文体旅融合
Search documents
屯昌过夜游乡村游双增长
Hai Nan Ri Bao· 2025-10-10 01:29
海南日报屯城10月9日电(海南日报全媒体记者 曾毓慧 见习记者 祁夏)今年国庆中秋假期,屯昌 县接待过夜游客及乡村游游客表现亮眼,同比增长分别是13.65%、38.2%,全县旅游市场总体呈稳步上 升态势,这是海南日报全媒体记者10月9日从屯昌县旅文局获悉的。 根据统计,该假期期间,屯昌接待过夜游客大约2万人次。其中,一日游客同比增长9.66%,实现 旅游总消费同比增长18.64%。此外,从时间走势来看,在台风(麦德姆)过境前(10月1日至4日), 屯昌旅游市场住宿单位平均入住率达82.55%,同比增长12.1%,过夜游客接待量同比增长34.2%,乡村 旅游游客增幅达68.4%。 "屯昌共举办16项文体旅融合活动,有效提升了旅游人气与消费增量。"屯昌县旅文局有关负责人介 绍,"画里屯昌 油彩绘梦"等油画集中展销及互动活动,吸引超1万人次观展;屯昌排球联赛共有12支队 伍参赛,带动超过5000人次观赛。同时,屯昌多举措推动A级景区与乡村旅游点开展香草主题课堂、体 验农耕野趣等活动,有效提升了屯城镇水晶之缘、坡心镇凡迪农场等民宿入住率,进一步擦亮了"因为 一道美食,奔赴一座城"的文旅品牌,绘就了一幅城乡交融、昼夜精 ...
演艺、赛事激活新消费 国庆中秋假期四川揽金超384亿元
Zhong Guo Xin Wen Wang· 2025-10-09 08:06
Core Insights - During the National Day and Mid-Autumn Festival holiday, Sichuan province generated a total tourism revenue of 38.4 billion yuan, with a year-on-year increase of 6.53% [1][2] - Sichuan ranked fourth in the country for cultural and tourism consumption scale during the holiday, with nighttime cultural and tourism consumption increasing by 18.2% [2] - The integration of cultural events and sports competitions significantly boosted tourism, with major events attracting large audiences and generating substantial ticket sales [2][4] Tourism Statistics - Sichuan received 47.34 million visitors from October 1 to 8, achieving a total tourism consumption of 38.4 billion yuan, representing a year-on-year growth of 8.32% and 6.53% respectively [1] - The province hosted 86 commercial performances during the holiday, attracting 210,000 attendees and generating over 100 million yuan in ticket sales [2] - The Asian Paddleboarding Open in Qingshen County attracted 400,000 visitors, generating a total tourism revenue of 213 million yuan [2] Event-Driven Consumption - The phrase "travel with events" became a highlight of Sichuan's tourism strategy, converting visitor flow into increased consumption [2] - Major events like the 2025 Chengdu Rowing Open and the Asian Paddleboarding Open led to increased business for local restaurants and hotels, with significant rises in occupancy rates [2][4] Innovative Tourism Experiences - Sichuan introduced various new tourism experiences, such as helicopter low-altitude tours and cultural heritage projects combined with culinary festivals [4] - Museums in Sichuan enhanced visitor experiences through innovative technologies, such as smart wearable devices at the Sanxingdui Museum, leading to a 17.61% increase in visitors to the Wuhou Shrine Museum [4]
树叶DIY、制作漆扇、打卡商圈……这些活动好玩又出片
Sou Hu Cai Jing· 2025-10-09 04:21
Core Insights - The consumption market during this year's Mid-Autumn Festival and National Day holiday showed strong vitality, with a notable increase in service consumption driven by autumn sightseeing and event-related travel [1][9]. Group 1: Service Consumption Trends - Service consumption has surged, with autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang, which introduced DIY experiences to attract visitors [1][3]. - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers of holiday consumption growth, exemplified by the Taohuadao area in Zhejiang, which offers a unique blend of tranquility and vibrant night scenes [5]. - Event-driven travel has gained traction, with Shanghai leveraging recent tennis events to promote tourism packages that boost retail and dining around event venues [9]. Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, such as the "Food Mobilization" event in Shanghai's Yuyuan Garden, showcasing diverse local delicacies [10][12]. - The "Ziyang Night Alley" in Jiaxing has been revitalized with aesthetic enhancements and a lively atmosphere, attracting both locals and tourists [14][20]. - In Henan, commercial areas are introducing first-time stores and exhibitions to create differentiated shopping experiences, enhancing consumer engagement [22]. Group 3: Product Consumption and Market Supply - The product consumption landscape is evolving, with a growing preference for healthy food options, particularly low-oil and low-sugar mooncakes during the Mid-Autumn Festival [23][25]. - Sales of green and organic foods surged by 27.9% during the holiday, reflecting a shift towards health-conscious consumer behavior [27]. - The supply of essential goods remained stable, with prices for grains, pork, and chicken holding steady, while vegetable prices saw a slight increase [27].
