺河南等4条1—7天的精品线路。针对出境游市场，也特别推出了春节包机、澳大 利亚经典、美加墨世界杯等多条优惠线路，旨在通过优质的产品和服务，为海内外游客提供更加美好的 旅游体验。 "免签朋友圈"不断扩容、240小时过境免签政策红利持续释放……2025年以来，从机场到景区，从博物 馆到街头巷尾，河南迎来一批又一批海外游客，成为旅客入境游的热门目的地之一。 郑州出入境边防检查站统计数据显示，截至2025年12月27日，郑州航空口岸2025年出入境人员已突破 100万人次，同比增长16%；入境外籍人员超11.1万人次，同比增长48%。其中， ...

Core Insights - Turkey announced a visa-free entry policy for Chinese passport holders starting January 2, 2026, which is expected to significantly boost tourism from China [1] Tourism Impact - Following the announcement, searches for travel to Turkey surged, with Istanbul seeing a 3.2 times increase, Antalya a 1.3 times increase, and Izmir more than doubling in search volume compared to the previous week [1] - Major cities in China such as Shanghai, Guangzhou, Beijing, Chengdu, Shenzhen, Hangzhou, Xi'an, Chongqing, and Xiamen experienced over a 2 times increase in search interest for flights to Turkey [1] - Beijing emerged as the most popular departure city for flights to Antalya [1] Market Analysis - Turkey is already a favored destination for Chinese tourists due to its rich history and natural beauty, and the new visa policy is expected to lower travel barriers [1] - The anticipated 9-day long Spring Festival holiday in 2026 is likely to further stimulate demand for long-haul travel to Turkey, leading to a notable increase in tourism during this period [1]

同程旅行数据显示，截至1月1日上午10点，平台上土耳其相关产品及线路的搜索量相较前日同期上涨 235%。 出发地方面，去哪儿的数据显示，上海、广州、北京、中国香港、成都、深圳、杭州、西安、重庆、厦 门是搜索热度最高的十个出发地，周环比均有2倍以上增长。 同程研究院分析，近年来，土耳其一直是中国人出境游的热门目的地之一。由于该政策的出台紧邻中国 春节假期，部分游客会将土耳其纳入出境游的首选目的地，预计土耳其的旅游热度还将进一步提升。 据央视新闻报道，当地时间2025年12月31日，土耳其《官方公报》发布总统令，宣布自2026年1月2日 起，对持中国普通护照的公民实行免签入境政策。根据规定，在每180天内，免签停留时间累计不超过 90天，适用于旅游和过境目的。该决定依据土耳其《外国人和国际保护法》第18条作出。 据了解，土耳其签证之前为电子签，免签之后，将为游客带来更多便利，免去约500元的签证费和材料 上传时间。 免签消息一经发布，旅游市场迅速响应。春秋旅游副总经理周卫红表示，2026年1月1日上午期间，春秋 旅游官网上土耳其一国深度游、土耳其希腊连线、土耳其埃及连线等相关产品搜索量显著攀升，环比去 日增长超1 ...

北京商报讯(记者关子辰牛清妍)1月1日，据央视新闻消息，当地时间2025年12月31日，土耳其《官方公 报》发布总统令，宣布自2026年1月2日起，对持中国普通护照的公民实行免签入境政策。北京商报记者 从各大在线旅游平台获悉，免签消息发布后，土耳其旅游相关搜索热度暴涨，春节中国游客赴土耳其旅 游热度将出现上涨。 同程旅行数据显示，截至2026年1月1日上午10点，平台上土耳其相关产品及线路的搜索量相较前日同期 上涨235%。北京、广州、上海、深圳、中国香港等热门出发地的机票关注度也较高。 另据去哪儿旅行数据，截至2026年1月1日上午10时，国内飞往土耳其伊斯坦布尔机票搜索量环比上周上 涨3.2倍，旅游胜地安塔利亚涨1.3倍，土耳其第三大城市、爱琴海边的伊兹密尔涨2倍以上。 去哪儿旅行数据还显示，上海、广州、北京、中国香港、成都、深圳、杭州、西安、重庆、厦门是搜索 热度最高的十个出发地，环比上周均有2倍以上增长。 近年来，土耳其一直是中国人出境游的热门目的地之一。携程的数据表明，2025年土耳其冬季运力与 2019年相比增长29.5%。 ...