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澳门:文体旅融合激发多元发展新动能
Ren Min Ri Bao· 2025-12-05 19:34
作为澳门标志性的体育赛事,格兰披治大赛车自1954年以来已连续举办72届,每年吸引众多世界顶尖车 手和车队角逐东望洋赛道。本届格兰披治大赛车共设7项赛事,4天共吸引11.6万人次到场观赛,同比增 长近15%,创下近年新高。 今年大赛车恰逢十五运会澳门赛区同期举行多项赛事,两大体育盛事"相遇",为体育爱好者提供了多元 的观赛选择。十五运会澳门赛区筹备办公室主任潘永权介绍,主办方特意将十五运会的精彩赛事安排在 傍晚时段,让看赛车的观众可以顺势看全运会,而全运会观众白天也能去感受赛车氛围,实现"双向引 流",全方位感受澳门"一城双赛"的魅力。 "没想到澳门的体育氛围这么浓,还有机会现场感受赛车的氛围。"来澳门观看乒乓球比赛的内地游客郑 先生表示,白天看大赛车、晚上看乒乓球,一天就可以参与两场顶尖赛事,"这样的体验很难得、很过 瘾"。 濠江之畔,一辆辆赛车在东望洋赛道上疾驰而过,引擎轰鸣回荡全城;体育馆内,一众顶尖选手上 演"地表最强"乒乓球赛,精彩比拼赢得喝彩连连…… 刚刚过去的11月,第十五届全国运动会(以下简称"十五运会")部分赛事和第72届格兰披治大赛车在澳门 成功举办,"一城双赛"为市民和游客献上丰盛的体育 ...
吉林男篮新赛季大换血 目标直指季后赛
Zhong Guo Xin Wen Wang· 2025-11-30 02:17
作为球队核心之一,姜伟泽称自己仍在从脚伤中恢复,但状态正逐渐接近比赛标准。"我会尽力发 挥自身特点帮助球队。新队友虽然刚来,但彼此之前也有了解,现在大家在不断提高默契度。我相信这 个赛季我们会交出不错的成绩。" 本赛季吉林东北虎篮球俱乐部与长白山恩都里商业管理有限公司达成冠名合作,球队将以"吉林长 白山恩都里"名称参加各项赛事。仪式上,新赛季球衣同步亮相。 长白山保护开发区恩都里商业管理有限公司总经理汪春源表示,长白山是吉林文旅的一张重要名 片,而吉林男篮以赛事吸引全国关注,"双方将探索'观赛事、游吉林、品文化'的文体旅融合路径。" 吉林长白山恩都里男篮新赛季揭幕战定于12月18日进行。 吉林长白山恩都里男篮29日在长春"这有山"举行2025-2026赛季出征仪式,球队以接近"重建级"的 人员调整开启新赛季征程,目标直指季后赛。 本赛季,吉林队引进多达10名新援,包括曾繁日、赵率舟、刘雁宇、段立谦、杨腾飞、王化东、马 聪7名国内球员,以及摩尔、威尔逊、阿普森3名外援。现有阵容中,前几个赛季主力仅剩姜伟泽与崔晋 铭,两人将承担更多衔接与带动作用。 主教练钟诚表示,大规模引援使球队几乎以全新面貌出战。"经历一个夏 ...