文旅消费“热”力十足 国庆中秋假期里的消费观察
Jin Rong Shi Bao· 2025-10-09 02:20
Core Insights - The combination of the National Day and Mid-Autumn Festival has led to a significant increase in domestic tourism and consumption, showcasing the vibrant activity of "moving China" during the 8-day holiday period [1] Group 1: Tourism Trends - Popular tourist destinations during the holiday included Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou, as reported by Meituan Travel [2] - In Chongqing, a unique event called the "Riverside Hot Pot Feast" attracted tourists, combining local cuisine with entertainment, highlighting the city's vibrant atmosphere [3][4] Group 2: New Consumption Drivers - Sports events have emerged as a new engine for consumption, with the Wuhan Tennis Open attracting many fans during the holiday, offering special benefits to enhance their experience [5] - The integration of intangible cultural heritage (ICH) experiences into tourism has gained popularity, with events like the "Xiang Embroidery Carnival" and "Tea Hundred Plays" in Changsha promoting local crafts and traditions [7] Group 3: International Tourism and Spending - The increase in international visitors to China has been notable, with Shanghai remaining a top destination, and a significant rise in flight operations and passenger numbers during the holiday [8] - The introduction of the "Laihua Tong" app by Bank of China aims to enhance the experience for foreign visitors by addressing payment and language barriers, facilitating a smoother travel experience [9]
“村BA”点燃乡村激情
Ren Min Ri Bao· 2025-10-08 22:11
继湖南省汨罗市举办第三届和美乡村篮球大赛之后,汨罗市各乡镇"村BA"火热举办。赛场上,运动员 们积极防守,带球突破,尽情挥洒运动热情。精准的三分远投、激烈的篮板争抢,不断引爆全场氛围。 村民们自发组成啦啦队,为支持的队伍加油助威,构成了一幅动人的乡村体育画卷。 "篮球把大家凝聚在一起,在场上拼搏更有动力了,这种感觉很特别。"来自白水镇西长村的大学生球员 张思畅说,国庆、中秋假期回家恰逢"村BA",他很乐意为家乡争荣誉。 近年来,汨罗积极举办各类特色体育赛事,以文体旅融合的新业态吸引越来越多的人回到家乡、走进乡 村。这些赛事不仅为乡亲们和篮球爱好者提供了畅叙情谊、展示风采的平台,也激发了群众参与体育文 化活动的热情。 《 人民日报 》( 2025年10月09日 14 版) (责编:牛镛、岳弘彬) "我们一共组织了7支队伍,共105人参赛。今年9月,我们成立了汨罗市篮球协会新市街道分会,成立后 立即开始筹备这次'村BA'。"汨罗市篮球协会新市街道分会会长郑庭岳介绍,参赛球员中既有返乡学 子,也有普通村民。在赛事带动下,当地的体育氛围越来越浓厚。 ...
两江新区“双节”观察:沉浸式体验激活文旅消费新动能
Sou Hu Cai Jing· 2025-10-08 08:22
2025年国庆、中秋"双节"叠加的假期, 重庆两江新区文旅消费市场呈现强劲活力, 10月1日-7日,欢乐谷、园博园 两个代表性文旅景点接待人数超20万, 全域全时的消费生态逐步成型, 成为拉动重庆假日经济的重要力量。 沉浸体验 从打卡到停留 ▲重庆欢乐谷 供图 重庆欢乐谷仍是两江新区文旅的"顶流"。今年国庆、中秋"双节"期间,重庆欢乐谷推出无人机烟花秀,每天超百场精彩演出轮番上演,千架无人机在夜空 拼出"我爱中国""中秋快乐"等图案,光影闪耀,视觉冲击强烈。 重庆欢乐谷园区亲子打卡路线、沉浸互动路线、尖叫体验路线三条路线,游客沿不同的路线前行,或甜美梦幻或赛博朋克或国风幻境或中式惊奇,体验不 同的互动主题。 白天,作为拥有全球首个超级飞侠实景主题区的乐园,重庆欢乐谷"超级飞侠大巡游"前人头攒动。1:1还原的动画中飞行控制塔、超级飞侠广场、超级飞 侠之家等经典场景,让孩子们尽情享受与动画角色互动的乐趣。 ▲重庆欢乐谷 供图 ▲重庆欢乐谷 供图 夜晚,欢乐谷则转为动感十足的"惊奇潮玩大巡游"。黑水玄渊主题屋前排起长队,借助投影、灯光和机械装置,《山海经》中的奇观异兽在岩壁上苏醒, 空间压迫感与音效营造出强烈沉浸感 ...
