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疆香入粤韵 湾区品伽情——“疆品南下 粤品北上”伽师名优产品推介活动走进广州社区
Nan Fang Nong Cun Bao· 2025-08-29 01:35
疆香入粤韵 湾 区品伽情 ——"疆品南下 粤品北上"伽师 名优产品推介活 动走进广州社区 _南方+_南方 plus 夏日的广州,蝉 鸣裹着热浪,但 在金碧世纪花园 的小区广场上, 一阵清甜的瓜香 正穿透暑气—— 8月22日,"疆品 南下 粤品北上" 名优产品进湾区 (伽师县专场) 活动在此火热举 行。来自伽师县 的特色农产品以 其独特风味和优 良品质,吸引了 数百名小区居民 前来品尝和购 买,现场气氛热 烈非凡。 从田间到社区: 伽师好物"圈 粉"湾区居民 上午9时,活动 现场早已围满闻 香而来的居民。 伽师县南疆红农 业科技有限公司 展位前最是热闹 ——工作人员正 切开刚运抵的伽 师瓜,橙红的瓜 瓤泛着蜜光,咬 一口,脆爽的汁 水裹着清甜在舌 尖迸开。"这瓜 真甜!水分又 多,在小区的超 市都没有卖,很 少能吃到这么好 吃的新疆瓜 果。"带着孙子 前来品尝的李阿 姨赞不绝口。新 梅品尝区同样围 满了好奇的居 民。颗颗饱满、 色泽紫红的新梅 让人垂涎欲 滴。"吃起来酸 甜适中,果肉厚 实,比平时买的 新梅就是甜一 些。"在小区遛 娃的张女士品尝 后当即购买了两 "这是我们主打 的伽师新梅,今 年换新包装加上 ...
市场需要什么样的超市
Jing Ji Ri Bao· 2025-06-13 20:50
Core Insights - The article discusses the successful transformation of traditional supermarkets in China, particularly focusing on the "胖东来" (Pang Dong Lai) model, which emphasizes high-quality products and exceptional customer service [1][3][4] - The article highlights the growing trend of traditional supermarkets adopting the Pang Dong Lai model to enhance customer experience and drive sales amid increasing competition from online shopping [5][10] Group 1: Pang Dong Lai Model - Pang Dong Lai has become a popular shopping destination, attracting not only local consumers but also tourists, indicating its strong brand appeal [2][3] - The supermarket's sales reached 10.176 billion yuan as of June 2, 2023, with the supermarket segment contributing approximately 5.566 billion yuan [3] - The model's success is attributed to a focus on customer trust, high-quality products, and a robust supply chain, which differentiates it from traditional supermarkets [3][4] Group 2: Traditional Supermarket Transformation - Traditional supermarkets are increasingly adopting the Pang Dong Lai model, with over half of surveyed supermarkets reporting an increase in customer traffic after implementing changes [5][6] - The transformation process includes improving product quality, enhancing customer service, and optimizing store layouts to create a more pleasant shopping experience [6][8] - A survey indicated that 51.1% of physical stores saw a year-on-year increase in customer visits, demonstrating the effectiveness of these transformations [5] Group 3: Consumer Experience and Service Innovation - The article emphasizes the importance of customer experience, with supermarkets implementing personalized services and creating comfortable shopping environments [8][9] - Innovations include the introduction of various customer-friendly features such as rest areas, health measurement stations, and specialized shopping carts [9][10] - The focus on service quality and customer satisfaction is seen as essential for retaining customers and encouraging repeat visits [13][14] Group 4: Future Directions and Challenges - The article discusses the potential challenges of replicating the Pang Dong Lai model in different regions, including cost pressures and cultural differences [10][11] - It suggests that traditional supermarkets should focus on differentiating their offerings and maintaining a unique identity while adapting to local consumer preferences [11][12] - Future strategies may involve enhancing digital integration, optimizing supply chains, and creating immersive shopping experiences to drive consumer engagement [15][16]