Core Viewpoint - The movie "The Vast Horizon is My Love" combines a concert and film premiere, creating a unique experience that enhances audience engagement and opens new avenues for film promotion [3][4][8]. Group 1: Event Overview - The premiere event, titled "Rushing to the Horizon," took place on April 28, featuring a mix of performances and film screenings, marking a novel approach in the industry [1][3]. - The film is set to be released nationwide on May 1, and it is a road comedy that incorporates elements from the popular song "The Most Dazzling National Style" by the group Phoenix Legend [3][4]. Group 2: Industry Innovation - This premiere is the first of its kind to merge a concert format with a film premiere, breaking traditional boundaries and providing a fresh promotional strategy for films [3][8]. - The event was organized by Alibaba Pictures and involved cross-industry collaboration, showcasing the potential for innovative marketing strategies in the film industry [3][8]. Group 3: Audience Engagement - The premiere attracted a full house, with audience members expressing their enjoyment of the unique format that combined live performances with film viewing [6][8]. - Audience feedback highlighted the successful integration of entertainment and interaction, suggesting a strong demand for similar events in the future [8][11]. Group 4: Film Content and Themes - The film features a journey across 5,000 kilometers, showcasing China's diverse landscapes and cultures, which adds a travel element to the viewing experience [9][11]. - The narrative follows characters from Inner Mongolia to Hunan, emphasizing the beauty of the country's natural scenery and cultural richness [9][11]. Group 5: Marketing and Tourism Integration - The film's promotional strategy includes partnerships with travel agencies to create themed travel packages, encouraging viewers to explore locations featured in the film [13][15]. - Alibaba Pictures is leveraging its ecosystem to enhance the film's tourism value, offering customized travel experiences linked to the movie [13][15].

Core Viewpoint - The success of the film "Nezha: The Devil's Child" has revitalized a struggling cinema in Guiyang, showcasing the potential of cultural consumption and urban transformation through the synergy of film and tourism [1][5][18]. Cinema Performance - Guiyang's Yuejie Cinema has become a top performer in national box office rankings, with its IMAX-GT screen attracting significant audience interest, leading to a daily box office of 38.3 million yuan and an average ticket price of 122.7 yuan [3][8][9]. - The cinema's IMAX-GT screen, measuring 18.17 meters in height and 32.16 meters in width, offers a visual experience that enhances the film's appeal, contributing to its popularity [8][9]. Economic Impact - The influx of visitors to the cinema has boosted local tourism, with surrounding accommodation and consumption increasing by over 40% [4][11]. - The cinema's revival has led to a surge in local business activity, with food stalls and hotels experiencing high demand, achieving an 80% occupancy rate [12][18]. Cultural and Urban Development - Local government officials emphasize the importance of cultural innovation and tourism integration to enhance the city's competitiveness and influence [5][16]. - The cinema's success is seen as a catalyst for broader urban development, with initiatives to improve visitor services and promote local culture [17][22]. Broader Implications for Tourism - The case of Guiyang illustrates a new approach for cities to leverage film and tourism, suggesting that successful integration of cultural elements can create lasting economic benefits [19][20]. - The trend of "film tourism" is gaining traction, with a significant percentage of tourists motivated by films to visit new destinations, highlighting the need for cities to develop interactive and experiential tourism offerings [20][21].