多地打造全新产品体系 文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-08 01:33
Group 1 - The integration of sports with culture and tourism is becoming a key strategy for the transformation and upgrading of the tourism industry, creating new consumer spaces and enhancing visitor experiences [1] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan on the opening day [1] - Guizhou's strategy focuses on leveraging football as a primary development industry, aiming to convert the "Village Super" traffic into sustained tourism and economic growth [1] Group 2 - Guangzhou is actively promoting a new "watching events + tourism" consumption model ahead of the 15th National Games, aiming to enhance cultural tourism consumption [2] - The "Eight Scenic Spots of Yangcheng" selection aims to create a new cultural tourism brand for Guangzhou, further enriching the tourism experience [2] Group 3 - Guizhou is developing diverse rafting products to enhance visitor engagement with natural landscapes, with a significant increase in search volume for "Guizhou rafting" by over 500% this summer [3] - The province is also leveraging its rich red cultural resources to boost red tourism, utilizing technology to create immersive experiences that allow visitors to "walk the Long March" [3] Group 4 - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing a variety of immersive experiences and interactive activities [4] - The event's innovative "exhibition-city linkage" model promotes tourism by integrating anime culture into the local community, encouraging visitors to explore the city [4] Group 5 - Dongguan is enhancing its cultural tourism offerings by creating various "anime + tourism" experiences, including themed bus services and special tourism routes to engage visitors [5] - Activities such as "follow the anime exhibition to travel" are designed to deepen visitor exploration of the city's cultural and tourism scenes [5]
文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-08 00:39
Group 1 - The integration of sports, culture, and tourism is becoming a key strategy for the transformation and upgrading of the tourism industry, creating new consumption opportunities [1][2] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan, highlighting the economic impact of sports events [1] - Guizhou is leveraging its natural resources to develop diverse rafting products, with a 500% increase in search volume for "Guizhou rafting" during the summer [3] Group 2 - Guangzhou is enhancing the "watching events + tourism" consumption model ahead of the 15th National Games, aiming to boost cultural tourism consumption [2] - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing the potential of exhibitions to drive cultural tourism [4] - Dongguan is implementing innovative "exhibition-city linkage" models to enhance visitor experiences and promote tourism through events [5]
路跑赛事何以助推乡村旅游
Xin Hua She· 2025-10-08 00:02
汾西县政府提供的数据显示,赛事期间,当地便利店、超市、纪念品商店、体育用品店等批发零售 业的营业额明显增长;重点宾馆酒店、住宿餐饮行业营业收入较前一周增长33.3%;夜市经济表现亮 眼,凤凰广场夜市、人和巷餐饮店、川蜀火锅等为代表的餐饮行业营业额同比增长超过90%。 2024年起,山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近 十场。近年来,随着路跑热潮持续升温,越来越多比赛正下沉进入农村,在丰富基层体育服务供给的同 时,也成为一些地方撬动乡村旅游发展的新方式。 9月27日,2025年山西省晋美乡村田园健康跑暨陶寺国家考古遗址公园观测秋分主题活动在临汾市 襄汾县陶寺村举行。赛事承办方山西真跑者体育有限公司负责人张鑫达介绍说,比赛以展示推介当地旅 游资源与民俗文化为目标之一,赛道串联起陶寺国家考古遗址公园的核心景观,中途补给站则准备了当 地老字号美食"王老大羊肉锅子",赛事期间陶寺遗址博物馆免费向公众开放,并组织了天文观象讲解活 动,吸引了大量跑者参观。 除了人气与流量,路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日,山西晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临 ...
多地打造全新产品体系—— 文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-07 22:07
Group 1 - The integration of sports with culture and tourism is becoming a significant method for the transformation and upgrading of the tourism industry, creating new consumption spaces [1] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan on the opening day [1] - Guizhou's strategy focuses on transforming the "Village Super" event into a driver for tourism and economic growth [1] Group 2 - Guangzhou is leveraging the upcoming 15th National Games to enhance the "watching events + tourism" consumption model, aiming to boost cultural tourism [2] - The "Eight Scenic Spots of Yangcheng" selection aims to create a new cultural tourism brand for Guangzhou, enhancing visitor experiences [2] Group 3 - Guizhou is developing diverse rafting products and hosted the "International Wild Water Sports Festival," which combined traditional cultural performances with modern entertainment [3] - The search volume for "Guizhou rafting" increased by over 500% during the summer, indicating a growing interest in water-based tourism [3] - The province is utilizing technology to enhance red tourism experiences, such as the digital art museum that allows visitors to "retrace the Long March" [3] Group 4 - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing the potential of exhibitions to drive cultural tourism [4] - The event featured over 2,000 global animation IPs and interactive activities, creating a "micro-travel" experience for visitors [4] Group 5 - Dongguan is innovating various "animation + cultural tourism" experiences, including themed bus services and special tourism routes to enhance visitor engagement [5] - Activities like "Follow the Animation Expo to Explore Dongguan" aim to deepen tourists' exploration of the city's cultural tourism offerings [5]