Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, highlighting its emergence as a significant force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and skills training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems have improved operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing has optimized the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from a focus solely on ice and snow sports to a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial areas [2] - Cultural aspects such as ice sculptures, performances, and themed museums are enriching the industry, with notable cultural IPs like Harbin Ice and Snow World gaining international recognition [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to create world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third pole" for ice and snow, capitalizing on its unique powder snow resources [3] - Southern regions are expanding the market through indoor ski facilities, addressing regional disparities in development [3] - Recommendations for balanced regional development include coordinated policy efforts and leveraging local competitive advantages, such as promoting the "Beijing-Zhangjiakou" winter sports model [3]

游客体验也将全方位提升。游客中心里，暖炉座椅、咖啡茶饮、雪具装备、文创产品等配套服务一 应俱全，交通指挥、雪场信息及时更新。 "气温符合条件后，我们立刻启动了造雪。"付晶薇说。11月16日晚，棋盘山冰雪大世界8台雪炮齐 声轰鸣，无数"雪精灵"喷涌而出。以彩灯迎宾路为轴，北冰南雪的玩冰嬉雪格局由此将逐步打开。 新雪季开板日期临近，沈阳棋盘山冰雪大世界给游客的福利早已备好。"原价200元的成人全天滑雪 加雪服护具套票，现在只要98元，太划算了！"在棋盘山冰雪大世界官方直播间成功抢票的陈炀说，趁 着促销囤了好几张雪票，"等开板了就和朋友一起去。" 单票、套票、季卡，成人、学生、亲子……票种丰富的限时预售活动，热情邀请各地雪友提前锁定 冬天的快乐。 从一个小小的滑雪场蝶变为一个独具魅力的冰雪旅游热门打卡地，棋盘山冰雪大世界已经走过31个 年头。它不仅是沈阳冰雪游的一张名片，也是区域冰雪产业的重要支柱。 党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发展。"这让我们干劲更足了！"棋 盘山冰雪大世界企业运营监管部部长付晶 ...

Core Viewpoint - The opening ceremony of the 2025-2026 new snow season and the 31st Jilin Rime Ice and Snow Festival took place in Jilin City, highlighting the province's commitment to enhancing its winter tourism offerings [2] Group 1: Events and Activities - Over 800 cultural, tourism, and sports activities will be held throughout the new snow season [2] - The province has introduced a 100 million yuan ice and snow consumption voucher program, along with dining discounts and free public transport policies to benefit residents [2] Group 2: Infrastructure and Transportation - Ski resorts are expanding snow-making systems, equipping professional coaching teams, and adding unique ski trails to enhance visitor experience [2] - The opening of the Shenbai High-Speed Railway has improved transportation, introducing a new high-speed train route from Changbai Mountain West Station to Beijing Chaoyang Station, along with 32 direct ice and snow tourism buses and 30 tourism bus routes to create a comprehensive "fast entry, slow travel" network [2]

央视网消息：进入小雪时节，冰雪旅游热逐渐升温，冬季冰雪运动也来到"黄金时刻"。22日，位于北京市延庆奥林匹克园区内的国家高山 滑雪中心正式开板，标志着北京新雪季的序幕缓缓拉开，为滑雪爱好者们带来了一场期待已久的冰雪盛宴。 随着国家高山滑雪中心正式开板，2025—2026北京冰雪消费季也同步开启。今年雪季，北京市推出冰雪场地导览服务，涵盖48家冰场与雪 场信息，并通过"北京健身地图"平台提供场馆查询、预订、相关培训和消费券领取服务。 为了方便外地雪友出行，通化市还开设了高铁站直通滑雪场的接驳专线，日均达37班次，最大运送游客量2700人。同时，当地还推出"风 情边境·畅游鸭绿江"等精品旅游线路，游客可乘车穿行在东北林海之间，欣赏"一江观两国"的壮美。 随着气温逐步降低，北京各大雪场已相继启动造雪作业，预计本月底至12月初将陆续开板。 吉林通化：智慧滑雪自动"出片" 解锁冬游新体验 22日，位于吉林通化的滑雪场开板迎客，标志着当地正式迎来了新雪季。当地通过交通赋能打造冰雪新产品，并以多重优惠政策迎接八方 游客。 在刚刚开板的今年新雪季，万峰通化滑雪度假区将雪场面积扩容到117万平方米，33条初、中、高级雪道满足不 ...

