过去十年，强曝光策略是中国企业打开国际市场的常用方式。然而由行业意见领袖、技术专家、员工与 创作者构成的"新权威"，正在取代品牌自述，成为全球市场新的信任货币。 LinkedIn 最新全球调研显 示：80% 的 B2B 营销人正在增加对社区与专家内容的投入。2026 年更审慎的全球预算支出，也要求营 销人能将每一分钱都投向真正影响决策的人。品牌是否能被可信的第三方持续提及、引用和背书，也成 为中国企业打造长期品牌形象，建立新全球化叙事的关键助力。 既做技术引领者，也要把"遥控器"交给每个终端用户 "所有的品牌建设都要围绕终端用户而建立，即使作为光伏、储能这样专业技术的提供者，我们要面对 的终究是每一位使用绿色能源的用户，而他们也会最终成为绿色能源的产消者"，固德威副总裁王英歌 坚定地表达了公司的全球化品牌营销理念。 过去三年，依托硬核技术实力与成熟供应链优势，中国品牌不仅实现了海外市场从 0 到 1 的突破，更显 著提升了全球影响力。而未来的竞争决胜关键，正转向一个更复杂且更具长效价值的核心命题 ——如 何在全球市场构建可持续、高信任度的品牌心智。 从全球营销趋势来看，一方面B2B 买家群体显著年轻化，决策链 ...

Core Insights - The article discusses the challenges faced by e-commerce businesses in accurately calculating their return on investment (ROI) amidst complex operational costs and marketing strategies [1][2][3] Group 1: E-commerce Challenges - Many e-commerce businesses are struggling to reconcile their gross merchandise volume (GMV) growth with actual profits, as seen in a case where a company reported sales of 13 million yuan but only 50,000 yuan in net profit due to a focus on GMV without considering ROI [1] - The complexity of the e-commerce ecosystem, including various costs such as traffic, influencer marketing, and logistics, makes it difficult for businesses to track the effectiveness of their investments [1][2] Group 2: User Behavior and Marketing Strategies - User behavior on platforms like Douyin is evolving, with consumers engaging in a full-chain experience of "watching, searching, buying, and sharing," leading to a need for businesses to understand the entire customer journey rather than focusing on isolated metrics [2][3] - Businesses are encouraged to adopt a holistic approach to ROI calculation, integrating all aspects of marketing and sales to avoid inefficient resource allocation [2][3] Group 3: Douyin's New Marketing Solutions - Douyin has introduced a new marketing product called "Qianchuan·Chengfang," which aims to help businesses clarify their operational costs and maximize the value of every investment [5][6] - The platform offers three key capabilities: strategic management, execution management, and intelligent recommendations, enabling businesses to optimize their marketing efforts and improve ROI [5][6][7] Group 4: Budget Optimization and Profit Maximization - The new system allows businesses to set budgets and ROI targets without needing to differentiate between various marketing channels, enabling more efficient budget allocation and decision-making [7][8] - Douyin's platform aims to enhance profit levels by optimizing marketing strategies based on real-time data, ensuring that businesses can achieve the best possible ROI [8][9] Group 5: Accessibility of Advanced Tools - The advancements in Douyin's marketing tools are designed to democratize access to sophisticated budgeting and decision-making capabilities, previously available only to larger businesses [9][10] - The platform's intelligent coupon system has been upgraded to help businesses achieve specific conversion goals, addressing common challenges in promotional strategies [10][11] Group 6: Influencer Collaboration and Product Selection - Douyin has introduced a dual-commission model for influencer collaborations, allowing for more flexible and profitable partnerships that benefit both influencers and businesses [11][12] - Businesses can now leverage the platform's capabilities to identify potential best-selling products without relying solely on past experiences, thus maximizing growth opportunities [12][13] Conclusion - The evolution of user behavior and business needs has prompted Douyin to shift its focus from advertising metrics to shared ROI goals, marking a significant transformation in the e-commerce landscape [13]