“蜀里安逸”品牌彰显天府之国活力——四川"十四五"消费市场纪实
Sou Hu Cai Jing· 2025-11-27 13:28
Core Insights - Consumption is a key driver of economic growth and reflects the needs of people's quality of life. During the "14th Five-Year Plan" period, Sichuan has focused on building the "Shu Li An Yi" brand, achieving an average annual consumption growth of 7.4%, surpassing the national average by 2 percentage points, and ranking fifth in the country in total consumption [1] Policy Precision - The "old-for-new" program is crucial for activating the stock market and stimulating incremental demand. Sichuan has established a "home appliance old-for-new information system" and an "automobile replacement service platform," leading to a total of 13.19 million units replaced since 2025, generating over 132.7 billion yuan in consumption [2] Service Consumption Expansion - In 2024, the share of dining revenue in total retail sales reached 14%, exceeding the national average by 2.4 percentage points. Sichuan has introduced the "Sichuan Cuisine Promotion Regulation" to stabilize the dining industry and has established a global Sichuan cuisine promotion center [5][6] Digital Transformation - Digital transformation has injected new momentum into consumption, with online retail sales growing at an average annual rate of 10.6% and live e-commerce sales exceeding 15%. Sichuan has implemented the "Jiao Shang You Gong" model, enhancing the flow of agricultural products to urban areas and industrial goods to rural households [12][14] Housing Consumption Optimization - During the "14th Five-Year Plan," Sichuan sold 420 million square meters of commercial housing, with a total of 398.3 billion yuan withdrawn from housing provident funds to support housing consumption. The province has also established a multi-tiered system for affordable housing, building 367,000 units of guaranteed housing [15][16]
5G-A赋能文体旅融合 四川移动打造“川超”极速观赛新体验
Huan Qiu Wang· 2025-11-25 04:12
Core Insights - The Sichuan Province Urban Football League match between Chengdu and Nanchong showcased the integration of advanced 5G-A technology by Sichuan Mobile, enhancing the fan experience and promoting the integration of culture, sports, and tourism in Chengdu [1][12]. Group 1: 5G-A Network Implementation - The Shuangliu Sports Center has become the first smart sports venue in Sichuan to achieve deep 5G-A coverage, with download speeds reaching 3 Gbps and upload speeds at 300 Mbps [2]. - Sichuan Mobile utilized advanced technologies such as 3CC carrier aggregation to ensure stable communication even with high-density crowds, dynamically allocating network resources [2][4]. Group 2: Enhanced Fan Experience - Over 20,000 spectators enjoyed high-quality services including instant video sharing, zero-latency live interactions, and seamless payment options during the event [4]. - A special "Chuan Chao Xiong Qi" UE identifier was displayed on mobile devices, enhancing emotional engagement for fans while providing exclusive network benefits [4]. Group 3: Broader Network Coverage - Chengdu has established over 3,000 mobile 5G-A base stations, achieving continuous coverage in key urban areas, with significant improvements in signal strength and download speeds at major transport hubs [5]. - Core commercial districts like Chunxi Road and Taikoo Li have also completed 5G-A upgrades, creating a seamless digital experience for citizens and tourists [8]. Group 4: Tourism and Cultural Integration - The 5G-A network has been extended to 34 popular tourist attractions, allowing visitors to utilize high-definition live streaming and smart navigation even during peak times [10]. - During the event, daily data traffic at key scenic spots surged by 65%, contributing to a 37% year-on-year increase in cultural and tourism consumption [11]. Group 5: Innovative Consumption Models - A series of initiatives were launched to promote tourism, including a "Chuan Chao Ticket + Commercial District Discount" package, creating a one-stop consumption scenario that integrates football, tourism, culture, and food [12]. - The 5G-A network is positioned as a new engine for high-quality development in Sichuan's cultural and sports tourism, with plans for further expansion and integration of smart tourism experiences [12].
