Core Insights - The article highlights the successful introduction of Xinjiang products, particularly Tangwang Gugu, into the Guangdong market, driven by the "Xinjiang products southward, Guangdong products northward" initiative [1][4][20] - The establishment of experience centers in various cities within the Guangdong-Hong Kong-Macao Greater Bay Area has significantly enhanced the visibility and sales of Xinjiang products [3][9][20] Group 1: Market Dynamics - Tangwang Gugu has quickly become a hot-selling item in the Zhaoqing experience center, with over 100 boxes sold out shortly after launch, indicating strong consumer demand [1] - The experience centers serve as a crucial platform to bridge the gap between Xinjiang producers and consumers in the Greater Bay Area, addressing logistical challenges and enhancing product accessibility [4][9] Group 2: Sales and Marketing Strategies - The marketing strategy includes a combination of online and offline efforts, utilizing live streaming and promotional events to drive sales [10][13] - The online platform has successfully listed 1,412 products and generated over 1 million in sales, showcasing the effectiveness of the integrated marketing approach [13][20] Group 3: Cultural Exchange and Community Engagement - The experience centers not only promote product sales but also facilitate cultural exchanges, enhancing consumer understanding of Xinjiang's diverse heritage [20][23] - Events in the experience centers have fostered community engagement, allowing consumers to connect with the stories behind the products, thereby deepening emotional ties between the regions [20][23] Group 4: Future Prospects - The initiative aims to continue leveraging experience centers to promote mutual economic benefits and cultural exchanges between Guangdong and Xinjiang, reinforcing national unity [23]

Core Viewpoint - Xinjiang Xisheng Fruit Industry Co., Ltd. is actively promoting its products, particularly the high-quality wood apricots, at the China Xinjiang Products (Guangdong) Trade Fair, aiming to expand its market presence in southern China [1][14]. Company Overview - Xinjiang Xisheng Fruit Industry has been operating in Xinjiang for 20 years, focusing on investment and development in the region [6][7]. - The company has established three standardized planting bases in Shufu County and Kashi County, along with a deep processing industrial park covering 23,000 square meters, equipped with 12 automated production lines with an annual processing capacity of 50,000 tons [8][9]. Product Highlights - The company showcased various Xinjiang products at the trade fair, with the freshly harvested wood apricots being particularly popular, featuring a sweetness level of 18 degrees [14][15]. - This year, the company has purchased over 180 tons of fresh apricots, utilizing a "seven-point ripeness picking + independent packaging + cold chain delivery" model to ensure freshness for consumers in the Greater Bay Area [15][16]. Market Strategy - The company follows a "company + farmer" model, benefiting 32,000 fruit farmers and promoting local economic growth [23][24]. - Xinjiang Xisheng Fruit Industry aims to introduce more unique products, such as Kashi New Plum and Dinosaur Egg, to increase awareness and sales of Xinjiang specialties [25][26].

Core Viewpoint - The article highlights the promotion of high-quality agricultural products from Xinjiang, particularly the Tangwang Ancient Melon, at the upcoming Guangdong-Aid Xinjiang product exhibition in the Greater Bay Area, showcasing the region's agricultural potential and market expansion efforts [3][39]. Group 1: Event Overview - The "Xinjiang Products Southward, Guangdong Products Northward" exhibition will take place in Guangzhou from September 28 to 30, 2025 [3][46]. - The event aims to showcase the quality products from Xinjiang, emphasizing the spirit of competition and collaboration in the agricultural sector [2][4]. Group 2: Product Highlight - The Tangwang Ancient Melon, known for its rich flavor and quality, is a key product being promoted, with a cultivation history of over 1,400 years in the region [19][24]. - The melon has been developed to have a sugar content of 18%, with a texture likened to ice cream, making it a desirable product for consumers [22][24]. Group 3: Agricultural Development - The cultivation area for Tangwang Ancient Melon has expanded from 300 acres to over 2,000 acres since the establishment of a cooperative in 2021, indicating significant growth in production capacity [32][33]. - Technological advancements have improved yield from 1.5 tons to 3 tons per acre, with a marketable rate of 83.33%, enhancing the economic viability for local farmers [34][35]. Group 4: Market Expansion - The Tangwang Ancient Melon is increasingly present in major agricultural markets and promotional events, gaining popularity through e-commerce platforms and live broadcasts [39][41]. - The introduction of processed products like freeze-dried melons and melon juice has further diversified the product offerings, making it easier to reach consumers [43][44].