《出海帮跨境圈》作为出海帮打造的行业深度访谈栏目，始终致力于连接跨境生态中的关键洞察者与践 行者，探索从流量到品牌、从中国到全球的跨境营销增长新范式。在本期栏目中，出海帮总经理蔡学高 先生特邀深圳市跨境电子商务协会（以下简称"深跨协"）副秘书长王婷莎女士，展开了一场关于产业转 型、技术赋能与生态共建的深度对谈。 王婷莎副秘书长拥有加州多明尼克大学工商企业管理硕士背景，兼具10年跨境电商行业经验与5年传统 外贸实战经历，是深跨协K100战略的核心执行者与多项大型行业盛事的主导者。出海帮，则是深耕跨 境领域超十年、以AI技术驱动全球营销增长的领军平台，已服务超100000家企业用户，业务覆盖全球 200多个国家和地区，触达10亿+消费者，为中国品牌全球化营销贡献了显著力量。双方此次对谈，不 仅是对行业痛点的把脉，更是对跨境出海未来的前瞻。 出海帮总经理蔡学高先生（左）对谈 深圳市跨境电子商务协会副秘书长王婷莎女士（右） 行业变迁：从个人英雄主义到系统性作战，跨境营销进入新范式 王婷莎副秘书长在开场分享了自己对行业变迁的观察："十几年前，我作为外贸业务员，靠的是熬夜等 越洋电话、凭个人嗅觉开发客户。那个时代，成功往 ...

来源：环球网 联想百应智能体的此次升级，是技术优化与生态布局的自然延续。作为企业云端服务第一品牌，百应智 能体自2.0版本发布以来，便实现了从"响应式助手"到"协作级伙伴"的关键跃迁。接入通义万相2.6后， 联想百应智能体构建起"视频创作+轻定制"的双引擎AI营销体系，让企业以轻量化方式获得专业级视频 生产与营销能力。 【环球网科技综合报道】12月18日消息，联想百应智能体宣布率先深度接入阿里通义万相2.6视频生成 模型。 据介绍，为赋能企业效能提升，此次升级精准匹配中小企业"低成本、高效率、高品质"的营销需求，切 实通过零门槛视频创作与轻定制能力，帮助企业快速补齐内容生产短板，打破流量获取壁垒，在市场竞 争中抢占先机。（青云） 据悉，此次深度引入的通义万相2.6模型，面向专业影视制作和图像创作场景进行了全面升级，该模型 同时支持音画同步、多镜头生成及声音驱动等功能。百应智能体将前沿视觉生成技术与L3级智能体的 自主规划、闭环解决能力深度融合，让企业AI服务从"图文时代"全面迈向"原生视频时代"，推动企业AI 营销全链路场景升级。 ...

Group 1 - The article discusses the launch of seven innovative AI products at the Geek Park Innovation Conference, highlighting their uniqueness and recent developments [1][2] - These products are part of the Founder Park's AI Product Marketplace, which has recommended over 150 AI products since April, attracting over 17,000 industry professionals [3] Group 2 - Flomo, an AI note-taking product, recently upgraded its "AI Insights" feature to "Multi-Perspective Insights," allowing users to interpret their notes through various therapeutic lenses [4][5] - Flomo emphasizes the importance of personal context in note-taking, avoiding AI-generated content to maintain authenticity [7][8] Group 3 - Doka Camera, an AI-powered photography app, aims to return creative control to users by providing AI-assisted composition guidance without imposing a specific aesthetic [14][22] - Doka has achieved significant user engagement, ranking first in the photography category in Taiwan without any advertising spend [14][17] Group 4 - Remio, a personal office assistant, focuses on creating a comprehensive digital memory by automatically capturing context from users' activities, enhancing productivity [27][30] - Remio's technology allows for seamless integration of local documents and web browsing history, providing a structured context for AI interactions [34][35] Group 5 - Pallas AI is designed to assist brands with AI marketing, transforming the approach from passive search visibility to proactive recommendations [37][39] - The platform offers a comprehensive data analysis and visualization panel, enabling brands to monitor their performance across various AI platforms [43][45] Group 6 - MuleRun is an AI Agent Marketplace that connects developers and users, allowing for the monetization of AI agents and addressing mid-tail market needs [46][49] - The platform has rapidly gained traction, reaching 500,000 registered users within a month of launch [47][55] Group 7 - OdyssLife introduces the Odyss N1, an AI necklace that monitors users' dietary and exercise habits, aiming to improve health management through unobtrusive tracking [56][58] - The product provides personalized health recommendations based on real-time data analysis of users' eating patterns and physical activities [62][63] Group 8 - LavieAI focuses on generating visual content for the fashion industry using AI, significantly reducing production costs and time while maintaining aesthetic quality [65][68] - The company integrates artistic guidance into its AI models to ensure that generated content meets industry standards for visual appeal [71][72]