一场全运会,串起文体旅
Jing Ji Ri Bao· 2025-11-22 02:12
原标题:一场全运会,串起文体旅 走出深圳大运中心,相邻的大运天地商业街区人潮涌动。刚刚在赛场内观赛的观众,此刻正享受美食、 休闲购物。这里不再是单一的赛事场馆群,而是融合观赛、购物与休闲多元需求的"一站式"生活空间。 一场全运会,串联起体育与旅游。观众因赛事而来,更会因为一座城市提供的完整、优质、富有特色的 综合体验驻足。赛事经济的蓬勃发展,正为粤港澳大湾区文体旅融合写下充满活力的注脚。(记者 李 秋旸) 一张赛事门票,也成为开启多元消费的"钥匙"。观众凭十五运会门票,可在广东省超100家4A级以上景 区享受专属优惠,还能在合作酒店、餐饮及影院获得折扣。这张小小的票根,将观赛行为延伸至食、 住、行、游、购、娱的全链条体验。 珠海绵长的海岸线与精心规划的绿道,让海边骑行成为备受年轻游客青睐的旅游项目。这种"体育+旅 游"的融合,使赛事门票不再仅仅是观赛凭证,更成为开启城市体验的新媒介。 这一趋势在横琴粤澳深度合作区尤为显著。为服务十五运会,横琴口岸推出"刷脸通关",48条自助通道 将验放效率提升65%,方便观众往返澳门。同时,"横琴畅享计划"为持票观众与赛事人员提供涵盖住 宿、餐饮与交通的优惠。"现在通关比原来 ...
一场全运会 串起文体旅
Jing Ji Ri Bao· 2025-11-21 22:40
Core Insights - The integration of sports events with urban experiences is transforming traditional viewing patterns into a multi-faceted lifestyle space, enhancing consumer engagement and spending [1][3] - The Fifteenth National Games serves as a catalyst for the development of the Guangdong-Hong Kong-Macao Greater Bay Area, promoting cross-border cultural and sports tourism [2][3] Group 1: Event and Urban Integration - The Dawan Tiandi commercial area adjacent to the Shenzhen Universiade Center is evolving into a one-stop lifestyle space that combines viewing, shopping, and leisure activities, moving beyond the traditional "watch and leave" model [1] - The introduction of family-friendly and pet-friendly services aims to attract diverse consumer groups, thereby revitalizing surrounding commercial activities [1] - A ticket to the Fifteenth National Games acts as a key to unlock various consumer experiences, offering discounts at over 100 scenic spots and partner hotels, restaurants, and cinemas [1] Group 2: Cross-Border Cooperation and Tourism - The Hengqin Guangdong-Macao Deep Cooperation Zone has implemented "facial recognition customs clearance," improving efficiency by 65% for spectators traveling between Zhuhai and Macau [2] - The "Hengqin Enjoyment Plan" provides discounts on accommodation, dining, and transportation for ticket holders and event personnel, facilitating increased cross-border movement and consumption [2] Group 3: Sports and Tourism Synergy - The Fifteenth National Games is fostering a deeper integration of sports and tourism, with local initiatives designed to enhance visitor experiences beyond just watching the events [3] - The focus is on providing a comprehensive, high-quality, and unique experience for visitors, which is expected to drive the growth of the event economy in the Greater Bay Area [3]
十五运会期间超过200万游客赴澳观赛旅游
Yang Shi Xin Wen· 2025-11-21 04:04
11月21日,十五运会组委会在深圳举行新闻发布会。会上介绍,澳门赛区从组织、协作、服务等多维度 发力,共组织了479场赛事,产生了22枚金牌、74枚奖牌,交出了一份"专业高效"的答卷。 澳门赛区迎来超过1800名领队、教练员、运动员和技术官员,制定了精细化的赛事、住宿、交通、餐饮 等方案。 澳门赛区共3500名志愿者投入服务,岗位涵盖多个范畴,包括赛事支援、场地后勤、场地引导、礼宾服 务和接待等。澳门赛区的志愿者以饱满的热情,为这场体育盛会注入了别样温情,充分展现了澳门的活 力与风采。 今年,全运会与拥有72年历史的澳门格兰披治大赛车同期举办。澳门把部分全运会赛事安排在傍晚时 段,让观众可以兼顾两大体育盛事,实现"双向引流",向全国人民展示了澳门"体育之都"的城市活力。 体育热度转化为文旅消费动力,澳门文旅部门推出缤纷多彩的文旅活动,为市民和游客打造多元化 的"文体旅"体验模式,据初步评估,赛事期间,吸引超过200万游客来澳观赛旅游,带动城市文旅产业 融合发展,进一步提升了澳门"世界旅游休闲中心"的形象。积累了区域协作的宝贵经验,让粤港澳三地 的协作更加紧密,从技术赋能到资源共享,为大湾区体育、文旅等领域的深 ...