Core Points - The 33rd Guangzhou Expo and the first Guangzhou Consumption Assistance Exhibition were held, showcasing unique products from the Xinjiang Production and Construction Corps' Third Division, Tumuqike City [2][6][12] - The exhibition aimed to promote consumption assistance and foster collaboration within the Greater Bay Area, featuring over 320 enterprises and an exhibition area of 20,000 square meters [7][8] - Tumuqike City highlighted its agricultural and cultural tourism products, including the renowned Tumuqike winter jujube, which has received multiple awards and recognitions [31][32][29] Group 1 - The Guangzhou Consumption Assistance Exhibition focused on the theme "Consumption Assistance, Win-Win Together," inviting nearly 1,000 purchasing representatives for precise matchmaking [6][9] - Tumuqike City showcased its unique cultural heritage and agricultural products, leveraging its geographical advantages to promote local specialties [13][14][41] - The exhibition featured Tumuqike's signature products such as winter jujubes, oilsha beans, and various fresh fruits, which attracted positive feedback from attendees [18][25][29] Group 2 - Tumuqike City aims to enhance its agricultural and cultural tourism brand recognition in the Greater Bay Area by collaborating with local businesses and addressing consumer needs [46][48] - The city has made significant strides in integrating cultural tourism with agriculture, aiming for rapid development in the tourism sector through innovative cultural activities [41][43] - The successful promotion of Tumuqike's products in the Greater Bay Area is expected to strengthen the city's economic ties and improve the quality of assistance provided [49][50]

Core Viewpoint - The collaboration between Dongguan's Chang'an Town and the Xinjiang Production and Construction Corps' Third Division aims to deepen support for Xinjiang through industrial cooperation, talent exchange, and improvement of living standards, achieving significant results since the partnership began in 2023 [24][25]. Group 1: Industrial Cooperation - The delegation from Chang'an Town visited various local industries, including a facility agricultural park and garment processing demonstration units, to understand production operations and development needs [5][6][10]. - The delegation recognized the achievements in smart greenhouse planting and water-saving irrigation technologies, discussing their benefits for market stability and price control [9][10]. - A focus was placed on the Tangwang Gourd planting demonstration area, where the delegation engaged with local farmers to discuss standardization, branding, and market expansion strategies [12][14]. Group 2: Economic Impact - The partnership facilitated the purchase of over 7,500 boxes of Tangwang Gourd, valued at over 500,000 yuan, which effectively increased income for local workers [15]. - Since the establishment of the partnership, Chang'an Town has invested a total of 1.49 million yuan in support, conducted 60 mutual visits by party and government leaders, and facilitated 13 exchanges of personnel [26][28]. Group 3: Community Welfare - The delegation assessed various community welfare projects, including electric bike charging stations and fitness facility upgrades, to enhance residents' quality of life [17][19]. - Inquiries were made regarding the operation and service quality of local nursing homes, with commitments to improve facilities for the elderly [21][23].

Core Viewpoint - The collaboration between Xinjiang's Tumushuke and Sinopec Guangdong Easy Joy aims to promote the sales of Tangwang Ancient Melon in the Greater Bay Area, enhancing local agricultural product visibility and supporting farmers' income [6][10][22]. Group 1: Product Promotion - Tangwang Ancient Melon, known for its sweetness and crisp texture, is being introduced to various Sinopec gas stations and convenience stores in Guangdong [3][20][21]. - The product is marketed as a high-quality agricultural product from Xinjiang, leveraging its unique growing conditions to attract consumers [15][22]. Group 2: Sales Strategy - Sinopec Guangdong Easy Joy plans to utilize both online and offline platforms to maximize the reach of Tangwang Ancient Melon, including promotional activities and taste tests in over 2,200 convenience stores [24][25][26]. - The company aims to expand its product offerings to include more Xinjiang specialties, such as fruits, nuts, and dairy products, to meet the diverse needs of consumers in the Greater Bay Area [31][32]. Group 3: Collaboration and Support - The partnership involves the Xinjiang Yejian Group and the Guangdong Consumption Assistance Alliance, focusing on integrating local agricultural resources with market demand [29][30]. - The initiative is part of a broader effort to enhance agricultural promotion and support local farmers through increased sales channels [10][30].

Core Viewpoint - The article highlights the introduction of two unique types of melons, Tangwang Gugu and Kashgar melon, from Xinjiang to the Bay Area, emphasizing their exceptional sweetness and quality as they aim to expand their market presence [9][41]. Group 1: Product Characteristics - Tangwang Gugu is a variety that can reach a sugar content of 18%, known for its crisp texture and beautiful patterns, making it juicy and not overly sweet [22][24]. - Kashgar melon, recognized as a national geographical indication product, can achieve a sugar content of up to 19 degrees, with an average weight of around 4 kilograms per melon [27]. - Both melons share a high sweetness level, which is a defining characteristic of their appeal in the market [21]. Group 2: Cultivation and Production - Tangwang Gugu is cultivated in a prime location with over 2400 hours of sunlight annually and a frost-free period exceeding 210 days, contributing to its unique flavor profile [12][13]. - Kashgar melon benefits from a weak alkaline soil rich in calcium, potassium, and zinc, which enhances its sweetness and quality [17]. - The planting area for Tangwang Gugu has expanded from 300 acres to over 2000 acres since its introduction in 2019, significantly increasing farmers' income [33]. Group 3: Market Strategy and Expansion - The melons are being promoted through a collaborative effort with Guangdong's support, which focuses on modernizing agricultural sales systems and creating sales platforms [46][48]. - The initiative "Xinjiang products southward, Guangdong products northward" aims to connect the western region with the Bay Area, utilizing both online and offline sales channels [47]. - The marketing strategy includes events and exhibitions that allow consumers to taste and experience the quality of the melons firsthand [48].