Core Viewpoint - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the expansion of related tourism and recreational activities [4]. Group 1: Ice and Snow Season Kickoff - The arrival of the "Little Snow" solar term marks the beginning of the new snow season, with ski resorts opening and consumer enthusiasm for ice and snow activities surging [5]. - The 15th National Games have sparked nationwide interest in sports, leading to an increase in participation in ice and snow activities, with 292 million people expected to engage in these sports during the 2024-2025 season, representing a participation rate of 20.61% [6][12]. Group 2: New Trends in Ice and Snow Sports - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [13]. - The number of operational indoor ski resorts in China has increased to 66, a 10% rise from the previous year, with notable growth in provinces like Zhejiang, Hunan, and Jiangsu [14]. - Indoor ski resorts contributed 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing visits, with an annual compound growth rate of 15.37%, significantly outpacing outdoor ski resorts [15]. Group 3: Innovation in the Ice and Snow Economy - The ice and snow economy is evolving beyond traditional models, integrating with cultural tourism and events to create diverse "ice and snow+" business formats [18]. - Northern ice and snow destinations are leveraging unique resources to create differentiated experiences, such as Harbin's Ice and Snow World expanding to 1.2 million square meters and introducing new attractions [20]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, transitioning from a seasonal trend to a year-round industry [23].

Core Insights - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth - The ice and snow industry in China is expected to reach 1,005.3 billion yuan in 2025, marking a substantial increase from previous years [4] - The 2024-2025 ice season is anticipated to see a participation of 292 million people in ice and snow sports, indicating a growing trend in consumer engagement [5] Group 2: Early Season Trends - The early opening of ski resorts, such as the Koktokay International Ski Resort, which opened on October 12, 2024, has extended the snow season to 240 days, stimulating consumer interest [8][11] - Hotel bookings in regions like Xinjiang and Jilin have surged significantly following the early openings, with increases of 51.6% and over 70% respectively [11] Group 3: Southern Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [12] - By the 2024-2025 season, there will be 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, Hunan, and Jiangsu provinces [12][13] Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, incorporating tourism, events, and diverse experiences [16] - Destinations are enhancing their offerings by combining unique local resources with ice and snow activities, such as the expansion of Harbin Ice and Snow World and the development of scenic spots in Jilin [16][17] Group 5: Year-Round Industry Development - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition from a seasonal trend to a year-round industry [20]

廿 四 节 气 织 经 纬 , 山 河 万 象 话 财 经 29 11 21 卖 22 - 川市气 e B. 今日小雪（2025年11月22日），寒意渐浓，冰雪消费随势升温。《中国冰雪产业发展研究报告（2025）》显示，我国冰雪产业 规模从2015年的2700亿元增长到2024年的9800亿元，预计2025年将达到10053亿元，突破万亿大关。 冰雪文旅如何点燃消费市场？冰雪产业正经历哪些新变革？本期《财经二十四节气》带你看。 01 小雪启幕新雪季 雪场陆续"开板" 小雪已至，朔风催雪，冰雪经济市场活力涌动。第十五届全国运动会的举办点燃了全民运动热情，体育活力持续释放，冰雪运 动从专业赛场走向大众生活，成为越来越多人的冬季消费选择。《大众冰雪消费市场研究报告（2024—2025冰雪季）》显示， 2024—2025年冰雪季期间，全国居民参加冰雪运动人数达2.92亿人，参与率为20.61%，冰雪经济的热度正持续攀升。 这股开板热潮不仅点燃了滑雪热情，更带动冰雪文旅消费释放强劲动能。去哪儿旅行数据显示，新疆可可托海国际滑雪度假区 开板仅一周，富蕴县春节前酒店预订量环比增长51.6%；吉林北大湖滑雪度假区开板消息发布 ...

