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2024-2025年中国互联网数字经济发展报告:润物有声VI
艾瑞股份· 2025-03-13 13:04
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights that China's digital economy is experiencing a slowdown in growth, with innovation and effective transformation becoming bottlenecks for further development [18][19] - The digital economy's scale is influenced by technological innovation, policy support, and market demand, with a projected growth in digital economy size to reach 57 trillion yuan by 2024 [25][27] - The core industries driving economic growth include cloud computing, big data, and artificial intelligence, which are essential for the digital transformation of various sectors [30] Summary by Sections Macro Environment - China's economic development is in a transitional phase characterized by an increase in labor dividends and a need for stronger government demand to optimize GDP structure [9][10] - The report emphasizes the importance of upgrading service capabilities in both production and consumption sectors to enhance economic quality [12] Digital Economy - The digital economy's growth rate is slowing, with a need for deeper analysis of various vertical industries to understand the underlying causes [19][20] - The digital economy's core industries are expected to collaborate effectively, with AI relying on big data and cloud computing for support [30] Market Segment - The mobile internet sector shows low growth, with a stable number of monthly active devices reaching 1.43 billion, indicating a saturation point in user engagement [42][44] - Communication and chat services lead the market, while emerging sectors like artificial intelligence are gaining traction [49] Market Focus - The live e-commerce market is evolving, with brand merchants increasingly adopting store broadcasting strategies, projected to account for 54.2% of the market by 2024 [76][77] - Instant delivery services are expected to grow significantly, with a projected market size of 417.68 billion yuan in 2024, reflecting a compound annual growth rate of 20.5% [89][90] - The cross-border e-commerce sector is anticipated to continue its growth trajectory, with an expected market size exceeding 10 trillion yuan by 2025 [85][86]