开板了!冰雪经济“热”起来 各地雪场迎来八方雪友
网友热议新雪季开启—— 开板了!冰雪经济"热"起来 对广大滑雪爱好者来说,"开板"是拥抱冬天的独特方式。近日,随着气温下降,新雪季开启,各地雪场 迎来八方雪友。从北国雪原到南海之滨,从天然雪场到室内冰场,冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言:"雪场终于营业了,今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道,马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐,滑雪新手求带""早早就预订好了民宿,期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道,10月21日,万龙滑雪场正式开板,崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早,开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开,成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇,还没在崇礼滑过雪的他,决定去瞧瞧。"从北京清河站出 发,1个多小时就到达崇礼太子城站。"王岳发现,车站加强了站台引导服务,确保雪具装卸不影响发车 和旅客安全上下车。同时,下车后就有接驳车将游客送至滑雪场。 一进万龙滑雪场,王岳便拉住工作人员问,"听说今年开板, ...
数读中国|体育经济方兴未艾 赛事流量转化为发展增量
Yang Guang Wang· 2025-11-20 12:32
Core Insights - The sports economy is emerging as a new engine for driving domestic demand in China, with significant consumer spending linked to various sporting events [1][3][11] - Events like "Village Super" and "Zhejiang BA" are showcasing the potential of grassroots sports to stimulate local economies and enhance community engagement [2][4][6] Economic Impact of Sports Events - In the first half of the year, 511 key sporting events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - The "Zhejiang BA" basketball league attracted over 100,000 online ticket buyers, demonstrating the popularity and community involvement in local sports [6] - The "Su Super" league reported a remarkable leverage effect, with 1 yuan in ticket sales generating 7.3 yuan in surrounding consumption [8] Integration of Sports and Local Economy - Sports events are increasingly integrated with local tourism and cultural activities, enhancing the overall consumer experience [7][10] - The "Zhejiang BA" event featured local delicacies and cultural performances, further promoting regional products and tourism [7][8] - In Jiangsu, the city football league has been linked to travel initiatives, driving significant visitor numbers and spending [3][14] Policy Support and Future Growth - The Chinese government is actively promoting the sports economy through policies aimed at enhancing sports consumption and developing a multi-tiered event system [11][12] - The sports industry in Guangdong has seen substantial growth, with a total scale exceeding 700 billion yuan, accounting for about one-fifth of the national total [11] - The "14th Five-Year Plan" emphasizes the importance of sports in driving high-quality economic development, indicating a strong future for the sports economy [14]
二十四节令鼓、潮州英歌舞……全运会带动潮州“文体旅”深度融合
Yang Shi Xin Wen· 2025-11-20 07:17
Group 1 - The 15th National Games showcased a vibrant display of Lingnan culture and Greater Bay Area characteristics, highlighted by a stunning performance of the 24 Solar Terms Drums during the opening ceremony [2] - The 24 Solar Terms Drums performance, utilizing 24 single-faced lion drums, effectively combined traditional Chinese philosophy of the 24 solar terms with Southern Guangdong drum music, symbolizing unity and the spirit of sports [2] - The performance holds significant importance for showcasing Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [2] Group 2 - The National Games attracted numerous tourists to Chaozhou, who experienced the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [4] - Visitors expressed excitement about the Yingge dance experience, appreciating the local cultural features and the opportunity to engage with intangible cultural heritage and local cuisine [4] - Chaozhou is actively promoting the integration of culture, sports, and tourism, introducing diverse sports projects while preserving the ancient city's traditional charm, aiming to attract more visitors [4]