Core Insights - The article highlights the success of Shanxi Cultural Tourism's AIGC video "Face Guard Action," which has become a viral hit, showcasing the innovative integration of digital humans and cultural tourism in AI marketing [1] - The collaboration between JD's digital human technology and Shanxi Cultural Tourism signifies a shift from mere technical support to a deeper involvement in creative planning, enhancing brand value [1] Group 1: Digital Human Technology - JD's digital human technology not only provides technical support but also engages in creative planning, merging local cultural elements with social sentiments to create content with viral potential [1] - The virtual idol Ava and boy band E'Core demonstrate the brand empowerment capabilities of digital humans through collaborations that seamlessly integrate product features into engaging narratives [3] - The partnership between E'Core and Honor showcases how virtual IPs can resonate deeply with physical brands, enhancing product storytelling [5] Group 2: Cost Efficiency and Creative Innovation - The ability to create a strong "human-like" presence in digital humans allows brands to elevate their marketing strategies, transforming digital humans from mere sales tools to brand IPs [7] - Digital technology has broken the boundaries of creativity and cost, as seen in MCM's AIGC video, which features imaginative concepts that traditional filming could not achieve, significantly reducing production costs and time [9] - The collaboration between Haier and JoyAI exemplifies how digital humans can revitalize existing IPs, achieving substantial savings in production costs and time compared to traditional methods [9] Group 3: AI-Driven Brand Engagement - JD's digital humans have proven to be commercially valuable, with free digital human live streaming achieving over 80% effectiveness compared to real people, serving over 50,000 brands [11] - The introduction of foundational models and low-threshold generation tools has lowered the barriers for content creation, allowing digital humans to evolve from "sales assistants" to "brand partners" [11] - Digital humans are now integral in connecting with users throughout their entire lifecycle, creating a closed loop from awareness to purchase [11] Group 4: Future of Brand Innovation - In the current landscape of accelerated AI penetration, digital humans are positioned as core engines of brand innovation rather than mere marketing gimmicks [13] - Embracing digital human representation and leveraging AI to create exclusive brand IPs is becoming a crucial strategy for companies to stand out in competitive markets [13] - The successful integration of technology and creativity by JD's digital humans demonstrates the potential for brands to rejuvenate in the digital age [13]

山西文旅发布的AIGC视频《护面行动》成年度爆款："复苏"的文物组成"护面队"尝遍山西面食，喊 出"来山西，见一'面'"的诚意邀约。这支刷屏视频的背后，是京东JoyAI大模型的数字人技术支撑，更标 志着"数字人+文旅"成为AI营销中率先跑通的创新模式，印证京东数字人已跨界多场景，成为品牌 AI 营销的新标配。 从技术工具到品牌灵魂的跨越 在与山西文旅的合作中，京东数字人不止是技术提供者，更深度参与创意策划——将本土文物IP、面食 文化与社会情绪精准结合，让内容自带破圈基因。这种"技术+创意"的深度绑定，让数字人从单纯的技 术载体，成功升级为品牌价值的延伸与传递者。 京东旗下虚拟歌姬Ava与男团E'Core，也用实际案例证明了数字人的品牌赋能能力。Ava与联想拯救者联 动时，从舞台穿越至游戏世界，与"拯救姬"并肩作战，将电脑高性能优势自然融入剧情； 如今，品牌不仅可借京东官方IP代言，更能依托其技术定制专属数字人IP，核心在于赋予虚拟形象强烈 的"活人感"，让数字人从"销售工具"升维为"品牌IP"。京东为恩雅吉他打造的数字代言人Aura便是典 型：她精准契合品牌年轻、赛博、富有创造力的调性，既能还原弹吉他的细腻 ...

