证券代码：300622 证券简称：博士眼镜 博士眼镜连锁股份有限公司 投资者关系活动记录表 编号：2025-02 投资者关系活动 类别 □ 特定对象调研 □ 分析师会议 □ 媒体采访 ☑ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 参与单位名称 线上参与公司 2024 年度网上业绩说明会的全体投资者 时间 2025 年 4 月 30 日 15:00-16:00 地点 深圳证券交易所"互动易平台"http://irm.cninfo.com.cn"云 访谈"栏目 上市公司接待人 员姓名 董事、总经理：LOUISA FAN 独立董事：廖素华 董事会秘书、副总经理：丁芸洁 财务总监、副总经理：康海文 投资者关系活动 主要内容介绍 1、Q：高管您好，请问贵公司未来盈利增长的主要驱动因素 有哪些？谢谢。 A：尊敬的投资者您好，公司未来盈利增长驱动因素是"一 老一少"视力问题人口增长，视光市场持续扩容。首先，我国老 龄化程度进一步加深，中老年网民逐年攀升使老花、白内障等中 老年群体的眼健康问题进一步凸显，中老年人的生活、健康等方 面的需求日益增长，对于公司来说，重视中老年群体的眼镜消费 需求，不仅体现 ...

AI 眼镜行业 20250412 摘要 Q&A 智能眼镜行业的现状及未来发展趋势如何？ 智能眼镜行业正在经历一系列积极变化，并加速进入大众消费时代。谷歌和苹 果早期的探索虽然未能完全打开市场，但 Meta 与 Ray-Ban 合作推出的 Ray-Ban Stories 解决了许多功能性和重量问题，成为划时代产品。国内市场在最近两 年也呈现出百花齐放的竞争格局。技术创新成果催生代表性作品，继而成为爆 品，推动市场规模快速增长。随着 AI 模型的发展、光学显示技术迭代以及近视 • 博士眼镜自 2019 年起与华为、Rocket、雷鸟创新等智能眼镜品牌合作，截 至 2024 年半年度拥有 530 家门店，计划通过可转债扩展至 700 家以上，主 要布局华南和江西地区，直营店为主，毛利率超 60%，净利率约 10%。 • 明月镜片作为国产镜片龙头，国内市场份额第三，销售量占比 12.4%，销 售额占比 8.9%。过去五年收入 CAGR 为 7.9%，规模净利 CAGR 为 22.5%，毛 利率从 50%升至 60%，净利率从 15%升至 25%，并积极关注智能眼镜前沿技 术。 • 康耐特光学主要面向海外市场，海外收入 ...

Core Viewpoint - The domestic smart glasses, positioned as a budget version of Ray-Ban Meta, have failed to meet expectations in terms of performance and user satisfaction, leading to significant customer disappointment and operational challenges for the company [2][3][8]. Product Launch and Market Context - The launch of the smart glasses by the company was highly anticipated, especially after the success of Ray-Ban Meta, which sold over one million units within a year [2]. - The domestic market for smart glasses is becoming increasingly competitive, with various tech giants and startups entering the space, leading to a "battle of the glasses" in 2024 [2][18]. User Experience and Product Issues - Users have reported multiple issues with the smart glasses, including problems with powering on, hardware defects, and subpar camera quality, which have hindered the overall user experience [5][10][11]. - Many users experienced delays in receiving their products, with some waiting over seven months, leading to frustration and negative perceptions of the brand [11][13]. Technical Challenges - The company underestimated the engineering and supply chain complexities involved in producing smart glasses, resulting in delays and quality control issues [13][14]. - The choice of hardware, specifically the chip used in the glasses, has been criticized for its performance, impacting connectivity and battery life [14]. Competitive Landscape - The competitive landscape is intensifying, with new entrants like Thunderbird and Rokid launching their own smart glasses with advanced features, further challenging the company's market position [16][17]. - The company faces increasing pressure to improve product quality and meet sales targets, with ambitious goals of selling 500,000 units and achieving over 600 million yuan in revenue within the first year [18][19].

Core Insights - The global smart glasses market is projected to experience a significant growth of 210% year-on-year in 2024, driven primarily by strong demand for Ray-Ban Meta smart glasses, marking a historic milestone of over 2 million units shipped [1][3][8] - The success of Ray-Ban Meta smart glasses has prompted major tech companies like Xiaomi, Samsung, Baidu, and ByteDance to enter the smart glasses market, indicating a competitive landscape emerging by 2025 [3][9] - The smart glasses market is expected to continue its upward trajectory, with a forecasted growth of 60% in 2025 and maintaining an annual growth rate of over 60% from 2025 to 2029, supported by diverse applications and an expanding ecosystem of players [3][9] Market Overview - In 2023, the global smart glasses market saw a year-on-year growth of 156%, with Ray-Ban Meta smart glasses capturing over 60% of the market share in 2024 [3][8] - The definition of smart glasses excludes augmented reality (AR) devices, focusing instead on wearable computing devices that integrate electronic components into traditional eyewear [4][11] - AI smart glasses, a subcategory of smart glasses, incorporate AI technology to enhance functionality and user experience, requiring specific standards such as integrated AI processors and voice interaction capabilities [4][6][7] Product Evolution - Ray-Ban Meta smart glasses are recognized as the first AI smart glasses on the market, featuring advanced technology such as integrated NPU, sophisticated cameras, and audio components, enabling functionalities like photo/video capture and audio playback [6][8] - The evolution of smart glasses has shifted from basic improvements in hardware to redefining user experience through AI integration, leading to a surge in demand following the launch of Ray-Ban Meta smart glasses [8][9] Competitive Landscape - The competitive dynamics of the smart glasses market are evolving, with Meta expected to adopt a more aggressive expansion strategy in 2025, aiming to grow its smart glasses business through product diversification [9] - The entry of numerous new AI smart glasses models, particularly from Chinese companies, indicates a proactive approach to capitalize on emerging market opportunities [9]