（原标题：小雪?"冷资源"如何撬动"热经济"｜财经二十四节气） 今日小雪（2025年11月22日），寒意渐浓，冰雪消费随势升温。《中国冰雪产业发展研究报告 （2025）》显示，我国冰雪产业规模从2015年的2700亿元增长到2024年的9800亿元，预计2025年将达到 10053亿元，突破万亿大关。 冰雪文旅如何点燃消费市场？冰雪产业正经历哪些新变革？本期《财经二十四节气》带你看。 01 小雪启幕新雪季 雪场陆续"开板" 小雪已至，朔风催雪，冰雪经济市场活力涌动。第十五届全国运动会的举办点燃了全民运动热情，体育 活力持续释放，冰雪运动从专业赛场走向大众生活，成为越来越多人的冬季消费选择。《大众冰雪消费 市场研究报告（2024—2025冰雪季）》显示，2024—2025年冰雪季期间，全国居民参加冰雪运动人数达 2.92亿人，参与率为20.61%，冰雪经济的热度正持续攀升。 冰雪季的火爆，从今年提前打响的"开板大战"便可见一斑。新疆可可托海国际滑雪度假区于10月12日正 式开板，较去年提前半个月，开启长达240天的超长雪期。河北张家口崇礼万龙滑雪场、吉林北大湖滑 雪场紧随其后。 室内雪场的建设热潮，标志着冰雪运 ...

随着北方多地进入冰雪季，冰雪旅游市场热度持续攀升。辽宁、吉林、黑龙江三省近期相继公布冰雪季 发展目标，致力于将"冷资源"转化为"热经济"。回顾去年，部分城市凭借精准营销与情感共鸣成功"出 圈"，成为现象级网红目的地。而今，大众对冰雪旅游的热情正从追求新奇转为理性选择，如何推动冰 雪旅游从"现象级爆红"迈向"可持续长红"，成为所有冰雪城市的重要课题。 今年冰雪旅游呈现出玩法升级、体验多元的新趋势。例如，哈尔滨对冬季旅游产品进行了系统性升级： 冰雪大世界以科技赋能打造沉浸式场景，太阳岛雪博会聚焦生态与艺术融合，松花江冰雪嘉年华则强化 互动体验。三大景区共同构建起层次丰富、业态多元的冰雪消费矩阵。长白山也突破单一滑雪模式，推 出温泉体验、雪原驯鹿等特色项目，延伸了冰雪产业链条。新疆阿勒泰则凭借"人类滑雪起源地"的文化 底蕴，将毛皮滑雪、冰雪摄影等独特体验融入产品设计，为游客提供更具异域风情和人文深度的冰雪之 旅。 交通网络的完善为冰雪旅游注入了新动能。除了跨省长途旅行，高铁网络的持续加密让短途冰雪游成为 现实。美团旅行数据显示，今冬冰雪游航线与高铁出行呈现双升温态势。特别是沈阳—白山高铁的开 通，构建起覆盖北京、沈 ...

Core Insights - The article discusses the expansion of China Eastern Airlines' (CEA) operations in Harbin to support the growth of the ice and snow tourism economy in Northeast China by increasing flight capacity and enhancing service quality [1][4]. Group 1: Flight Operations - CEA has increased its domestic flight points in Harbin to 30, with an average of 36 flights departing daily, connecting Harbin to major economic regions such as the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei [4]. - New direct flights have been added from Harbin to Guangzhou, Shantou, and Kunming, while flights to Chengdu Tianfu have been restored, expanding Harbin's air connectivity [4]. - The Harbin-Shanghai "Air Express" service has been intensified to 10 daily departures, resulting in an average of 20 round-trip flights per day, providing travelers with flexible scheduling options [4]. Group 2: Customer Services - CEA has introduced a special service for free check-in of skiing equipment for passengers traveling to and from Harbin and several other airports during the winter season from December 1, 2025, to February 28, 2026 [4]. - This service allows travelers to check in one piece of skiing equipment without it counting against their free luggage allowance, thus saving costs for skiing enthusiasts [4].