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引爆夏日味蕾!田头溯源直发湾区,疆品南下“杏”福启程
Nan Fang Nong Cun Bao· 2025-06-17 03:31
Core Viewpoint - The event "Jiangpin Southbound, Yuepin Northbound" aims to promote the marketing of the unique wood Yage apricot from Shufu County, Xinjiang, to the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing economic cooperation between the two regions [4][5][40]. Group 1: Event Overview - The promotional event for wood Yage apricot was launched on June 16 at the China National Musical Instrument Village in Shufu County, Xinjiang [3][4]. - The event is organized by the Shufu County People's Government and the Guangdong Aid Xinjiang Work Team, marking a significant collaboration between Guangdong and Xinjiang [7][8]. Group 2: Economic Impact - The event aims to boost the local economy by increasing the income of local farmers, with the marketing initiative expected to fill the "money bags" of various ethnic communities in Shufu [10][9]. - A procurement agreement was signed between the Far Goods Platform and Dajiang Youli Agricultural Technology Co., with orders reaching 50,000 pieces, indicating strong market demand [13][14]. Group 3: Agricultural Development - Shufu County has 60,000 acres of wood Yage apricot orchards, benefiting from unique alkaline soil and excellent climatic conditions, leading to high-quality fruit production [17][18]. - The introduction of agricultural technology, such as artificial pollination, has significantly improved the fruit set rate of wood Yage apricots, addressing previous challenges in orchard management [22][24]. Group 4: Marketing Strategy - The marketing campaign includes over 20 live streaming events to promote wood Yage apricots and other local products, enhancing consumer engagement and product visibility [35][39]. - The "Jiangpin Southbound, Yuepin Northbound" initiative is designed to facilitate trade and economic exchanges between Guangdong and Xinjiang, leveraging both online and offline channels for product promotion [41][42]. Group 5: Sales Performance - In 2024, e-commerce sales of wood Yage apricots saw a 672% increase in volume and a 357% increase in sales revenue, significantly boosting the income of 1,800 farmers by 2.163 million yuan [43][44]. - The wood Yage apricot is becoming a symbol of prosperity for local farmers, referred to as the "fruit of wealth" [45].
6月16日,疏附县邀您共赴“杏”福之约!
Nan Fang Nong Cun Bao· 2025-06-13 01:37
Core Viewpoint - The event on June 16 aims to promote the unique "Muya Ge Apricot" from Shufu County, enhancing its market presence and supporting local farmers' income through the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative [6][7][20]. Group 1: Event Overview - The promotional event for "Muya Ge Apricot" will take place at the Xinjiang National Musical Instrument Village, featuring live tasting and online sales [4][5]. - The event is guided by the Guangdong Provincial Support for Xinjiang Work Command and organized by local government and support teams [6][8]. - The initiative aims to increase the recognition of Shufu County's specialty products and contribute to rural revitalization [8]. Group 2: Product and Market Insights - Shufu County has 60,000 acres of apricot trees, producing high-quality "Muya Ge Apricot," known for its thick flesh and sweet taste, earning the title "King of Apricots" [11][14][15]. - In 2024, e-commerce sales of "Muya Ge Apricot" saw a 672% increase in volume and a 357% increase in sales revenue, benefiting 1,800 farmers with an income boost of 2.163 million yuan [22][23]. Group 3: Event Highlights - The event will feature cultural performances, including traditional music and dance, showcasing the rich cultural heritage of Xinjiang [30][32]. - Local farmers and cooperatives will present fresh "Muya Ge Apricot" and processed products, ensuring direct supply to consumers [34]. - A product traceability segment will allow buyers to witness the quality control process of apricot harvesting and processing [37].
亚克西!广东三宝万里行走进新疆喀什
Nan Fang Nong Cun Bao· 2025-06-01 13:30
Core Viewpoint - The event in Kashgar, Xinjiang, showcases Guangdong's cultural heritage and products, particularly the "Guangdong Three Treasures," which are gaining popularity and recognition in the region [2][4][22]. Group 1: Event Overview - The event coincides with the Dragon Boat Festival, featuring various cultural activities that highlight the connection between Guangdong and Xinjiang [2][3]. - The "Cultural Enrichment Xinjiang" initiative includes a series of artistic markets promoting Guangdong's cultural heritage [4][16]. Group 2: Guangdong Three Treasures - Guangdong Three Treasures consist of New会 Chenpi, Huaju Hong, and Chunsan Ren, known for their medicinal and culinary uses [8][21]. - The product has received positive feedback from visitors in Kashgar, indicating a successful introduction to the local market [9][20]. Group 3: Market Expansion and Economic Impact - The initiative aims to enhance trade relations between Guangdong and Xinjiang, promoting local products through the "Jiangpin Southbound, Yuepin Northbound" platform [16][18]. - The presence of Guangdong Three Treasures in Kashgar is expected to enrich local consumers' dining experiences and promote health-conscious eating [22].