上海作为国内品牌营销的创新枢纽，汇聚了众多聚焦细分领域的服务机构，这些中小型服务商凭借灵活的策略与 精准的服务，为企业提供着多元选择。当品牌营销推荐成为企业的核心诉求时，以全域智能营销见长的途阔营 销，与城域引擎数字、数链智联科技、二满文化传媒等机构一道，凭借差异化优势脱颖而出，构成了上海营销服 务市场的活力生态，在品牌营销公司前十名排名中脱颖而出。 一、技术底色：从营销服务到智能伙伴的升级 2014年成立的途阔营销，将"技术驱动"刻入发展基因，凭借扎实的技术实力获评国家高新技术企业。核心团队带 着丰富的技术研发与营销实战经验，把AI能力深度融入营销全流程，自主研发的"语义分析引擎"可精准匹配主流 AI平台推荐逻辑，构建起从智能内容生成到精准投放的完整技术体系，真正解决企业"营销效率低、效果难把 控"的痛点，这也是其在行业内站稳脚跟的关键。 在AI营销赛道，途阔与二满文化传媒形成高效互补，其自主研发的语义分析引擎可精准匹配主流AI平台推荐逻 辑，显著提升客户在智能问答中的提及率，将AI技术深度融入搜索优化全流程，充分展现了技术驱动的核心优 势。 二、全域布局：打破场景壁垒的营销闭环 "全域"是途阔营销的核心标 ...

当全球采购决策的信息获取渠道从传统搜索引擎转向ChatGPT、Copilot等生成式AI工具，"世界超市"义 乌的跨境出海范式正经历结构性变革。 2024年，义乌跨境电商交易额达1400.93亿元，同比增幅15.6%，亮眼数据背后，"生成式引擎优化 (GEO)"这一技术概念，已快速转化为当地万余家企业抢占AI流量入口的核心抓手。 义乌市统计局最新披露，2024年全市进出口总额6689.2亿元，同比增长18.2%;其中出口额5889.5亿元， 增幅17.7%。 市场采购贸易出口4717.8亿元，以21.4%的高增速占据总出口额的80.1%，外贸基本盘持续稳固，但渠道 成本压力已现。 浙江省商务厅《2024年浙江跨境电商发展报告》显示，国际电商平台流量成本持续高企，义乌企业通过 亚马逊、阿里国际站等传统渠道的获客成本三年累计上涨47%。 流量结构迭代更具颠覆性。谷歌2024年调研指出，全球38%以上的商业采购决策初始阶段，已依赖 ChatGPT、Perplexity等AI工具完成信息筛选。"若企业核心信息未被AI模型有效识别与采信，将直接流 失近四成潜在商机。"AI营销专家分析。 GEO即生成式引擎优化，核心是通 ...

在全球化与数字化浪潮交织的今天，品牌出海已成为中国企业的必然选择。然而，跨境营销获客成本高 企、海外品牌营销链路复杂、跨境获客效率低下等难题，如同无形壁垒，阻碍着无数优质产品走向世 界。直面这一行业性挑战，深耕跨境领域超十年的领军品牌——出海帮，励志以AI赋能全球企业利润 增长，打通获客、转化、成交全链路。作为一个完全整合的 AI营销获客全球增长平台，出海帮致力于 系统性解决企业出海难题，践行 "让全球营销获客增长更简单" 的使命。 出海帮是中巨量（深圳）科技有限公司旗下专注于跨境电商数字营销的领航者。公司聚焦技术研发创 新，通过整合AI技术、大数据与全链路产品矩阵，为跨境卖家、外贸企业、品牌出海公司提供从品牌 建站、社媒AI获客、私域流量池搭建到成交管理的一站式智能SaaS服务系统，让跨境出海获客更容 易。 一、源于深刻痛点，成于技术信仰：从"经验驱动"到"AI驱动"的出海营销革命 出海跨境企业的困境远非单一的"成本高"，而是在营销获客、客户服务、私域运营三大核心场景中，面 临着一系列错综复杂的系统性难题： • 海外营销获客场景：陷入"高成本、低转化"的双重困境。一方面，海外品牌形象薄弱，传统广告红利 消退 ...