Core Viewpoint - The event showcasing seasonal fresh fruits from Xinjiang aims to enhance the market presence of these products in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local agricultural products and supporting farmers' income [10][11][33]. Group 1: Event Overview - The event titled "Seasonal Fresh Fruits from Xinjiang Entering the Bay Area" was held at the 1906 Technology Park in Guangzhou, featuring various fruits such as Tang Wang Ancient Melon and Kashi Melon [3][10]. - The event is part of Guangdong's 2025 "Consumption Assistance Mid-Summer Action," organized by the Guangdong Consumption Assistance Alliance [12][13]. Group 2: Product Highlights - Featured products included Xinjiang's unique fruits like the Kashi Melon, which is renowned for its sweetness and quality, and the Tang Wang Ancient Melon, known for its high sugar content and appealing appearance [18][27]. - The fruits are praised for their flavor and freshness, attracting many visitors to the event [6][7]. Group 3: Market Strategy - The initiative aims to strengthen the consumption assistance efforts and promote Xinjiang's high-quality fruits to the Greater Bay Area and national markets [15][32]. - The event also included online sales platforms to facilitate the purchase of Xinjiang fruits, allowing consumers to enjoy discounts and home delivery [39][40]. Group 4: Support and Collaboration - The event received support from the Agricultural Bank of Guangdong Province, which provided consumer assistance policies and promotional activities [34]. - The Guangdong Consumption Assistance Alliance emphasized the importance of leveraging marketing channels and supply chain advantages to support the development of Xinjiang's fruit industry [32][33].

Core Viewpoint - The article highlights the introduction of "Tangwang Ancient Melon," a unique variety of melon from Xinjiang, which has gained popularity due to its exceptional sweetness and texture, contributing to local economic growth and consumer satisfaction [11][45][46]. Group 1: Product Characteristics - Tangwang Ancient Melon has a sweetness level of 17-18 degrees, significantly higher than the average watermelon sweetness of around 12 degrees, making it refreshing and not overly sweet [21][22]. - The melon features a unique color gradient, with a translucent green near the skin, light yellow in the middle, and a white center, providing a visually appealing presentation [15][16]. - Its texture is described as crisp and juicy, likened to an ice cream experience, which enhances its market appeal [19][20][44]. Group 2: Agricultural Conditions - The melon's exceptional sweetness is attributed to the fertile alluvial plains of the Yarkand River, enriched by glacial meltwater from the nearby mountains [25][27][32]. - The region benefits from over 2400 hours of sunlight annually and a frost-free period exceeding 210 days, creating ideal conditions for fruit cultivation [35][36]. Group 3: Market Impact - Since its introduction, the planting area of Tangwang Ancient Melon has expanded from 300 acres to over 2000 acres, significantly increasing local farmers' income by over 20,000 yuan per household [45][46]. - The melon has gained a strong reputation in major cities like Beijing, Shanghai, and Guangzhou, leading to rapid sales growth and consumer demand [44][48]. - The "Xinjiang Products Southward, Guangdong Products Northward" initiative has facilitated the distribution of Tangwang Ancient Melon, allowing consumers to purchase it directly through online platforms and physical experience centers [51][52].

Core Viewpoint - The "Xinjiang products southbound, Guangdong products northbound" initiative has successfully created a significant market, facilitating trade between the two regions and enhancing economic cooperation, with bilateral transactions exceeding 12.4 billion yuan [14][15][119]. Group 1: Economic Cooperation and Trade - The initiative has led to over 12.4 billion yuan in bilateral transactions, with more than 300 million yuan in the first half of this year alone [14][15]. - The program aims to strengthen cooperation between Guangdong and Xinjiang, promoting the flow of products and resources between the two regions [12][13]. - The initiative is part of a broader strategy to integrate the Guangdong-Hong Kong-Macao Greater Bay Area with Xinjiang, enhancing economic depth and market connectivity [33][36]. Group 2: Market Development and Product Promotion - The program has facilitated the promotion of local products, such as Xinjiang's melons and apricots, in the Guangdong market, while also introducing Guangdong's specialties to Xinjiang [4][5][11]. - The successful marketing strategies include extensive advertising campaigns in major urban areas, contributing to increased sales and market presence [76][78]. - The initiative has resulted in significant sales growth for specific products, such as a 30% increase in sales volume for apricots compared to the previous year [57][58]. Group 3: Infrastructure and Logistics - The program has established a robust logistics network, involving major companies like JD and SF Express, to streamline the supply chain from production to consumer [39][40]. - Cold chain logistics have been emphasized to ensure the freshness of perishable goods transported between regions [3][4]. - The initiative has also led to the creation of online and offline platforms to facilitate continuous trade and consumer engagement [97][98]. Group 4: Cultural Exchange and Long-term Vision - The initiative not only focuses on economic transactions but also fosters cultural exchanges, with Guangdong cuisine becoming more popular in Xinjiang [113][115]. - The long-term vision includes establishing a sustainable market presence for both regions, ensuring that trade relationships remain beneficial and dynamic [96][119]. - The program is seen as a modern revival of ancient trade routes, contributing to regional cooperation and mutual benefits [117][119].